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IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms. Influential will be able to run in-flight optimizations on social branded content campaigns, linking weekly purchase data and offline conversions to ad exposures.…

The 100 Most Influential People In Influencer Marketing

The total market size of Influencer Marketing has been estimated to reach $15 to $20 billion globally, within the next 5 years. I think these 100 individuals are the reason the industry will get there. They are people you should listen to, connect with or just merely idolize. Use this list to engage, explore and learn. The Outlook for Influencer Marketing Looks Bright in 2020. Thousands of Individuals I curate 15 to 20 articles every week. I've literally sifted through thousands of individuals to find those who have…

Influential Hires WME Agent Cody Irizarry as Executive Vice President of Strategic Partnerships

Influential, the AI-powered social data and conversion platform that connects brands and influencers via transparent data and machine learning, has just announced the hiring of WME agent, Cody Irizarry. Working out of Influential's Los Angeles headquarters, he will primarily focus his efforts on furthering the partnership between Influential and Endeavor, which began in May of 2018, with an investment into Influential's Series B round of funding. Marketing Technology News: Rakuten Marketing Data Reveals Cyber Weekend…

IRI and Influential Demonstrate Effectiveness of 5-hour ENERGY Influencer Marketing Campaign

5-Hour Energy Shots Influencer Campaign’s Return on AD Spend Is More Than Six Times Higher Than Average Social Media Food Campaigns IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Influential, a leading artificial intelligence influencer technology, Social Intelligence firm and IBM Watson developer partner, announced the results of a third-party study by IRI on behalf of Living Essentials LLC, the makers of 5-hour ENERGY® shots, that proves the power of using social…

Influential Appoints Entertainment Media Executive Andrew Pelosi as Chief Business Officer to Drive Strategic Partnerships

AI, Social Intelligence Firm Adds former World Surf League Head of Business Development to Fuel Business Expansion and Partnership Initiatives Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner, announces the appointment of Andrew Pelosi as the company's new Chief Business Officer.  Pelosi brings over 10 years of business development and acquisitions experience. Pelosi will lead all business development efforts and drive channel partnerships, including the…

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

Vector Media Enters Into Strategic Partnership With Influential To Help Advertisers “Tell Better Stories”

Vector Media Will Become Influential's Strategic Outdoor Media Provider Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced a partnership with Influential, the premier AI social influencer technology powered by IBM's Watson, to provide advertisers with a cutting-edge tool to help amplify Vector's OOH and Experiential assets. Through this partnership, Vector will become Influential's…

Influential Closes $12 Million Series B Funding Round With Participation From WME

The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013.  The round was led by existing investors, with participation from new investor, WME. Influential will use the funding to take the company’s AI SaaS platform to market. The round…

Influential and Oracle’s Moat Join Forces to Measure Social Media Influencer Campaigns

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of IBM Watson. Influential and IBM Watson have co-created technologies which allow agencies and brands to use psychographic data in identifying influencers along with three first-to-market AI products. Influential, the leading social intelligence firm will work with Oracle’s Moat- a SaaS analytics measurement provider which is a part of the Oracle Data Cloud. The Oracle…

IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, announced a partnership that empowers CPG digital marketers to more effectively target the most active and influential users of major social media platforms. Combining IRI’s predictive audiences and shopper data and AnalyticsIQ’s social…

Interview with Ryan Detert, CEO, Influential

"AI is here to stay and people should embrace it. We like to say that AI is actually augmented intelligence and we believe that the best results come when machine learning combines with human perception." On Marketing Technology MTS: Tell us about your role at Influential? What inspired you to be part of an influencer marketplace? I am the CEO and founder of Influential. I was inspired to start the company because I was an influencer myself and saw a hole in the marketplace for a data-driven solution to influencer…

ACMA Launches First CRM Designed Exclusively for Medical Affairs/MSLs in the Life Sciences Industry

New Platform Enables Medical Affairs Teams to Deepen Engagement with Healthcare Key Opinion Leaders The Accreditation Council for Medical Affairs (ACMA) today announced the public availability of its medical CRM, ACMA Engage™. The company designed the new customer relationship management platform based on input from medical affairs and technology leaders across the life sciences industry. The system is focused entirely on the goals and activities of field medical and headquarters-based medical affairs teams. "Medical…

AspireIQ Named a “Leader” & “Boasts Best All-Around Current Offering” Among Influencer Marketing Solutions by Independent Research Firm

AspireIQ, the pioneer in community intelligence marketing, announced that it has been recognized as a Leader by Forrester Research in its report, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020. AspireIQ partners with brands to build, manage, and grow communities that allow them to engage their biggest enthusiasts, create a sense of belonging, and drive advocacy at scale. The report evaluated 12 vendors against 10 criteria, including data science capabilities, product vision, product roadmap, and market…

TechBytes with Ben Houston, Founder and CTO at Threekit

Hi Ben, it was a productive quarter for most tech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. When COVID-19 started getting serious in early March, there was massive fear in the overall retail market, and everything seemed to freeze for about two weeks. Because shopping behavior changed so quickly, it was important for retail technology companies like ourselves to adjust to this shift. As a startup, we were able to adapt quickly. We moved up our new product…

Skullcandy Named A 2020 US Best Managed Company

Honor Exemplifies Skullcandy as a Leading Global Audio Brand Skullcandy Inc., the original lifestyle audio brand, has been honored with inclusion in the annual list of US Best Managed Companies in 2020. Sponsored by Deloitte Private and The Wall Street Journal, the influential program recognizes 27 companies for their overall business performance relative to leading practices across strategy, execution, culture and finance. Marketing Technology News: Lightspeed Collaborates with the CQCD to Make Cloud Commerce More…

Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

The new capability is available as part of Cision Impact in the Next Generation Communications Cloud Cision, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for…

MPO Recognized as “Visionary” in Gartner Magic Quadrant

Global Cloud Platform Offers a Revolutionary Approach to MESCBNs MPO today announced their recognition by Gartner as the sole “Visionary” in the 2020 Magic Quadrant for Multienterprise Supply Chain Business Networks. This milestone validates MPO’s mission to empower companies to boost both customer experience and operational excellence with a unique, customer- and order-centric approach to multi-party supply chain orchestration. “For most companies, the value chain consists of 80% of external network activities. By…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

CRN Names Three Leaders from BeyondTrust as 2020 Women of the Channel

Prestigious annual list acknowledges the unique strengths, vision and achievements of leaders in the channel BeyondTrust’s Dee Dee Acquista named to CRN’s Power 100 list highlighting most influential women in the channel BeyondTrust, the worldwide leader in Privileged Access Management (PAM), announced that CRN, a brand of The Channel Company, has named three women from BeyondTrust’s channel and marketing teams to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision, and achievements of…

NWN’s Jill Broyles Honored Among CRN’s 2020 Women of the Channel

NWN Corporation, a leading technology-enabled service provider focused on transforming the customer experience, announced today that CRN®, a brand of The Channel Company, has named NWN's Jill Broyles to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision, and achievements of a select group of women, this prestigious annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all areas of the IT ecosystem, including technology vendors,…