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Amobee Announces Global Social Data Partnership With Lotame

Amobee, the global advertising technology company reinventing advertising for the converging world, announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World Social Audience…

TechBytes with Amy Yeung, General Counsel and Chief Privacy Officer at Lotame

Hi Amy. Tell us about your journey into data privacy. My data privacy “dive into the deep end” started with ZeniMax, a domestic game publisher. They set their sights on becoming a global gaming publisher with a global software platform footprint. Today, we’d call that SaaS, but at the time, the concept was radical and, paired with the competitiveness of the industry and the breadth, it was an ambitious project. We quickly realized to accomplish these goals, we’d need to figure out how to move a lot of information…

Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer

Data privacy expert will lead the company's legal, compliance and privacy functions Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced the appointment of Amy Yeung as the company’s new General Counsel and Chief Privacy Officer. In addition to overseeing all legal functions, Yeung will spearhead Lotame’s privacy protocols across its business, providing consumers with transparency,…

Lotame Launches “Cartographer” New ID Solution to Power People-Based Marketing Campaigns

Lotame has announced the launch of Lotame Cartographer, a new people-based ID solution at the Lotame Ignite Americas Conference in New York City. Lotame is the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. The powerful ID graph delivers complete, consistent, and privacy compliant data connections to power people-based marketing for global brands and publishers. At the time of this announcement,…

AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019

Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced the launch of Lotame PDX to respond to persistent demands from the market for "increased data trust, transparency, and quality." At the event, we caught up with Lotame's CMO and AdTech Veteran, Adam Solomon. Here is what Adam had to say: What differentiates Lotame PDX from other data exchanges? Today’s privacy-sensitive climate - post-GDPR and pre-CCPA - makes finding the right data…

Introducing Lotame PDX, The Industry’s Most Transparent, Flexible & Trusted Private Data Exchange

Company launches its new and exclusive, private and secure data exchange, comprised of curated high-quality second-party data and valuable niche third-party data providers at DMEXCO 2019 Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany. Only 20% of marketers who purchase or use…

Lotame Sees 1,200% YoY Growth in Second-Party Data Adoption Globally

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced 1,200% year-over-year growth in second-party data adoption from April 2018 to April 2019 based on usage of Lotame’s 2nd-Party Data…

Lotame Unveils Industry’s Most Connected TV Offering: Lotame TV

Company continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of the industry’s most connected TV product suite: Lotame TV. Lotame TV enables advertisers to seamlessly connect, build, target, activate, and…

TechBytes with Evgeny Popov, Global Vice President at Lotame

Tell us about your role and the team/technology you handle at Lotame. I am the Head of Global Data Solutions where I am responsible for driving data revenue globally (APAC, EMEA, LATAM, and NA) for the Lotame Data Exchange via data acquisition deals and strategic partnerships. To manage our global data solutions business across both the buy and sell sides, I work closely with the data operations team and supervise the global data sales. In this role, I’m aiming to change the world of data across the entire supply…

TechBytes with Adam Solomon, Chief Marketing Officer at Lotame

Tell us about your role and the team/technology you handle at Lotame. I’ve taken on the role of CMO at Lotame where I lead strategic marketing and product development for the company globally, supporting worldwide demand for our unstacked approach to data solutions. Tell us about the ‘unstacked’ approach that Lotame provides and promotes. The large marketing stack companies offer data management technologies as a feature of a much larger Rube Goldberg machine that is underprioritized, underinvested, underdeveloped, and…

Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies

In Support of New Approach, Company Launches Data Firehose as a Service Solution & Taps Viacom, Time Inc. and Hearst Vet Adam Solomon as CMO Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced new product and personnel moves that reinforce its unstacked approach. Among publishers and marketers, the need for data-driven solutions has exploded. For publishers, data…

Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018

Company Launches Syndicate Online Marketplace to Provide Further Transparency in Second Party Transactions Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, announced they saw 460% growth in second-party data adoption globally in 2018. Second-party data is data sold by its owner in a private 1:1 transaction. With this type of data available, buyers understand exactly where the data is coming from and how reliable it ultimately is. Marketers…

Lotame Unveils ‘Precision Audiences’ for Quality Audience Segmentation and Insights

As Barriers to Transparency and Accuracy in Digital Advertising Continue to Grow, Lotame's Precision Audiences Promises to Deliver Quality-Validated Audience Segments and Insights to Its Global Customers Leading DMP and a Top-150 company on our MarTech RADAR, Lotame, has announced the launch of “Precision Audiences.” These proprietary and validated on-target demographic audience segments exceed industry benchmarks and are now available in more than 20 countries worldwide. In a recent interview, Omar Abdala, Chief…

TechBytes with Jeremy Pinkham, CTO, Lotame

Jeremy Pinkham CTO, Lotame Lotame recently announced their partnership with a leading Automated Content Recognition (ACR) data company, Inscape. The objective of this partnership is to deliver advanced television planning, targeting and measurement through Lotame's aiTV: Platform. To understand the core tenets of Lotame's DMP, Audience Optimizer, and the concept of 'pre-enriched data', we spoke to Lotame's Chief Technology Officer, Jeremy Pinkham.Tell us about your role at Lotame and the team you handle. At Lotame,…

Lotame & Inscape Join Forces to Elevate Ad-Buying, Targeting & Measurement

Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to Advertisers and Networks Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, has announced it has extended its strategic partnership with Inscape, the Automated Content Recognition (ACR) data company that delivers highly accurate, up-to-date viewing data from millions of smart TVs, through 2021.…

TechBytes with Omar Abdala, Chief Scientist, Lotame

Omar Abdala Chief Scientist, Lotame We are witnessing a phenomenal change in the way CMOs work with data now. Almost every contemporary marketing leader now prefers to consult with the top data scientists of the world. The need to build a powerful intelligence marketing tools have inspired martech companies to deploy talented data scientists that can help explore finer nuances of data orchestration and people-based marketing. To understand the growing disruptions in data science, AI/ML, and the maturing capabilities of…

Bucksense and Lotame Join Forces to Provide Self-Serve Audience Segments for All Ad Buyers

Incorporating Lotame’s Audience Segments Into Bucksense’s Platform Will Result In More Targeted And Better Performing Campaigns Bucksense, the programmatic platform for agile marketers, has announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. The…

Wayflyer Announces Partnership With Hawke Media

Digital marketing consultancy, Hawke Media, integrates Wayflyer’s revenue-based financing platform in its full-service marketing solutions Wayflyer, an eCommerce platform that provides both capital and marketing analytics to small businesses, today announced that it is partnering with Hawke Media, an award-winning marketing consultancy based in Los Angeles, California, to offer revenue-based financing services as a part of Hawke’s expanded marketing solutions. “Hawke Media understands what it takes to create a…

Locus Partners With Vinculum to Enable Omnichannel Commerce and Supply Chain Fulfillment for Customers

Brands & Retailers can now have access to best-in-class routing, omnichannel commerce solutions, and supply chain management under one roof Locus, a global B2B SaaS company that automates human decisions in the supply chain, announced a partnership with Vinculum, a global software SaaS company enabling omnichannel commerce and supply chain fulfillment for brands. Locus and Vinculum will together provide a seamless solution for brands to manage everything E-commerce, right from global marketplace listings, data…

Infogroup Rebrands Company Name to Data Axle

Continues to drive real-time business intelligence and results for customers Infogroup has changed its name to Data Axle. The change combines the company’s 45-year heritage of data leadership with a continued investment in, and delivery of, innovative technology solutions and professional services. For the past ten years Data Axle has been the name of the company’s real-time cloud-based data and AI/ML platform. “Everything we do is focused on solving the business challenges of our clients. Our solutions are based on…