Mastercard Pay on Demand enables safe, secure consumer financing for Samsung Galaxy devices Partnership facilitates usage-based payments to build creditworthiness in safe, secure way Solution uses data to improve consumers’ lives in line with Mastercard principles for data responsibility Mastercard announced a global partnership with Samsung to enable digital access to consumers and small businesses in emerging markets through its extensible Pay on Demand platform. Mastercard’s Pay on Demand platform is…

Company Curates Advisement, Mentorship and Community to Connect Women to Necessary Resources A desire to problem-solve lies at the heart of young women entrepreneurs and this desire starts at a young age. In fact, a recent study* commissioned by Mastercard found that fifty two percent of Gen Z and 44 percent of Millennial women cited being able to help others as an important factor in determining their future or current career path. Mastercard knows that women have the ideas and passion that can Start Something Priceless,…

COVID-19 Therapeutics Accelerator will coordinate R&D efforts and remove barriers to drug development and scale-up to address the epidemic The Bill & Melinda Gates Foundation, Wellcome and Mastercard committed up to $125 million in seed funding to speed-up the response to the COVID-19 epidemic by identifying, assessing, developing, and scaling-up treatments. The partners are committed to equitable access, including making products available and affordable in low-resource settings. The COVID-19 Therapeutics…

Partnership to also integrate brands shared focus on women’s empowerment efforts Mastercard and Diane von Furstenberg announced a new partnership focused on enhancing the in-store experience for consumers, as well as delivering intelligent insights to store associates through the integration of technology that provides informed product recommendations, store performance analytics, as well as digital discovery and engagement through QR codes. The effort will also encompass a shared focus on women’s empowerment through both…

Mastercard Launches Augmented Reality - AR Experience to Bring Card Benefits to Life; New AR Experience Application Informs and Empowers Cardholders to Maximize the Full Potential of Their Card Benefits Global technology company for payments, Mastercard has unveiled a new AR experience app that lets cardholders see, explore and access the benefits of their Mastercard. The industry-first card benefits app delivers a photorealistic AR experience that transports users to a 360-degree virtual environment, where a series of…

Brands Can No Longer Ignore the Power of Digital Audio Marketing. Mastercard Unveiled Its First-Ever Music Single, Delivering Latest Evolution of Its Sonic Brand Identity for the Next Decade Mastercard has chosen to redefine how it interacts with customers and partners with a unique audio marketing campaign for its Sonic brand. The global technology company for payments and Big Data announced its first-ever song drop for its sonic brand identity at CES 2020. At the time of this announcement, Tom Poleman, Chief…

Company Opens Sonic Brand Architecture to Global Artists for Custom Curation Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences increasingly define the brand in the eyes of the consumer, Mastercard is designing consumer journeys that cater to the senses and reinforce the brand in new and differentiated ways. “I’m thrilled to be collaborating with Mastercard on its first-ever single. The uniquely…

Mastercard announced an agreement to acquire RiskRecon, a leading provider of artificial intelligence and data analytics solutions to support companies in protecting their cyber systems and infrastructure. In a rapidly evolving digital world, cybercrime is a pertinent threat to business. Large-scale data breaches and ransomware attacks place billions of records at risk each year, jeopardizing consumer trust. Marketing Technology News: Where Do Marketing Teams Fail with Customer Experience Efforts? “The innovations…

Initial Pilot Activities Launched in Australia Mastercard marked the first tests of a new digital service that has the potential to verify a person’s identity immediately, safely and securely in both the digital and the physical world. The initial in-market pilot will take place in Australia through two separate efforts with Australia Post and Deakin University. “Our increasingly digital life – the way we transact and interact – has challenged our traditional notions of identity, trust and privacy. We need a new…

Women Entrepreneurs Are Opening Businesses at a Higher Rate Than Before, but Challenges Persist Female entrepreneurs around the world are making strides to overcome gender-related biases and advance their businesses. This has a meaningful impact on the labor force, economic growth and the well-being of their societies. Mastercard revealed the third edition of its Mastercard Index of Women Entrepreneurs, celebrating the markets where women entrepreneurs are most likely to thrive, while sounding the alarm that there are…

