Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

System1-Measured Ad Performance Achieved 3.5 Times the Effectiveness of Game Day Ads Perion Network Ltd. announced that Undertone, a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research, a respected research organization and an Undertone partner. These results demonstrated Undertone’s measured online ad creative achieved higher year-round levels of performance versus most of the high-profile TV ads that ran during Super Bowl…

Centriply Creates Common Ground for TV Ad Campaigns, with Data-Driven and Location-Based Audience Buying

Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Planning Platform Update There are two adages in life "Timing is everything." and "Location, location, location."  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and digital video impressions. Achieving unmatched scale by using the impact of broadcast, the reach of cable and the performance of OTT/Addressable to support each…

Insperity Wins 2020 Global ACE Award for Broadcast Advertising – TV Campaign

Insperity, Inc., a leading provider of human resources and business performance solutions for America’s best businesses, was named a winner of the 2020 Global ACE Awards in the category of Broadcast Advertising – TV Campaign. The Global ACE Awards, sponsored by ANA Business Marketing NYC, recognize the best-of-the-best in B2B creative throughout the world. The winning campaigns were announced on July 21st during a virtual event. Insperity’s broadcast television campaign entitled, Numbers, includes two 15-second and…

Local Broadcast TV Viewership Is Booming, Offering Targeting Opportunities for Political Campaigns

COVID-19 Fundamentally Changing TV Viewing Habits, Including 35+ Demographic The COVID-19 crisis has forced many Americans to stay home, changing daily habits substantially and leading to dramatic increases in local broadcast television viewing. To better understand changing media habits, the Television Bureau of Advertising (TVB) released analysis of Nielsen broadcast TV viewership data among key age demographics, comparing the month of March 2020 by week to the same weeks in March 2019. TVB’s analysis found…

GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach & Frequency

A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, launches a world first insights capability for International media, TV Reach & Frequency. Media planners, rejoice! GlobalWebIndex introduces world first insights capability for planning, activating and measuring international TV campaigns to target micro-audiences. For media planners, this presents the capability to plan TV…

Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising

Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and long-form digital video OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, today announced it has launched the OpenAP Market, an open marketplace that now offers premium video advertising inventory and unified audience-based buying across the largest collection of digital and linear television programming. The release expands…

VAB Multiscreen TV Advertising Campaign Launches

VAB Launches "You Innovate TV Elevates" Campaign Featuring Peloton And Touch Of Modern Direct-To-Consumer Company Founders VAB, an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions, launched a new multiscreen commercial campaign featuring the founders of two profitable direct-to-consumer (DTC) companies: Peloton, the global technology company revolutionizing fitness, and Touch of Modern, an e-commerce app for men to discover cutting-edge products not…

Nielsen Launches Enhanced Cross-Platform Campaign Measurement Across TV And Digital Ads

Total Ad Ratings Expands to Incorporate Mobile Audiences Inclusive of YouTube as well as OTT Viewing Nielsen announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients deep insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television. Through this enhancement to include mobile and over-the-top (OTT) audiences, Nielsen will provide media buyers and sellers with comprehensive, independent measurement across all platforms…

DISH and Sling TV Join Comscore Campaign Ratings Beta, Introduce Addressable Ads to Measurement Platform

The Addition Marks the First MVPD to Join the Comscore Campaign Ratings Beta Program DISH Media announced it will join the Comscore Campaign Ratings beta alongside other leading media companies. DISH Media encompasses inventory of both DISH and Sling TV – including its live-streamed TV and VOD – and marks the first multichannel video programming distributor (MVPD) to join Comscore’s cross-platform video ad measurement solution. As a leader in addressable advertising, DISH Media’s inclusion broadens the measurement to…

Centriply Integration with Industry-Leading Database Enables Data Driven, Linear TV Campaigns at the Household Level

Agencies and Brands Can Combine Third-Party Data, with the Scale of Linear TV to Reach More Audiences for Growth Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian's Consumer View audiences with prospects and TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with digital campaigns, brands…

RhythmOne Guarantees Advanced TV Audience Delivery to Maximize Targeted Reach and Campaign Performance

Solution Leverages Comscore Cross-Platform Campaign Measurement to Enable Marketers to Pay Only for Impressions Delivered In-Demo RhythmOne plc , a global advertising technology company, announced that it will offer United States-based clients guaranteed in-demo delivery of advanced TV campaigns. This unique offering provides clients with campaign-level audience measurement while accessing RhythmOne’s premium network of app publishers within its advanced TV marketplace, including connected TV, TV everywhere, and…

LiveRamp to Power People-Based TV Campaigns for Adobe with IdentityLink

Partnership Enables Advertisers to Activate Data At Scale for TV Advertising Using Adobe Advertising Cloud or Adobe Audience Manager LiveRamp®, an Acxiom® company  and leading provider of omnichannel identity resolution, today announced that Adobe  is integrating LiveRamp’s IdentityLink™ for TV solution across Adobe Advertising Cloud and Adobe Audience Manager. This enables advertisers to engage in addressable TV advertising using the same first- or third-party audiences they already deploy through Adobe, while…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM. Intentwise Adds API and Connectors to Help Agencies and Advertisers Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal…

Kochava Unveils Advanced OmniChannel Solution Set for Publishers

Kochava for Publishers Designed to Maximize Monetization for First-party Ad Measurement Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced the release of Kochava for Publishers. This new tool addresses a vital need for publishers to understand their true reach, ensure brand safety and data privacy, and to prove efficacy of ad spend to advertisers running campaigns on the publisher platform on their first-party audiences. This new solution set, which is part of…

Mead Johnson Total Grow Sets a Good Example in Effect-Link With Tik Tok

In recent years, the omni-channel strategy has been a trend in the maternal product industry. As the outbreak of Covid-19 this year, brands in the baby food & infant formula industry, whose off-line sales market prevailed previously, turned bullish on the online sales market and hoped to gain more new consumers via digital marketing. However, the game is different online. How to catch people's eyes? How to increase brand's public recognition and enjoy greater popularity? How to manage the costs of new consumer…

MediaMath Continues Momentum for Its SOURCE Ecosystem; Welcomes PubMatic to Its Expanding Accountable & Addressable Supply Chain

MediaMath Client Sees 35% Increase in Advertiser ROI Driven by DSP Optimization Data within PubMatic’s Platform MediaMath, acclaimed independent advertising technology company for leading brands and agencies, demonstrated the value of its SOURCE programmatic ecosystem by highlighting an enhanced partnership with PubMatic. This integration employs passing MediaMath DSP optimization data to PubMatic’s platform so more performant inventory can be directed back to the DSP yielding soaring results for all stakeholders.…

Sojern Adds Metasearch to Multichannel Digital Marketing Platform

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

Screenvision Media & ReachTV Announce Expansion Of Front + Center Everywhere

Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors, sports venues, and a robust OOH network, announced that ReachTV, the in-airport entertainment platform, will add Screenvision's Front + Center Everywhere to its lineup of original programming distributed at more than 90 U.S. airports. Front + Center Everywhere is now broadcast across 200,000 screens nationwide. "As travel returns to pre-pandemic levels, working with ReachTV enables…

Brands Are Missing Out on Thousands in Uncollected Ad Music Royalties

As YouTube vlogger Joe Wicks found out earlier this year, copyright surrounding music is a complicated beast. The Body Coach - who shot to fame during lockdown - was forced to conduct his workout sessions without backing music after he was initially banned from playing George Ezra tracks by the musician’s record label, until Ezra’s mum stepped in. The complexities around music copyright laws are further exacerbated by the fact that the law differs depending on where you are in the world. Just this last week we read about…

Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…