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How Revenue Alignment Extends the Concept of Sales Enablement

Revenue enablement extends the concept of sales enablement to the entire revenue engine. This year’s SiriusDecisions Summit Europe 2019 was a fantastic conference that left attendees with much to consider as we look forward throughout the next couple of years. The theme - “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine” – underscored revenue alignment and customer-centricity. Revenue Alignment Takes Shape in the Sales Enablement Industry SiriusDecisions stated that revenue aligned…

Tech Talk: Bringing Order to the Chaos of Inbound Marketing Requests

Every day, thousands of marketers suffer from the negative side effects of unplanned, inbound work requests... Hi , I'm finalizing a presentation for a late-stage prospect and could use your help refining the message and deck design. Can you support? BTW, my meeting is at 9 am tomorrow morning... thank you! - On a more serious note, while comparing ad-hoc work intake to a health epidemic may be a bit hyperbolic, the unfortunate reality is that these unplanned efforts become major contributors to marketing waste,…

Dun & Bradstreet Launches Always-On Lattice Campaigns App for Social Platforms

Customers achieve 42% increase in click-throughs and 54% lower cost per lead Dun & Bradstreet has announced that it has launched the Lattice Campaigns App for LinkedIn. The new app uniquely enables customers of D&B Lattice to improve campaign performance by creating and activating always-on AI-based audiences for LinkedIn Ads. This announcement comes only 90 days after the commercial data and analytics provider acquired Lattice Engines, the world's first B2B Customer Data Platform (CDP). "When Dun &…

Bigtincan Acquires XINN, Adding the Leader in Real Time Document Automation to Its Sales Enablement Automation Platform

The sales enablement leader adds intelligent data driven document automation Bigtincan, the global leader in sales enablement automation, announced the acquisition of Xinnovation, Inc. (XINN) the maker of the XINN SaaS platform that delivers intelligent data-driven document automation and enhanced presentation experiences for global leading enterprise customers, adding to Bigtincan’s existing leadership in sales enablement and adding specific expansion into financial services. Bigtincan provides organizations with a…

Liferay Names Jonathan Tam Vice President of Marketing

Liferay selects former Forrester and SiriusDecisions Senior Research Director to lead the company’s global marketing department Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that recognized B2B sales and marketing authority Jonathan Tam has joined the company as Vice President of Marketing. Reporting directly to Liferay CEO Bryan Cheung, Jonathan will direct Liferay’s global marketing activities as a member of the company’s executive team.…

Mediafly Transforms Sales Enablement Landscape with Acquisition of iPresent

Combined Solution Provides “Sales Enablement for All,” Ensures Sales Teams of Any Size Have Easy Access to Effective Tools That Impact Revenue Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced it has acquired iPresent, a UK-based pioneer of sales enablement. The acquisition brings a sophisticated yet flexible sales enablement solution to any company, of any size and expands Mediafly’s global footprint.…

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before Co-Founding Full Circle, I was a Marketing VP and Executive at a number of Software companies in Silicon Valley. In the rise of data-driven Marketing, I saw no way for marketers, including myself, to clearly understand how their campaigns are performing and impacting…

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

Integration for an Industry First offering Cements Leadership in Sales Enablement Market Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the acquisition of AsdeqLabs, whose platform provides support for field-based employees and mobile service capabilities, helping to usher in the next evolution of service enablement and customer engagement for revenue accountability. With AsdeqLabs, Bigtincan strengthens its revenue enablement platform by expanding its content management and…

Mediafly Transforms Sales Enablement Landscape with Acquisition of Ipresent

Combined Solution Provides “Sales Enablement for All,” Ensures Sales Teams of Any Size Have Easy Access to Effective Tools That Impact Revenue Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced it has acquired iPresent, a UK-based pioneer of sales enablement. The acquisition brings a sophisticated yet flexible sales enablement solution to any company, of any size and expands Mediafly’s global footprint. From 2013…

MarTech Interview with Brian Giese, CEO at True Influence

"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us about your role and journey into Technology. What inspired you to be part of True Influence? RK Maniyani and I Co-Founded True Influence in 2008. RK’s background is Software Development so he serves as the Chief Technology Officer and heads up our Bangalore, India office. I drive the vision for the company, combining innovative technology with Marketing and Sales expertise to…

New Value-Based Selling Book Shows Sellers How to Close More Deals Through Impactful Storytelling and Improved Sales Enablement

