Nielsen Advances The Next Frontier Of Measurement And Technology

New ID Resolution System Covering Audience and Outcomes Measurement to Power Cross-Media Measurement, Next-Gen Digital Methodologies Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in a cookieless world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate devices, content and ad…

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of Google AdWords (in 2000), Google AdSense (in 2003), and Facebook ads (in 2007), digital advertising further evolved by leaps and bounds.  Digital Advertising today involves understanding customer behaviors and thus introduces the need for a transition to Advertising Technology (AdTech). In…

The Eternal Marketing Dilemma: In-House versus Outsourced Advertising

With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and where to allocate their marketing resources. Like many other essential business functions, marketers struggle to quantify the benefits of developing and leveraging talent within their organization, versus outsourcing marketing services. The strategy an advertiser employs is highly…

Catalina Chooses Cadent as TV Graph and Analytics Partner

Cadent, the advanced TV platform company,  announced an expansion of its strategic partnership with Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers. Catalina will use the Cadent Platform to expand its marketing services to include linear TV, advanced TV, and OTT programming as part of its BuyerVision managed service, which also includes digital and in-store activation. Additionally, Cadent will offer its clients Catalina's purchase-based audiences and cross-screen…

Predictions Series 2021: AdTech is Moving Unbelievably Fast to Dislodge Cookies and Everything Else You Use Want to Track Consumer Behavior

Consumer behavior is a hot-topic in 2020. It would remain so in 2021 as well. One of the biggest outcomes of the COVID-19 crisis is the demand for a user data revolution that is pushing Ethical web scraping needs among the C-suite decision-makers. We are back with our popular "Prediction Series" for the coming year. In the current year, we endured a tough economic and pandemic crisis that left us eons trailing behind our targets and plans -- but, does time stop? We know the answer, isn't it! In Part 1 of AdTech trends…

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

Tremor Video’s Self-Service DSP Leads With Substantial Growth of 650% in Ad Spend YOY

In Contrast to Industry Slow-Down, Advertisers Increasingly Leveraging Tremor Video’s Technology to Execute Campaigns With Efficiency and Flexibility Tremor Video, the leading programmatic video platform, today announced that the number of clients using its self-service DSP has more than doubled and self-service ad spend has increased by 650% since Q3 2019. Following Tremor Video’s investment in platform enhancements, increasing advertiser demand has reinforced the company’s DSP as an efficient, flexible and streamlined…

Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in the Coming Months

WHO: Verizon Media, a division of Verizon Communications, Inc., announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. Marketing Technology News: Baidu to Acquire JOYY’s Live Streaming Business WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers in outdoor media spend. The research revealed that: 9-in-10 agree that DOOH is the right place to invest…

Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with Transaction Value Reporting

New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced the addition to its reporting capabilities of Transaction Value Reporting. With this enhancement, Simpli.fi is expanding its robust reporting and analytics suite for retail, eCommerce, and Direct-to-Consumer (DTC) advertisers. Transaction Value Reporting enables advertisers to derive additional attribution data and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media. Spotify Announces Strategic Acquisition Megaphone Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together,…

TRUCONNECT by TV.FIT Announces Two Key New Appointments

Hannah Rowe named new Chief Brand Officer, Branden Hampton appointed as new Chief Marketing Officer Leading global online streaming platform, TV.FIT, who last month unveiled their brand new TRUCONNECT app, announced the appointment of two key new hires in pursuit of creating the world’s largest online fitness and wellness community. Focused on providing affordable, flexible fitness, mental health and behavioural change solutions for everyone, Hannah Rowe joins TRUCONNECT by TV.FIT as Chief Brand Officer while Branden…

Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership

Video advertising platform Unruly announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video in North America, the company can now provide brands with unique reach and uncluttered, highly viewable placements that drive action across all LG Smart TVs and video within the LG Channels app globally. Marketing Technology News: …

Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers Unlock & Monetize Addressable

Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement Nielsen announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV. Nielsen's addressable measurement will include AT&T's DIRECTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that…

Dentsu Taps VidMob To Launch Global ‘Attention Economy’ Ad Lab Initiative

As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, dentsu international announced that it has partnered with VidMob to offer new depths of creative intelligence and performance to marketers. VidMob’s Agile Creative Studio will now power dentsu’s Attention Ads Lab, the arm of the program focusing on identifying which ads capture consumer attention. This expanded partnership will support brand campaigns across the entire digital ads…

AdDaptive Intelligence Announces B2B Connected TV (CTV) and Audio Solutions

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads. Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to…

BBTV Signs New Contracts With Major Content Partners

BBTV Holdings Inc., a media-tech company that uses technology-enabled solutions to help content owners become more successful,  announced the signing of four major content partners: Nick Pro, penguinz0 (Charlie White Jr.), Jack Denmo, and Francesca Farago. The partners further amplify and expand BBTV’s rich library of content, viewership, and monetization. In addition, BBTV has retained and extended its partnerships with Kwebbelkop (Jordi van den Bussche), IAmSanna (Sanna Van Vucht), and CJ SO COOL (Cordero Brady),…

TVision Raises $16 Million Funding

TVision, the company measuring TV’s transformation, announced it secured $16 million in new funding, led by SIG Asia Investments, an affiliate of Susquehanna International Group (SIG), a privately held global trading and technology firm. Existing investors, including Accomplice, Golden Ventures, Jump Capital, and others also participated. TVision has now raised more than $39 million in total funding. The TV industry is experiencing a rapid transformational shift spurred by technology, innovation, and creativity and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM. Intentwise Adds API and Connectors to Help Agencies and Advertisers Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal…

Kochava Unveils Advanced OmniChannel Solution Set for Publishers

Kochava for Publishers Designed to Maximize Monetization for First-party Ad Measurement Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced the release of Kochava for Publishers. This new tool addresses a vital need for publishers to understand their true reach, ensure brand safety and data privacy, and to prove efficacy of ad spend to advertisers running campaigns on the publisher platform on their first-party audiences. This new solution set, which is part of…