Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce SocialCode, a performance marketing agency, announced the company is changing its name to Code3, reflecting its focus on driving performance for brands through three core elements of digital success: media, creative and commerce. As the first-ever Facebook Ads API partner, SocialCode has been devoted to serving the world's leading brands through data-driven media and creative expertise.  As…

SocialCode announced it is splitting into two separate companies to scale more quickly, capitalize on key opportunities and solve for brands’ biggest challenges, present and future. SocialCode’s agency business will continue as a leading digital marketing agency and provide cross-channel media, creative, and analytics services. The company will employ its industry-leading data-driven approach and technology to drive exceptional performance and insights for clients across social, programmatic, video, audio and…

Hi Lizzy, tell us about your role and the team/technology you handle at CodeAudio.  As General Manager of CodeAudio, I am building an offering dedicated to best in class Audio and Voice advertising that brands can leverage to help their businesses grow. We know that brands need help creating and finding their voice (pun intended) in this medium, figuring out ways to connect effectively with listeners across all platforms by understanding them better, and finally, by connecting what they do in audio to other channels.…

CodeAudio will offer podcast, streaming and voice AI capabilities, helping brands find their voice through the power of audio marketing SocialCode, the digital media marketing partner, announced the launch of its new audio division, CodeAudio, the world’s first and only listener-centric, performance-obsessed audio solution. The new division will offer podcast, streaming and voice AI capabilities, helping brands and creators connect with valuable audiences and discover the power of audio marketing. To lead the new…

Acquisition Bolsters SocialCode’s Full Service Offering on Amazon, Walmart, Jet.com, Home Depot, and Wayfair SocialCode, the leader in digital media marketing solutions, announced it has acquired Marketplace Strategy (MPS), a Cleveland-based leading Amazon sales acceleration agency. With a proven capability on most of the major social platforms, including Facebook, Google and YouTube, SocialCode is accelerating its Amazon offering with this acquisition. Amazon’s growing advertising business is in high demand for…

"Data is at the core of everything we do, whether it’s powering creative or pinpointing the best audiences." Tell us about your role and how you got here? What compelled you to be a part of SocialCode? I am SocialCode’s proud co-founder and SVP of Delivery for our Audience Intelligence product. I have experience on the agency, traditional media, and publisher side, where I focused on digital media. I went to grad school to learn more about technology’s impact on society and communications and eventually landed a role…

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Todd Parsons' appointment to Chief Product Officer. In this role, Parsons will lead and oversee Criteo's product design and innovation roadmap, playing a critical role in the transformation of the company's technology platform. Marketing Technology News: TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal Parsons brings over 15 years of experience as a product leader…

Adobe Recognized Based on Completeness of Vision and Ability to Execute Adobe announced that Adobe has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Personalization Engines” (July 2020) research report for the third consecutive year since the report’s inception.1 13 vendors were evaluated across 15 criteria in the categories of completeness of vision and ability to execute. According to the report, Gartner defines personalization engines as “software that applies context about individual users to…

With 10x faster integration velocity, Tray Embedded’s new offerings and features enable product, sales, and services teams to prototype and deploy customer integrations at enterprise scale Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, announced a significant expansion of its Tray Embedded customer integration offering. With new flexibility and customization features, Tray Embedded enables…

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

SAP SE said that it would plant one tree for every online purchase made on SAP Store and SAP App Center to help the company reach its goal of planting 5 million trees by 2025. This is in addition to what SAP is already doing to embed sustainability into its core business and operations. “At SAP, we are deeply committed to fostering sustainability and fighting climate change,” SAP CEO Christian Klein said. “We are halfway to achieving our goal of planting 5 million trees by 2025. To help accelerate these efforts, we…

The two companies are carrying out the world’s first Dual-Mode /Dual-Active V2X deployment, in which Autotalks’ chipsets are installed in roadside units such as traffic lights in Georgia, Texas and Hawaii Autotalks, which specializes in V2X (Vehicle-to-Everything) communication solutions, has teamed up with Applied Information, Inc., an Atlanta-based provider of intelligent transportation infrastructure solutions, to save lives on the roads of Georgia, Texas, and Hawaii. The two companies are carrying out the world’s…

Former Web.com VP of Brand and Product Marketing Set to Drive Global Marketing Strategy and Growth SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, announced Natalia Dykyj has joined the company as Vice President and Head of Marketing to spearhead global strategy for corporate, customer, product and partner marketing, ultimately responsible for helping drive profitable growth for the organization. "Natalia brings a wealth of knowledge in marketing…

One of Asia’s fastest growing Ed Tech Retailers, Zookal, has successfully revamped its entire ecommerce operation in just 50 days, as it gears up for the back to school season. Oz-based Zookal provides textbooks and edutech services to over 1 million customers across Asia Pacific. The firm has opted for the dual power of Brightpearl and Shopify Plus to rocket strap its expansion plans and its mission to empower students by making education more affordable and accessible. Marketing Technology News: Household Consumer…

Partnership enables Eddie Bauer to generate real-time personalized creative based on cross-channel behavioral and contextual data Movable Ink, the leading software company powering creative personalization for the world’s largest brands, announced it was selected by Eddie Bauer for its platform that generates data-activated, contextually relevant creative at the time of engagement across email, mobile and web. This relationship underscores Eddie Bauer’s focus on driving marketing agility and delivering customer-centric…

Companies to unlock the potential of a truly walk-through airport experience NEC Corporation and SITA announced a global partnership to develop market-leading solutions that enable a secure walk-through travel experience at airports, leveraging NEC's I:Delight identity management platform together with SITA Smart Path and SITA Flex. The partnership comes as airports and airlines increasingly look to low-touch and automated passenger processing in order to comply with new hygiene requirements following the global…

S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium Digital Out-of-Home (DOOH) inventory…

Deal will bring first-of-its-kind esports audience access to digital marketers AcuityAds Holdings Inc. a technology leader that provides targeted digital media solutions and OverActive Media (OAM),  announced a multi-faceted partnership to bring esports audience access to digital marketers. AcuityAds, which enables advertisers to connect intelligently with audiences across all digital advertising channels, has agreed to help OAM and its partners in creating solutions uniquely tailored for reaching the rapidly growing…

GoodData, a leader in end-to-end analytics solutions, announced that Zalando, Europe’s leading online platform for fashion and lifestyle, is using GoodData technology to provide brands with detailed access to data to help them better target their customers and grow their businesses. Founded in Berlin in 2008, Zalando brings head-to-toe fashion to 32 million customers via 300 million monthly visits to the Zalando website and app, and provides a platform for more than 2,500 top fashion and lifestyle brands. Marketing…

xCross-Platform Leader, Zach Friedman, to Oversee U.S. Revenues for Fast-Expanding Independent OOH Media Specialist Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Zach Friedman as Senior Vice President, Head of Client Development; Carolina (Lina) Gouveia as Vice President, Client Development; and Brandon Bernstein as Manager, Client Development. With a collective 30 years of media and advertising experience, the expanded team brings deep client development…