VideoByte Offers Unique ConnectedTV Advertising Formats to Complement Kargo’s Omnichannel Portfolio Kargo announced the acquisition of VideoByte, a video advertising platform focused on a viewer-first experience across connected TV (CTV)…
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In a cookieless world, Ranker Insights offers the unique ability to reach multiple categories of viewers including loyal fans of competing shows, premium SVOD originals and unexpected audience leads Ranker and its impressive Ranker…
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New partnership seeks to make leading automotive dataset available for marketers to connect ad exposure to every stage of the shopping journey for the first time Cox Automotive and Roku announce they will pair industry-leading data…
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Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores - including breakdowns by region and device - and highlights Magnite, Smart AdServer, Xandr, Google AdExchange as top ad platforms based on CTV open…
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Breezeline Stream TV delivers multi-device viewing experience inside and outside the home Breezeline, the nation’s eighth-largest cable operator, has launched the next generation of TV, “Breezeline Stream TV” in its Columbus and…
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Largest digital in-store media network adds digital sanitizer wipe dispensers to their Entrance product line, growing the total network to over 19,000 displays. Grocery TV announced its acquisition of Mediaworks Advertising…
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Method Media Intelligence, Inc. "MMI," a New York based developer of ad measurement & analytics SaaS offerings, has developed and released an innovative approach to meet the growing demand for deterministic quality checks in the CTV…
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Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study…
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Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, today announced that the free global streaming media platform, Plex, has joined its end-to-end content marketplace as a platform partner. Plex is…
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“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions 76 per cent of Canadians are now TV streamers, and 18 per cent plan to cancel or downgrade their cable or satellite package…
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LocalsTV App is now available on AppleTV and Roku, allowing users to enjoy content anywhere Rumble, the video sharing platform, announced the next-generation TV app of its subscription-based community platform, Locals. The LocalsTV app is…
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BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content creators and influencers become more successful, announces the appointment of Khamphiou ("KB") Brinkley as Chief Financial Officer. Ben Groot …
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Samba TV will transition managed media services to MiQ as Samba TV accelerates its strategic focus on data and measurement and MiQ increases its strength in Connected TV Samba TV, the leading provider of TV technology for audience data and…
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OTT Video Market Tracker highlights the role of TV as smart home control hub New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker,…
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Unique to the industry, ZingX connects TV ad buyers and sellers through automation WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the launch of ZingX™, the only buy-side…
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Technology, powered by a blend of AI and manual reviews by educators, reveals ~400 likely child-directed apps with programmatic ads across Roku and Amazon Fire TV, all of which share location information with advertisers and/or data…
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RSLT’s ad fatigue forecasting platform that determines a TV ad’s efficacy—without the use of pixels or trackers—is now available to TVIQ’s customers RSLT’s ad fatigue forecasting platform that determines a TV ad’s efficacy—without the use…
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More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, today…
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Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, today released its latest report on the state of the free ad-supported streaming TV (FAST) space which confirms that year-on-year growth in FAST…
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Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities Brightcove Inc, the most trusted streaming technology company in the world, today announced…
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