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Flipkart Launches Commerce-Focused Self-Serve DSP in Partnership With Mediamath

Partnership Will Support Advertising Goals for Brands Through a Self-Serve Platform With End-to-End Campaign Management Flipkart, India’s homegrown e-commerce marketplace, is strengthening its advertising and monetisation portfolio, and has announced the launch of a custom-built demand-side platform (DSP). This latest Ad Tech offering will help brands make data-driven decisions to purchase online ad inventory and design high-impact marketing campaigns. Built in partnership with MediaMath, an acclaimed independent…

Flipkart tops Forrester’s Customer Experience Index India Rankings

Forrester’s CX Index methodology was used to benchmark the CX quality of 39 brands in six industries Walmart's acquisition of Flipkart seems to be working for the e-commerce company as it has emerged as the top brand in the digital retailer's category in Forrester's Customer Experience Index (CX Index) India rankings for 2019. Shoppers Stop, Toyota Kirloskar and HDFC Bank are among the top four brands that have scored high on the overall index. Based on a survey of more than 10,000 customers in India in 2019,…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Cybba, Flipkart, Colling, Comscore, to Taboola. Cybba Announces Launch of New Data Platform Powered by AWS Cybba, a global technology-enabled service provider that offers a unified suite of digital marketing and advertising solutions for online businesses, announced the launch of its new data platform powered by Amazon Web Services (AWS). The platform has been successfully integrated…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Patter89, Colling Media, Flipkart, SERP (Native & Programmatic Advertising), to Really Simple (CRM). Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Through New AI-Driven Capabilities Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance, announced today new features to…

ShareChat sets up ShareChat Labs, a Centre of Excellence in Silicon Valley

ShareChat, the leading Indian social media venture, announced that it has opened ShareChat Labs, a Centre of Excellence (CoE) in Palo Alto, its first establishment outside India. The new set-up would be dedicated to building a technology backbone for the company with an aim to bring cutting edge tech, developed by the best to its community of users ShareChat has also appointed former Product Leader at Uber, Gaurav Mishra as SVP- Product, who spearheaded Uber AI, Data, and Marketplace Platforms at Uber. In his new role,…

ShipBob Raises $68 Million in Series D Funding from SoftBank Vision Fund to Expand its Global Ecommerce Fulfillment Solution

ShipBob, an ecommerce enablement technology company that provides fulfillment by bringing fast shipping options to ecommerce businesses, announced $68 million in primary funding. The new capital will enhance the company's capabilities to bring world-class fulfillment to more customers, fuel growth, expand its software platform and scale its global fulfillment network. The Series D financing was led by SoftBank Vision Fund. Prior investors include Menlo Ventures, Bain Capital Ventures, Hyde Park Venture Partners, Hyde Park…

Sinch AB (publ): Sinch Expands to India Through Acquisition of ACL Mobile

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire ACL Mobile Limited for a total cash consideration of INR 5,350 million. Using the current INR/SEK exchange rate of 8.17, this corresponds to SEK 655 million. Founded in 2000, ACL Mobile is a leading provider of cloud communications services in India and Southeast Asia. Its platform enables businesses to interact with their customers through multiple channels including SMS, voice,…

Affle Strengthens Its Leadership Team by Appointing Sujoy Golan as Chief of Marketing & Omnichannel Platforms

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Sujoy Golan as Chief of Marketing & Omnichannel Platforms to strengthen its leadership team. Sujoy will lead the marketing function and help drive the business growth for Affle’s omnichannel platforms on Software/Platform-as-a-Service business models. Sujoy Golan joins Affle with 14+ years’ experience in driving and scaling high-growth businesses across Fintech, SaaS, AdTech, and e-commerce industries. He has been a…

Atlassian Strengthens Commitment to Advanced Cloud Solutions for Enterprises in India

The Company Plans to Invest Aggressively in India to Grow Its Cloud Business, Doubling Its Indian Employees Atlassian Corporation Plc, a leading provider of team collaboration and productivity software and the maker of Jira, Confluence, Bitbucket and Trello products, has announced a commitment to delivering on its advanced cloud offerings for the Indian market. With India witnessing a huge uptake in cloud adoption, and with the cloud market expected to grow approximately 3-fold to USD7.1 billion by 2022 according to…

MarTech Interview with Raviteja Dodda, Founder and CEO at MoEngage Inc.

