5 Mistakes That Can Be Disastrous to Your B2B Sales and Leads

B2B trading is a well-known model, especially for people working in the field of business and marketing. However, as time passes by, effective methods for business-to-business trading and marketing will also need to progress accordingly. Also, adapting well to what is trending in the current industry, that you belong to, is one primary key to creating a new deal. The deals are about ongoing B2B partners that a company may have. Also Read: How Marketers Can Optimize $682 Billion in Expected Spend in 2018 Five Mistakes…

SAS a Leader: Gartner 2017 Magic Quadrant for Digital Marketing Analytics

 SAS Recognized For Its Ability To Execute With Completeness Of Vision Measuring the effectiveness of digital marketing is among the most significant challenges for brands today. Organizations that tap into digital marketing analytics, which allows them a comprehensive view of which digital strategies are working, and which aren't, have a noteworthy advantage. SAS Customer Intelligence, powered by predictive analytics and machine learning, helps marketers make smart, customer-centric decisions. For the third…

New How-To Book Puts SAS® Visual Analytics in Focus

An Introduction To SAS® Visual Analytics: How To Explore Numbers, Design Reports, And Gain Insight Into Your Data Covers Everything Users Need To Know About Data Visualization They say a picture is worth a thousand words, but robust visualizations of complex business data can be worth even more. A new book from analytics leader SAS, An Introduction to SAS® Visual Analytics: How to Explore Numbers, Design Reports, and Gain Insight Into Your Data, teaches users how to create eye-popping charts and draw powerful insights…

Digital Admin Frustration Costs Marketers almost £21k of Unpaid Hours and Hinders Creativity

The silent burnout trigger for remote-working teams 27% of marketing professionals are spending an extra 3-4 hours a day catching up on creative work they are unable to complete in the working day due to the overwhelming number of admin tasks demanded of their role, according to research by Imagen, a leading video management platform. This is despite 26% of professionals choosing a marketing career for its creative appeal. The accumulation of these wasted hours over the course of the year means that, on average, marketers…

Microland Earns the Coveted Windows Server and SQL Server Migration to Microsoft Azure Advanced Specialization

Microland, a leading digital services company announced that it has earned the Windows Server and SQL Server Migration to Microsoft Azure Advanced Specialization. This recognition is a validation of Microland's deep knowledge, extensive experience and expertise in migrating Windows Server and SQL Server-based workloads to Azure. This recognition is exclusively earned by partners who meet the stringent criteria around customer success and staff skilling while passing a third-party audit of their migration practices. It…

Vyopta Achieves FedRAMP “In Process” Designation

Vyopta is the first Collaboration Intelligence Provider to be listed on the FedRAMP marketplace Vyopta, the Collaboration Intelligence company, announced it has been awarded the "In Process" designation from the U.S. Federal Risk and Authorization Management Program (FedRAMP), and is now listed on the FedRAMP marketplace website. The FedRAMP program provides a standardized approach to security assessment, authorization and continuous monitoring for cloud products and services and enables government agencies to move from…

Seismic Digital and KidSay Form Strategic Alliance

Landmark partnership expands capabilities for both companies to help serve brands more holistically Seismic Digital, a consumer insights and digital strategy and activation agency recently named the seventh-fastest growing company in Kansas City, and KidSay, the world's leading youth research, trend reporting and strategy firm, have entered into an exclusive partnership to help brands connect with and engage kids, tweens, teens and their families. Through this strategic partnership, Seismic Digital's brand partners will…

What is Customer Intelligence: Trends and Standards

The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended highly on positive reviews. While 86 percent of people said negative reviews made them leave the product/service altogether. This shows how much consumers are likely to investigate a service than relying on the words said by a company. Hence, companies must always be on their front lines when it comes to understanding their customers. With…

Vyopta Launches Advanced Analytics Support For Google Meet

Vyopta, the Collaboration Intelligence company, announced the addition of Collaboration Performance Management (CPM) Analytics to its product offering for Google Meet. The announcement follows the first-to-market announcement of Collaboration Performance Management (CPM) Monitoring for Google Meet. This update will allow organizations to understand key unified communications and collaboration (UCC) performance metrics and track overall usage and adoption to improve productivity and other collaboration-related business…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from OpenWeb, Canopy, Adomni, Mediavine, to Adverty. OpenWeb Partners with Centro for its First DSP Integration Centro, a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind…

Mediavine Partners with the Ad Council to Generate National Awareness for Five Social Causes

