Fortune 500 Betting Big on Sales Coaching and Gamification

Enterprise Sales Teams Are Investing in Sales Coaching Software to Compete in 2020 Fortune 500 companies are investing heavily in sales coaching and gamification software to put them ahead of competitors in 2020. Formal sales coaching programs are shown to increase win rates by 28%, according to CSO Insights. More enterprise and mid-market companies are seeking out sales coaching and gamification software providers, like Ambition, to bring automation, consistency and engagement to their sales coaching initiatives.…

Seismic Powers New Gamification Initiatives for Rackspace’s Partner Program

Company taps sales enablement leader to engage partners, provide incentives, and offer consistent content across the entire direct and channel sales ecosystem Seismic, the recognized leader in sales and marketing enablement, announced that Rackspace will use its sales and partner enablement platform to engage with and incentivize their partners through a newly updated Rackspace Partner Portal that employs gamification. Rackspace will use Seismic to provide partners with the same training materials and marketing content that…

Why Gamification Doesn’t Work in B2B Customer Support

If you have ever worked in or been connected to the Customer Support industry, you might be familiar with contact center “contests” or “games” to drive increased performance. For example, the customer service representative that resolves the most tickets will be entered into a drawing for an iPad or some type of gift card at the end of the month. Gamification is commonly used to improve user engagement, organizational productivity, learning, and employee recruitment. When Gamification works in Customer Support In B2C…

Gamification: A Game-Changer for Inspiring Your Sales Teams

Gartner defines gamification as “The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” In some circles, a stigma has developed around this term “gamification”—it’s now being labeled as a gimmick aimed at disguising work as a fun competition or baiting a generation of videogamers to show up to the office. That stigma misses the point entirely. Gamification isn’t a gimmick; it’s a gamechanger. Right now, there is a gaping hole in businesses between employers and…

AlphaNetworks Announces the Future of Media on the Blockchain with AI, Gamification, Tokens, Rewards, and Premium Content

AlphaNetworks Is Creating the First Global A.I. Powered Media Platform Combining Cable, OTT, and Online Video with Transparent Economics, Fair Creator Compensation, Proof of Engagement, and Rewarding Viewer, Content Owner, and Advertiser Experiences AlphaNetworks announced its video infrastructure powered by artificial intelligence (AI) and blockchain for the new era of media. The company’s digital framework provides creators, media companies and advertisers with applications for better video monetization, management and…

NetworkNewsWire Latest Publication on Gamification Features DeepMarkit

NetworkNewsWire Announces Publication on Gamification and Entertaining Features Morphing Web Visitors Into Loyal Customers  NetworkNewsWire, a multifaceted financial news and publishing company,  announced the publication of an editorial featuring DeepMarkit Inc., a client of NNW and gamification technology company inventing new ways to engage consumers and other audiences. The publication is titled E-Commerce Growth Potential Supercharged by Gamification. Gamify has been winning over merchants due to ease of setup,…

VERB Launches Consumer-Facing Version of Its LEARN App for Market Leader Vasayo

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced a renewal and major expansion of its relationship with Vasayo, a leading provider of nutritional supplements. Vasayo provides high-quality nutritional products that are specially formulated to overcome many of the issues consumers tend to encounter in the supplement industry, such as those caused by dilution, problems with body absorption, and ingredient degradation. Through its…

MindTickle Accelerates Leadership in Readiness for Customer-Centric Companies

170% growth in enterprise customer acquisition highlights increasing adoption of Sales Readiness within Sales Enablement and Effectiveness Programs MindTickle, the leader in Sales Readiness technology, announced key results and milestones demonstrating significant growth in the enterprise segment, expansion across services, manufacturing, pharmaceutical and life sciences, and financial services industries, and continued leadership in the high-growth and high tech market. Companies are looking to not only enable their sales…

Merkle Launches Promotion and Loyalty Solutions Division, Expanding Its Foothold in Loyalty Marketing

Business line created from integration of HelloWorld and Merkle Loyalty Solutions Group  Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of its new Promotion and Loyalty Solutions division. Committed to global leadership in loyalty marketing, the agency has created the division through the integration of digital marketing solutions provider HelloWorld and Merkle Loyalty Solutions Group. As a result of this integration, both legacy brand names will sunset, and the group…

MarTech Interview with Austin Rolling, CEO at Outfield

"Businesses that have Outside Sales and Marketing teams will need to become smarter about how to get the most ROI out of their resources" Journey into Tech Hi Austin, tell us about your role and journey into Technology. What inspired you to take up the role at Outfield? I am the Co-founder and CEO of Outfield, which is a web and mobile app designed for Field Sales and Marketing programs. I began my journey at the age of 20 when I started my first company. It was a fashion website where I imported apparel from different…

