Banner Before Header

Intercom Establishes Business Messengers As Key ABM Channel With New ABM Functionality

Intercom’s New Account Based Marketing (ABM) Features Allow Marketers to Engage with Target Accounts Through Personalized Live Chat Messages on Their Website so Teams Can Convert More Target Accounts to Real Sales Opportunities Intercom, the customer messaging platform that helps businesses grow through better relationships throughout the entire customer lifecycle, announced new ABM functionality that expands the ways marketers can use ABM to grow their business. Intercom’s new ABM functionality introduces business…

Integrate and Marketo Enable B2B Marketers to Accelerate Revenue

Integrate Becomes a Marketo Launchpoint Partner to Help Joint Customers Increase Pipeline, Improve Lead-To-Opportunity Rates and Reduce Customer Acquisition Costs At Adobe Summit – The Digital Experience Conference, Integrate, a leader in B2B demand orchestration, announced it has expanded its collaboration with Marketo, an Adobe company, to help joint customers drive engagement with prospects and customers more effectively and accelerate revenue. B2B marketers that use Integrate and Marketo together can automate lead…

LeanData Raises $27.5 Million in Series C Funding Following Record Growth

New Funding Strengthens Company's Ability to Fuel Innovation, Support Customer Success and Accelerate Growth Within Fast-Emerging Revenue Operations Market LeanData, the leader in enterprise Revenue Ops, announced it has secured $27.5 million in financing led by new investor Tenaya Capital. Participating alongside Tenaya Capital is another new investor, Industry Ventures, as well as existing investors Shasta Ventures, Sapphire Ventures and Correlation Ventures. As part of the new financing, Tenaya Capital’s co-founder …

People.ai Ushers in New Era for Enterprise Growth with Industry’s First and Only Revenue Intelligence System Powered by AI

AI Start-Up Is Liberating Enterprises from Mundane Manual Data Entry, While Providing Them with Actionable Intelligence Across All Customer-Facing Teams People.ai, announced the introduction of the industry's first and only Revenue Intelligence System powered by AI. This system is the first of its kind to automate the capture of all contact and customer activity data, dynamically update CRM and provide actionable intelligence across salesforce automation, collaboration, business intelligence, and other management tools…

MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys

"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." What inspired you to join Genesys?  Genesys is a global organization that leads in customer experience. I joined with the goal of transforming their global digital demand-generation team and footprint. I am excited to be a part of how Genesys is revolutionizing the Sales and Marketing space by extending its customer engagement portfolio to marketers. Genesys is an innovative and diverse company…

True Influence Launches AppointmentBase B2B Sales Solution for Identifying, Qualifying and Booking Appointments with Sales-Ready Prospects

True Influence, the technology leader of intent-based marketing and demand generation solutions, announced AppointmentBase, a powerful solution for identifying, prospecting and booking appointments with prospects who are actively interested in a specific solution or service. Identifying opportunities and scheduling sales calls with prospects who are close to a spending decision is critical to building and maintaining a healthy sales pipeline. AppointmentBase combines True Influence’s decades of experience as a leader in…

Marketers Lose Confidence in Content Marketing Effectiveness, According to New Report

Study Shows Marketers Questioning Strategies; But There's Room for Growth with Webinars With less than 10% of marketers saying their content marketing is effective, it's clear that businesses need to rethink their strategies in order to drive engagement and turn insights into action. That data comes from a study released by Heinz Marketing, sponsored by ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences. The report uncovers new insights into…

LeanData Unlocks Growth Potential in B2B Businesses with Launch of Pioneering Revenue Operations Platform

Intelligent Orchestration of Trusted Data Across All Go-To-Market Processes - from a Single Platform - Enables Brands to Improve Customer Experience and Drive Greater Revenue LeanData, the leader in enterprise Revenue Ops solutions, introduced a ground-breaking platform and family of applications which offer a more holistic and unified go-to-market approach for business-to-business (B2B) enterprises seeking to accelerate growth. By ensuring a common data thread runs through the entire revenue chain, the LeanData Revenue…

Clari Launches New Platform to Connect Enterprise Go-To-Market Teams

Connected Revenue Operations Drives Full Funnel Accountability Across Sales, Marketing, and Customer Success to Improve B2B Effectiveness Clari announced its Connected Revenue Operations platform, extending its data platform, automation and AI analytics to all parts of the revenue team, including sales, marketing, and customer success. Incorporating business activity data from an ecosystem of dozens of partners, the new platform transforms revenue operations to be more connected, efficient and predictable.…

