Comscore and TargetSmart Partner to Deliver Enhanced Political Segmentation for Advertisers

Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it's never been more important for campaigns and agencies to have the most complete picture of voter preferences possible in order to create messages that resonate with the public. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and TargetSmart are excited to announce a new partnership to create customized…

New Report Breaks Voice-of-the-Customer Market Into Three Functional Segments

Topbox Included in Emerging Unified Data Analytics Category of VoC Technologies Topbox, makers of conversation analytics software, is cited in a Forrester report titled Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2020, published Feb. 3, 2020. The report is an overview of 36 vendors, broken out across three functionality segments – customer feedback management (CFM), VoC specialists, and unified data analytics. Topbox is one of only five vendors named as a unified data analytics provider in the report. Forrester’s…

Market Segmentation for Effective Revenue Management in Hotels

Segmentation strategies in the Hotel industry have always played an important part in its growth. But over the years, they have seen many changes. Bookings are no more done just over phones and emails; online bookings through various channels contribute significantly to reservations in hotels. Google trends reveal that by the year 2023, 700 million people will be booking their hotel stays online. Therefore, Channel segmentation has become an important part of Market segmentation. Align your revenue growth strategy with…

Streaming Video Alliance Announces Recipients of Annual Membership Grant Program and Introduces New Industry Conference, SEGMENTS:2020

Alliance's Membership Grant Program Welcomes Three New Members; SEGMENTS:2020 Call for Speakers is Now Open The Streaming Video Alliance (the Alliance), a global technical association solving technical challenges to improve the video experience at scale, announced the recipients of its 2020 Membership Grant Program, now in its third year. The Alliance also introduced SEGMENTS:2020, a new industry conference about the streaming video workflow, and has opened the call for speakers. "On the heels of our five year…

Equifax And Neustar Enter Into Agreement To Deliver Superior Segmentation Solutions For The Financial Services Industry

Relationship designed to provide marketers in financial services with a powerful new segmentation solution that does not rely on protected class demographics Equifax Inc. and Neustar, Inc., announced a strategic agreement designed to deliver superior segmentation solutions to the financial services industry. This new relationship will bring together the unique data assets of both companies for offerings designed to meet the needs of financial services institutions. The Fair Credit Reporting Act (FCRA) and Fair Housing…

Discovery, Inc. and Comscore Announce Broad Strategic Partnership Across Measurement, Targeting and Segmentation

Partnership Accelerates Innovation Across New Generation Video Measurement Platforms Discovery, Inc. and Comscore, a trusted partner for planning, transacting and evaluating media, announced a number of multi-year strategic agreements for the use of Comscore's audience measurement and consumer insights tools, as well as for a deeper partnership that will innovate the next generation of measurement capabilities. The agreements expand the partnership between the two companies and further integrate Comscore's suite of…

Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

New Report from Leading Consumer Intelligence Platform Explores Purchase Motivations of Consumers That Extend Beyond Marketing Messages Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, released its latest State of the Consumer Report, which examines four distinct audience segments that collectively represent the major underlying influences behind today’s consumer purchases. Specifically, the research breaks down the motivations driving activist shoppers, personal values shoppers,…

CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools

Audience Insights Manager 2.0 (AIM) Offers Marketers Deep Insights into Web and Mobile Visitor Behaviors and Allows for the Creation of Actionable Smart Segments CloudEngage, the world's most intuitive web personalization platform, has announced that organizations that install AIM by year-end 2019 will enjoy a free lifetime subscription. "There are companies currently charging a great deal for what we've decided to offer for free. The learnings from our AIM product helps marketers deliver more relevant experiences for…

DESelect Launches Easy Segmentation Tool for Marketers Using Salesforce Marketing Cloud

The company aims to empower marketers to effortlessly create audience segments, without having to rely on technical experts DESelect announces the launch of its add-on to Salesforce Marketing Cloud with the purpose of enabling marketers to create segments in a more time-efficient and user-friendly way. The increased popularity of highly personalized marketing strategies has meant that marketers are under pressure to expand their existing skill set. For example, in order to achieve effective audience segmentation,…

