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Abrams Media and MGID Sign Content Recommendation Partnership

MGID, the global pioneer in native advertising, has announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher's global portfolio on all devices, with the aim to improve the user experience and boost revenues. Marketing Technology News: Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences Under the deal, Abrams Media – a journalism trailblazer bringing politics, law, media, and lifestyle news to millions of users each month – will…

MGID Signs Content Recommendation Contract with RealClear Media Group

RealClear Media Group adopts MGID's solution MGID, the global pioneer in native advertising, announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID's content recommendation solution across its entire portfolio of properties worldwide, to provide its readers with an engaging and targeted user experience. In addition to monetization, RCMG will leverage expanded capabilities of MGID technology to increase user engagement and additional…

MGID Partners With Opera Ads to Expand Reach for Advertisers

Agreement gives MGID’s advertisers access to native inventory across Opera Ad’s global newsfeed MGID, the global pioneer in native advertising, announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to the Opera Mini browser global audience of 350 million users across major markets, including the US, Asia-Pacific, Europe and LATAM. Marketing Technology News: BigID Introduces Hyperscan(™)…

Microsoft Signs MGID for Native Advertising

Agreement gives advertisers access to native inventory across Microsoft's global news properties MGID, the global pioneer in native advertising, announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID's commitment to working with news aggregators that are responsible for quality content in the fight against fake news. Through the deal, MGID will gain access to Microsoft's native placements across its news outlets in major…

Qubz Becomes MGID’s Exclusive Representative in the MENA Region

Qubz adopts MGID's innovative technology to bring native advertising forward in the Middle East and North Africa market MGID and Qubz have announced a strategic partnership aiming to provide enhanced advertising efficacy to MENA marketers and beyond. Armed with MGID's innovative advertising technology and campaign optimization tools, Qubz will exclusively represent MGID in the Middle East and North Africa. Marketing Technology News: Qello Concerts by Stingray and Stingray Karaoke Now Available on Rogers Ignite TV…

TechBytes with Nickolas Rekeda, CMO at MGID

Tell us about your role and journey into Marketing Technology. What inspired you to join MGID?  As Chief Marketing Officer at MGID, I was thrilled to become part of the team and begin shaping our product and communications in the US, APAC, and European markets. It’s very exciting to be a part of MGID’s global expansion process. For me, MarTech is more than just technology – in today’s information age, Marketing is a key element of our economy and, therefore, is impossible without MarTech. What is MGID and how does it…

MGID Adds Sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency

MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering MGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad tech companies to start posting the sellers.json file on its supply platform domains, and will support the OpenRTB SupplyChain object, to give buyers a better understanding of the inventory they are bidding on. Released by the IAB Tech Lab in April 2019 for public comment, sellers.json…

MGID Has Achieved the TAG “Certified Against Fraud” Seal

MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group(TAG) has granted MGID the TAG "Certified Against Fraud" Seal, recognizing MGID's compliance with the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting…

Livestorm Raises a $30 Million Series B to Create Video Communication Ecosystem

Video Communication platform Livestorm has announced that it has secured $30 million in Series B funding. “I’m pleased to announce our latest funding round. We’ve raised a $30 million Series B to accelerate product development and our expansion into North America,” said Gilles Bertaux, Co-founder & CEO in the statement. The funding round was led by Aglaé Ventures and Bpifrance Digital Venture, with participation from Raise Ventures and IDInvest. With this funding, the total amount raised to date by Livestorm has…

LiveXLive’s PodcastOne Nabs Veteran Marketing Executive Ilana Susnow

Susnow Named Head of Marketing and Audience Development PodcastOne, a leading podcast company and a subsidiary of LiveXLive Media, announced that it has named veteran television marketing executive, Ilana Susnow, as its Head of Marketing and Audience Development.  Susnow, who is based in New York City, will oversee all marketing initiatives for PodcastOne and its numerous podcasts, including top shows such as The Adam Carolla Show, The LadyGang, Pitbull's From Negative to Positive and Off the Vine from Kaitlyn Bristowe.…

Tidal Purchases $7 Million USD in Sensorium Corporation Tokens

The move aims to give TIDAL artists access to the social VR entertainment market In a landmark move, TIDAL, the first artist-owned music and entertainment streaming service, has announced the completion of a purchase of $7 million USD in tokens issued by Sensorium Corporation  ("SENSO Tokens"), the groundbreaking global social VR platform that will allow broadcast of immersive virtual reality content to users all around the world. Marketing Technology News: DocuSign Welcomes Former Microsoft and Tech Industry Veteran…

