Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource areas in 2021. Gartner warns that this outlook may be overly optimistic. “Marketers…

Productsup recognized in Gartner research designed to highlight interesting, new and innovative vendors, products and services Productsup, the leading ecommerce data integration company, announced its recognition in Gartner's June 2020 Cool Vendors in Digital Commerce. Gartner named Productsup among three total vendors. “We strive to be a disruptor in the feed management and product content syndication space, and believe it’s an honor to be recognized by Gartner,” said Johannis Hatt, Co-Founder and CEO at Productsup. “At a…

Retail Marketing Technology Company Identified by Gartner as Innovative, Impactful and Intriguing Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, announced that it has been included in the 2020 list of Cool Vendors in Multichannel Marketing by Gartner. Marketing Technology News: Victory Square Portfolio Company FansUnite Announces Merger with Askott Entertainment Gartner’s Cool Vendors are companies, named…

Infor (CloudSuite) recognized as highest for ability to execute in the Visionaries quadrant Infor, a global leader in business cloud software specialized by industry, announced that Gartner Inc. has positioned Infor CloudSuite in the Visionaries quadrant of the 2020 Gartner Magic Quadrant for Cloud ERP for Product-Centric Enterprises. Infor was positioned highest for ability to execute in the Visionaries quadrant. Marketing Technology News: Zoom Hires Jason Lee as Chief Information Security Officer “We believe Infor’s…

Vendors recognized in the report are interesting, new and innovative Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced that they have been named a Cool Vendor in Gartner's June 2020 report Cool Vendors in Digital Commerce. The report states, "Whether your primary market is B2B or B2C, the digital world creates ever-increasing expectations for convenience and usability across myriad channels. Meeting customer expectations requires vigilance and powerful tools…

Seven years after being recognized as a Cool Vendor in Human-Machine Interfaces1, Gartner revisits Uniphore and writes about “Where are they Now” Uniphore, an early conversation service automation category leader, today announced that Gartner has written up additional information on the company within the “Where Are They Now?” section of the 2020 Cool Vendors in CRM Customer Service and Support2 report. Gartner states in the report, “This research does not constitute an exhaustive list of vendors in any given technology…

Leading Analyst Firm Selects Innovative Companies in CRM Customer Service & Support Zoomin, a leading provider of knowledge orchestration technology backed by Bessemer Venture Partners and Salesforce Ventures, today announced it was named a Cool Vendor in Gartner’s 2020 Cool Vendors in CRM Customer Service & Support report. The report evaluates interesting vendors that offer innovative uses of technology in a bid to create great customer service. As Gartner’s report points out, "The message is becoming clearer: to…

Peak, the pioneer of the AI System, has been named a Cool Vendor by Gartner in the Cool Vendors in AI for Retail report. The report recognizes interesting, new and innovative vendors, products and services. The new report states that “retail digital transformation requires continuous adaptation. Retailers succeed by leveraging AI technologies to understand customers, creating new customer experiences while generating cost savings through operational efficiencies. CIOs can use these Cool Vendors to assist in this…

Challenging the status quo of both marketing clouds and point solutions, Cheetah Digital secures high scores in customer profile management, marketing channel support, and real-time decisions/recommendations Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces its recognition by Gartner, Inc. in the Challengers quadrant of the 2020 “Magic Quadrant for Multichannel Marketing Hubs.” “We’re continually reinvesting our revenue back into our platform to innovate on our…

Creatio, a global software company providing a leading low-code platform for process management and CRM, today announced it has been recognized in the June 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center. The report evaluated 16 vendors based on their ability to execute and for completeness of vision. According to Gartner, "The current reshaping of the customer engagement center (CEC) market is characteristic of the consolidation of the customer service technology market. Customer service and support…

Evaluation based on ability to execute and for completeness of vision Kustomer,  the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences, announces today that it has been named in Gartner's Magic Quadrant for the CRM Customer Engagement Center report, published on June 4, 2020  by the research and advisory firm. This is the first time that Kustomer has been recognized in the report and we believe this recognition underscores the company's important role in the space, where…

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 11th consecutive year. In the report, Gartner evaluated 16 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "Gartner defines the CEC market as the market for software applications used to provide customer service and support by engaging intelligently —…

ServiceNow’s CSM solutions reimagine the customer experience to empower agents and drive fierce customer loyalty ServiceNow, the company that makes work, work better for people, has been named a Leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center. ServiceNow was evaluated for its Customer Service Management (CSM) workflow product. The company improved its position on the ability to execute and completeness of vision axes compared to the previous year. With CSM, ServiceNow is the only…

Verint Systems Inc., The Customer Engagement Company, today announced its recognition in Gartner, Inc.’s Magic Quadrant for the CRM Customer Engagement Center* (CEC) report, published June 4, 2020, by the research and advisory firm. In addition to being recognized in this report, the firm also named Verint a Leader in its Magic Quadrant for Workforce Engagement Management (WEM) research earlier this year. In this month’s CEC report, Verint was evaluated on 15 criteria across two key areas—ability to execute and completeness…

Zendesk has been named as a leader in Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center. Gartner has named Salesforce as a clear leader in the quadrant, with other CRM systems like Pega, Oracle, ServiceNow and Microsoft also maintaining their leadership positions. In recent times, we have seen significant innovations and investments into the CRM Customer Engagement Centers. Interestingly, Gartner has named SAP as a challenger, and SugarCRM, and Zoho CRM as the niche players in its latest report.…

Freshworks is only vendor to be recognized as a Visionary for its Freshdesk Omnichannel helpdesk software Freshworks Inc., the customer engagement software company, announced it is the only company named a Visionary in the 2020 Gartner Magic Quadrant for CRM Customer Engagement Center.* Freshworks was evaluated for its cloud-based omnichannel customer support software, Freshdesk Omnichannel. This comes on the heels of Gartner evaluating multiple products across Freshworks' portfolio for Magic Quadrants including the CRM,…

Elixir Technologies Corporation, a leading provider of Customer Communications Management solutions, announced that they have been designated a Customers’ Choice vendor in the April 2020 Gartner Peer Insights ‘Voice of the Customer’: Customer Communications Management report. Gartner defines Customer Communications Management as “both a strategy and a market fulfilled by applications that improve the creation, delivery, storage and retrieval of outbound and interactive communications.” Marketing Technology News: Payment…

Recognized in the May 2020 Cool Vendors in Blockchain Technology Report ALTR Data Security-as-a-Service (DSaaS) Brings Fast and Scalable Governance, Observability and Protection to Cloud Data, Assists with CCPA/GDPR and PCI DSS Compliance ALTR, developer of the most advanced data governance and protection technology on the market, has been recognized as a Cool Vendor in the May 2020 Cool Vendors in Blockchain Technology report by research and advisory firm Gartner, Inc. Access to the full report, as well as other Gartner…

Glia, a leader in Digital Customer Service solutions, announced that it has been recognized by Gartner in their 2020 report "Cool Vendors in CRM Customer Service and Support."1 Gartner's Cool Vendors research is designed to highlight interesting, new and innovative vendors, products and services. The report states that "Engaging customers through digital channels is an imperative for most organizations focused on both B2B and B2C customers." Further, Gartner states that "it is clear that organizations with more mature…

Top MarTech RADAR-listed company, Optimove has announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs. This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player. Gartner defines the multichannel marketing hub as a technology that "orchestrates a company's communications with and offers to customer…