As Ransomware Attacks Worsen, Actifio Helping Immunize Organizations From ‘The Most Likely Disaster Recovery Event in 2020’

Importance of Data Immutability Highlighted at Actifio's Virtual Data Driven 2020 Conference From the early weeks of the COVID-19 pandemic, and as the sudden rise of remote work,  ransomware attacks surged as employers struggle to seal off the vulnerabilities of a dispersed workforce and the critically important data sources they must be able to access to drive their businesses forward. Of all the approaches that attempt to protect these organizations from ransomware, the data immutability characteristics of Actifio may…

AlphaGraphics Kansas City Launches agMail+ Marketing Package, Integrating Direct Mail with Lead Tracking

AlphaGraphics Kansas City is working to help organizations boost the ROI of their direct mail campaigns by up to 46% with agMail+. Eight advanced technologies support direct mail and track response data across platforms in a single easy-to-use dashboard In today’s world of pandemics and political unrest, it is harder than ever to grab consumers’ attention. AlphaGraphics Kansas City is working to help organizations boost the ROI of their direct mail campaigns by up to 46% with agMail+. Eight advanced technologies support…

SAS Ranked A Leader In Customer Analytics Technologies

Report states that SAS provides a deep bench of capabilities to help brands deliver the next best experience According to The Forrester Wave: Customer Analytics Solutions, Q3 2020 “… vendors now serve multiple enterprise personas, and, most importantly, the focus has shifted from merely generating insights to identifying and delivering the next best experience. Enterprises that invest in these leading customer analytics technologies to drive intelligent, optimized interactions with their customers will stand to benefit…

SAS Commits to Achieving Net-Zero Carbon Emissions by 2050 as It Further Prioritizes Sustainability and Social Innovation

From sustainable workplace practices to connecting analytics and advocacy, analytics leader SAS has prioritized corporate citizenship and social innovation to help steer business decisions. As further evidence of its commitment to sustainability and support for the Paris Agreement and NC Clean Energy Plan, SAS is updating its climate strategy and environmental goals by committing to achieving net-zero carbon emissions by 2050. The company is joining the global movement of leading companies who are aligning their business…

The Kansas City Royals Gear Up For Baseball With 8×8

8×8, Inc., a leading integrated cloud communications platform, announced the Kansas City Royals Major League Baseball (MLB) team deployed the 8×8 Open Communications Platform to allow employees and contact center agents to operate from anywhere and continue working productively even as the start of the season was delayed almost four months. As part of its digital transformation initiative, the Kansas City Royals replaced legacy, on-premises communications and contact center systems with 8×8’s cloud enterprise…

New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

SAS and Microsoft Partner to Further Shape The Future of Analytics and AI

SAS' AI and analytics more tightly integrate with Microsoft Azure; Microsoft to bring cloud-based SAS industry solutions to its customers Microsoft Corp. and SAS announced an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives. As part of the partnership, the companies will migrate SAS' analytical products and industry…

As Wildfire Risk Increases, New PSAs Urge Americans to Recreate Safely Outdoors

The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards. "We want to welcome people back to their public lands, and we want it to be a safe experience for everyone," said Forest Service Chief Vicki…

SAS Uses Analytics, AI to Empower Community and Track Pandemic

Launches COVID-19 Resource Hub to provide data, analytic capabilities and learning resources With the world laser-focused on tackling the novel coronavirus crisis, a slew of free resources designed to inform, empower and inspire are now available to organizations the world over. Using its most innovative technology in new ways, analytics leader SAS has developed a robust COVID-19 Data Analytics Resource Hub to help businesses and individuals across industries combat the virus, putting analytics to work where it's needed…

Syniverse Partners with SAS to Enhance Mobile Engagement Offering for Multi-platform Marketing

SAS Customer Intelligence 360 and Syniverse Mobile Engagement Services to Provide Integrated Solution for Tracking and Analyzing Customizable Mobile Campaigns Syniverse, the world’s most connected company, today announced it has signed a new global collaboration agreement with SAS to offer SAS’s global customer base Syniverse’s Mobile Engagement suite of services. The partnership adds mobile channels natively to the SAS® marketing platform and enhances companies’ ability to plan, execute and analyze mobile channels and…

SpotX Teams Up With Media Owners Worldwide To Combat The Spread of COVID-19 with Video PSAs

A+E Networks, Discovery, Gameloft, Philo, and SendtoNews among partners donating global video ad inventory SpotX, the leading global video advertising platform, announced a collaboration with several of its media owner partners worldwide to help combat the spread of COVID-19. Video PSAs created by Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) will run in place of traditional video ads on over-the-top (OTT) and online video inventory generously donated by A+E Networks, Discovery,…

SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms

Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute. This is the seventh consecutive year for SAS to be recognized as a Leader in this Magic Quadrant. Marketing Technology News: Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth "Machine learning, and more broadly artificial intelligence, is the new standard for businesses to make profitable…

Mediaops Offers Conference Disaster Plans Amid Growing Coronavirus Concerns

Virtual Event Capabilities Allow Event Organizers to Afford Attendees, Speakers and Sponsors a Near Identical Experience to In-Person Physical Events  Amid growing concerns over the spreading coronavirus, MediaOps, the leading global media platform for technical communities, is now offering a Conference Disaster Plan (CDP) aimed at providing conference organizers with a virtual event platform and capability that is nearly identical to the experience of an in-person physical event. MediaOps has produced more than 10…

SAS Delivers Priceless Retail Planning Capabilities in the Hypercompetitive Age of Amazon

AI-fortified, cloud-ready SAS Intelligent Planning Suite enhances the customer experience for global retailers and consumer goods manufacturers NRF 109th NRF Big Show and EXPO – Recent enhancements to the SAS Intelligent Planning Suite have infused it with artificial intelligence (AI) and cloud agility to help companies localize assortments, optimize inventory, automate forecasting and maximize profits. Leading companies like Carrefour, Grupo Exito and Nestle rely on analytics leader SAS and its proven portfolio of software…

SAS Highlights Success with Belk, Sodimac and Shop Direct at NRF 2020

'Runway' Mood and Style Captured With AI and Computer Vision From NRF 2020 Attendees NRF 109th Annual Convention and EXPO - Customers and innovative technology again take center stage as SAS' focus during the annual NRF 2020 Big Show and EXPO. Whether shopping for new shoes for a family vacation or hardwood flooring to complete a remodeling project, consumers are in the driver's seat as never before. The dynamic between retail companies and consumers is pivotal, and SAS helps retailers like Belk (US), Sodimac (South…

ideaPoint Partners with SAS to Provide Leading Data Sharing Solution Through ClinicalStudyDataRequest.com

Improved data access helps pharmaceutical companies and academic researchers drive scientific innovation and advance medical care Anaqua’s ideaPoint, a leading provider of innovation management solutions, has announced a partnership with SAS, the world leader in analytics. The partnership will provide to pharmaceutical companies and academic researchers the most robust clinical trial data sharing solution, with universal guest access to receive and combine data sets from a variety of platforms or individual companies.…

Selligent Names Matthew Saskin as VP of Customer Experience

Former Dimension Data Leader to Accelerate Selligent CX Business Growth Selligent, the intelligent omnichannel marketing and experience cloud platform, announced that Matthew Saskin has joined the company as Vice President of Customer Experience. Saskin will help drive Selligent’s growing CX business, working with its burgeoning channel and technology partner community to enable businesses to deliver powerful end-to-end customer experiences. “The growing expectations to deliver transformative experiences shows no signs of…

SAS is No. 1 in Advanced and Predictive Analytics Market Share, Says Analyst Report

SAS again ranks number one for market share, according to the IDC report, Worldwide Big Data and Analytics Software 2018 Market Shares: Demand Across All Use-Case Patterns. SAS led with a 27.7% market share in the advanced and predictive analytics category in 2018, more than twice that of the next competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has shown continued revenue growth in the category each year. "As the volume and complexity of data…

Aventi Group Welcomes Sasha Mostofi-Jorgensen and Eric Rasmussen as New Partners

Aventi Group LLC, the world's first on-demand product marketing agency focused on go-to-market execution for technology clients, is pleased to announce the addition of two new partners to help further fuel its growth. Sasha Mostofi-Jorgensen and Eric Rasmussen join Aventi as Partners effective October 16, 2019. "We're finding that now more than ever tech executives are relying on expertise and on-demand resources to compete in hyper competitive global markets. Our growth at Aventi Group is a direct reflection of our…

SAS Sees 105% Growth in AI Revenue, Per Analyst Report

SAS ranks second in revenue in 2018 for artificial intelligence (AI) software platforms While the overall artificial intelligence (AI) market saw steady growth last year, SAS experienced growth at a rate nearly four times faster than the overall market, at 104.6% according to the IDC report, Worldwide Artificial Intelligence Software Platforms Market Shares, 2018: Steady Growth — Moving Toward Production. SAS ranked second overall in 2018 in the AI software platforms category. "SAS had impressive growth in the artificial…