Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Marketing Technology News: Marketing Technology…

Optimizely Named a Leader in Agile Content Management Systems

Analyst Report States: "Optimizely leads with strong developer and practitioner tools boosted by acquisitions" Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced that it was named a Leader in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021. The platform received the highest possible scores in the content hub, content services, and supporting products criteria. The Forrester report noted Optimizely as "a good fit for midmarket and…

Episerver (Optimizely) Named a Leader in 2021 Gartner Magic Quadrant for Digital Experience Platforms

Recognized for the Second Consecutive Year in the Leaders Quadrant, Optimizely was Evaluated on its Ability to Execute the DXP Market Through its Completeness of Vision Optimizely (formerly Episerver), the leading provider of digital experience platform solutions, today announced it is positioned in the Leaders quadrant of the January 2021 Gartner Magic Quadrant for Digital Experience Platforms.1 This announcement comes on the heels of the company's recent move to rebrand as Optimizely, timed with the launch of…

Episerver Reintroduces Itself as Optimizely with Strategic Rebrand Focused on Optimizing Every Digital Experience

Leading digital experience platform provider launches Optimization-as-a-Service, empowering brands to unlock their digital potential Episerver, announced it has rebranded to Optimizely, following its acquisition of the business last year. Rooted in a proud heritage as a customer-centric digital experience platform (DXP) and experimentation leader, the new brand reflects the endless innovation potential of digital experiences. It takes a data-driven, digital-first approach to drive forward the company's mission: to empower…

Episerver Completes Acquisition of Optimizely

Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has completed its acquisition of Optimizely, the leader in experimentation and optimization. With Optimizely, Episerver is an industry powerhouse able to optimize every customer touchpoint across the entire user journey and strongly positioned to lead in the estimated $20B digital experience market. The combined company enables customers to do more testing, in more places, with greater ease than ever before. With the…

Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization

Dynamics 365 integration enables customers to increase agility and confidently innovate digital experiences Optimizely, the global leader in progressive delivery and experimentation, announced at its annual user conference, Opticon, an integration with Microsoft Dynamics 365 to enable brands to be more agile and competitive in today’s increasingly digital business environment. The new integration enables experimentation and personalization for the first time in the Microsoft Dynamics 365 Commerce retail and content…

New Optimizely and Amazon Personalize Integration Provides More Opportunities to Customize Experiences at Every Digital Touchpoint

With experimentation and Amazon Personalize, customers can drive greater customer engagement and revenue Optimizely, the leader in progressive delivery and experimentation, announced the launch of Optimizely for Amazon Personalize, a machine learning (ML) service from Amazon Web Services (AWS) that makes it easy for companies to create personalized recommendations for their customers at every digital touchpoint. The new integration will enable customers to use experimentation to determine the most effective machine…

Optimizely Announces Enhanced Experimentation Platform at Opticon20

New capabilities enable customers to easily validate ideas, reduce risk, and ship better products faster Optimizely, the world's leader in progressive delivery and experimentation, at Opticon20 announced several new products and partnerships, including integrations with enterprise platforms that make it easier for customers to leverage progressive delivery and experimentation to drive more agile, competitive business decisions. "Businesses cannot survive in today's environment by guessing," said Claire Vo, Chief Product…

Episerver to Acquire Optimizely, the World’s Leading Experience Optimization Platform

Combination creates ultimate system of differentiation for companies to compete and win in the digital-first economy Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has entered into a definitive agreement to acquire Optimizely, the leader in experimentation and optimization. This combination creates the most advanced digital experience platform to optimize every customer touchpoint across the entire user journey. "For nearly three decades, Episerver has helped…

Optimizely Enhances Free Feature Flagging Plan with Experimentation, Targeted Rollouts

New capabilities validate product quality and drive customer engagement across the development lifecycle Optimizely, the world's leader in progressive delivery and experimentation, announced that its free feature flagging plan for development teams, Rollouts, now also includes A/B testing and feature configuration. This more comprehensive solution continues to be available as the free tier in Optimizely's enterprise Full Stack platform. With the new, enhanced Rollouts plan, teams have a single set of development tools at…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives

