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Pointillist Launches Customer Journey Analytics and Orchestration Platform

Pointillist’s AI-driven software combines with the Genesys customer experience and contact center solutions to enable companies to improve customer experience and reduce cost-to-serve Pointillist®, an award-winning provider of customer journey analytics software, announced that it is now available on the Genesys® AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of…

BlueConic Expands Customer Lifecycle Orchestration Capabilities

Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique journey based on the real-time, unified customer profile data at the platform’s core.…

Alterian Named a Leader in Journey Orchestration Platforms Evaluation by Independent Research Firm

Alterian received the highest score possible in the Journey Orchestration, Quality of Visualization, Client Experience, Usability, and the Commercial Model criteria Alterian has been recognized as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The report identifies and evaluates the most significant journey orchestration platforms in the market, evaluating current offering, strategy, and market presence. As Forrester states on its site for the upcoming CX North America event, “The pandemic is…

Relay42 Partners with Tapad for Optimised Customer Journey Orchestration Capabilities

The partnership will empower businesses with an expanded view of mobile and help transition to a world beyond cookies Tapad, a global leader in digital identity resolution, has partnered with Relay42, a global leader in data marketing technology backed by Artificial Intelligence (AI). The partnership will provide brands and agencies across EMEA and APAC with a greater range of digital device identifiers to actively support a variety of business objectives, including enhanced consumer experiences. Marketing Technology…

NICE Named a Leader in Journey Orchestration by Top Analyst Firm

NICE Customer Engagement Analytics receives the highest rating possible in 18 criteria and is recognized for its ability to transform customer and agent journeys NICE announced that it has been acknowledged as a Leader by Forrester Research in "The Forrester Wave™: Journey Orchestration Platforms, Q2 2020" report. Uniquely, among the vendors evaluated NICE received the highest possible scores in the Data Fusion category, highlighting the ability of its Customer Engagement Analytics (CEA) solution in helping organizations to…

ALC Becomes Adstra, Establishing New Standard In Data Orchestration

ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing first-party data acquisition and enhancement, identity resolution and validation, privacy insights, audience segmentation and monetization. Marketing Technology News: Sitel Group…

ALC Becomes Adstra, Establishing A New Standard In Data Orchestration

As the industry’s first Data Bureau, Adstra facilitates the application of any form of data across all channels and endpoints ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing first-party data acquisition and enhancement,…

Coveo Named a Strong Performer in Journey Orchestration Platforms

Experience Intelligence Leader Debuts with Highest Possible Score in Market Presence Coveo announces today that the Coveo Experience Intelligence Platform has been named a strong performer in The Forrester Wave™: Journey Orchestration Platforms, Q2 2020 and received among the highest scores possible in the Market Presence category. “The platform is a good fit for firms looking to unify data to transform digital and employee experiences and increase self-service and content relevancy,” the report says. Marketing…

Usermind Named a Leader in Customer Journey Orchestration

Usermind, the creator and pioneer of Experience Orchestration (XO), announced that independent research firm Forrester has named it a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020 report. Among the 11 vendors evaluated, Usermind's XO Platform received the highest score in the Current Offering category. Additionally, Usermind was the only vendor to receive five out of five ratings in each of the sub criteria of Journey automation and orchestration; as well as Services, client experience, and…

Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm

Pointillist received the highest score possible in the Strategy criterion and for 11 out of 21 Current Offering criteria Pointillist, an award-winning provider of customer journey analytics software, announced that Forrester Research has named it as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The Pointillist Customer Journey Analytics platform supports a comprehensive approach to customer journey management. By aggregating customer data from any source, Pointillist enables CX, analytics,…

Thunderhead Named a Leader in Journey Orchestration Vendor Research

Thunderhead’s ONE Platform achieves the highest possible score in Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has today been named as a Leader in The Forrester Wave™:  Journey Orchestration Platforms, Q2 2020. The Wave analysis identifies the most significant journey orchestration platforms, evaluating them on strategy, current offering and market presence. Thunderhead scored the top marks possible in every Strategy criteria and the maximum possible score in the category. …

Kitewheel Positioned as a Leader in Customer Journey Orchestration Report, by Independent Research Firm

