Podium Campaigns allows local businesses to create and share compelling text campaigns directly from the Podium platform, engaging customers where and how they want to be engaged Podium, the leading customer messaging platform for local businesses, announced the addition of Podium Campaigns to its existing suite of interaction management tools, allowing local businesses to launch robust SMS text message marketing campaigns directly from the Podium platform. Marketing Technology News: Atos Grows Its Salesforce…

Springbot, a marketing automation platform, adds a new messaging channel and personalization opportunity for retailers with the launch of Short Message Service (SMS) Marketing. This allows merchants to plan their communication strategy across email, social, and now text with their shoppers. After an easy setup and keyword selection process, retailers can use the channel to let subscribers who have opted into receiving those messages know about promotions and other updates happening with their brand. Marketing Technology…

Remarkety Inc., a leading provider of data-driven marketing automation solutions, introduced the Remarkety SMS Marketing platform, a new marketing solution that enables eCommerce companies to create and deliver personalized, hyper-targeted SMS messages that propel customers to action and improve ROI. Marketing Technology News: Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP Built upon the same advanced technology as the company’s best-in-class email marketing automation tools, the Remarkety SMS…

In May of this year, Nurture Boss's Co-Founders, Jacob Carter and Aaron Pierson launched a new SMS marketing platform designed to service property managers & apartment owners in the multifamily space. NurtureBoss.io is a powerful marketing platform that delivers personalized landing pages through SMS delivery, a new innovative approach to lead nurturing. Their proprietary technology has already attracted two of the top five property management companies and one of the largest apartment owners in America, to use their…

The spread of coronavirus has had an unprecedented and unpredictable impact on digital commerce. And after following the data closely for nearly three months, we’ve noticed that shoppers have been permanently moving their purchasing behavior from omnichannel to pure eCommerce. What does this mean? That now is a good time to engage with current and prospective customers as they shift their behavior online. And considering 56% of consumers have been using their cell phone more since COVID-19 began, retailers must pivot…

The humble text message has come a long way from the first “Merry Christmas” message sent in December of 1992. Today, there are about 6 billion SMS messages sent every day in the United States, and over 2.2 trillion are sent each year. SMS (short message service) marketing has proven to be a simple and powerful tool that brands are utilizing more than ever during COVID to communicate with receptive customers. With higher open rates than email, as well as the potential for immediate results and positive customer reception…

Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands High-Growth Women's Healthcare Brand, Lauren Bosworth's Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive…

SMS complements DojoMojo’s lead acquisition network to engage and convert new customers; Solution offered without any financial commitment DojoMojo, the leader in partnership marketing, today introduced SMS Marketing, the first end-to-end mobile marketing solution that combines the acquisition power of DojoMojo’s partnership network with a proprietary mobile messaging platform. SMS Marketing enables brands to acquire and grow new audiences, generate engagement, and drive conversations with customers that maximize…

Text Marketing Software Company Develops a Program for Agencies to Add a New Revenue Stream EZ Texting, the #1 SMS marketing software for business, announces its Agency Partner Program, allowing marketing and advertising agencies to use the EZ Texting platform to provide text marketing services to their clients. By providing a suite of tools, including built-in compliance features and marketing-specific integrations, the new partner program makes texting a turnkey marketing operation. EZ Texting, the #1 SMS marketing…

Easy to Create SMS Survey Campaigns Provide Great Insight About Voters in Upcoming Political Campaigns Digital conversation is the preferred format for 72% of adults, according to Marketing Sherpa. DirectMail.io answers that call by providing a unique Telephone Consumer Protection Act (TCPA)-compliant, outbound SMS platform through its Omnichannel Marketing Platform. DirectMail.io offers outbound and inbound SMS messaging, in addition to other rich, robust capabilities, including MMS, dynamic surveys, video messaging,…

Native enhancements and guided software empower online retailers to own their customer data and strengthen relationships Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their…

Campaigner, the email marketing brand of J2 Global, Inc. , announced the launch of “Campaigner SMS,” a new product to help companies send SMS messages using their same customer list in Campaigner. This new SMS marketing product transforms Campaigner into a multichannel marketing platform for email and SMS marketing. Marketers can use an integrated platform to build, manage, analyze, and test their email and SMS campaigns. People check their phones 85 times per day on average, and SMS messages have 6-8 times higher engagement…

SMS's Extensive Location Data Solution Will Help Improve Omni-Channel Marketing Strategy Planning and Development for Users Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and Specialists Marketing Services, Inc. (SMS), a leading targeted marketing solution provider, announced they are partnering to give Narrative's Data Streaming Platform users access to SMS's comprehensive location database to help them better understand and target who their customers are, where those customers are, and…

Attentive, the personalized text messaging SaaS platform for innovative brands and organizations, announced its integration with Optimove, the science-first relationship marketing hub, empowering customers to engage consumers using personalized text messaging alongside any 1:1 marketing channel while delivering a unified experience across them all. This integration—which allows for the real-time transfer of email data collected via Attentive to Optimove—provides the ability to personalize customer experiences across all…

SMS Archives, the leading search engine for text message marketing examples, has reached a new milestone, amassing more than 2,000 text messages in its free public resource of sample SMS marketing campaign examples from some of the world’s most popular brands, with new text messages added daily. Powered by Tatango, the leader in text message marketing software, SMS Archives is a resource for marketers who are seeking inspiration and examples of how top brands are using text marketing to generate revenue, promote special…

Experienced technology industry executive to drive brand, revenue for proptech leader SMS Assist announced the hiring of Tina McNulty as chief marketing officer. In her two decades of leading global marketing teams, McNulty has orchestrated brand awareness, pipeline acceleration, and revenue generation programs that have driven bottom-line results for many business-to-business technology companies. At SMS Assist, she will be responsible for elevating the brand and designing campaigns that enhance growth for the proptech…

Addition of SMS marketing to Yotpo's industry-leading eCommerce Marketing Platform Unlocks Exponential ROI and Efficiencies Yotpo has announced its acquisition of SMSBump, the most complete SMS marketing solution designed for eCommerce brands, it was announced by Omri Cohen, COO & Cofounder, Yotpo. With this acquisition, Yotpo is the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands the unique ability to engage customers…

The first digital short text was over 25 years ago. Neil Papworth who was a Developer sent a message as “Merry Christmas” to the Vodafone director Richard Jarvis. This simple message is believed in giving rise to mobile communication technologies that we see now. SMS is present for more than a couple of decades now and it seems to stay even when the most advanced social media platforms and internet messaging applications like Facebook Messenger and WhatsApp etc. are there to compete. As per the latest research, almost 95% of…

Loyalty Brands announced a partnership with Textellent, Inc., a leading SMS marketing and campaign platform to serve their family of brands. Loyalty Brands, founded by John Hewitt and Martha O'Gorman (formerly of JTH Inc. d/b/a/ Liberty Tax Service), has a family of brands which are Loyalty Networking, First Choice Business Brokers, a brand for Hispanic Tax and Financial Services and a Barter Service among others.  Textellent will give Loyalty Brands innovative texting capabilities for franchise recruitment and management…

TeleSign App Dynamics 365 Allows Marketers to Enrich Customer Journey with SMS-Based Marketing Campaigns, Alerts, Reminders, and Notifications TeleSign announced that it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders, and notifications to increase engagement, usage and brand awareness. TeleSign’s SMS app allows anyone to build real-time…