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FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry’s Largest Media Players Transact on TV Content

As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for Advertisers FreeWheel, A Comcast Company, announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted…

One Year After US Launch, Video Internet Platform, KOCOWA, Celebrates Surging Popularity for Korean TV Content in the US

Offers Three Month Free Trial Coupon to Celebrate One Year Anniversary Korea Content Platform (KCP) LLC, a joint venture between the three leading Korean broadcasters (KBS, MBC and SBS), is celebrating the one-year anniversary launch of its Internet subscription service, KOCOWA, which streams the most popular Korean television programs on-demand in the United States. KOCOWA meets the strong demand for K-Pop (Korean pop music and idol groups) and K-drama (Korean films and TV series) in the US - all delivered 5-hours after…

Interactive Content Rakes the Moolah: NextVR Sold to Apple?; Facebook Brings Home Giphy

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

Launching Worldwide on May 22, VumaTV Brings Inclusivity to On-Demand Content as First Streaming Service for Multicultural Audiences

Offering an extensive lineup of on-demand global content, the new platform will deliver authentic diversity and real representation to the streaming space The first streaming service to bridge the gap for a global, multicultural audience, VumaTV announced it will launch worldwide on Friday, May 22 at 5pm EST. The platform's lineup of on-demand cultural content includes original series, feature films, reality TV shows, and shorts, from all around the world, and will be available to stream anywhere, anytime, on any device.…

VIZIO Adds Lifestyle, Fashion and Comedy Content on Award-Winning SmartCast TV Platform

Hundreds of 24-Hour Streaming Channels Available Free for U.S. Customers VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announced the launch of ten new lifestyle, DIY, fashion, travel and comedy channels to millions of viewers across America. As TV usage continues to surge and interest in “comfort food TV” is at an all time high,  VIZIO SmartCast TV’s free ad supported apps and streaming TV services were up 88% the last week of April compared to the first week of March before…

Brightcove to Evolve the PLAY 2020 Event and Launch PLAY TV, an Innovative Streaming Experience Featuring the Most, Must-Watch Content…

A new over-the-top streaming experience will deliver engaging video programming around the world for people serious about video Brightcove Inc., the leading global provider of cloud services for video, announced that due to the global COVID-19 pandemic and to protect the health and safety of its customers, employees, and broader community, its PLAY 2020 event will not have a physical component in Boston this year. Instead, Brightcove will launch PLAY TV, an innovative, over-the-top streaming experience with the most,…

IBAKATV Uses castLabs’ DRMtoday and PRESTOplay to Deliver Secure Video Content

IBAKATV uses castLabs' DRMtoday, an advanced digital rights management (DRM) licensing service for online and offline scenarios to protect video delivery, and PRESTOplay, software development kits (SDKs) that support the latest player features and standards across multiple platforms. US and Nigeria-based IBAKATV and castLabs have been collaboratively working to implement DRMtoday and PRESTOplay technology into IBAKATV's offering. IBAKATV is a video on demand (VOD) platform that connects viewers worldwide to the best of…

TVision Releases TV Performance Report for Second Half of 2019, Report Includes Ad Viewability, Ad Attention and OTT Content Analysis

TVision, the leader in TV performance metrics, today released its H2 2019 TV Performance Report. The report recognizes the brands, commercials, and TV / OTT content that best captured viewer engagement. “The one universal constant underpinning premium video is attention. Getting it, retaining it, validating it, and getting it again next time,” explains David Cohen, former President of MAGNA and current TVision advisor. “For decades, we have used a legacy measurement tool to create a surrogate for attention. It was called a…

Vevo Partners With TVision to Track Engagement for its Streaming Video Content

Partnership Gives Vevo More Insight Into How Vevo Users Engage with Content TVision, the leader in TV performance metrics, and Vevo, the world’s largest all-premium music video provider, announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. But these impressive numbers only tell part of the story for Vevo’s brand clients that…

TronTV and VideoElephant Establish Partnership for Video Content Licensing and Global Distribution

TronTV is an innovative and rapidly growing video streaming service with over 85 million monthly viewers. TronTV introduced its global video content licensing partnership with global video aggregator and distributor VideoElephant. TronTV is quickly building momentum as a millennial-focused streaming platform capturing the attention of millions of hard to find viewers. Marketing Technology News: Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday “VideoElephant is an essential partner for…