Noted for Real-Time Decisioning with highest scores possible in Journey Testing and Optimization, Security, and Scalability   Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The company’s Wave rankings included the highest scores possible in the journey testing and optimization category as well as in the technology criteria, which focuses on…

Adobe Experience Platform Brings a Real-Time CDP; Launches Context-Based Journey Orchestration

Almost every CMO has equivocally agreed that MARTECH's future is tightly intertwined with CDPs and Customer Experience platforms. Today, it's Adobe's turn to announce their CX + CDP plan. Adobe Experience Platform announced new innovations to deliver great customer experiences at scale, with the power of Adobe Experience Platform, the industry’s first open and extensible platform for Customer Experience Management (CXM). Innovations include industry-first data governance capabilities, general availability of Adobe’s…

Seismic Acquires Content Orchestration Platform, Percolate; Aims to Personalize Sales Interactions using Contextual Content

Using Content Orchestration Platform's combined offering, Seismic will provide marketers unprecedented ability to produce and deliver compelling content at enterprise scale across every channel and customer-facing team Sales Enablement platform, Seismic has announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey…

Tealium and Leanplum Form Strategic Partnership to Unify Data and Campaign Orchestration

New partnership enables seamless infusion of mobile campaigns with user insights gathered anywhere ​​Leanplum​, the leading multi-channel engagement platform, and ​​Tealium​, the trusted leader in real-time customer data orchestration, announced their strategic partnership to enhance marketers’ ability to create sophisticated personalized campaigns using holistic first-party data. Leveraging Tealium and Leanplum together, brands are able to break information silos and tap expansive reservoirs of captured customer data…

Next-Gen AI-Powered Omnichannel Orchestration Capability from Resulticks Streamlines Customer Engagement and Conversion

Resulticks Deepens Its Marketing Automation Solution by Enabling Automated, Contextual Generation of Omnichannel User Experiences With the introduction of its new AI-powered orchestration capability, Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has forever changed the game for how brands orchestrate outcomes-focused, omnichannel user experiences. With a few clicks, marketers can initiate the auto-mapping of entire customer experiences based on key occasions, communication…

Glassbox Announces Availability of Its Digital Experience Orchestration Platform on Salesforce AppExchange, the World’s Leading…

Glassbox customers can now benefit from real-time session replay directly in Salesforce, whilst accessing previously untapped level of insights Glassbox announced it has launched its Digital Experience Orchestration and big data analytics solution on Salesforce AppExchange, empowering customers to revolutionize the way customer service departments handle customer queries and complaints. Built on the Salesforce Platform, Glassbox is currently available on AppExchange at …

Frost & Sullivan Recognizes Glassbox for the Digital Customer Experience Orchestration Value it Provides to Enterprises

Glassbox's Digital Behavioral Analytics Solution Provides Clients with Unique Insights to Turn Information into Real-Time Actionable Intelligence Based on its recent analysis of the European market for digital customer experience analytics, Frost & Sullivan recognizes Glassbox Digital with the 2019 Europe Customer Value Leadership Award for its analytics solution, wherein the Digital Behavioral Analytics (DBA) solution is the cornerstone. Glassbox's capabilities combines Big Data, machine learning, behavioral and…

mParticle Releases Next-Generation Customer Data Unification and Orchestration Capabilities

Latest Launch Introduces New APIs and Platform Features to Improve Data Accuracy and Control mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, today announced the launch of several features to extend its customers’ best-in-class data unification and orchestration capabilities. This includes a User Aliasing API to help customers better manage and merge customer profiles, self-hosting support to further improve the security and stability of mParticle’s Web Software Developer Kit (SDK),…

Alluxio Delivers First Data Orchestration Platform Powering Multi-cloud Analytics and AI

Now available, open source and enterprise edition Alluxio 2.0 adds major capabilities to simplify & accelerate multi-cloud, data-intensive workload adoption and deployment Alluxio, developer of open source data orchestration technology used by seven of the world’s top 10 Internet companies, today announced at AWS Summit New York the availability of Alluxio 2.0 with breakthrough innovations for data engineers managing and deploying analytical and AI workloads in the cloud, particularly for hybrid and multi-cloud…