Integrate Bolsters Social Solution with Facebook Integration to Help B2B Marketers Scale Pipeline and Accelerate Revenue

B2B Marketers Now Have a Real-Time Solution to Deliver Clean and Intelligent Leads from Both Facebook and LinkedIn to Sales Integrate, the leader in B2B demand orchestration, announced that it has expanded its capabilities with a solution for B2B marketers that orchestrates leads from their social demand generation programs. Following a partnership and native integration with LinkedIn, Integrate has now launched a new native connector with Facebook that allows customers to meaningfully increase the effectiveness of their…

DiscoverOrg Acquires ZoomInfo

Combination Creates Unrivaled B2B Intelligence for Sales, Marketing, and Recruiting Professionals DiscoverOrg announced that it has acquired Zoom Information, Inc (ZoomInfo). The two companies are coming together to provide sales, marketing, and recruiting professionals access to the most trusted and comprehensive B2B data available in the market. “High-quality data is the fundamental go-to-market requirement for growth,” says DiscoverOrg co-founder and CEO Henry Schuck. “In the near future, CRM and marketing…

Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms

Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across Sales & Marketing Platforms. Leadspace Recognized as a Leader in Category in 2018 Forrester Analyst Report, Doubles ARR Growth with Key Enterprise Customer Wins Including Iron Mountain, Splunk and 8x8 Leadspace, the leading Customer Data Platform (CDP) for B2B Sales and Marketing, announced record growth in 2018, driven by continued success among enterprise customers. Numerous Leadspace…

Seismic Surpasses $100 Million in Revenue

Growth Spurred by 130 Percent Retention and Accelerated Overseas Momentum Seismic, the recognized leader in sales and marketing enablement, announced that the company exited 2018 with a run rate in excess of $100 million. Strong customer satisfaction and success with the product played a major factor in continued growth, with Seismic also reporting 130 percent customer retention to end 2018. "Crossing $100 million in revenue is a significant moment in any software company's history. Being the first sales enablement…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Interview with Dawn Colossi, Chief Marketing Officer, FocusVision

"I use data to validate and prove what it is I’m trying to accomplish — people will argue against opinion, but it’s hard to argue against data." Tell us about your role and journey into technology. What made you join FocusVision? My move to technology happened at the very beginning of my career, basically by accident. Right out of college, I was working at McCall’s Magazine as an editorial assistant and, to be honest, was a bit bored. A colleague went on an interview at Ziff Davis, the biggest technology publisher at the…

Aviso Achieves Record-High Accuracy Rates for AI-Powered Sales Predictions

Leading AI for Sales Solution Raises the Bar with Self-Learning Algorithms Aviso, the leading provider of AI-powered opportunity management and forecasting solutions that increase revenue, announced that its WinScore accuracy rates have hit a record high, stemming from continuous improvements within Aviso’s industry-leading AI-based algorithms. Aviso’s newest solution, announced in September, helps customers close 20 percent more deals per quarter with opportunity management that mines intelligence on each and every deal,…

Moz Survey Finds 64% of Marketers Agree Google is Becoming the New Local Business Homepage

Search Engine Optimization Leader Launches Report on Current State of Local Search Moz, Inc., the leader in search engine optimization technology, launches “The State of Local SEO” report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies and tactics in local search. .@Moz Survey Finds 64% of Marketers Agree Google Is Becoming the New Local Business Homepage The report states, while 64 percent of respondents acknowledge local search results on Google act as…

DexYP CEO Announces Thryv Partner Program at Yext ONWARD 2018 Conference

Joe Walsh, DexYP CEO, announced the Thryv Partner Program during his fireside chat with Yext Founder and CEO Howard Lerman at the Yext ONWARD 2018 Conference in New York City held October 23 - 25. “We believe in the American dream of running your own small business and we know others believe in it too,” said Walsh. “Our Thryv Partner Program allows us to build partnerships with other companies who help small businesses, such as marketing agencies and IT specialists, to promote and sell Thryv software to small business…

conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth

Former CMO Chief of Staff of SAP Concur to Lead Marketing and Products conDati, a provider of next-generation analytics for digital marketing, announced that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur. Digital marketing is expected to become a $300 billion industry within the…

Why Under-Investing In Your Preference Management System Is Costing You Customers

Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite brands, and update their privacy settings on social media networks. It’s a win-win for both parties. Consumers are supposed to be given a voice for their likes and dislikes in the marketing they receive, and how frequently companies interact with them through preferred communication channels. Marketing teams are granted first-hand insight into unique customer characteristics…