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Validity Receives Strategic Investment from Providence Strategic Growth and Silversmith Capital Partners, Completes Acquisition of Return…

Validity, the most trusted name in customer data quality, announced a new investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. Silversmith Capital Partners, founding investor in Validity, also participated in the investment. Financial terms of the transaction were not disclosed. The new funding will accelerate Validity’s go-to-market expansion, support the development of new solutions, and fuel both organic and inorganic growth. The company also announced the…

TechBytes with Scott Ziegler, SVP of Product Management, Return Path

Tell us about your role and the team you work with at Return Path. My name is Scott Ziegler and I am senior vice president of product management at Return Path. In my role, I set the strategic direction for Return Path’s product portfolio by leveraging input from customers and analyzing market trends. I joined Return Path in 2014 and have led product teams in email optimization, consumer insight, and data. You may catch me at conferences or events as I am active in the email community as well as the product management…

Maropost Offers Access to Return Path’s Comprehensive Email Deliverability Tools

New Partnership Strengthens Email Performance Within Data-Driven Customer Engagement Programs Maropost, the unified platform that simplifies customer engagement for B2C brands and retailers, and leading email solutions provider Return Path, have partnered to offer Maropost customers access to Return Path’s email deliverability solutions platform. The partnership will allow Maropost to offer custom pricing and packaging for customers who want access to the most comprehensive source of data on email performance. Additional…

Return Path Enhances Product Suite with Free Tools to Improve Email Security and Sending Practices

New Universal Feedback Loop and Return Path Blocklist Are Among the Latest Innovations Designed to Optimize Email Marketing Effectiveness Reaching the inbox is critical to driving revenue through the email channel. Any number of factors can lead to poor deliverability, but spam complaints and blacklisting are among the most common. Global data solutions provider Return Path announced two new tools to help marketers combat these issues and improve email deliverability. Universal Feedback Loop: Feedback loops allow…

Return Path Launches Comprehensive Deliverability Data for Email Service Providers

The Return Path Partner Platform Offers an Innovative Way for Email Service Providers to Monitor Deliverability Issues Across Their Entire Customer Base Leading email solutions provider Return Path introduced a groundbreaking new solution exclusively for email service providers (ESPs). The Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.For an ESP, managing email…

New Return Path Interface Provides Actionable Insights to Monitor and Improve Email Deliverability

The Return Path Platform Offers an Innovative Way for Customers to Monitor Key Deliverability and Reputation Metrics, Identify Potential Issues, and Take Action to Resolve Them Global email solutions provider Return Path introduced the latest innovation to its industry-leading product suite: the new and completely reimagined Return Path Platform. This advanced user interface combines Return Path’s core deliverability and reputation monitoring solutions to provide customers with a comprehensive view of their email program,…

Return Path Releases New Performance Benchmarks for the Email Campaigns Marketers Use Most

 2018 Email Marketing Lookbook Report Analyzes 600,000 Commercial Emails to Reveal Performance Data for 10 Common Email Campaign Types, Plus Best in Class Examples for Each With an average ROI of $38 for every dollar spent, email is one of the top channels for marketers to connect with customers and build valuable relationships. This is according to the  2018 Email Marketing Lookbook, published by Return Path. In fact, 70 percent of consumers prefer email for brand communications. But it can be difficult for marketers to…

Return Path Acquires ThreatWave to Scale Email Data Intelligence and Security Solutions

Return Path, the leading email data solutions provider, scored a major procurement by acquiring ThreatWave, a peer firm providing data sourcing and provisioning solutions for email deliverability. The acquisition will enable Return Path to secure and scale its existing Email Optimization Suite, enabling marketers to capture all and unique data source parsed from email messages. In short, the convergence will boost email data intelligence based on heightened insights on deliverability issues. “ThreatWave’s global email…

UiPath Delivers Industry’s First End-to-end Hyperautomation Platform

 Executes on its vision of A Robot for Every Person, announces availability of UiPath Automation Cloud to enable rapid time to automation and easy scalability Executing on its vision of A Robot for Every Person, UiPath, the leading enterprise Robotic Process Automation (RPA) software company, today delivered an end-to-end hyperautomation platform as unveiled at its October 2019 FORWARD III event. With new capabilities that support every phase of the automation lifecycle and deployment options that give organizations…

Deloitte and UiPath Collaborate to Deliver Deloitte Intelligent Document Processing

Companies share vision for delivering robotic and cognitive automation solutions that drive real transformational outcomes for customers Deloitte and UiPath, the enterprise Robotic Process Automation (RPA) software company, today announced they are working together to deliver Deloitte Intelligent Document Processing (DIDP). DIDP is an on-premise or cloud-based automation accelerator, delivering a capability which captures documents before extracting, classifying, and verifying their data for processing. The integrated…

How to Send Empathetic Emails During COVID-19 Crisis?

