Lifesize, a global innovator of immersive enterprise communication solutions, announced it has been named a Visionary in Gartner, Inc.’s 2020 Magic Quadrant for Meeting Solutions. Vendors placed in the Magic Quadrant report are evaluated based on completeness of vision and ability to execute. This marks the third consecutive year Lifesize has been included and the company’s second consecutive year positioned as a Visionary. "We consider Gartner’s recognition of Lifesize as a 2020 Visionary in the Magic Quadrant for…

Creatio, a global software company that provides a leading low-code platform for process management and CRM, announced it has been recognized in the October 2020 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms(1). According to Gartner, "By 2023, over 50% of medium to large enterprises will have adopted an LCAP as one of their strategic application platforms." Their research evaluates 18 LCAP vendors based on multiple criteria including product capabilities, market understanding, innovation, overall…

Freshworks Inc., the customer engagement software company, announced its Freshservice offering was included in the 2020 Gartner Magic Quadrant for IT Service Management Tools, with Gartner recognizing the company for its completeness of vision and ability to execute. In 2020 Gartner also recognized Freshworks for its Freshsales offering in the Magic Quadrant for CRM Lead Management and the Magic Quadrant for Sales Force Automation and for its Freshdesk offering in the Magic Quadrant for the CRM Customer Engagement Center,…

Company Positioned Furthest for Completeness of Vision and Highest for Ability to Execute Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., the world's leading research and advisory company, has positioned Informatica as a Leader in its 2020 Gartner Magic Quadrant for Data Integration Tools for the 15th consecutive year. Additionally, this year's report marks the seventh year in a row that Gartner has positioned Informatica as the furthest for completeness of vision and highest on the…

As digital transformation accelerates, machine identity management is crucial Venafi, the inventor and leading provider of machine identity management, announced that it has been listed as a Sample Vendor in the Machine Identity Management category for the Gartner Hype Cycle for Identity and Access Management Technologies, 2020 report. Gartner’s "Hype Cycle" is a series of reports that analyze common patterns when new technologies or innovations are adopted, enabling IT decision-makers to track technology maturity and…

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising,  announced it was recognized as a Challenger in the September 2020 Gartner Magic Quadrant for Ad Tech, a research report authored by Andrew Frank, Lizzy Foo Kune and Eric Schmitt. The Gartner Magic Quadrant for Ad Tech evaluates technology vendors for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search. According to the report,…

Centro, a global provider of advertising technology, announced that it has been positioned as a ‘Challenger’ in the Gartner 2020 Magic Quadrant for Ad Tech. According to Gartner in its report, “Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. Challengers are positioned close to the Leaders Quadrant and, in many cases, their specialization is an advantage to some buyers.” The report further states…

Report expects that by 2022, 80% of organizations will use document-centric identity proofing as part of their onboarding workflows, an increase from approximately 30% today Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, has been recognized for the third consecutive year as a Representative Vendor in the latest Gartner "Market Guide for Identity Proofing and Attribution,"1 published on September 11, 2020. Marketing Technology News: Rakuten Mobile Adds Nuance Intelligent…

Industry-Leading Analyst Firm Recognizes Amobee For Completeness of Vision and Ability to Execute Amobee, the global advertising technology company reinventing advertising for the converging world, today announced it has been positioned by Gartner in the Leaders quadrant of the Magic Quadrant for Ad Tech (September 2020). "The last two years have been transformative for Amobee. To us, Gartner’s independent research validates our strategy as we continue to unify advanced TV and digital video with data-driven linear TV…

Continues to be recognized as a Leader in both evaluations based on completeness of vision and ability to execute MuleSoft, provider of the world's #1 integration and API platform, announced that Gartner has recognized the company as a Leader for the sixth time in the 2020 Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS). In addition, MuleSoft has been named a Leader for the fifth consecutive time in the 2020 Gartner Magic Quadrant for Full Life Cycle API Management. Marketing Technology News:…

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced it has been named a Leader in Gartner's 2020 Magic Quadrant for AdTech for the third year in a row. The company's data science-driven innovation via its Brain machine learning algorithm, its vision to redesign the digital supply chain through SOURCE and its consultative partnership to major brands and agencies have cemented its leadership in the ad tech market. "Our mission is to reimagine the digital advertising…

