NextRoll Announces 5x Increase in Profitability, Product-Led Growth, and Names Robin Bordoli as CEO

Company magnifies focus on its marketing technology platforms, announcing new growth with a new leader NextRoll, Inc., the marketing technology company delivering products for ambitious marketers to grow their business, announced it is projected to deliver over $175M revenue this fiscal year. Despite the macro-economic challenges happening across the globe, the company is projecting record EBITDA into the eight figures and growing more than 400 percent year-over-year. Marketing Technology News: Meredith Corporation…

AdRoll Group Rebrands as NextRoll, Launches Marketing Platform Services

Releasing the APIs powering the RollWorks and AdRoll business units, NextRoll continues evolution beyond retargeting roots AdRoll Group announced it has rebranded as NextRoll, Inc., a marketing and data technology company. Additionally, NextRoll is introducing external APIs to open its infrastructure, technology and data to a wide array of new companies. NextRoll is now comprised of three business units: RollWorks, an account-based platform for B2B marketing and sales teams; AdRoll, a growth marketing platform for…

RollWorks and Sendoso Launch Partnership

RollWorks, a division of NextRoll, announced a new partnership with Sendoso, a leading Sending Platform, to help B2B marketing and sales teams engage with their audiences in more personalized and meaningful ways at scale. The new partnership allows go-to-market teams to leverage RollWorks' account data in conjunction with Sendoso to deliver powerful customer engagement via digital and offline gifting channels. Sendoso joins RollWorks' growing roster of market-leading technology partners across email signature engagement, web…

Study: Confusion About ABM May Hinder Adoption

RollWorks, a division of NextRoll, announced the results of a brand new survey on topics including COVID-19's lingering effects on B2B marketers and sales professionals, as well as the state of Account-Based Marketing (ABM). The survey reveals that half of the respondents have experienced pandemic-driven burnout and are feeling challenged to generate captivating campaigns. Meanwhile, B2B marketers are increasingly looking to ABM to drive efficiencies in generating pipeline. And yet, more than 60% of those polled said that…

RollWorks Announces Technology Partner Ecosystem; Adds Folloze, LeanData, Opensense, and PFL to Team of Market Leaders

Company's Partner-First Approach Brings B2B Marketers Orchestrated Engagement and Maximum ROI RollWorks, a division of NextRoll, announced the new RollWorks technology partner ecosystem, and added partnerships with Folloze, LeanData, Opensense, and PFL to its growing roster of technology partner market leaders. The integrations across printing and direct mail engagement, email signature engagement, and data segmentation add additional solutions for marketing and sales teams with account-based strategies, and show…

RollWorks Boosts Personalization Capabilities through New Partnerships with Uberflip, Reactful, and Hushly

New Site Visitor API delivers account-level website data in real time for more engaging, account-centric visitor experiences RollWorks, a division of NextRoll, made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides…

RollWorks Continues its Democratization of ABM with Record Demand from SMBs

Account-Based Platform sees 180% year-over-year increase in SMB adoption; Bombora, HubSpot, LinkedIn, Marketo, Salesforce partnerships fuel traction RollWorks, a division of NextRoll, announced strong adoption for its Account-Based Platform among small and medium-sized businesses (SMBs). RollWorks is at the forefront of a growing shift to democratize ABM. Since expanding its reach beyond leading enterprises with new SMB-tailored pricing and packaging earlier this year, the company has seen 180% year-over-year growth of…

RollWorks Launches Sales Insights to Drive Marketing and Sales Alignment for Account Prioritization of Sales Outreach

New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A…

MarTech Series with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

RollWorks Democratizes Access to ABM with New Packaging and Pricing

Packages for the RollWorks Account-Based Platform start at $975 per month to offer accessibility and flexibility for all marketing and sales teams RollWorks, a division of NextRoll, Inc., announced four new packages to make the RollWorks Account-Based Platform accessible to organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration of account-based strategies. The Starter package beginning at $975 per month gives customers the ability to identify the thousands of…

RollWorks Joins the HubSpot App Marketplace

RollWorks Account-Based Platform with bi-directional HubSpot integration now available starting at $975 per month to help ambitious marketers prioritize and engage the accounts that matter to them RollWorks, a division of NextRoll, Inc., is now listed in the HubSpot App Marketplace. The integration allows joint customers to connect HubSpot’s prebuilt and segmented account-based-marketing (ABM) audience lists to the RollWorks Account-Based Platform. From there, they can execute targeted digital ad campaigns that leverage…

AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands

Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service…

RollWorks Becomes a LaunchPoint Accelerate Partner, Adding Additional Data and Machine Learning Capabilities for Account-Based Marketing

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an Accelerate partner. The certified integration combines Marketo Engage, a complete solution for lead management and RollWorks’ account-based platform so customers can identify more high-value accounts, engage the buying committees within those accounts…

CoreMedia Partners with Translations.com to Reduce Time-to-Market for Global Content Publishing

CoreMedia Content Cloud has successfully completed the Translations.com GlobalLink Connect Certification Program CoreMedia, global provider of best-of-breed content management platform CoreMedia Content Cloud, announced a strategic partnership based on its certified integration with Translations.com's GlobalLink Connect, the world's friendliest integration tool for multilingual content. GlobalLink Connect provides an all-in-one solution to initiate, automate, control, track, and complete all facets of the translation…

Annoushka Strikes Gold with eCommerce Platform Powered by Salesforce

Leading Jeweller in Europe Deploys Salesforce Commerce Cloud, in Partnership with Tryzens, to Access New Ecommerce Functionality, Drive Market Differentiation and Transform Customer Experiences Salesforce, the global leader in CRM, and Tryzens, an international digital commerce consultancy, announced that luxury jewellery retailer Annoushka has launched a new ecommerce platform across EMEA and APAC built on Salesforce Commerce Cloud to deliver a first-class experience to its customers. This future-proofed solution will…

CSS Corp Wins NASSCOM’s Customer Service Excellence Award 2019

Recognized for Its Transformative Approach to Drive Customer Experience Operations CSS Corp, a new-age IT services and technology support company, has won NASSCOM’s prestigious Customer Service Excellence Award 2019 in the ‘Transformation’ category. The company was chosen for its innovative approach to transform customer experience operations and create new revenue streams. The award was presented at NASSCOM’s BPM Strategy Summit 2019, which was held in Bengaluru on 5th September 2019. CSS Corp has been recognized for…