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As Wildfire Risk Increases, New PSAs Urge Americans to Recreate Safely Outdoors

The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards. "We want to welcome people back to their public lands, and we want it to be a safe experience for everyone," said Forest Service Chief Vicki…

SAS Uses Analytics, AI to Empower Community and Track Pandemic

Launches COVID-19 Resource Hub to provide data, analytic capabilities and learning resources With the world laser-focused on tackling the novel coronavirus crisis, a slew of free resources designed to inform, empower and inspire are now available to organizations the world over. Using its most innovative technology in new ways, analytics leader SAS has developed a robust COVID-19 Data Analytics Resource Hub to help businesses and individuals across industries combat the virus, putting analytics to work where it's needed…

Syniverse Partners with SAS to Enhance Mobile Engagement Offering for Multi-platform Marketing

SAS Customer Intelligence 360 and Syniverse Mobile Engagement Services to Provide Integrated Solution for Tracking and Analyzing Customizable Mobile Campaigns Syniverse, the world’s most connected company, today announced it has signed a new global collaboration agreement with SAS to offer SAS’s global customer base Syniverse’s Mobile Engagement suite of services. The partnership adds mobile channels natively to the SAS® marketing platform and enhances companies’ ability to plan, execute and analyze mobile channels and…

SpotX Teams Up With Media Owners Worldwide To Combat The Spread of COVID-19 with Video PSAs

A+E Networks, Discovery, Gameloft, Philo, and SendtoNews among partners donating global video ad inventory SpotX, the leading global video advertising platform, announced a collaboration with several of its media owner partners worldwide to help combat the spread of COVID-19. Video PSAs created by Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) will run in place of traditional video ads on over-the-top (OTT) and online video inventory generously donated by A+E Networks, Discovery,…

SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms

Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute. This is the seventh consecutive year for SAS to be recognized as a Leader in this Magic Quadrant. Marketing Technology News: Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth "Machine learning, and more broadly artificial intelligence, is the new standard for businesses to make profitable…

Mediaops Offers Conference Disaster Plans Amid Growing Coronavirus Concerns

Virtual Event Capabilities Allow Event Organizers to Afford Attendees, Speakers and Sponsors a Near Identical Experience to In-Person Physical Events  Amid growing concerns over the spreading coronavirus, MediaOps, the leading global media platform for technical communities, is now offering a Conference Disaster Plan (CDP) aimed at providing conference organizers with a virtual event platform and capability that is nearly identical to the experience of an in-person physical event. MediaOps has produced more than 10…

SAS Delivers Priceless Retail Planning Capabilities in the Hypercompetitive Age of Amazon

AI-fortified, cloud-ready SAS Intelligent Planning Suite enhances the customer experience for global retailers and consumer goods manufacturers NRF 109th NRF Big Show and EXPO – Recent enhancements to the SAS Intelligent Planning Suite have infused it with artificial intelligence (AI) and cloud agility to help companies localize assortments, optimize inventory, automate forecasting and maximize profits. Leading companies like Carrefour, Grupo Exito and Nestle rely on analytics leader SAS and its proven portfolio of software…

SAS Highlights Success with Belk, Sodimac and Shop Direct at NRF 2020

'Runway' Mood and Style Captured With AI and Computer Vision From NRF 2020 Attendees NRF 109th Annual Convention and EXPO - Customers and innovative technology again take center stage as SAS' focus during the annual NRF 2020 Big Show and EXPO. Whether shopping for new shoes for a family vacation or hardwood flooring to complete a remodeling project, consumers are in the driver's seat as never before. The dynamic between retail companies and consumers is pivotal, and SAS helps retailers like Belk (US), Sodimac (South…

ideaPoint Partners with SAS to Provide Leading Data Sharing Solution Through ClinicalStudyDataRequest.com

Improved data access helps pharmaceutical companies and academic researchers drive scientific innovation and advance medical care Anaqua’s ideaPoint, a leading provider of innovation management solutions, has announced a partnership with SAS, the world leader in analytics. The partnership will provide to pharmaceutical companies and academic researchers the most robust clinical trial data sharing solution, with universal guest access to receive and combine data sets from a variety of platforms or individual companies.…

Selligent Names Matthew Saskin as VP of Customer Experience

Former Dimension Data Leader to Accelerate Selligent CX Business Growth Selligent, the intelligent omnichannel marketing and experience cloud platform, announced that Matthew Saskin has joined the company as Vice President of Customer Experience. Saskin will help drive Selligent’s growing CX business, working with its burgeoning channel and technology partner community to enable businesses to deliver powerful end-to-end customer experiences. “The growing expectations to deliver transformative experiences shows no signs of…

SAS is No. 1 in Advanced and Predictive Analytics Market Share, Says Analyst Report