As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to think about what should be the Marketing plan going forward.  Primarily the question faced is: What kind of communication should the brand send during a crisis like corona pandemic to their customers?  Email is the most preferred channel by marketers as it is the cheapest on investment…

Pathfinder, the AI That Does Marketing for Humans, Just Launched on Shopify

London-Based Startup AIMS to Democratize E-Commerce with the World's First Digital Marketing Employee Starting an e-commerce business is easy. Making it a success is hard. The days of cheap digital advertising are over and merchants need experienced marketing teams and big budgets to compete. Unfortunately, this tips the scales in favor of the enterprise and makes it difficult for the current generation of entrepreneurs to compete. That's where Pathfinder comes in. Pathfinder helps small merchants get ahead by…

UiPath Announces the UiPath Connector on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Dynamic Integration with Salesforce, Including a New App on AppExchange, Makes It Easy for Customers to Add World-Class Uipath Automations to Their Salesforce Experiences UiPath, a leading enterprise Robotic Process Automation (RPA) software company, announced the launch of UiPath Connector for Salesforce, available on Salesforce AppExchange. .@UiPath today announced the launch of UiPath Connector for @Salesforce, available on Salesforce AppExchange The UiPath Connector for Salesforce enables customers to streamline…

Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

New Updates to Tune Links Delivers A Refined Path to Cross-Channel Attribution

Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new updates to TUNE Links. TUNE Links is a powerful solution that connects, routes, and measures marketing activities across audience touchpoints with a single measurement link. At the time of this announcement, Dan Koch, Chief Technical Officer at TUNE, said, "Links are the ultimate gateway for marketers, advertisers, networks, and publishers…

Community Brands and Pathable Announce Mobile Event App Partnership

New Partnership and Mobile Technology Will Enable Organizations to Improve the Event Attendee Experience with Stronger Engagement and Collection of Relevant, Actionable Data Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced that the company has entered into a partnership with Pathable, an industry-leading mobile event app for meetings, conferences and tradeshows. The partnership with Pathable and its mobile event app technology…

Northern Light’s CEO Describes “The Path to Cognitive Search” at Data Summit 2018

The Introduction of Machine Learning Is Changing the Business Search Paradigm for the First Time in over 20 Years, David Seuss Tells Attendees at Data Summit 2018  A generational shift in online business search is occurring as a result of the maturation and commercial availability of Machine Learning technology, Northern Light CEO David Seuss told an audience of business technology leaders at Data Summit 2018 in Boston last week. "Business search is far more complex than consumer search because it's about mastering a…

PubMatic Announces Global Supply Path Optimization Partnership With Sizmek

Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory PubMatic, the publisher-focused sell-side platform (SSP), announced a global supply path optimization (SPO) partnership with Sizmek, the largest independent buy-side advertising platform. Sizmek now includes PubMatic in its network of preferred publisher platforms, helping consolidate programmatic ad spend in order to provide agencies and advertisers with more transparent access to premium inventory…

Comscore and Gem Shopping Network Announce Agreement for Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and Gem Shopping Network, announced an agreement for the use of Comscore’s television audience measurement for the growing shopping network. Under the agreement, Gem Shopping Network can now utilize the granular advanced audience information available in Comscore’s TV Essentials (TVE) to better understand their television shopping audiences. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast “With …

Signpost Names George Bilbrey as New CEO

SaaS company serving over 20,000 businesses plans for its next phase of growth Signpost, a provider of CRM and marketing automation software serving over 20,000 businesses, is pleased to announce the appointment of George Bilbrey as its new Chief Executive Officer succeeding founder Stu Wall. Mr. Bilbrey has over 20 years of experience as a SaaS software executive, managing product management, data science, customer success teams, as well as overseeing the management of several product divisions. He was most recently the…