For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various …
Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments
Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world’s …
Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments
Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world’s …
Contentful Launches New Optimizely Application that Enhances the Content Delivery Process to Drive Great Digital Experiences
New application enables developers to build content experimentation directly into Contentful’s content infrastructure Contentful, the leading enterprise headless CMS provider, …
Optimizely Announces Series D Funding Led by Goldman Sachs, Catapulting Digital Experience Optimization Into the Mainstream
Optimizely Secures $50 Million From Goldman Sachs and Accenture Ventures, Bolstered by Additional $55 Million Financing From Bridge Bank Optimizely, …
Optimizely Launches Slack Integration To Help Businesses Significantly Scale Experimentation Through Seamless Collaboration
New Integration Automatically Syncs Optimizely Updates Within Leading Collaboration Platform to Reduce Friction in the Experimentation Process and Increase Productivity …
Optimizely Unveils New Integration with Atlassian’s Jira Software That Enables Developers to Track the Status of Every Product Experiment In Real Time
Optimizely integration with Jira Software helps teams build their best-in-class technology stacks and go from shipping volume to launching products …
Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning
New capabilities automatically source and serve up highly relevant experiences at scale Optimizely, the world’s leader in digital experience optimization, …
Harvard Professor Stefan Thomke Joins Optimizely Advisory Board as Company Momentum Continues
Professor Stefan Thomke Will Serve as a Key Advisor, Ushering in a New Era of Accelerating Experimentation in the Enterprise …
Optimizely Revolutionizes Sales Process and Boosts Productivity Using Skuid
Skuid’s No-Code Platform Ensures Optimizely Captures All Viable Sales Leads in Salesforce CRM Solution Skuid, the leading cloud application platform, …
TechBytes with Nate Wright, Director, Product Marketing, Optimizely
Nate Wright Director, Product Marketing, Optimizely Optimizely has been at the forefront of CX experimentation and has brought out many …
Optimizely Launches Education Academy So Product, Marketing and Technical Employees Can Experiment
New Platform Provides Personalized Courses And Certification Programs To Expand Experimentation Skills Optimizely, the world’s leading Experimentation Platform, announced the …
MarTech Interview with Randy Frisch, CMO at Uberflip
"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of …
Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio
" Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at …
Why eRetailers Should Turn to Experimentation Rather Than Surge Moments to Boost Business Growth
Amazon Prime Day is a bigger event with each passing year, drawing the participation (or competition) of ever more eCommerce …
MarTech’s 5 ABM Best-Practices from Industry Leaders
Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners …
New Research: Global Businesses are Failing to Live up to their Claims of Putting the Customer First
Businesses Are Failing Because Their Organizations Aren’t Set up for Collaboration – yet Two-Thirds of Global Businesses Are Worried About …
Quantum Metric Unveils First of its Kind Feature for Real-Time and Automatic Response to Enhance Digital Experiences
New Platform Feature Activate Enables Businesses to Transform Behavioral Data into Triggers for In-The-Moment User Experience Decision Making Quantum Metric, …
MarTech Interview with Tyson Quick, Founder and CEO, Instapage
"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." …
APR Expands Into APAC, Hires Jonathan Parker as Managing Director
Advertising Production Resources (APR) announced that it has expanded its Asia-Pacific (APAC) business as part of a strategic effort to …