Leadspace, already recognized as B2B CDP and marketing data leader by Forrester, is included in Gartner’s Market Guide for Account-Based Marketing Platforms. 2019 saw record growth for Leadspace, doubling its customer base and adding fast growing, innovative enterprise customers like American Express, Monster, Freshworks, Gojo and Booking.com
Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription required), which states, “account-based marketing has emerged as a core strategy for marketing leaders in B2B organizations collaborating with sales counterparts to drive new business and spur demand from existing customers. Use this research to identify account-based marketing platforms that drive measurable business value.”
The Guide notes that “successful ABM programs require marketing maturity, sufficient expertise and close collaboration between marketing and sales. ABM platforms can bolster internal capabilities and fill execution gaps in systems of record such as marketing automation and sales force automation (SFA).”
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“For 2019, Gartner estimates: total ABM platform revenue of $450 million (a year-over-year [YoY] increase of 30%), with $280 million in software (a YoY increase of 47%), $50 million in professional services (a YoY increase of 25%) and $120 million in media spend (a YoY increase of 4%).” That momentum is expected to keep going in 2020. Gartner predicts that “by the end of 2020, more than 70% of B2B marketers in midsize to large organizations will pilot or launch full-scale ABM programs to target and engage groups of buyers in selected accounts.”
Leadspace’s inclusion in Gartner’s Market Guide for ABM Platforms guide is just one of the recent reports by industry analysts that have recognized Leadspace.
In June of this year Leadspace was one of only two “Leaders” in The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019 report. Just a year earlier, Forrester also recognized Leadspace as a leading B2B marketing data provider, in The Forrester Wave™: B2B Marketing Data Providers report. Leadspace is the only vendor to receive “Leader” status in both those reports, cementing its status as a go-to platform for B2B Marketing and Sales data and intelligence.
Leadspace was also honored to see several enterprise customers pick up awards in 2019, for Sales and Marketing initiatives powered by the Leadspace CDP.
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Most notably, Extreme Networks’ “Project Orion” go-to-market system has received awards from SiriusDecisions and Demand Gen Report. Project Orion relies on Leadspace data and intelligence to power a pioneering, data-driven, holistic approach to building revenue across Sales and Marketing. Other Leadspace enterprise customers to receive awards include SAP, Microsoft and HP Enterprise.
“Account-based marketing is the new normal for B2B organizations, and to us, being recognized in Gartner’s report is the perfect way to start the New Year,” said Leadspace CEO Doug Bewsher.
“It’s no coincidence that the near-universal adoption of ABM coincides with the rapid emergence of the B2B CDP category. We see more and more companies realizing that in order to scale their revenue generation – including via methods like ABM – they need a solid, scalable way to manage their data, and seamlessly utilize it to build personalized Sales and Marketing programs.”
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“2019 was a year of unprecedented growth and some incredible achievements for Leadspace, most notably our acquisition of ReachForce, and the addition of so many great new enterprise customers like American Express, Dell, Monster, Freshworks and Gojo,” adds Bewsher.
“We’ve also continued to expand the most robust B2B customer data platform, adding tons of new features – including launching a new Leadspace On-Demand control panel; an integration with Salesforce Pardot; and of course the addition of Leadspace SmartForms, which builds on ReachForce’s industry-leading online form product. Together with our clients, we have seen some terrific results including the doubling of our customer base.”
“The most exciting thing is that the best is still to come, as we take this incredible momentum into 2020.”
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