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Uber’s Ex Growth Lead and Clear Channel COO Join Adverttu Advisory Board

Industry heavyweights Nejc Skoberne and Rob Atkinson bolster AdTech company Adverttu, the UK’s fastest growing transit media platform, has appointed Nejc Skoberne and Rob Atkinson to its advisory board, bringing with them a wealth of experience in scaling hyper growth startups, global out of home, digital and DOOH advertising, and AdTech product innovation. Rob Atkinson spent more than ten years at billion-dollar out of home advertising company, Clear Channel Outdoor, where he served as Managing Director and COO.…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Nielsen, Microsoft, Google, Digital Remedy and Outbrain. Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data…

CCPA Final Regulations: Logic Aside, What to Exactly Expect in the Pandemic Era?

It’s exactly a month since the California Attorney General finalized and submitted the proposed regulations to the California Consumer Privacy Act (CCPA) to the state’s Office of Administrative Law (OAL). Tomorrow, on 1 July, the OAL is expected to review the recommendations and approve the CCPA final regulations. In the midst of the COVID-19 pandemic, the California Governor passed the EO N-40-20 that allows the OAL to take an additional 60 days to complete the review process. To simplify things for CCPA compliance, the AG…

Brand Safety Institute Announces First Graduating Class of Certified Brand Safety Officers

Inaugural Class Includes Execs From Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms The Brand Safety Institute (BSI), a nonprofit advertising industry initiative to strengthen the brand safety profession, announced its inaugural graduating class of Certified Brand Safety Officers. The group includes dozens of executives who manage brand safety and related issues at the world’s largest advertising agency holding companies, Fortune Global 500 brands, and major technology platforms. All of the…

CCPA Insights Series Part 1: Understand the Value of First-Party Data

The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as one of the strongest data privacy laws in the country, and other states are most likely to follow the path. Together with GDPR, CCPA has disrupted the data economy in the US and EU, with an irreversible impact (mostly positive) on the data operations of IT, Marketing, Sales and Customer Success departments. However, GDPR compliance doesn't mean your CCPA preparedness is unshakeable. You may still need to do…

Apple Celebrates the Best Apps and Games of 2019

Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019. Apps help simplify our lives and express our creativity, connect us to friends, family and the world beyond, and of course, have fun. In 2019, apps made their mark by reflecting the zeitgeist of our society and sitting at the nexus of digital and pop culture. “Developers around the world inspire us all with innovative apps that have the power to influence culture and change our lives, and this year that is as true as ever.…

Roundtable Series: The Benefits of AI for Retail Operations

AI is becoming a key driver for Retail Operations. According to Gartner's survey, AI for Retail Operations would significantly transform product development and selection, planning, buying, and demand forecasting. Today, retailers are focusing on automation and customer-centricity using AI. What's working with retailers using AI? The retailers have a huge advantage of having access to a vast amount of customer data and in-depth analytics driving shopper's behavior across various retail channels, including physical stores…

How to Fight Ad Fatigue

While global ad spend keeps growing — powered by Asia Pacific — audiences are proving harder to engage. After being targeted with the same types of irrelevant and intrusive ads, over and over, they are suffering from fatigue with some switching ads off entirely. The issue goes beyond banners, which have gained a reputation as the key culprit for rising consumer frustration and fallen from grace in recent years. Digital ads aren’t delivering what audiences want, and that means they are struggling to boost ad impact and…

Artprice and Cision Join Forces to Create the World’s Leading Press Agency Dedicated to the Art Market

Artprice Is Bound to Inform the Market of Cision's Forthcoming Press Release Artprice, a Server Group company and internet pioneer since 1985 in Europe, and Cision are pleased to announce a newswire distribution partnership. The partnership makes Cision the official news and content distributor for a world leader in art market information. As of today, Artprice and Cision have joined forces to create Artpress agency - the world's leading press agency dedicated to Art Market information - an area in which Artprice is…

Lamar Advertising Company Acquires Five New Markets & Announces 2019 Distribution Plan

Lamar Advertising Company, a leading owner of outdoor advertising and logo sign displays, announced that it has acquired Fairway Outdoor Advertising’s billboard operations in five US markets from GTCR, LLC for a purchase price of $418.5 million. “We are excited to add these high-quality, REIT-eligible assets in attractive markets to our portfolio,” said Lamar chief executive Sean Reilly. “This accretive acquisition, in addition to our anticipated over 5% organic sales growth in Q4, gives us tremendous momentum as we enter…

New Anti-Counterfeiting Platform Secures Up To 99% of All Sorts of Fraud for Consumer Brands

Dutch Startup Seal Introduces World's Most Secure Anti-Counterfeiting and Digital Twin Platform to Protect Large Consumer Brands Seal is a new anti-counterfeiting platform that solves up to 99% of all types of product fraud. It protects consumers from fakes with a simple app that lets you scan to verify the authenticity of your favorite products, while also protecting the brands we all love. The company was founded with a mission to set a new standard for consumer and brand protection through unhackable solutions,…