Informatica Positioned Furthest on the Completeness of Vision and Highest on the Ability to Execute Axes Informatica, the enterprise cloud data management leader, announced that leading IT research and advisory firm Gartner, Inc. positioned the company as a Leader in its 2020 Magic Quadrant for Data Quality Solutions. Informatica is positioned furthest and highest on the completeness of vision and ability to execute axes, respectively. "Data and analytics leaders are facing intensive pressure to provide 'trusted' data…

Open SaaS platform is positioned furthest to the right on the Completeness of Vision axis in Challengers quadrant BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands,  announced Gartner’s recognition of BigCommerce as a Challenger in the 2020 Gartner Magic Quadrant for Digital Commerce Platforms. BigCommerce was positioned the furthest to the right on the Completeness of Vision axis in the Challengers quadrant. Marketing Technology News: Bloomreach Announces New ‘Commerce Experience…

Customer Engagement Hubs, Customer Service Analytics, Voice of the Customer, Chatbots and Virtual Customer Assistants are Gaining Significant Attention in Optimizing the Service Experience Customer service and support leaders must scrutinize all technology investments for their ability to deliver on customer experience (CX) goals, according to Gartner, Inc. Gartner identified 33 must-watch technologies on the Hype Cycle for Customer Service and Support Technologies, 2020. “Organizations’ customer experience priorities…

Luminoso, the company that automatically turns unstructured text data into business-critical insights,  announced that the company has been named a Representative Vendor in Gartner’s 2020 Market Guide for Text Analytics. Advancements in natural language understanding (NLU) technology have made it possible for data and analytics leaders to find powerful text analytics solutions that fit their business needs. With so many options available in the market, selecting the optimal product can be challenging, especially when…

Digital commerce pioneer Oro, Inc., announced that OroCommerce, the No. 1 open source digital commerce platform built for manufacturers, distributors, and suppliers, was recognized by Gartner in its 2020 Magic Quadrant for Digital Commerce. Gartner is the world's leading research and advisory company. OroCommerce is the only platform in the market to be designed first and foremost for the needs of B2B sellers, while still offering a full range of modular B2C services and additional features for the business-to-government…

Global IT services, consulting and business solutions organization, TCS has won the 2020 Gartner Communications Award. Gartner recognized and honored TC for its excellent campaign Digital Transformation with Business 4.0™. TCS won the award in the category “Excellence in Building a Corporate Brand”. At the time of this announcement, TCS CMO, Rajashree R, said, “We are delighted to receive this recognition from the expert jury. To showcase how our Business 4.0 thought leadership framework helps enterprises draw up their…

Brierley, a leading customer data and engagement platform, announced it was recognized in Gartner’s July 2020 Market Guide for Loyalty Management as a loyalty management service provider (LMSP). According to Gartner, "Industries that have long depended on loyalty initiatives — such as retail, and travel and hospitality — are adapting to disruptive entrants able to entice consumers in other ways. Points and rewards alone cannot deliver true customer loyalty in the absence of great customer experience, product quality and…

Salesforce, the global leader in CRM, announced it has been named a Leader by Gartner Inc. in its 2020 Magic Quadrant for Digital Commerce for the fifth consecutive year. "The shift to digital is more important than ever, and companies need a commerce platform that allows them to transform fast and scale in any region or channel," said Adam Blitzer, EVP & GM, Marketing Cloud, Commerce Cloud and Community Cloud, Salesforce. "Salesforce Commerce Cloud empowers companies to innovate and scale quickly, address…

commercetools, the next-generation commerce software company, has been named a Leader in the 2020 Gartner Magic Quadrant for Digital Commerce, recognized in the Leaders quadrant. The company was positioned as a Visionary for the past two years. A platform for both B2C and B2B e-commerce innovations, commercetools was evaluated for completeness of vision and ability to execute. commercetools explains that it is built for speed and flexibility in digital commerce. Marketing Technology News: Brandwatch Announces Partnership…