Enhanced integration makes it easier for AEs, CSMs, and full-cycle sellers to leverage Sendoso to improve response rate by 4X and cut deal cycles in half Groove, the leading sales engagement platform for enterprises using Salesforce®, announced an enhanced integration with Sendoso, the leading sending platform, that enables joint customers to send modern direct mail, personalized gifts, eGifts, and celebrity greetings to over 165 countries without leaving their inbox. Groove is unique in that it was built for the…

The Leading Sending Platform Promotes Chief Sending and Operations Officer, Hires Two Industry Veterans to Logistics Team to Oversee Category-Leading Warehouse and Logistics Capabilities Sendoso, the leading Sending Platform, announced the company is expanding its logistics and operations to enhance its sending experience, both domestically and internationally. The investments demonstrate its continued efforts to combine customer experience with supply chain expertise, further defining the sending platform category and…

RollWorks, a division of NextRoll, announced a new partnership with Sendoso, a leading Sending Platform, to help B2B marketing and sales teams engage with their audiences in more personalized and meaningful ways at scale. The new partnership allows go-to-market teams to leverage RollWorks' account data in conjunction with Sendoso to deliver powerful customer engagement via digital and offline gifting channels. Sendoso joins RollWorks' growing roster of market-leading technology partners across email signature engagement, web…

Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized Experiences from their Favorite Pop Culture Icons and Athletes Sendoso, the leading Sending Platform, announced their partnership with Cameo, the platform that connects fans directly with their favorite pop culture icons, to bring celebrity experiences to B2B buyers, delivering personal experiences at scale. In addition to its Cameo integration, Sendoso launched several new…

Leader in Account-Based Execution Enables Marketing, Sales, and CX Teams to Apply ABX Strategy to Full Revenue Funnel by Humanizing Approach with Physical Impressions Sendoso, the leading Sending Platform and leader in Account-Based Execution, announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey. In the new normal, delivering the most revenue and ROI requires marketing, sales, and…

Sendoso Receives Highest G2 Score, Confirming that Sending Platform is Key to Successfully Executing ABM Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution ranking on G2 spans multiple categories like digital advertising and web content software, making Sendoso’s leadership a clear sign that our Sending Platform is critical to Account-Based success. Revenue teams know that Account-Based…

Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer's journey, recently unveiled Address Confirmation and Sendoso Choice; two recently launched Sending Platform features that enable revenue-driving teams to reach their customers anywhere they are, while supporting small businesses everywhere. Since March of this year, Sendoso has contributed nearly half a million to restaurants and small businesses via Sendoso Direct and Sendoso Choice,…

Latest Funding Round Caps Off Record Year With 330% Revenue Growth, More Than 15,000 Active Senders, Recognition from Gartner, and Leadership on G2 Sendoso, the leading Sending Platform, today announced it has secured $40 million in Series B funding, led by Oak HC/FT, bringing the company’s amount raised to $54.1 million. After achieving 330% revenue growth in 2019, Sendoso will use these funds for continued product innovation, market expansion, and team growth. Companies today are faced with increasing challenges to…

For years, account-based marketing (ABM) has been the clear winner for many B2B marketers and organizations, driving revenue impact and pipeline results. When companies have compared their strategies, 87% have said that they receive a higher ROI from sourced leads via ABM. While ABM as a strategy has been effective for B2B companies, there is a missing component that creates missed growth opportunities: the lack of focus on individuals and customer success. "The big flaw in account-based marketing from a…

A Year of Accelerated Growth, Industry Recognition and Customer Success Milestones - Alyce Further Expands Leadership Presence within Enterprise Market with Personal Experience Platform Alyce, the Personal Experience (PX) platform that enables personal outreach at scale for sales and marketing, today announced its been recognized as a preeminent market leader for the sixth consecutive quarter in the newly released G2 Spring 2021 Grid Reports for the following categories: Account-Based Execution Software, Direct Mail…