Mediafly creates a first-of-its-kind guide for sales teams to assess their performance and evolve customer engagements  Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, recently released its book entitled, “Evolved Selling: Optimizing Sales Enablement in the Age of Frugalnomics,” written by Mediafly Chief Evangelist, Tom Pisello. The new book provides value selling, sales enablement and content marketing best practices to…

Dell, Splunk Embrace Aviso’s Sales AI Compass to Close More Deals

As Aviso continues momentum, company names former Salesforce leader as new CEO and adds extended series B round Aviso, the leader in AI-powered guided selling, is introducing an AI compass that guides sales teams to their True North with revenue. Customers from Fortune 500 mainstays to fast-growing startups are winning 20 percent more deals with over 90 percent predictability as a result of Aviso's AI platform which unifies forecasting and sales execution with capabilities such as: Surfacing key at-risk deals, hidden…

Cirrus Insight Announces Phil Sims as Chief Technology Officer

Cirrus Insight is pleased to announce the appointment of Phil Sims as Chief Technology Officer. Cirrus Insight sales enablement platform for Gmail and Outlook offers an all-in-one sales productivity platform with world-class Salesforce integration. Cirrus Insight is committed to delivering high-quality value in the sales enablement space. The appointment of an award-winning CTO represents a spearhead investment in agile engineering, product, and support that benefits Cirrus Insight customers immediately. Cirrus Insight is…

SSG adds Hong Kong Office to Growing List of APAC Locations, with More Expansion Planned

CEO attributes regional success to data quality and localized customer support Selling Simplified Group, Inc. (SSG) announced its further expansion in the Asia Pacific (APAC) region with the opening of its new Hong Kong location. With existing offices in Singapore, Sydney, and India, the forthcoming Hong Kong office will be the company’s fifth APAC location. SSG, a privately-held provider of proprietary B2B data and marketing solutions, specializes in demand generation and data services. With 100M+ global B2B…

Four Ways To Measure The Always-On Consumer

Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms has created more ways for marketers to reach consumers, but it’s also created a more complex customer journey. Analyzing marketing effectiveness has become more difficult as marketers struggle to get accurate and actionable data on the always-on consumer. Success depends on having the right tools in place to make sense of all the ways consumers interact with brands and measure the influence…

Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey

Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. Mapping marketing impact and swiftly gaining insights to drive increased ROI was never easy  – several of the instruments we rely upon were developed when we were primarily marketing on a handful of television networks, a few radio stations, and in local newspapers. The challenge has only grown with the proliferation of entertainment and news options available with cable television,…

InsightSquared Unveils New Revenue Intelligence Solutions to Drive Predictable Company Growth at Ramp 2019

InsightSquared Announces New Solutions that Equip Revenue Operations with End-to-end Platform Capabilities for Marketing, Sales Forecasting, and Customer Success InsightSquared, the leading provider of revenue intelligence solutions, has kicked off its annual revenue operations conference, Ramp, taking place on Thursday, June 13 – Friday, June 14, 2019, at the Revere Hotel in Boston. This morning, the company unveiled several new solutions focused on helping revenue operations professionals make better decisions by…

Artificial Intelligence – the Driving Force Behind Modern Innovation

Innovation is seen as highly desirable in business in 2019. However, while most businesses might claim to be innovative, for many it is more of a PR exercise that positions that company as innovative without really delivering. To truly be innovative involves a different culture and a different mindset. And for innovation to be future-proof and sustainable in the long-term, then Artificial Intelligence (AI) is going to play a major role. The Rise of Innovation Innovation has become so important, that industry has emerged…

How to Use Interactive Quizzes as a Marketing Medicine to Jumpstart Campaigns?

In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And of course, which Harry Potter House do you belong to? Quizzes are one of the most shared contents on all of Social Media – and have been for a while. Visual content is 40 times more likely to be shared on social media. When you consider the enormous popularity of sites such as Buzzfeed, this begins to make sense. Online Advertising is…

Industry-Leading Sales Enablement Platform Scoops $60 Million Series D

Sales Enablement platform is a key technology in the Sales ecosystem. Yesterday, Highspot announced that it has secured $60 million in Series D funding. ICONIQ Capital led the funding round, that included new investor, Sapphire Ventures, and all existing investors including Madrona Venture Group, OpenView, Salesforce Ventures and Shasta Ventures. The latest funding for the Sales Enablement Platform will allow the Company to focus on global expansion. This will bolster the current position as a Martech leader in the Sales…