Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl

Frequently recognized as the best search engine optimization company in Denver, Boulder SEO Marketing has teamed up with Bubbl, a multichannel and international content marketing agency, to better serve its growing customer base around the globe Boulder SEO Marketing, a full-service digital marketing agency, announced that it has teamed up with Bubbl, a leading provider of integrated and multichannel content marketing solutions, to expand its global reach and to grow its multilingual content development offerings further.…

Teikametrics Raises $15M to Extend its AI-Powered Multi-Channel Optimization Across Amazon and Walmart

Teikametrics, a leading SaaS provider of AI-powered optimization for brands and sellers on Amazon and Walmart, announced the completion of a $15 million strategic funding round backed by new and existing investors. The announcement follows Teikametrics’ selection as one of Walmart’s first exclusive advertising optimization partners, and the addition of Srinivas Guddanti, a 14-year senior Amazon veteran, as its Chief Product Officer. “We’re thrilled to lead this new round of capital in Teikametrics” Tweet this Jump…

PROS Named to Constellation ShortList for Price Optimization

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced it was named to the Constellation ShortList for Price Optimization in Q1 2020. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations. Leveraging artificial intelligence and high-performance calculation power, the PROS…

International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020

The 20-minute TED-style talk focuses on the impact that artificial intelligence, machine learning, and robotic process automation have on global digital marketing Boulder SEO Marketing, a provider of affordable SEO packages and full-service digital marketing solutions to companies around the globe, announced today that its founder and president would present a talk entitled Global Digital Marketing and Artificial Intelligence: Are You Missing the Boat? on March 19, 2020, at 12:10 pm Pacific Time at XTM LIVE Silicon…

ConvergeOne and NICE Announce Launch of Customer Engagement Optimization Services (CEOS)

ConvergeOne, a leading global IT services provider of collaboration and technology solutions, announced that it has partnered with NICE to launch the first release of its Customer Engagement Optimization Services (CEOS) offering. CEOS phase 1 is comprised of two solutions from NICE, the world's leading provider of cloud and on-premises enterprise software solutions, namely  Interactive Voice Response Optimization (IVRO) and Nexidia Analytics. CEOS phase 1 provides solutions for optimizing the performance of contact…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation for Workforce Optimization, Customer Experience…

Powered by Company’s Proprietary AI, Intellecta Analyzes 100% of Customer Interactions across Multiple Touch Points, Channels and Languages; And Offers Big Data and Content Management, Automated Quality Assurance/Compliance, and a Range of Analytics in Customer Sentiment, Intents, Trends and Behavior OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages…

Cloud Services Survey Reveals Critical Need for AI-Driven Continuous Optimization

Optimizing Cloud Applications for Performance and Cost is Beyond Human Scale Opsani announced the results of a year-long survey of hundreds of enterprises running cloud services that revealed a critical need for artificial intelligence (AI)-driven, continuous optimization of live applications and their environments. Results showed companies are running a robust continuous integration (CI), continuous delivery (CD) toolset for their applications, but are neglecting the post-release portion of the delivery…

Publisher-Based Optimization in Mobile Marketing Because the Medium Is the Message

In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense. When we’re reading about travel, we’re intuitively more open to marketing messages about hotels and vacation…

Google Cloud Lands Agreement With Lufthansa Group to Support Optimization of Its Airline Operations

Google Cloud Technologies to Power All-New Lufthansa Group Operations Platform Google Cloud announced that Lufthansa Group, the world's largest aviation group in terms of revenue, has selected Google Cloud as a strategic partner to optimize its operations performance. Lufthansa Group will combine previously disparate systems and data feeds into one unified platform by leveraging Google Cloud's infrastructure and leading machine-learning capabilities. Image Source: Lufthansa Group "By…

Bing and Botify Announce Partnership to Bring New Search Engine Optimization Features to Market

Large Websites Can Index Their Content in Real-Time, Leading to Greater Visibility and Revenue Opportunities Leading enterprise SEO platform Botify, announced a first-of-its-kind partnership with Bing to bring speed, efficiency, and accuracy to the crawling and indexing of large websites. The partnership represents an expansion to FastIndex, the first solution within the Botify Activation suite, designed to streamline and simplify manual SEO tasks. Building upon Bing's new programmatic URL submission process, the new…

Neustar Named A Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc. @Neustar named a leader in marketing…

Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital…

Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising - announced that it has consummated the acquisition of Content IQ (“CIQ”). CIQ is a privately held company founded in 2014, based in New York City with offices in Tel Aviv, and…

IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales. The commercial…

Commerce Canal Partners With Leading Retail Optimization Platform Teikametrics

Commerce Canal, a Premier New York eCommerce Agency Has Announced the Beginning of a Partnership With Teikametrics. the Agreement Would Allow Commerce Canal to Leverage the Teikametrics Platform Using Machine Learning for All Amazon Advertising Campaigns Across Over 150 Seller Central and Vendor Central Accounts Commerce Canal, a premier New York eCommerce agency has announced the beginning of a partnership with Teikametrics. The agreement would allow Commerce Canal to leverage the Teikametrics platform using machine…

Medium is the Message: Publisher-Based Optimization in Mobile Marketing

In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of the processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense in Mobile Marketing industry. When we’re reading about travel, we’re intuitively more open to marketing…

SproutLoud Named Leader in Talent Optimization by The Predictive Index

'To Be a Recognized Leader in Your Industry, You Not Only Need to Have an Amazing Product, You Also Need the Right Team.' - Bill Cronic, Vp of People and Organizational Development, Sproutloud SproutLoud, an industry leader in Through Channel Marketing Automation, was recognized by The Predictive Index(PI) for its leadership in Talent Optimization. "SproutLoud is committed to being the leading Distributed Marketing platform for companies that sell their products through reseller networks in local markets. And to be a…

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and…

Conrad Electronic Germany Crafts Customer-Centric Pricing with Revionics Machine Learning-Based Price Optimization

Technology Innovator Leverages Category-Specific Price Elasticity to Deliver Business Impact Since its founding in 1923 by Max Conrad, Conrad Electronic has been a perennial market innovator delivering a huge assortment of electronics and technology to its growing consumer and business customer base. As one of Europe's leading multi-channel retailers of electronics and technology, Conrad's expansive assortment is designed to actively engage both its business customers – including industrial customers, professional…

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

Air Europa Selects Riskified PSD2 Optimization to Maximize Revenue and Improve Customer Experience

Riskified’s New Solution Minimizes Customer Friction and Prevents Potential Cart Abandonment Issues Introduced by PSD2 Riskified, the payments and fraud-prevention solution provider announced that Air Europa, the airline division of Globalia, has chosen Riskified PSD2 Optimization to allow the airline to maintain a frictionless booking experience and maximize revenue under the EU’s new PSD2 regulation. Riskified data shows that European merchants could miss out on up to 15 percent of their revenue if they do not…