"Being able to detect where the user is in their lifecycle and reach them with the right and relevant messaging at the right time is super-critical for any e-commerce business." Could you tell us about your role and the team/technology you handle at MoEngage? I am Founder and CEO at MoEngage Inc. Customer obsession is the key to growing any business today. However, customers’ touchpoints have increased significantly in the last few years and journeys have become more complex. Today’s customer expects brands to provide a…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Can AI-Fueled Digital Marketing Change Landscape and Fuel Growth?

Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone competing to rank on the first pages of SERPs, the competition has become tougher than ever. However, the rising of challenges has also given the birth of rising of new technologies. Nowadays, terms like Blockchain, Artificial Intelligence, Internet-of-Things, Machine Learning, Data Science, etc. have found their strong places in human minds across various industries at a global level. These latest…

Go-MMT Skyrockets Its Hotel Partner Engagement by 20% Using WebEngage’s Marketing Automation Platform

Indian OTA Giant, GO-MMT, Partners with WebEngage To Strengthen Its Supply-Side Engagement and Increase Its MAU's by 1.3X Through Highly-Personalized User Experiences Go-MMT, a household name in the Indian OTA space, has reported a 20% boost in its hotel partner engagement by creating seamless, cross-channel user journeys through WebEngage - a full-stack marketing automation platform. A joint entity of MakeMyTrip and the Ibibo group, Go-MMT has an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo and…

WebEngage Partners with Infobip to Provide WhatsApp as an Engagement Channel

The Launch of WhatsApp Reinforces WebEngage’s Omnichannel Capabilities with a Total of 8 Communication Channels on Offer WebEngage, a full-stack marketing automation platform, recently released WhatsApp as the latest channel of engagement for its users. The company has partnered with Infobip, a global business cloud communication platform with omnichannel expertise to bring Whatsapp as a means of engagement for digital consumer businesses. With over 1.6 billion monthly active users, WhatsApp is the most popular…

TechBytes with Leah Holcomb, Partnerships Manager at Savings United GmbH

Could you tell us about your role and the team/technology you handle at your company? At Savings United we work alongside media houses to bring brands and shoppers together on our joint coupon platforms. We help brands achieve their business goals and help shoppers save on products from a number of verticals such as fashion, tech and more. As Partnerships Manager - US, I work with advertisers to develop tailored campaigns that drive success for all involved, while negotiating the best discounts and deals for savvy…

Retail App Use Surges 50% As Consumers Shop Year-Round, Taking Pressure Off the “Make or Break’ Holiday Season

“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature markets Liftoff, the leader in mobile app marketing and retargeting, released its third annual report on the ever-growing market of mobile app commerce in partnership with the industry leader in mobile measurement and fraud prevention, Adjust. The study, pulling from the most extensive dataset to-date, shows that shopping app users are becoming increasingly purchase-happy in what is poised to be the biggest…

Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly

The global retail industry is enduring a ground-breaking evolution. The Prime Day predictions, trends, and statistics show how Online Shoppers Amazon behave with e-commerce technology. It gives all retailers to review their e-commerce technology stack and understand how they can match Amazon's unparalleled delivery models, both online and offline. Despite the increased use of smartphone and online shopping platforms, retailers are suffering from stagnant growth, coupled with reduced foot traffic in physical stores. If we…

Rising Focus by Businesses to Increase Customer Satisfaction and Optimize Supply Chain Will Significantly Propel the Growth of Enterprise…

Enterprise software is witnessing huge demand from across a spectrum of applications like enterprise content management (ECM), IT service management (ISM), customer relationship management (CRM), enterprise resource planning (ERP), and business intelligence. Adoption of these Enterprise software increases efficiency and accelerates the overall productivity of an organization; thus, witnessing driving adoption of Enterprise software. The ERP enterprise software segment is projected to grow at a CAGR of 7.53% during forecast…

AdGreetz Launches First, Fully-Automated & Integrated Marketing Platform, AdChef

AdChef Is the World’s First Platform to Produce and Deploy Millions of Unique Personalized Creative Ads to the Most Popular Digital Media Platforms/DSPs Using AI/Machine Learning Optimization AdGreetz announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform. AdChef is the world’s first personalized video/display platform able to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms (DSPs),…

Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter

Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences that video amasses on social media pose a highly rewarding opportunity for ‘social listening.'  More than 75% of all internet traffic today is video streaming, according to a recent CISCO report.  And all those video views provide brands with a treasure trove of consumer insights, through the data. This explains why more and more brands that understand data have jumped onto the online video bandwagon. But as…