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Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards

Advertising Research Foundation or ARF David Ogilvy Awards recognizes the research and creativity behind the most innovative advertising campaigns across a variety of categories. The Courageous Conversation Global Foundation’s (CCGF) “Not A Gun” campaign was announced as the Grand Winner of the 2020 ARF (Advertising Research Foundation) David Ogilvy Awards during a virtual ceremony this evening, sponsored by Ipsos and Twitter.  Celebrating over 25 years, the ARF David Ogilvy Awards honor the research and analytics…

eAccountable Names former Ogilvy Executive VP Michael McFadden New President

Digital marketing agency eAccountable announced that Michael McFadden, former Executive Vice President at The Ogilvy Group, has been appointed as its new President. Founder and CEO, Durk Price will step down as CEO and serve in an advisory role. "We are fortunate and excited to have someone of Michael McFadden's ability and expertise to lead eAccountable," said Price. "We are at an inflection point in the development of our firm, and we need the next generation of leadership to successfully take advantage of the market…

2020 ARF David Ogilvy Awards Finalists Announced

Proceeds from the now virtual ceremony on October 8th will help fund ARF WIDE The ARF (Advertising Research Foundation) announced the 2020 finalists for The ARF David Ogilvy Awards, the only award program that honors the research and analytics insights behind the most successful advertising campaigns. Winners will be celebrated during a virtual ceremony on October 8, 2020 from 5-6pm ET. This year’s awards ceremony will also act as a fundraiser for the ARF Workforce Initiative for Diversity and Excellence (WIDE), which was…

Ogilvy Becomes First Agency Brand to Reach 1 Million Followers on LinkedIn

Ogilvy has become the first agency brand to reach an impressive social media milestone: one million followers on LinkedIn. LinkedIn has become the social destination for business, employment, and company culture content. Ogilvy's global social and thought leadership strategy is a natural fit with LinkedIn. The one million follower landmark is the result of the cultivation of a community where big ideas that shape brands are shared, celebrated, and discussed. Marketing Technology News: Moz To Update Proprietary Page…

Ogilvy And Publicis Vets Unveil BlueOcean, An AI Platform

BlueOcean makes it easy for executives and marketers to make dynamic decisions with on-demand auditing and market intelligence  BlueOcean launches out of stealth after two years in development to provide AI-driven brand audits for just $17,000 in seven days. The company, which has worked with hundreds of brands including Microsoft, Panda Express and Pabst Blue Ribbon is harnessing algorithms to speed up the time it takes to get brand insight and strategy recommendations that drive business outcomes at a fraction of the…

Andy Main Appointed As Global Chief Executive Officer Of Ogilvy

Global Head of Deloitte Digital succeeds John Seifert, who announced his plans to step down in April this year Ogilvy announces the appointment of Andy Main as Global Chief Executive Officer. Andy, Global Head of Deloitte Digital and a Principal at Deloitte Consulting LLP, will succeed John Seifert, who announced his plans to step down in April after 41 years with Ogilvy including five as CEO. Andy will join Ogilvy at the end of July to begin the transition. Andy took the helm at Deloitte Digital in 2014 and rapidly…

Ogilvy Again Named A Leader In Gartner’s March 2020 Magic Quadrant For Global Marketing AgenciesOgilvy Again Named A Leader In Gartner’s…

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year. Gartner, the world’s leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria. “We believe Ogilvy’s continued recognition in Gartner’s Magic Quadrant for Global Marketing Agencies report is a true testament to Ogilvy’s commitment of bringing…

Ogilvy Again Named A Leader In Gartner’s March 2020 Magic Quadrant For Global Marketing Agencies

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year. Gartner, the world's leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria. "We believe Ogilvy's continued recognition in Gartner's Magic Quadrant for Global Marketing Agencies report is a true testament to Ogilvy's commitment of bringing…

Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief…

Kubient, an end-to-end, programmatic, audience advertising platform, announced today that the Company has appointed Peter Bordes as Chief Executive Officer and Chris Andrews as Chief Digital Officer, effective immediately. Both Mr. Bordes and Mr. Andrews join Kubient with a mission to transform the digital advertising sector by creating the first, full-stack programmatic audience advertising platform, aimed to establish a new standard for fraud prevention and transparency. "Kubient's end-to-end platform was created to…

Voicify & Ogilvy Announce Partnership

Voicify has partnered with Ogilvy, an integrated creative network headquartered in New York, NY and with 131 offices globally. The inspiration for the partnership: bring the agile and robust Voicify platform to Ogilvy's suite of offerings to increase nimbleness and effectiveness through voice and virtual assistant engagement. Ogilvy is a leader in asserting, creating and managing the components of brand presence and engagement. Ogilvy puts their customers at the center of everything they do with a heightened focus on…

