Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more customer-centric and digital. To lead by example, Forrester transformed its flagship Summit 2020 into a four-day virtual event, which concluded earlier today. Attendance…

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

Forrester announced the launch of its new SiriusDecisions B2B Marketing Certification program. The program is an eight-week, facilitated online course for B2B marketers that will elevate their proficiency in marketing best practices and lay the foundation for best-in-class marketing strategies that are aligned to the organization's goals. The new certification expands on Forrester's suite of learning offerings that include CX Certification and Zero Trust Certification programs.…

Expanded Shift 2019 Program Will Include Renowned Experts on Sales and Marketing Industry Trends, an Executive Track, a Women's Social, and a Pre-Event Partner Day Seismic, the recognized leader in sales and marketing enablement, announced Seismic Shift 2019, the enablement event of the year, will include an all-star speaker lineup of more than 35 customers, partners, industry thought leaders, Seismic executives, and product experts. In its sixth year, Shift 2019 is the largest it's ever been, including many guided…

SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days of meeting with customers and partners, networking and walking the show floor, I left the 2019 event feeling inspired at how far sales and marketing has come just since the previous year’s Summit. Sales enablement is one such area that is growing at an unstoppable rate. With more than 60 percent of organizations investing in sales enablement, it was unsurprisingly a hot topic of conversation at…

First-Of-Its-Kind Visualization Shows Marketers What Their Content Really Says Kapost, the enterprise content operations platform, unveiled the company’s first AI-powered capability, MessageAI, at SiriusDecisions Summit 2019. MessageAI leverages machine learning algorithms to visualize content’s message cohesion so leaders can see their alignment to strategy. “For the first time, marketers have a way to measure what was previously immeasurable and answer the question: Is all of my content aligned to strategy?” said Kapost…

Company to Offer a Sneak Peek at New Digital Source Tracker Pro Product, Seeks Beta Testers at Summit Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced that the Full Circle team will exhibit the company’s groundbreaking solutions at the SiriusDecisions Summit 2019. The summit takes place at the Austin Convention Center May 5-8, 2019. The Full Circle team will showcase products at booth #326 and provide a sneak peek of its new Digital Source Tracker Pro…

Brainshark to Also Demonstrate its Acclaimed Solutions for Driving Sales Readiness, Productivity and Results Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced customer participation in the SiriusDecisions 2019 Summit, to be held May 5-8 in Austin, Texas. Focused on the theme of “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine,” the event will draw 4,000 sales and marketing professionals – showcasing best-practices research, technology innovations and…

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for $245 million in cash, subject to adjustment. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help business and technology leaders make the far-reaching changes needed to adapt to a customer-led, disruption-rich market while maximizing…

According to SiriusDecisions’ research, 80 percent of B2B buyers rate customer experience with the brand – either their own or that reported by peers – as the most significant driver of the purchase decision It was my great pleasure to be part of the SaleScout Data Solutions presence at SiriusDecisions Summit (#SDSummit) this year. It’s really exhilarating to experience 3,000-plus people gathered together with a common goal to learn about current best practices and innovations in B2B sales and marketing. For myself, after…

Paul Dolan Research Director APAC, SiriusDecisions The Sydney chapter of the ON24 Webinar World 2018 will feature info-packed sessions from marketing leaders, top brands, and ON24’s own digital marketing experts. Paul Dolan, Research Director APAC, SiriusDecisions, spoke to us about the importance of webinars as marketing tools and his expectations from the event. Tell us about your journey into the tech industry. How is martech and sales tech industry different today than when you first started here? I was…

Two Case Studies Highlight Mrp's Ai Capabilities for Insight-Driven Account-Based Marketing MRP, a global account-based marketing platform leader, will sponsor and present at SiriusDecisions 2018 Summit May 8-10 in Las Vegas. At the summit, MRP and its clients will focus on how B2B businesses can utilize artificial intelligence for sales and marketing. MRP will also showcase its latest predictive analytics software update, Prelytix 2.1. "MRP understands that B2B organizations must explore how they can update and scale…

Proof+ Templates Help Marketing Teams Rapidly Instrument and Compute Results From the Most Popular SiriusDecisions Marketing Value Frameworks Thousands of marketers around the world use marketing value frameworks developed by SiriusDecisions to better understand what they need to do to effectively support their businesses. Proof Analytics is launching Proof+ for SiriusDecisions, a library of customizable templates that help business and marketing leaders use SiriusDecisions frameworks to achieve, instrument and compute…

SiriusDecisions’ Study Empowers Audience-Centric Marketing by Offering Detailed Insights into Engagement Levels, Decision Drivers, Content Impact, Interaction Preferences and More SiriusDecisions, the leading global B2B research and advisory firm released 23 new Buyer Insight Reports based on the findings from its 2017 B-to-B Buying Study. SiriusDecisions’ 2017 study is designed to help marketing leaders gain a comprehensive understanding of b-to-b buyer behavior and preferences throughout the entire buying decision…

Monica Behncke VP, SiriusDecisions Bringing transparency and relevancy to marketing data are key to effectively churn ROI from sales and advertising efforts. Even as marketing intelligence platforms become more refined and specific to every addressable customer and market channel, accurately identifying marketing attribution still eludes B2B marketers. We spoke to Monica Behncke, VP and Group Director at Sirius Decisions, To understand the dynamic nature of modern B2B marketing data landscape.MTS: How does data enable…

Executives Will Discuss Ways To Operationalize Predictive That Improve Sales And Marketing Efforts MRP, a global predictive intelligence and customer acquisition company, will present case studies on its predictive analytics and account-based marketing services and how they help B2B companies align their sales and marketing approaches into one specific strategy at the SiriusDecisions 2017 Technology Exchange on October 31 in Austin, Texas. "We are looking forward to partnering with SiriusDecisions to…

John Donlon Senior Research Director, SiriusDecisions In the run up to Full Circle Insights’ Circulate 2017, we spoke to John Donlon, Senior Research Director, Sirius Decisions who is scheduled to speak on data-driven marketing, at the event. In this interview, John shares his insights on increasing sales maturity.MTS: What brings you to Circulate 2017? Could you share the key takeaways from the event? John Donlon: I’m giving a keynote on how marketing organizations can become more data-driven. We’ll review the…

Sales enablement and readiness including new Model Pitch provides self-guided practice to develop the skills of remote customer-facing representatives MindTickle, the leader in Sales Readiness technology, announced new AI-enhancements to their Missions virtual role-play to help customer-facing reps develop and practice effective hard and soft skills necessary to be effective no matter where they are. Today's environment requires customer-facing employees to be ready to deliver the right message consistently across online…

Ensures Sales/Marketing Alignment, Achieves Record-Breaking 135 Percent CARR Growth and 140 Percent Net Customer Retention OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. RainFocus’ sales and marketing teams are fully…

Now, Companies Can Immediately See Whether Their Teams Have the Skills and Knowledge to Succeed – Comparing Reps to Peers, Examining Performance vs. Goals, and Tracking Data over Time Brainshark, Inc., the industry’s only data-driven readiness platform, announced the availability of Readiness Scorecards. Organizations gain quick, deep and unprecedented insights into the knowledge and learning progress of their sales reps and other client-facing teams – with the ability to compare employees to one another, track learning…