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AskNicely Launches World’s First Customer Experience Coaching Platform

AskNicely, the all-in-one platform for creating amazing customer experiences, announced the launch of Performance & Recognition, a mobile customer experience coaching app designed specifically for front-line employees. Performance & Recognition builds on the existing AskNicely customer feedback software, rated #1 by G2, by motivating and empowering the front-line employees who interact with customers every day. “Incredible experiences start with incredibly engaged employees,” said Aaron Ward, co-founder and CEO of…

Employee CX Trends: Using Software to Improve Employee Onboarding

Starting a new employee is always going to be a daunting step, both for the new recruit and for the recruiter. They say the first few weeks are often the toughest because your employees may decide to leave for pastures new. But a good onboarding can prevent all of that. In fact, research on Glassdoor has shown that a good onboarding program can raise employee retention by 82% and productivity by 70%. Read more: Mind the Generation Gap: Engaging Multi-Generational Employees On Their Terms But there's only so much you…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

BitMovio Announces Partnership With Leading Blockchain Consulting Agency Block72 for International Expansion

BitMovio, a blockchain-enabled video entertainment platform, recently announced a partnership with Block72 to accelerate plans for global expansion. Through this partnership, BitMovio will focus on entering Asian markets and growing their global user base. "We've gained significant momentum over the past several months with hundreds of studios/creators and thousands of hours of premium content onboarded, especially among the independent film, TV, and professional YouTube streamer community," said Simon Zhu, co-founder and…

DMEXCO 2019: How Technologies Help to Promote Trust

Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing could be referred to as "simple," making internal systems transparent to your customers and partners is the only way to avoid a vicious circle of suspicion. This year DMEXCO was focused on transparency more than on all other subjects, and that’s why "Trust in you" was established as a core motto of the exhibition. Media giants like Microsoft, Facebook, Verizon, and the vast of 1,000…

Why Are AI and ML Sales Leaders’ Best Friends?

Over the past few years, AI and Machine Learning have raised the customers' expectations from sales teams. The tougher benchmarks put sale leaders who operate without Machine Learning in a disadvantage. AI comes handy in converting more leads and retaining customers. Salesforce projects that by 2022 around 80 % of companies will have started using automaton at some levels and sales is on the top of the priority list. AI Helps Leaders with the Pricing Structure In businesses, especially the B2C ones, customers use AI-driven…

MindTickle Debuts Adaptive Spaced Reinforcements for Effective Knowledge Retention

Latest innovation to Sales Readiness platform prepares customer-facing reps to be consultative and credible MindTickle, the leader in Sales Readiness technology, unveiled its Spaced Reinforcements solution. Using advanced gamification, microlearning and smart notifications to engage sales representatives, this latest innovation proactively and automatically helps bridge knowledge gaps to retain and reinforce necessary knowledge skills and behaviors. As part of a comprehensive Readiness system, Spaced Reinforcements…

Will Facebook’s Gesture Recognition Tool Make the Cut in AR VR Market?

Virtual tools would rule the future. For all those who are high on sci-fi intersecting with the world of commercial gaming, here's a big announcement for you. Facebook is bringing alive its Virtual Reality-focused Gesture Recognition tool. Last week from Oculus Connect conference, the leading technology enabler confirmed building the future of Hand Gesture simulation. This includes mixing powerful computing, AI and VR techniques into their Oculus device. Oculus Link will now bring a truly VR-gaming experience to Quest and a…

Voxware Augmented Reality Solution Takes Centerstage at IMHX 2019

Guests Have the Opportunity to Better Understand the Value of Using Augmented Reality in Three Sample Scenarios: Kit Assembly, Order Picking and Order Packing Voxware, a leading provider of cloud-based voice and analytic supply chain solutions, will showcase its virtual reality simulation at IMHX 2019 (Booth 6C222). Attendees will have the opportunity to experience the benefits of Voxware Augmented Reality (AR) in three sample scenarios: kit assembly, order picking and order packing. Check out the @Voxware_Inc #AR demo…

Plug and Play Launches New Media & Advertising Innovation Program with Amazon Moments

Plug and Play announced their newest innovation program focused on Media & Advertising with Amazon Moments as a Founding Partner. This new program will bring together industry leaders, startups, and venture capital firms to fuel innovation and solve industry challenges of the Media & Advertising industry. Amazon Moments is an easy-to-use service that enables users to reward customers who complete high value actions within apps and games with eligible physical and digital items sold on Amazon, driving user acquisition…