Three Segments. Three Wins. Three Times in a Row. T-Mobile Owned the J.D. Power Wireless Business Customer Satisfaction Study

The businesses have spoken. And evidently, they’re fans of international data, generous hotspot data, published rate plan pricing, Gogo inflight Internet, no annual service contracts and award-winning customer service featuring a dedicated Team of Experts. For the third straight year, T-Mobile swept all three segments very small, small/medium and enterprise of the annual J.D. Power Wireless Business Customer Satisfaction Study. “When you put customers first — it shows! With our incredible network performance, reliability…

Segment Launches Privacy Portal to Help Businesses Proactively Manage and Protect Their Customers’ Privacy

New Product is Available Immediately to All Segment Customers at no Additional Cost Segment Synapse – Segment, the customer data infrastructure company, announced the launch of the Segment Privacy Portal, a new set of features that help businesses put their customers first through proactive privacy management. The announcement was made at Synapse, the company’s annual user conference. With the Privacy Portal, businesses can have more control and visibility of the first-party customer data they are collecting. This allows…

Omnisend Research: Half of Ecommerce Marketers Don’t Segment Contacts, Despite Higher Revenue With Targeted Messages

Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra Push. According to a Recent Customer Survey Performed by Omnisend, Ecommerce Brands Are Not Still Regularly Using Segments to Target Their Campaigns Omnisend, omnichannel marketing automation platform for ecommerce, has released new data concerning the segment adoption rate for marketers. Despite proven results earned with targeting campaigns, ecommerce marketers are still reluctant to begin…

New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces brand new solution for retailers powered by geosocial and mobile location data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces Brand New Solution for Retailers Powered by Geosocial and Mobile Location Data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

Immersion Analytics Announces Partnership with Qlik to Bring Immersive Data Visualization to the BI Segment

Visualizer Immersive Data Visualization Solution to Directly Integrate with Qlik Sense Enterprise Immersion Analytics announced the signing of a Technology Partnership Agreement with Qlik to bring immersive data visualization capabilities to Qlik users. For the first time in the business intelligence world, business users can visualize and analyze 7, 10…even 15 or more columns of data in a single view. The solution supports the current installed worldwide base of Qlik users either through standard computer monitors or,…

Fandango LATAM Leverages CleverTap’s Intent Based Segmentation To Transform Customer Experience

Fandango Latin America, the region's leading online movie ticketing service, today announced that it is leveraging CleverTap's Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap's Coeus Data-Science Engine to segment an audience based on how high (or low) their…

Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation

Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect delivers hyper-customized experiences by enabling marketers to better understand…

Frost & Sullivan: Mobile Services Market in Asia-Pacific to Increase Focus on B2B and B2B2C Segments Following Launch of 5G

Mobile Network Operators in Asia-Pacific Are Exploring Business Strategies and New Technology Adoption to Increase Revenue and Offer Value Add Services The mobile services market in Asia-Pacific is expected to focus more on business models for the Business-to-Business (B2B) or Business-to-Business-to-Consumer (B2B2C) segments as a result of declining revenue from traditional services. Frost & Sullivan reported that 53% of services launched by mobile network operators in Asia-Pacific over 2017 to 2018 were consumer…

Claritas Unveils Next-Generation Consumer Segmentation Tool for the Financial Services Industry: P$YCLE Premier

Claritas, a marketing leader that helps companies find and win their best customers has launched P$YCLE  Premier, the next-generation version of P$YCLE, a trusted segmentation resource for the financial services industry. P$YCLE Premier can provide proven improvements in lift, or measured improvement in reaching best customers, by 5-7% over the previous P$YCLE model by allowing even more accurate, privacy-complaint targeting of potential customers across 60 consumer segments, using enhanced big data sets. The P$YCLE…

Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Following the Launch of Plan Metrix Multi-Platform in December 2018, New Data from Comscore and Vividata Provides Advertisers Ability to Identify and Reach Online Consumers Based on Their Interests, Attitudes and Behaviors Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in December of 2018, Comscore Plan Metrix Multi-Platform…