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Leadspace Announces General Availability of Innovative Segment Builder

Leadspace, the leading B2B customer data platform provider, announced that their unique segment building utility is generally available for customers using their Leadspace On-Demand application. This announcement comes with their Fall 2020 product release, which also includes updates to their custom data ingestion engine and enterprise account mastering solution. “We think our data agnostic approach to solving modern B2B marketing and sales challenges allows us to build the ultimate segmentation hub,” explains Leadspace…

At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy

Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), announced a suite of new platform updates designed to give enterprises the speed, flexibility, and agility needed to thrive as digital-first organizations and meet the real-time, hyper-personalized expectations of consumers. The announcement was made at CDP Week, a week-long event designed to help…

Twilio to Acquire Segment, the Market-leading Customer Data Platform

Accelerates Twilio’s Journey to Build the World’s Leading Customer Engagement Platform Trusted by Developers and Companies Globally Data Platform Provides Businesses a Unified Customer View to Better Understand Customers and Engage More Effectively Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics Twilio announced that it has entered into a definitive agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and…

Comscore Launches New Advanced Streaming Behavior Segments

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Tru Optik, the identity resolution leader across streaming and connected media, announced the launch of new advanced streaming behavior segments that set a new standard for reaching granular cross-screen audiences based on consumer streaming viewership habits. With the segments now available in Tru Optik's Data Marketplace, brands and agencies can better utilize Comscore's unique consumer streaming and connected TV viewing habits…

Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions

Alliance between programmatic audience leaders delivers optimal results amid rapidly-changing consumer behavior Dstillery, the leading custom audience solutions partner for agencies and brands, and Resonate, the leading provider of A.I.-driven customer data and intelligence, have announced a partnership combining both companies’ unique data assets to form first-to-market COVID-19 perception segments. These unique psychographic, behavioral and values-based audience segments blend Dstillery’s predictive behavioral…

Announcing Segment Data Lakes, a New Data Architecture for Customer-First Companies

Segment, the world’s leading customer data platform (CDP), announced the launch of Data Lakes, a new data architecture product built specifically to help companies create cutting-edge customer experiences with their customer data. Flexible, affordable and easy to use, Segment Data Lakes provides companies with the foundation needed to produce advanced analytics, uncover rich customer insights, and power machine learning and AI initiatives. “We all know that customer data creates a competitive advantage, but what companies…

Sarbacane Group, Mailify’s Parent Company, Raises $27M and Takes on a New Dimension in the Digital Marketing Segment

Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications for corporate communications,  is a reference in its market through its strong position among email marketing software in Europe. The group built a range of products around its expertise in email marketing, text messaging campaigns, and marketing automation such as Layout, Sarbacane Chat, and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020. IDI, one of the leading…

Bloomreach Introduces ‘Relevance by Segment’ Feature for Bloomreach Experience Platform (brX)

‘Relevance by Segment’ Provides Scalable Personalization for B2C eCommerce and Scalable Contextual Targeting for B2B Bloomreach, the leader in commerce experience, announced a new ‘Relevance by Segment’ feature for its digital experience platform, Bloomreach brX. Relevance by Segment is a new capability of the brX platform which enables Bloomreach customers to automatically optimize search and category product ranking as well as recommendations based on the preferences of all of the customers within a specific segment.…

MessageGears Enhances Segment Product with Support for Facebook Custom Audiences and Google Customer Match

By working from live customer data and breaking down barriers that limit data access, MessageGears is furthering its mission to allow marketers to use data to create better brand experiences MessageGears, the customer marketing software company, announces an update to its Segment product. The update includes support for Facebook Custom Audiences and Google Customer Match, and the ability to join and enhance data within MessageGears’ Engage product. Enterprise marketers are limited by their toolsets in one of two ways:…

Equifax Deepens Weekly Consumer Credit Trends Data With Industry Specific FICO Score Segmentation

Integration Makes Equifax First to Offer Weekly, Industry-Specific FICO Score Segmentation Reports Equifax Inc. continues to help businesses of all sizes navigate this period of economic uncertainty. The company has announced the addition of industry-specific FICO® Score segmentation data to Equifax weekly U.S. National Consumer Credit Trends reports. With this integration, Equifax is the first organization to offer weekly, industry-specific FICO® Score segmentation reports—enabling businesses across industries to better…

