Marketing Technology Highlights of The Week: Featuring Channable, Sendoso, VideoAmp, Quantcast and lots more in martech!

B2B marketing has undergone a continued revolution over the last few years and the constant innovation and enhanced capabilities within the martech-salestech ecosystem are only set to drive more changes to this segment. 

Catch this weekly martech highlight for the latest martech updates and B2B marketing trends:

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MarTech Quote-of-the-Week!

One of the biggest challenges today is finding high quality audiences via third-party data that accurately identifies the user that the marketer is trying to reach. Sometimes, advertisers are seeking to target consumers that have a specific attitudinal mindset, yet that data just doesn’t exist. Other times, advertisers are looking to target in-market consumers but have challenges finding up-to-date segments that accurately represent a user’s current mindset. Most traditional third-party data sources do not provide transparency around how exactly data is sourced or modeled to create a targetable segment. Additionally, some marketers just don’t have access to enough of their own first party data and need to find solutions that can help fill in those gaps. 

Christina Park, VP of North America Enterprise Sales at LoopMe

Top MarTech News of The Week: 13th September to 17th September 2021

MarTech QnA with the Expert

MarTech Interview with Paul Ross, VP of Marketing at Affinity
Read More!

Beyond automation of data and enrichment, we see the major opportunity for AI is to provide better insights into the relationships and dynamics of deal-making. When is the right time to engage a founder to discuss investment opportunities, how does a relationship graph help to build a pipeline of deals with a higher propensity to close, who are the most important people to build relationships with.

Paul Ross, VP of Marketing at Affinity  

MarTech Articles on Marketing Automation, Marketing-Sales Alignment, Optimizing your Audience Data and Insights!

Catch more on marketing and sales and martech-salestech best practices with our latest chats on The SalesStar Podcast 

Episode 94: Getting Smarter About Your Choice Of Martech And SalesTech: With Yoni Tserruya, Co-Founder & CEO At Lusha

Episode 93: How Do You Build An Impactful Customer Success Model: With Daljit Bamford, Tenth Revolution Group

Episode 92: B2B Marketing Learnings And Martech Tips With Jon Perera, CMO At HighSpot

Episode 91: Top Trends And Concerns Of B2B Revenue Teams: With Sylvia Ananicz, Head Of Revenue At Lilt