Modus Enhances Sales Enablement Tool; Adds Microlearning Video Training Modules

Microlearning Helps Marketing Teams Ensure Better Product Launches and More Efficient Onboarding and Coaching of Sales Teams Marketers’ common pain points with new product launches often include gaining traction with the sales team, onboarding new sales reps, and one-to-one coaching of large field sales teams. Now, Modus is helping marketers eliminate their biggest sales challenges with the introduction of Microlearning: Just-in-Time learning that’s available on-demand for sales teams and easy to manage and deploy for…

Diagonal View to Bring Over 1,500 Hours of Content and 15 million Fans from Its Popular YouTube Channels to BitMovio’s…

Diagonal View, a digital video network, delivering tens of millions of subscribers and billions of views across YouTube and other digital platforms generated from professionally produced content that BitMovio users will now enjoy through the next-gen gamified streaming video platform BitMovio announced its partnership with digital video network Diagonal View to acquire video programming from 16 of its popular YouTube channels that reach over 15 million subscribers. With this partnership, BitMovio will acquire over 1,500…

NinthDecimal Updates Location Conversion Index with New Foot Traffic Analytics

NinthDecimal, the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement. MTA is part of a major update to NinthDecimal’s flagship measurement product, Location Conversion IndexTM (LCITM). This industry breakthrough revolutionizes how publishers, brands, and agencies apply real business metrics to drive billion-dollar decisions. “We work with NinthDecimal as our measurement partner and they have helped us change how we…

TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa

Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing services company helping global 2000 companies in their journey of business transformation and innovation. As the Global Head of Virtusa’s Digital Solutions Group, I am responsible for leading the technology practice and focusing on helping clients reimagine their digital future. Our Digital Solutions Group integrates many specialized digital competency areas such as User Experience (UX),…

The Benefits of Empowering Agents to Go Omni-Digital

This article is co-authored by Julien Rio and Cédric Blum Agents are the heartbeats of contact centers and Customer Service departments: the quality of Customer Service and Customers’ Satisfaction heavily depends on their skills, motivation, and ability to solve customers’ problems. 66% of consumers say their experience with agents impacted their impression of the brand. Thus, companies are now empowering agents to go Omni-digital. To adapt to changing Customers’ Expectations, companies are progressively moving to…

TCS Recognized as a Leader in Gartner Magic Quadrant for Managed Workplace Services, North America

Tata Consultancy Services Asserts that its Customer-centricity, Design Thinking-Led Consulting, Investments in Intellectual Property, and Ability to Deliver Measurable Business Outcomes are Appreciated by Customers Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been positioned as a Leader in the Gartner Magic Quadrant for Managed Workplace Services, North America,1 for the third year in a row. "To create a dynamic, collaborative and productive workplace in a…

Top 3 Do’s and Don’ts Every Healthcare Marketer Should Know

The digital age has been both a blessing and a curse for marketers, particularly those in healthcare marketing. With the average American adult now spending more than 11 hours per day, looking at a screen – whether it is handheld, on a monitor or television – marketers have an enormous potential audience. But here’s the rub: the human attention span has shortened to a mere 8 seconds. This challenge is further amplified in healthcare, where consumers are either specifically trying to avoid a healthcare service (i.e. trying to…

Kakao’s Blockchain Project ‘Klaytn’ Announces 8 New Initial Service Partners to Drive Mainstream Adoption of Blockchain

Service Providers with Massive User Base Join Klaytn to Offer Tangible and Practical BApps Klaytn, the global public blockchain project of leading mobile platform with 97% market share in Korea, Kakao, has announced a new batch of initial service partners. With the 8 new partners, in addition to the already secured 26, Klaytn now has a total of 34 initial service partners, together preparing for the Klaytn mainnet launch next month. This round of partnership includes some of…

3 Hacks for Successful Inbound Marketing in 2019

Successful companies today have one thing in common — a functional inbound digital marketing model. When 76 percent of marketers use inbound marketing as their primary strategy, having an effective inbound function is the secret sauce for increasing organic traffic and building out your customer base. Here are three well-kept secrets that are sure to give your inbound marketing model an extra edge: Understanding User Intent is the Foundation for Inbound Marketing There are four types of user intent based on subsequent…

5 Outdated Social Media Practices — And What To Do Instead

In the past 15 years, social media communication has become an essential — if not the main or only — component of the digital marketing arsenal, growing from a gadget with which experts were toying around into the weapon of choice for pretty much every brand. Along the way, platforms and their usage have significantly matured, requiring all of us marketers to adjust our practices. Based on my experience as a former e-commerce store owner, marketing agency Managing Partner and now CEO of Loomly (serving more than 3,500…