SAS again ranks number one for market share, according to the IDC report, Worldwide Big Data and Analytics Software 2018 Market Shares: Demand Across All Use-Case Patterns. SAS led with a 27.7% market share in the advanced and predictive analytics category in 2018, more than twice that of the next competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has shown continued revenue growth in the category each year. "As the volume and complexity of data…

Aventi Group Welcomes Sasha Mostofi-Jorgensen and Eric Rasmussen as New Partners

Aventi Group LLC, the world's first on-demand product marketing agency focused on go-to-market execution for technology clients, is pleased to announce the addition of two new partners to help further fuel its growth. Sasha Mostofi-Jorgensen and Eric Rasmussen join Aventi as Partners effective October 16, 2019. "We're finding that now more than ever tech executives are relying on expertise and on-demand resources to compete in hyper competitive global markets. Our growth at Aventi Group is a direct reflection of our…

SAS Sees 105% Growth in AI Revenue, Per Analyst Report

SAS ranks second in revenue in 2018 for artificial intelligence (AI) software platforms While the overall artificial intelligence (AI) market saw steady growth last year, SAS experienced growth at a rate nearly four times faster than the overall market, at 104.6% according to the IDC report, Worldwide Artificial Intelligence Software Platforms Market Shares, 2018: Steady Growth — Moving Toward Production. SAS ranked second overall in 2018 in the AI software platforms category. "SAS had impressive growth in the artificial…

SAS Features Innovations in Automated Machine Learning, Computer Vision and NLP to Improve Decision Making

Latest SAS Platform Release Helps Businesses and Data Scientists Put Analytics in Action by Automating Complex Tasks SAS, the leader in advanced analytics, is enhancing its automated, simple, and powerful analytics platform to help digital disruptors and emerging leaders blaze a trail forward. The updated SAS Platform delivers additional innovation in artificial intelligence (AI), specifically in the areas of machine learning, computer vision, natural language processing (NLP) and other technologies that underpin AI.…

SAS Again Named a Leader for Multichannel Marketing Hubs in Gartner’s Magic Quadrant 2019

The rise in artificial intelligence (AI)-powered marketing helps brands accelerate the value delivered from data to increase customer profitability, streamline marketing operations and foster brand loyalty. Embedded, AI-powered analytics and real-time decisioning capabilities featured in the SAS Customer Intelligence technology optimize every phase of the customer journey and ultimately elevate the customer experience. SAS believes its market advantage is confirmed by Gartner's evaluation of SAS Customer Intelligence 360,…

SAS Invests in Humans, Powered by AI and Analytics Education

SAS Launches Free AI Software for Teaching and Learning, a New Analytics Simulation Game, AI Certifications and Badging, and a Boys & Girls Club Coding Partnership SAS announced its latest plans to invest in the people behind the analytics, to help educate the new generation to change what's possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS Global Forum…

SAS Showcases Regional Impact of Advanced Analytics and Artificial Intelligence at Flagship EventShowcases Regional Impact of Advanced…

SAS Analytics Roadshow 2019 Brings Together Industry Experts, Regional Business Leaders and IT Decision Makers to Spotlight Impact of AI and Analytics in Digital Era Dubai: SAS, the leader in business analytics, hosted the SAS Analytics Roadshow 2019 in Dubai to highlight how advanced analytics and artificial intelligence (AI) solutions are transforming organizations across the region in the digital era. IT and business decision makers gained greater insight into how data-driven innovation can be put in action to…

SAS Announces $1 Billion Investment in AI

Commitment Includes New Advanced AI Technologies and Solutions & AI Accelerator Program Offering Skills and Support SAS, driving the future of analytics, is investing $1 billion in AI over the next three years through software innovation, education, expert services and more. The commitment builds on SAS’ already strong foundation in AI which includes advanced analytics, machine learning, deep learning, natural language processing (NLP) and computer vision. Educational programs and expert services will equip business…

SAS Fortifies Cybersecurity Solution with ‘White Box’ AI

SAS Cybersecurity Helps Eradicate Data Silos and Drives Efficiency to Stretch Limited Security Resources Last year's ceaseless data breaches involving once-trusted brands underscore the urgent need for organizations to reassess and reinforce their information security. SAS Cybersecurity is a security analytics solution that illuminates network and device behavior and strengthens defenses beyond existing technologies. "With worldwide cybersecurity spending projected to exceed $114 billion last year, the data breach…

SAS and ThreatMetrix Team up to Fight Identity Fraud

SAS' Powerful Machine Learning Capabilities Will Apply ThreatMetrix Digital Identity Intelligence Analytics giant SAS has joined forces with leading digital identity solutions provider ThreatMetrix, a LexisNexis Risk Solutions Company. The alliance will help creditors better establish the "who" behind online credit applications, giving them a new edge in rooting out fraud, identity theft and synthetic identities. Today's consumers expect to apply for credit at any time and from anywhere. To deliver optimal…