Sendoso’s 2021 State of Sending Report Finds Marketing, Sales, and CX Teams Are Building More Human Connections to Achieve Higher Customer Retention, Deeper Customer Relationships, and More Closed Sales Sendoso, the leading Sending Platform, today unveiled findings that showcase the critical importance of building human connections with buyers in its 2021 State of Sending Report. Marketing Technology News: AcuityAds Shares Its Progress On Identity Resolution Societal issues like the COVID-19 pandemic and…

"For years, MarTech has been centered around collecting and organizing different types of data and then using it to communicate to customers across various channels. Even as the channels themselves have evolved, marketing ‘in the moment’ across channels based on dynamic data has remained a huge challenge." Tell us about your current role and the technology you handle at Tealium. I am the CMO at Tealium where I run global marketing. We have a great tech stack that has been well-planned out to fit our organization’s…

Breakthrough Revenue Team Workspace Improves Sales Performance and Efficiency; David Sacks of Craft Ventures Joins Board; Early Customers Include Autodesk, Brex, Lacework, Segment, Sendoso, Snowflake, Talkdesk, Twilio, and Udemy Scratchpad, Inc., pioneer and leader of the workspace for revenue teams and a salestech startup, announced it has secured $13 million in Series A funding. The funding was led by Craft Ventures, with participation from Accel. The new funding will support the company’s rapid growth as it enters its…

ABM leader grateful for big wins and client success despite a globally tumultuous year Demandbase, the largest and most complete Account-Based Marketing (ABM) platform, announces outstanding results from last year while looking forward to a promising year ahead. The ABM pioneer was proud to achieve both accelerated revenue growth and profitability in 2020, which is highly unusual for a company to achieve in tandem — even in normal times. But in a year marked by the global pandemic and unparalleled financial uncertainty,…

Breakthrough recognition as "revenue tech stack essential" in 2020 helped company reach new milestones in revenue, new customers and category leadership LeanData, the leader in go-to-market operations solutions powering the modern revenue engine, announced 2020 as the company's eighth-consecutive year of record revenue and customer adoption, as well as unprecedented industry recognition for market leadership and customer success. The company also closed the year with a record 650+ customers. "While this past year tested…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zendesk (Customer Experience), Hyland (Content), Five9 (Customer Service), Delivra (Marketing Automation), Demandbase (Account-Based Marketing), and Genesys (Customer Engagement). Zendesk Becomes First CX Platform to Join Unity’s VSP World’s leading CRM company Zendesk has forged a partnership with Unity to enable integrated customer support within today’s most popular games. The…

LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk integrations now available in the Demandbase ABM Ecosystem Demandbase, the leader in Account-Based Marketing (ABM), announced today an expansion of their partner ecosystem, adding seven new strategic integrations including LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk. These new capabilities add to an already robust ecosystem, enabling broader tech stack integrations for Demandbase customers in…

Direct-to-consumer (D2C) retail is more important than ever before, according to the new Peak Holiday 2020 report from e-commerce experience specialist Bloomreach. The data reveals that direct site traffic makes up 80% of all desktop holiday commerce traffic in Europe and North America, with the remaining traffic made up of search engine traffic (15%) and advertising search traffic (5%). Social search accounts for less than 1% of all traffic, showing a clear consumer appetite for direct engagement with brands. Marketing…

ScaleX.ai Announced The Acquisition of the AI for Account-Based Marketing Technology (ABM) from FlowEngine.io. "Since launching ScaleX.ai 3 years ago, a lot has changed. Outbound prospecting has gotten much more difficult. Sales and Business Development Representatives (SDRs and BDRs) have moved from in-office to work-from-home in almost all companies, email and phone outreach doesn't work nearly as well as it used to, and smart CEOs, CMOs and CROs, agree with the TOPO study, that ABM delivers improved economics and proven…

Amperity, the leading enterprise customer data platform (CDP), announced the launch of Amperity Anonymous Engage, a new anonymous data identity solution designed to help brands grow their marketable base of customers by over 2X. Anonymous Engage is part of AmpID's suite of market-leading identity resolution capabilities, now adding the ability to turn anonymous customers into marketable audiences. Marketing Technology News: Sendoso Increases Logistics Investments to Further Distinguish the Leading Sending Platform and…