Cause-Specific PSAs will Generate Billions of Impressions Mediavine, the largest exclusive ad management company in the U.S., is pleased to announce a partnership with the Ad Council in the support of five public service announcement (PSA) campaigns for a variety of social causes directly linked to charitable organizations. The PSAs will be available for Mediavine's large publisher base to donate unused ad space by filling the space with tailored cause-specific creatives. Mediavine selected the following causes,…

SPLiCE Studios Selects Triton Digital’s Omny Studio Podcast Platform for Content Creation, Management and Distribution

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and SPLiCE Studios, creator of English & Asian language audio content for broadcast, film, corporate, and online media, announced that SPLiCE Studios has selected Triton’s Omny Studio platform to power the creation and distribution of their growing podcast strategy. Through this partnership, SPLiCE Studios will utilize the comprehensive tools within Omny Studio to create, publish, and promote their evolving portfolio…

New Survey Reveals Too Many Employees Feel Left Behind By Digital Transformation

By failing to involve more general staff, company leaders hinder DX progress While businesses are doubling down on digital transformation (DX), new research from Futurum Research found that organizational leaders are leaving many of their employees behind in the process. The study revealed that 94% of all employees want to be more involved in DX, and almost half (44%) of the general staff say they simply don't know how to help. This not only disenfranchises some employees, it can also slow the pace of DX success. The …

CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report Finds

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry's priority list. Marketing Technology News: Solodev Achieves AWS Public Safety & Disaster Response Competency Status "2020 has proven to be a year of accelerated change in the digital ad industry, with major shifts…

MediaMath Fulfills Its Promise To Deliver Fully Accountable, Addressable And Aligned Digital Media Supply Chain

MediaMath SOURCE Digital Media Ecosystem Now Available Globally MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced global availability of the SOURCE digital media ecosystem, delivering upon the promise it made one year ago to develop a 100 percent accountable, addressable and aligned digital media supply chain by the end of 2020. Working with industry-leading partners to align the interests of brands, agencies, publishers and technology providers, MediaMath has created…

HireInfluence Continues Growth Into 2021 With a New Look and Updated Services

HireInfluence, an award-winning influencer marketing agency, recently introduced its aggressive growth plans for 2021. The announcement coincided with an updated menu of services and a new look designed to grow their portfolio of enterprise clients. With offerings that now revolve around longer-term brand partnerships, refined campaign optimization methods, and enhanced analytics, HireInfluence is helping clients reach new heights in order to stand out from a saturated landscape. Seeking to shift brands to extended…

Wisely Launches New Shopping Tool to Help Consumers Spend Money Wisely

The Wisely browser extension aids shoppers on Amazon, Best Buy, Target and Walmart by providing a democratized product score for consumer electronics––revealing which products are worth buying according to thousands of real reviews Consumers are increasingly relying on online shopping for their tech purchases. Over 80% of tech shoppers turn to multiple product review sources before making a purchase. However, it is estimated that over half of online reviews exhibit extreme bias or bot interference, creating unreliable or…

Esri Acquires Zibumi to Enhance 3D Visualization Capabilities

Esri, the global leader in location intelligence, announced the acquisition of Zibumi Yazılım Bilişim Tasarım Arge Sanayi Ticaret S.A. (“Zibumi”), a software development company headquartered in Turkey. Zibumi’s products—recognized for their unique and automated 3D data creation methods—were delivered to its customers as the “CitiGenius” family of applications. The Zibumi software development team, with its strong connections to academia as well as GIS users, will serve as the hub of Esri’s new R&D Center in Ankara,…

BiQCloud Wants To Help Content Marketers Rank Better With Content Editor, An AI-Powered Writing Assistant

BiQ released a new feature in its Content Intelligence product that will help users in writing SEO-friendly content. Dubbed “Content Editor”, users will be shown BiQ content guidelines that primarily focus on helping them produce highly optimized content. Unlike other existing tools in the market, BiQ’s analysis uses its proprietary AI model trained after word vectors. Content search performance remains a concern to content marketers at large. In a typical scenario, marketers would publish their content and wait weeks to…

Sitecore Advances SaaS Platform with Sitecore Experience Edge

New headless content delivery offers a win-win for developers and marketers alike, enables differentiated digital experiences quickly, increasing engagement and revenue Sitecore, the global leader in digital experience management software, announced Sitecore Experience Edge, a new SaaS-based platform for headless content delivery at scale to any customer touchpoint. Sitecore Experience Edge is unique in that it meets the needs of marketers and developers alike by providing flexible options for quickly and easily creating…