For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various online activities impact your offline conversion metrics. But, things are changing very quickly with maturity of the CRMs and Customer Data Platforms (CDPs). CMOs can expect better MarTech tools to manage their Salesforce data by the time Dreamforce 2019 concludes tomorrow. One of the many CMO-friendly updates is Optimizely's latest Product launch on the AppExchange. It's called the Optimizely for…

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world's leader in digital experience optimization, launched Performance Edge, a new product that enables high-performing experimentation teams to easily scale their programs and run more experiments without compromising customer experience. Performance Edge enables visual-editor based website experiments to run faster — on average in less than 50 milliseconds, or faster than the…

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world's leader in digital experience optimization, launched Performance Edge, a new product that enables high-performing experimentation teams to easily scale their programs and run more experiments without compromising customer experience. Performance Edge enables visual-editor based website experiments to run faster — on average in less than 50 milliseconds, or faster than the…

Contentful Launches New Optimizely Application that Enhances the Content Delivery Process to Drive Great Digital Experiences

New application enables developers to build content experimentation directly into Contentful’s content infrastructure  Contentful, the leading enterprise headless CMS provider, announced the release of a new Optimizely application, which allows developers to build content experimentation into Contentful, enabling faster experimentation and more efficient content delivery. The new application allows marketers to test critical marketing content without leaving Contentful. This enables more and faster content…

Optimizely Announces Series D Funding Led by Goldman Sachs, Catapulting Digital Experience Optimization Into the Mainstream

Optimizely Secures $50 Million From Goldman Sachs and Accenture Ventures, Bolstered by Additional $55 Million Financing From Bridge Bank Optimizely, the world's leader in digital experience optimization, announced it has closed US$105 million in financing, including US$50 million in Series D funding. The funding, led by Goldman Sachs Private Capital Investing, also included Accenture Ventures. This brings the company's total funding to US$200 million. Additionally, Michael Kondoleon of Goldman Sachs will join Optimizely's…

Optimizely Launches Slack Integration To Help Businesses Significantly Scale Experimentation Through Seamless Collaboration

New Integration Automatically Syncs Optimizely Updates Within Leading Collaboration Platform to Reduce Friction in the Experimentation Process and Increase Productivity and Efficiency Optimizely, the world's leader in digital experience optimization, announced an integration with Slack, the leading global collaboration hub, that makes experimentation seamlessly accessible. This new integration allows businesses to receive updates on and make changes to experiments via Slack channels instead of logging into Optimizely's…

Optimizely Unveils New Integration with Atlassian’s Jira Software That Enables Developers to Track the Status of Every Product…

Optimizely integration with Jira Software helps teams build their best-in-class technology stacks and go from shipping volume to launching products with value. Optimizely, the world's leader in digital experience optimization, unveiled a new integration with Atlassian, a leading provider of team collaboration and productivity software. The new integration between Optimizely Full Stack and Jira Software Cloud allows developers to move faster, mitigate launch risk and measure the impact of every product release. Leading…

Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning

New capabilities automatically source and serve up highly relevant experiences at scale Optimizely, the world's leader in digital experience optimization, announced a major enhancement to its experimentation and personalization engine with Adaptive Audiences. The new capability powered by machine learning will enable brands to deliver exceptional personalized experiences for their customers at scale. According to research by eMarketer, a lack of resources is the leading barrier for global companies to achieve their…

Harvard Professor Stefan Thomke Joins Optimizely Advisory Board as Company Momentum Continues

Professor Stefan Thomke Will Serve as a Key Advisor, Ushering in a New Era of Accelerating Experimentation in the Enterprise Optimizely, the world's leader in customer experience optimization, announced that Harvard Professor Stefan Thomke is joining the company as a new member of the Optimizely Advisory Board. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School and a contributor to Harvard Business Review, will advise the company on a variety of product, strategy and…