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Independent Research Firm Names Airship a Leader in Mobile Engagement Automation

Customer engagement company Airship announced that Forrester Research, Inc., has named Airship a Leader in “The Forrester Wave™: Mobile Engagement Automation, Q3 2020.” This 31-criterion evaluation focused on the nine most significant mobile engagement automation (MEA) solution providers. Within the three main categories of the report, Airship tied for the highest score in Strategy and received the second highest score for Current Offering. Marketing Technology News: Searchmetrics Makes Two Senior Appointments to…

Braze Recognized as a Leader in Mobile Engagement Automation by Independent Research Firm

Company Earns Highest Score in Current Offering Category and Ties for Highest Score in Strategy Category Braze, the leading global customer engagement platform, announced that Forrester Research, Inc. has recognized the company as a Leader in a new report titled "The Forrester Wave™: Mobile Engagement Automation, Q3 2020." Braze earned the highest scores in both the Current Offering and Strategy (tied) categories. The report evaluated 9 mobile engagement automation solution providers on a set of 31 criteria. Braze…

Upland Software Named to 2020 Forrester Now Tech Report for Mobile Engagement Automation

Forrester Research, Inc. names Upland among top 25 mobile engagement automation providers in 2020 Upland Software, Inc.  has been named in the Now Tech: Mobile Engagement Automation (MEA) Vendors Report, published by Forrester Research, Inc. The latest report from Forrester features technology that utilizes real-time and contextual insights to engage with users via a mobile device at critical moments within the customer lifecycle. Upland was one of 25 vendors included in the report. Marketing Technology News:…

Phunware Offers Free Mobile Engagement Software Development Kit to Small and Midsize Businesses to Address COVID-19 Challenges

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that it would offer qualifying small and midsize businesses (SMBs) a free 60-day license to its Mobile Engagement software development kits (SDKs) at no cost if they complete the Phunware Phenom Certified Developer Program within the next 60 days. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels According to the …

Syniverse Partners with SAS to Enhance Mobile Engagement Offering for Multi-platform Marketing

SAS Customer Intelligence 360 and Syniverse Mobile Engagement Services to Provide Integrated Solution for Tracking and Analyzing Customizable Mobile Campaigns Syniverse, the world’s most connected company, today announced it has signed a new global collaboration agreement with SAS to offer SAS’s global customer base Syniverse’s Mobile Engagement suite of services. The partnership adds mobile channels natively to the SAS® marketing platform and enhances companies’ ability to plan, execute and analyze mobile channels and…

Leading eMarketplace Yapo.cl Triples Mobile Engagement With 1:1 Targeting and Triggering With Swrve

Innovative eMarketplace sets a new bar for engagement and retention for millions of buyers and sellers with global leader in customer engagement Swrve, the leader in mobile marketing and customer engagement, announced today that Yapo.cl, has used Swrve to significantly reduce churn, increase long-term engagement, and inspire valuable app user activity across their mobile campaigns. With over 40,000 products for sale on the app and over one million ads, Yapo needed a solution that could help them increase loyalty amongst…

Airship’s Data Study of Nearly 750 Million Individual App Users Finds Mobile App Engagement Rates Have Soared Under Lockdown

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

Rakuten Mobile Adds Nuance Intelligent Engagement AI Services to Rakuten Communications Platform

Nuance Communications, Inc. and Rakuten Mobile, Inc. announced a strategic partnership to add Nuance Intelligent Engagement AI Services to the Rakuten Communications Platform (RCP). As a result, RCP becomes the first-ever mobile communications, cloud-native, and virtualized platform to have Nuance Conversational and Engagement AI services built-in. Through the Nuance-Rakuten Mobile partnership, RCP will now offer Rakuten Group companies the ability to leverage: Conversational AI Services: cloud-native software with…

WorkN and Sense Partner to Modernize Candidate Engagement and Drive Mobile-First Communication

