Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester released Planning…
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Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of…
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Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue…
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Forrester announced the launch of its new SiriusDecisions B2B Marketing Certification program. The program is an eight-week, facilitated online course for B2B marketers that will elevate their proficiency in marketing best practices…
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Expanded Shift 2019 Program Will Include Renowned Experts on Sales and Marketing Industry Trends, an Executive Track, a Women's Social, and a Pre-Event Partner Day Seismic, the recognized leader in sales and marketing enablement,…
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SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days of meeting with customers and partners, networking and walking the show floor, I left the 2019 event feeling inspired at how…
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First-Of-Its-Kind Visualization Shows Marketers What Their Content Really Says Kapost, the enterprise content operations platform, unveiled the company’s first AI-powered capability, MessageAI, at SiriusDecisions Summit 2019. MessageAI…
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Company to Offer a Sneak Peek at New Digital Source Tracker Pro Product, Seeks Beta Testers at Summit Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced that the Full Circle…
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Brainshark to Also Demonstrate its Acclaimed Solutions for Driving Sales Readiness, Productivity and Results Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced customer participation in the…
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Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for $245 million…
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According to SiriusDecisions’ research, 80 percent of B2B buyers rate customer experience with the brand – either their own or that reported by peers – as the most significant driver of the purchase decision It was my great pleasure to…
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Two Case Studies Highlight Mrp's Ai Capabilities for Insight-Driven Account-Based Marketing MRP, a global account-based marketing platform leader, will sponsor and present at SiriusDecisions 2018 Summit May 8-10 in Las Vegas. At the…
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Proof+ Templates Help Marketing Teams Rapidly Instrument and Compute Results From the Most Popular SiriusDecisions Marketing Value Frameworks Thousands of marketers around the world use marketing value frameworks developed by…
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SiriusDecisions’ Study Empowers Audience-Centric Marketing by Offering Detailed Insights into Engagement Levels, Decision Drivers, Content Impact, Interaction Preferences and More SiriusDecisions, the leading global B2B research and…
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Executives Will Discuss Ways To Operationalize Predictive That Improve Sales And Marketing Efforts MRP, a global predictive intelligence and customer acquisition company, will present case studies on its predictive analytics and…
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Increase in complex buying scenarios and heightened focus on customer retention necessitate including existing customers in the demand mix Forrester, released the latest version of its B2B Revenue Waterfall, formerly known as the…
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With 15 new research services, Forrester will help firms sustain and accelerate the pace of business and digital transformation post-pandemic Forrester today announced Forrester Decisions, a new customer-obsessed research product…
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