Mastercard Continues to Build Small Business Value Proposition with the Addition of Tailored Services and Solutions from Microsoft Mastercard is giving small business owners tools and technology to help them take their business to the next level with the addition of Microsoft solutions to its’ ever-growing suite of small business benefits. Now available across Mastercard Business and Mastercard Business World Elite offerings in the U.S., small business owners can fuel their hustle with Microsoft services including…

BassPro, Cinemark, JoAnn Fabric and Crafts, Movember, Papa John’s, Rakuten, Saks Fifth Avenue, SHOP.com and Tickets.com Are Among the First Merchants to Offer Consumers New Option to Click to Pay American Express, Discover, Mastercard and Visa announced the arrival of faster, more secure online checkout based on the new EMV Secure Remote Commerce (SRC) industry standard, establishing a simplified way for card payments to be made across web and mobile sites, mobile apps and connected devices. The networks have tested SRC…

Company builds upon its small business value proposition to offer the #1 CRM for small businesses from Salesforce Small businesses are often powered by passionate teams behind the scenes, and in today’s digital world, having savvy technology resources can help them achieve their goals. Salesforce joins Intuit in the U.S. Mastercard small business program, as additional world-class partners delivering critical solutions to the small business space. Whether it’s accelerating revenue by finding new customers or better…

Robust solution suite offers resources to help small businesses increase efficiency and grow faster Mastercard announced it is expanding its partnership with Zoho to bring small business owners around the world a comprehensive array of products and services to make running their enterprise easier, more efficient and more profitable. Every business is on a quest to increase efficiency and productivity; for small business owners it can be a matter of survival. With Zoho’s platform, Mastercard is able to offer its…

AI technology and suite of resources empowers small and independent businesses, makes password-free, online checkouts more secure for cardholders Mastercard launched the Mastercard Digital Wellness program, a host of technologies and resources that enable all businesses, especially small and independent merchants, to better serve today’s digital-first consumer. As part of this program, Mastercard will deploy EMVCo’s specification for fast, click-to-pay check-out for digital commerce. The specification replaces…

Ethoca's Product Suite Adds to Mastercard's Commitment to Reduce Digital Commerce Fraud Spectrum Equity, a leading growth equity firm, is pleased to announce that the previously announced acquisition of Ethoca by Mastercard has closed. Ethoca is the leading, global provider of collaboration-based technology that enables card issuers, ecommerce merchants and online businesses to increase card acceptance, stop fraud, recover lost revenue and eliminate chargebacks from both fraud and customer disputes. Ethoca's suite of…

Marti Beller Joins the Loyalty Marketing Company to Support Ongoing Growth and Lead the Company's Evolution Kobie, a global leader in loyalty marketing, announced that its board of directors appointed Marti Beller as the company's new president to drive the company's organizational development, operational excellence and growth strategy. "At Kobie we are committed to delivering the best product and services to our clients. With Marti's extensive leadership, loyalty and technology experience, she will help us…

Mastercard Expands Its Global Tech Hub and Innovation Centre in Sydney; Focus Mainly on AI, Machine Learning, and Cybersecurity In the first of its kind development in the Australian AI and research industry, the global payments leader, Mastercard is all set to move its Sydney-based employees and businesses to one location in 2018. The new premises in St Leonards will become one of five Mastercard Global Tech Hub and Innovation Centres, offering technology and innovation services to partners globally. At the…

Partnership Will Seek to Help Expand Digital Payments Acceptance and Establish a New Payment Standard with 'Pay by Bank' App, as Well as Focus on Making Digital Payments Even More Convenient and Secure Globally Worldpay, Inc., a leading payments technology company, and Mastercard, announced their intention to enter a global strategic partnership focused on expanding acceptance options and making digital payments even more convenient and secure. "Through this partnership, Worldpay and…

Formed Earlier This Year, MarkUp Addresses a Large Gap in the Post-Launch Process for Digital Content Design Teams at Huffington Post, Cushman & Wakefield, and Informa Have Already Adopted the Platform Experiential content creation platform Ceros announced that it has launched MarkUp, a  new free-to-use visual-commenting and design collaboration platform for designers, developers, and marketing teams that streamlines the siloed and cumbersome feedback process for digital content. While there are many platforms for…