WorkN, the mobile-first on-demand staffing platform, formalizes a partnership with Sense, the industry-leading engagement platform for staffing. The partnership will streamline mobile communication to candidates and contractors throughout the talent lifecycle - increasing recruiter productivity, driving increased fill-rates, and maximizing talent engagement. Sense and WorkN together amplify the power of mobile-first communication, streamlining reminders and check-ins, and innovating further to drive action leveraging…

Chatmeter Launches Mobile App to Streamline Customer Engagement and Support Real Time Reputation Management

Chatmeter, the leader in local search marketing and reputation management, today announced the launch of its new mobile app. The app brings key features from the Chatmeter LocationHQ reputation management and local SEO platform to mobile devices – providing marketers with the necessary tools to optimize local brand reputation from anywhere. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience For the first time in the digital marketing industry,…

PrestoSports and FROM NOW ON Announce Strategic Partnership to Improve Mobile Fan Engagement in College Sports

PrestoSports' website and streaming solutions integrate with From Now On's FANX™ application to deliver FrontRowX PrestoSports, the leading all-in-one sports technology platform in college athletics, and From Now On, a leading provider of mobile apps in college athletics, today announced a strategic partnership to advance fan and student engagement through mobile communication. Today's college athletics departments are looking for new ways to deepen engagement with their mobile-first fans and students. FrontRowX will…

Invisible.Io Rebrands as Revenue Grid, the Most Complete Mobile-first Customer Engagement Toolset That Aligns Teams Around One Goal of…

Revenue Grid helps leading enterprise companies fully gear modern sales teams towards actionable revenue intelligence and consistent selling Invisible.io announced its corporate rebrand to Revenue Grid™. Under the new name, the company embodies how its decade in leading Sales Productivity evolved into Salesforce-native customer engagement toolset that helps sales leaders achieve repeatable revenue. From getting the first touch to closing and upselling, Revenue Grid equips revenue-generating teams with everything they need…

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

XANT Introduces Industry’s First Mobile Sales Engagement Solution

Leader in modern engagement solutions announces first-ever initiative aimed at benefiting sales teams on-the-go Revenue acceleration cloud company XANT announced the industry's first fully mobile sales engagement solution of its kind: Playbooks Mobile. Building on the XANT flagship product Playbooks, this innovative mobile experience provides sales reps all the proprietary buyer intelligence benefits of the full Playbooks platform wherever they go. "The future of sales engagement is mobile, and our new Playbooks Mobile…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

Wego Partners With WebEngage to Power Their Mobile User Engagement

The Partnership AIMS to Enhance the Mobile App User Experience and Engagement Wego, the largest online travel marketplace in the Middle East and North Africa ( MENA), has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app’s user engagement. By partnering with WebEngage, Wego aims to deliver hyper-personalized, highly-contextual messages to their multi-million strong user base across channels like mobile push notifications, in-app messages & emails. Marketing Technology…

Soprano Design Lays Out Enterprise Mobile Messaging Predictions for 2020: Trust, Elegant User Engagement and AI Set to Dominate

Soprano Design, a global leader in cloud-based enterprise messaging solutions, says mobile messaging in 2020 will be focused on enabling more elegant user experiences in secure and trusted messaging environments. Soprano Design Global Product and Marketing Vice President Matt Thompson says massive advances in chatbots and artificial intelligence (AI) technologies are delivering trusted messaging interactions that feel more human than ever before. "We're standing on a technology precipice of something great – bots are…

How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it's imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase. To this end, fishbat discusses how mobile friendly email marketing campaigns can increase patient engagement rates. Marketing Technology News: Atento Wins the 2019 Customer Experience Banking Report Award in…

Consumer Mobile Usage Report Reveals Text Messaging Has Six Times the Engagement of Email

Survey Conducted by EZ Texting Reviewed the Mobile Preferences of More Than 1,000 Consumers EZ Texting, the leader in SMS marketing software for business, released its inaugural report, ‘2019 Mobile Usage Report: How Consumers Are Really Texting,’ revealing texting has 6X the engagement of email among consumers. The report reveals just how often certain segments of the population are interacting with their mobile devices in comparison to other channels. The research conducted by EZ Texting reveals that texts maintain an…