Marquee TV Selects ViewLift to Power New OTT Content Platform

ViewLift, a leader in end-to-end platform services for web, mobile and OTT, announced their alliance with Marquee TV, and the re-launch of Marquee TV's streaming TV service for arts and culture, available on web, Roku, AppleTV, Amazon Fire, Android TV and mobile devices. While evaluating next generation partners, Marquee TV sought a solution to provide a state-of-the-art service to their subscribers and grant more control over all facets of the business; including content, user experience, branding, analytics and…

Star Power: Social Content Ratings Expands Social TV Talent Coverage

With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry's First Syndicated Solution for Measuring Talent's Impact Nielsen, the industry's one source of media truth, announced that its Social Content Ratings (SCR) solution now comprehensively measures talent's promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, following Instagram's enablement of Creator Account measurement via its Graph API, makes Nielsen's SCR the only solution in…

Nielsen’s Gracenote Launches ID Distribution System for Movies, TV Programs, Short-Form Video and Related Content

New Platform Empowers Content Owners to More Easily and Broadly Distribute Video Content to World's Top TV and Video Services Gracenote, a Nielsen company, is launching a new Video ID Distribution System enabling creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global OTT services, smart device manufacturers and cable and satellite TV providers. Using the Gracenote ID Distribution system, studios and networks will be able to…

UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content

Around half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in the nation’s viewing habits The number of UK households signed up to the most popular streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019. With many homes using more than one service, the total number of UK streaming subscriptions rose by a quarter in 2018 – from 15.6m to 19.1m. And while traditional TV viewing…

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

Social Media Users Value Humor Above Any Other Television-Related Content New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on the sites. According to TDG's new report, The Ascent of the Social TV Engager, 43% of social network users interact with humor about a show via mashups and memes. "There is a separate universe of online multimedia content that orbits TV shows," notes Michael Greeson, President of TDG and Senior Vice President of Screen…

AT&T/DIRECTV Blacks Out Local TV Stations in 97 Markets Across the USA on July 4th After Rejecting Nexstar Offers to Extend Access for…

DIRECTV/AT&T Once Again Holds its Subscribers Hostage Instead of Negotiating in Good Faith and Reaching a Fair Market Rate Agreement with Nexstar, Other Broadcasters and Content Providers Effective 11:59 p.m. local time on July 3, direct broadcast satellite service provider DIRECTV and AT&T U-verse unilaterally dropped the network and local community programming for over 120 stations impacting consumers and viewers in 97 markets across the United States. The action follows DIRECTV ’s refusal to accept an offer of an…

Intertrust and Vewd Partner to Introduce Next Generation Content Protection for HbbTV

First HbbTV Integration of XCA Disruptive Card-less Conditional Access System, Demonstrated at the 16° European Digital Forum Event, Lucca, Italy Intertrust, the pioneer in Digital Rights Management (DRM) technology and Vewd, the world’s largest smart TV OTT software provider, announced pre-integration of XCA in Vewd Core to reduce cost and accelerate time-to-market for operator HbbTV deployments. Intertrust and @Vewd today announced pre-integration of ExpressPlay XCA in Vewd Core to reduce cost and accelerate…

Minerva YourTV Now Cloud Service Integrated with ContentWise User Experience Engine

Minerva Networks, the leading provider of next-generation service management platforms for connected entertainment, and ContentWise, the user experience and metadata automation solutions leader for pay TV, broadcast, OTT and streaming operators, have today announced the integration of Minerva YourTV Now with ContentWise’s UX Engine. With Minerva’s YourTV Now cloud service operators have the ability to manage the pay television experience on all client devices, including the visual style, presentation and navigation across…

Meredith Corporation to Announce Its Plans to Extend Live Programming and New IGTV Programming at Inaugural Digital Content NewFronts West

Anna Faris of CBS Hit Comedy "Mom" and Host of "Anna Faris Is Unqualified" Podcast To Join Jess Cagle, Editor in Chief of PEOPLE and Editorial Director of Meredith's Entertainment Group, On Stage Meredith Corporation , the leading media and marketing company—which reaches 175 million Americans every month, including 80 percent of US millennial women—will announce expanded programming, including new shows for Instagram Live and a tighter focus on live programming for its PeopleTV brand, at the first-ever NewFronts West in …

JUGOtv to Be an Official Digital Content Partner for the International Champions Cup

It Will Create, Curate and Distribute Exclusive English and Spanish Digital Video Content JUGOtv, a sports digital media network and content production studio for today's evolving US Hispanic and Mexican audience, will become an official digital video partner for the International Champions Cup Presented by Heineken, the summer's biggest club competition. In its sixth installment, the International Champions Cup is the world's premier tournament featuring the top European clubs facing off in marquee match-ups around…