Ogilvy Report Reveals 7 Surprising Lessons from Established Online Video Viewers

A New Way Of Thinking Is Required To Engage With Deeply Established Online Video Viewers Ogilvy, one of the largest marketing communications companies in the world has partnered with online news, talk and entertainment leader, The Young Turks (TYT) on a study to determine how established audiences consume online video content and advertising. The report titled 7 Lessons from Established Online Video Viewers reveals seven surprising lessons that challenge accepted norms of online marketing, and illuminates a path…

Ogilvy Continues ‘Next Chapter’ With Launch of 900-Person Global Martech ‘Center of Excellence’

Ogilvy Forays into Martech, Opens Global Martech Center Of Excellence Ogilvy Chief Executive, John Seifert revealed that the agency is offering a new martech offering known as the Marketing Technology of Intelligence. Seifert addressed the need for this Center in an email to employees which urged them to respond to “changes, challenges, and opportunities” which have come with the growth of the digital era. He also added, “Our clients are responding to all these changes with their own transformation plans, figuring out…

Ogilvy Montreal Acquires Advertising Agency Brad

Ogilvy Aims to Strengthen Its Presence in Quebec with the Acquisition of Brad Ogilvy Montreal announced the acquisition of Brad. With a presence in Quebec City and more than 175 employees, the agency becomes one of the largest in the province of Quebec. "We're extremely happy to welcome the Brad talent within the Ogilvy family. This acquisition will give us more depth in content creation, social media, and design, and will offer employees and clients more growth opportunities," stated David Aubert, Chief Executive…

Subnation Adds Senior Executives and Industry Leaders From Ultimate Media Ventures, E3 and FaZe Clan

New Hires Will Expand Direct Relationships With Brands And Agencies, Develop Original Content, Build Influencer Network, And Launch Exclusive Lifestyle Products Subnation, the leading media and brand advisory company focused on the culture of gaming and lifestyle of esports, today announced a series of executive hires coming from Ultimate Media Ventures (owners of ULT), FaZe Clan, and the production company behind flagship industry events like E3 and Anime Expo. These additions come on the heels of Subnation’s second year…

Zendesk Welcomes Marketing Veteran Chad Pearce to APAC Leadership Team

Earlier this month, Zendesk welcomed marketing veteran Chad Pearce to its Asia Pacific (APAC) leadership team, following on the recent appointment of Wendy Johnstone as regional Chief Operating Officer and Gari Johnson as Senior Vice President, Sales, APAC. Marketing Technology News: PlanetScale Delivers DaaS For Mission-Critical Applications Through Google Cloud Marketplace As Vice President of APAC Marketing, Pearce will be responsible for developing and executing Zendesk’s regional marketing strategy for APAC’s…

Seeding Alliance Sees Significant Boost in Engagement Following Partnership With Digital Element

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click-through rates boosted by as much as 20%. Having chosen Digital Element’s NetAcuity Pulse technology, the Cologne-based native advertising experts now offer enhanced…

WP Engine Appoints Jason Teichman As COO

Teichman brings over two decades of experience scaling digital-first businesses, most recently as CEO of Pond5 WP Engine, the WordPress Digital Experience Platform (DXP), today announced it has appointed Jason Teichman as Chief Operating Officer. As COO of WP Engine, Jason will be responsible for overseeing the full customer journey of the business, driving strong operational excellence, global growth and amplifying the company’s customer-inspired culture. WP Engine today announced it has appointed Jason Teichman as…

Method Communications Bolsters Global Enterprise Tech Practice

EVP, VP hires in New York and SF add expertise across enterprise technology, including cloud, artificial intelligence, cybersecurity, analytics and mobile Global tech PR firm Method Communications has bolstered its breadth of expertise in enterprise technology by hiring Executive Vice President Adrian Eyre, an experienced agency leader with previous roles at Edelman, Ogilvy Public Relations and Waggener Edstrom, and Josh Lefkowitz and Ruben Simpliciano as vice presidents. Eyre joins Method's San Francisco office, leading…

Weber Shandwick Appoints Sung Chang as Chief Impact Officer

Former MRM Chief Creative Officer Joins in New Leadership Role Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of Sung Chang as the agency's – and the industry's – first Chief Impact Officer. He joins from MRM, where he was Chief Creative Officer. At Weber Shandwick, Chang will oversee strategy and creative functions across the global network. With more than 20 years of advertising, design and digital experience, Chang has driven creative,…