LeadAngel Releases ABM Segmentation and Targeting for Marketo

LeadAngel announces the release of its ABM Segmentation for Marketo, where leads can be segmented based on various factors such as pipeline stages, sales territory, target account list in CRM or outside CRM. With LeadAngel's Account-Based Marketing Segmentation, businesses can engage in ABM targeting in near real-time, with utmost efficiency and accuracy. Check out LeadAngel's official website for more information. Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing…

Resonate Releases Four New U.S. Consumer Segments Based on Their Varying Comfort Levels with Business Reopenings

Consumer Intelligence Firm’s Analysis Finds the Majority of Consumers Are Still Reluctant to Return to Business as Usual Consumer intelligence firm Resonate, the leading provider of A.I.-driven customer data and intelligence, unveiled four new U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-19 pandemic. Resonate has identified and developed deep profiles around the following audience segments and scaled them to the U.S. population of more than 220…

Segment Appoints First Ever Regional Vice President of Asia Pacific and Japan

Company Set to Accelerate Presence Across ANZ and Broader APAC Region Segment, the world’s leading customer data platform (CDP), today announced the appointment of Prakash Durgani as Regional Vice President, Asia Pacific and Japan. In his new role at Segment, Durgani will be responsible for charting the company’s overall growth strategy across Asia Pacific, including sales and marketing activities, to bolster the company’s market presence. Durgani has more than 20 years’ sales and engineering leadership experience in…

Ascent360 To Enable Smart Segmentation At Grouse Mountain

CDP Will Enhance Customer Visibility by Unifying Disparate Data Ascent360, a leading customer database platform (CDP) provider for resorts and outdoor-recreation facilities, has been chosen by Grouse Mountain Resort to boost its digital marketing efforts during this challenging time. Grouse Mountain is a four season resort located 15 minutes from downtown Vancouver, British Columbia in Canada. Known as "the Peak of Vancouver" for its focus on snow sports, Grouse Mountain also features unique activities for guests of…

Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder for Creating Unified Account Segments Across Sales and Marketing…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…

B2B Advertisers Can Now Reach the 37 Million Americans Working from Home, via NetWise Syndicated Covid-19 Impacted Digital Segments &…

NetWise's proprietary B2B-to-Consumer ID Graph enables advertisers to target the same person at work and at home, across every channel, on every device, via any sales or marketing platform NetWise, provider of the industry's most powerful B2B Audience Data and proprietary B2B-to-Consumer ID Graph, has syndicated precise digital advertising segments to help reach Covid-19 & Economically Affected businesses and employees. These segments are immediately available via most DSPs, and can be quickly pushed to your seats…

MessageGears launches Segment, , a Product That Enables Marketers to Create Dynamic Audiences for Limitless Personalization Options

With MessageGears’ direct data access, Segment gives marketers the ability to do more with their data and export audiences to any third-party provider MessageGears announced today the launch of Segment, a new product in the MessageGears Customer Marketing Platform. Segment allows marketers to create dynamic audiences using their live, real-time data wherever it lives, generating new possibilities for message personalization across email, mobile push and SMS. Being able to divide recipients into audiences is one of the…

Experian Offers New At-Risk Audience Segments, Free of Charge, to Essential Organizations to Help Identify Those Most Impacted by COVID-19

Additionally, Experian Will Provide Free Research Insight on Consumer Sentiment During the Outbreak In an effort to help essential organizations, such as government agencies, healthcare providers and non-governmental organizations, provide resources to those most in need during the COVID-19 pandemic, Experian has created At-Risk Audiences, which leverage its data assets to identify groups of individuals that are most likely to be impacted. These new privacy-compliant segments, offered free of charge, are designed to help…

SoloSegment Announces Acquisition of Thematically’s Industry-Leading AI-Powered Discover Platform

SoloSegment announced its acquisition of Thematically's artificial intelligence models and underlying assets, marketed as Thematically Discover, further cementing the company's position as the leader in B2B behavior-based personalization SoloSegment announced its acquisition of Thematically’s artificial intelligence models and underlying assets, marketed as Thematically Discover, further cementing the company’s position as the leader in B2B behavior-based personalization. SoloSegment, founded in 2015, is a SaaS marketing…