Affle2.0 Wins a Significant Contract for Singapore-Citizens-Engagement Project

Affle International Pte. Ltd. (“Affle”), the leading consumer intelligence platform company, announced that it has won the contract from the Singapore Government to build a ‘Digital & Cloud-based Commuter Survey Platform’ for the Land Transport Authority (LTA). Affle’s mobile marketing platforms will enable interactive surveys for citizens in Singapore to drive LTA’s objective of building a people-centered land transport system. The total value of the contract is over USD 1Mn. Affle’s platforms were first accredited by…

Adform’s Proven First-Party ID Solution is Ready to Solve the Cookie Problem

Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for digital advertising with a proven product that’s ready to use now Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalised advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all…

Braze Recognized as a Leader in Mobile Engagement Automation by Independent Research Firm

Company Earns Highest Score in Current Offering Category and Ties for Highest Score in Strategy Category Braze, the leading global customer engagement platform, announced that Forrester Research, Inc. has recognized the company as a Leader in a new report titled "The Forrester Wave™: Mobile Engagement Automation, Q3 2020." Braze earned the highest scores in both the Current Offering and Strategy (tied) categories. The report evaluated 9 mobile engagement automation solution providers on a set of 31 criteria. Braze…

7SIGNAL Launches Enhanced Wireless Monitoring Application

Latest release of Mobile Eye® enhances connections and improves the digital experience for business professionals and students working remotely 7SIGNAL, the leader in wireless experience monitoring, announced the general availability of Mobile Eye 3.0 with enhanced monitoring capabilities to support "work-from-home" employees and virtual students. A recent Gartner survey revealed that 74% of CFOs intend to shift some employees to remote work permanently, even after Coronavirus-related public health sanctions are…

Renowned WordPress Core Contributor Mario Peshev Acquires WP-CRM System to Drive Business Development on World’s Largest Web Platform

CEO of top 20 WordPress consultancy DevriX, Mario Peshev, announced the acquisition of WP-CRM System, strengthening the community’s shift towards making WordPress a full business development solution Mario Peshev, CEO of global WordPress agency DevriX, announced today his acquisition of the popular third-party customer relationship management plugin for WordPress, WP-CRM System. Peshev brings over 20 years of web development and prominence in the WordPress community as a core contributor to grow this freemium solution for…

Loop Media, Inc. Announces Partnership With TiVo to Add 18 New Music Video Channels to the TiVo+ Content Network

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video  announced a partnership with TiVo™ to deliver 18 of Loop Media’s music video channels to the TiVo+ content network. With the newly added Loop Media music channels, TiVo customers will have access to a huge selection of Loop Media’s music video library on TiVo+, where customers can discover what music is trending by moods, genres and popularity. TiVo’s content network, TiVo+, delivers over 70 free streaming channels and…

Banzai Acquires High Attendance to Add Virtual, Hybrid Event Management Solution

Seattle MarTech Startup Looks to Capitalize on Emerging Event Management Mega-Trend Banzai, a leading SaaS platform for event marketing, announced the acquisition of High Attendance, a provider of virtual and hybrid event management software for the enterprise. Banzai plans to integrate its flagship marketing automation platform Banzai Reach with High Attendance’s virtual and hybrid event management platform to give Banzai customers - including Adobe, Chef Software, Dell, Pure Storage, and other large enterprises…

Verloop Raises $5 Million in Series a Funding From AWI and Existing Investors

The ​customer support automation platform competes with global players like IBM Watson and Amazon's AWS Chatbot Customer support automation platform, Verloop.io, has raised $5 million in its Series A funding round led by Alpha Wave Incubation (AWI), along with existing investors IDFC Parampara and Infosys cofounder Kris Gopalakrishnan. This is AWI’s first investment in India. It was launched in May this year by Abu Dhabi’s sovereign fund, ADQ, to invest $300 million in startups across India and Southeast Asia. AWI is…

Spirable Joins the Twitter Official Partner Program to Drive Increased Advertising Performance Through Data-Driven Dynamic Video

Spirable Joins the Twitter Official Partner Program to Drive Increased Advertising Performance Through Data-Driven Dynamic Video Spirable, a leader in dynamic data-driven video advertising, announced it has become one of the carefully selected companies to join the Twitter Official Partner Program. Official partners are invited on their ability to deliver cutting edge solutions that have a proven track record of delivering value and performance for marketers. Spirable is used by world leading brands such as Vodafone,…