AT&T and Deloitte to Explore the Future of Learning with 5G

AT&T* and Deloitte signed an agreement to bring 5G network connectivity and edge computing services to Deloitte University to help it transform the future of digital corporate learning and workplace collaboration. Deloitte University (DU) is a 700,000 sq. ft. leadership and learning center located near Dallas in Westlake, Texas. DU's learning programs are focused on developing the world's best leaders, often incorporating and relying on leading-edge technologies to help power their programs. Starting early next year,…

Upland Software Enhances Contact Center Productivity Through More Efficient, Simplified Knowledge Delivery Process

Latest Release of Upland’s AI-Enabled Enterprise Knowledge Management (EKM) Solution, RightAnswers, Improves the Multi-Channel Customer Experience Through an Improved Decision Tree Builder Upland Software, Inc., a leader in cloud-based enterprise work management software, announced innovative updates to its enterprise knowledge management (EKM) solution, RightAnswers, improving the way customers interact with knowledge through an enhanced decision tree builder. The intuitive if-then workflow simplifies the management of…

The Future of Customer Engagement

Technology is changing the face of Marketing. In a complex, competitive and fragmented market, building long term loyalty is becoming more and more difficult for brands. At the heart of great customer engagement is a new Marketing mix of data, creativity, and technology. Technology is driving changes in consumer behavior and in order to adapt and thrive, marketers need access to the right data in order to know and understand their audience as individuals and to drive their creative decisions. The Impact of Technology on…

AskNicely Launches World’s First Customer Experience Coaching Platform

AskNicely, the all-in-one platform for creating amazing customer experiences, announced the launch of Performance & Recognition, a mobile customer experience coaching app designed specifically for front-line employees. Performance & Recognition builds on the existing AskNicely customer feedback software, rated #1 by G2, by motivating and empowering the front-line employees who interact with customers every day. “Incredible experiences start with incredibly engaged employees,” said Aaron Ward, co-founder and CEO of…

Employee CX Trends: Using Software to Improve Employee Onboarding

Starting a new employee is always going to be a daunting step, both for the new recruit and for the recruiter. They say the first few weeks are often the toughest because your employees may decide to leave for pastures new. But a good onboarding can prevent all of that. In fact, research on Glassdoor has shown that a good onboarding program can raise employee retention by 82% and productivity by 70%. Read more: Mind the Generation Gap: Engaging Multi-Generational Employees On Their Terms But there's only so much you…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

BitMovio Announces Partnership With Leading Blockchain Consulting Agency Block72 for International Expansion

BitMovio, a blockchain-enabled video entertainment platform, recently announced a partnership with Block72 to accelerate plans for global expansion. Through this partnership, BitMovio will focus on entering Asian markets and growing their global user base. "We've gained significant momentum over the past several months with hundreds of studios/creators and thousands of hours of premium content onboarded, especially among the independent film, TV, and professional YouTube streamer community," said Simon Zhu, co-founder and…

DMEXCO 2019: How Technologies Help to Promote Trust

Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing could be referred to as "simple," making internal systems transparent to your customers and partners is the only way to avoid a vicious circle of suspicion. This year DMEXCO was focused on transparency more than on all other subjects, and that’s why "Trust in you" was established as a core motto of the exhibition. Media giants like Microsoft, Facebook, Verizon, and the vast of 1,000…

Why Are AI and ML Sales Leaders’ Best Friends?

Over the past few years, AI and Machine Learning have raised the customers' expectations from sales teams. The tougher benchmarks put sale leaders who operate without Machine Learning in a disadvantage. AI comes handy in converting more leads and retaining customers. Salesforce projects that by 2022 around 80 % of companies will have started using automaton at some levels and sales is on the top of the priority list. AI Helps Leaders with the Pricing Structure In businesses, especially the B2C ones, customers use AI-driven…

MindTickle Debuts Adaptive Spaced Reinforcements for Effective Knowledge Retention

Latest innovation to Sales Readiness platform prepares customer-facing reps to be consultative and credible MindTickle, the leader in Sales Readiness technology, unveiled its Spaced Reinforcements solution. Using advanced gamification, microlearning and smart notifications to engage sales representatives, this latest innovation proactively and automatically helps bridge knowledge gaps to retain and reinforce necessary knowledge skills and behaviors. As part of a comprehensive Readiness system, Spaced Reinforcements…