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Affinity

Relationship Intelligence Platform Affinity Hires Four New Vice Presidents

Addition of Vice Presidents of Product, Design, Customer Success and People Expands the Company’s Executive Team During a Period of Tremendous Growth Affinity , the leading relationship intelligence platform, announced the hiring of four senior leaders, including Andy Bryson as its new Vice President of Product, Travis Ortiz as Vice President of Design, Brian Cloughley as Vice President of Customer Success, and Stephani Martin as Vice President of People. Demonstrating the company’s commitment to investing in senior…

Affinity Ups the Ante in Professional Social Networking by Launching the Alliances Solution

Marketers Will Benefit from the ‘Alliances Solution’ as They Would Be Able to Do Much More with Social Networking Platforms. The Solution Directly Competes with Popular Players such as Linkedin Affinity, an enterprise that specializes in building solutions around relationship intelligence announced the launch of their ‘Alliances’ Solution. This avant-garde software drastically expands the horizons of marketing professionals. Essentially, ‘Alliances’ will help marketers expand their network through real-time insights from…

Interview with Shubham Goel, Co-Founder, Affinity

"CRMs should be able to go from being systems of record to actual prescriptive platforms where they’re helping the sales rep throughout their days on which deals to reach out to, where the ball is being dropped."Tell us about your journey into technology. What made you co-start Affinity? My co-founder and I were studying at Stanford and spent a summer at an incubator when we discovered the problems that made us start the company. It was fairly serendipitous: we were just looking to better understand what people across…

Here is What’s Wrong With CRM

There’s a fundamental problem with Customer Relationship Management (CRM) platforms and it starts with the name. CRMs are built with a focus on the customer (the “C”). The problem is that our network connections are more than just customers. They are people. People, Not Just Numbers When we think of our relationships as “customers”, we tend to think of them as transactions. We prioritize pushing them through the sales funnel, rather than building a strong rapport. This breeds a culture of taking over giving. From the…