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AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Ad Council, EventSmack, ViralGains, and The Trade Desk. Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020 Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last…

New Report Finds Role of Business Technology Is Critical to Driving Business Transformation in Organizations

First Annual Report Explores Newly Defined Role of Business Technology Teams, 94 Percent Cite They Are Change Makers, Driving Productivity and Innovation; Rapidly Growing Profession to Encompass More Than 15 Million Jobs By 2022 Workato, the leading and fastest-growing enterprise automation platform, unveiled its first annual "State of Business Technology Report," exploring the emergence of a new technology role within organizations, Business Technology, also called Business Applications or Business Systems. These are the…

Cicero Recognized with Enabling Technology Leadership Award by Frost & Sullivan for its Product Line Strength and Customer Impact

Cicero is helping Fortune 500 companies understand how and why work happens, empowering them to improve productivity and performance of critical resources: people, systems, and processes Based on its recent analysis of the North American contact center market, Frost & Sullivan recognizes Cicero Inc. with the Enabling Technology Leadership Award in the call center software industry. This is the second consecutive year that Cicero has garnered the Award. The call center software industry is undergoing significant…

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and ML has only been possible due to the widespread accumulation of Big Data over the past decade or so. The challenge is that it’s difficult for Data Scientists to navigate massive Big Data deployments to locate the data they need for their models. Metadata is simply data about data. It describes what data is. Metadata can tell you when a…

N3 Hiring 200+ Technology Inside Sales Roles Amid Changing COVID-19 Landscape

Shifting Sales Strategies Creating Need for N3 Clients to Rapidly Mobilize Additional Support N3, a global leader in integrated B2B technology sales and marketing, announced that they are hiring for more than 200 Inside Sales roles across several of their global offices to support continued growth from top tier clients such as Microsoft, IBM and Cisco. Specific locations include Atlanta; Charleston, WV; Knoxville, TN; Raleigh, NC; Salt Lake City; Sao Paulo, Brazil; San Jose, Costa Rica; London, Dublin; and surrounding…

Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020

Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last year to 60/40 this year, while ROI on advertising investment, especially online, will continue to increase in importance. Amid concerns with job prospects and financial security, Hong Kong's consumers are increasingly conservative with spending, reflected by a new low in Consumer Confidence Index (CCI) at 83 during…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Simpli.fi, Adaptive Ad Systems, TikTok, ViralGains, and EventSmack. Simpli.fi Launches Online Attribution for OTT/CTV Advertising Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers…

ViralGains’ New VoiceAlike Technology Brings the Voice of the Customer into Advertising at Massive Scale

Marketers drive 2-4x better advertising results using artificial intelligence to predict where customers are in their journey with a brand ViralGains, the leader in intelligent ad journey orchestration, announced the launch of its VoiceAlike artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements. A major study by IPG Media Lab and MAGNA found that ViralGains ad journeys…

Kinemagic, the Software Company Creating Digital Twins, is Now Providing Free Access to Virtual Meeting Technology in Response to…

Stratus Software Provides Multi-User Virtual Meetings Inside Digital Twins. Kinemagic is Making it Free While Businesses Are Disrupted by Coronavirus Kinemagic, makers of Stratus, the software that provides AR and VR experiences for heavy industrial companies, has a solution for people working remotely due to coronavirus disruptions. Kinemagic is opening its proprietary software, Stratus, as a collaborative, multi-user tool that allows colleagues to meet virtually inside their own digital twins. With companies in the…

STRATACACHE and MobiledgeX Announce a Transformational Partnership in 5G/Edge Computing Technology

The Companies will Bring Global Customers and Leading Telco Providers Scaled Content, Media and Application Delivery Solutions STRATACACHE announced a partnership with MobiledgeX, who is making edge computing widely accessible and easy to consume, to jointly develop advanced content, media and application delivery solutions for the automotive sector on a global scale. As the world continues to change with Industry 4.0 towards being more mobile and interconnected, operators and application developers face increasing…

DXC Technology Appoints Nachiket Sukhtankar as Managing Director of India Business Operations

DXC Technology announced the appointment of Nachiket Sukhtankar as managing director of the company’s business operations in India, effective immediately. He reports to Vinod Bagal, executive vice president, Global Transformation. Sukhtankar brings over 25 years of experience in business strategy, management and leadership at both the regional and global levels. He has worked in the technology and IT services sector with TCS, Infosys and, most recently, Accenture. Marketing Technology News: Hootsuite Launches…

TechBytes with Ben John, Chief Technology Officer at Xandr

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…

Sabio Group Expands Technology Portfolio With Acquisition of CX Innovator DVELP

Sabio Group has acquired DVELP, a cloud software product and consultancy company headquartered in London, that leads change in the contact centre industry. The acquisition supports Sabio’s goal of becoming the premier independent customer experience and contact centre innovator, integrator and thought leader throughout Europe. Through fast-paced processes and the adoption of technologies from Google and Twilio, DVELP has worked with some of the world’s largest brands, including Marks & Spencer, to deliver industry…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from MG Motor UK, Dealers United, Veritone Inc., Bayard Advertising Agency, and NCSolutions. MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and…

Asia-Pacific’s Leading Marketing Technology Platform Flaunter Set to Shake up the US PR Industry

Leading Asia-Pacific marketing technology platform Flaunter has announced its expansion into the US as well as new verticals, adding several trillion dollars to its addressable market. The venture-backed company has already signed several US accounts in response to inbound demand. Marketing Technology News: IAB Names David Cohen President Flaunter is used by brands like West Elm, Nautica, MAC Cosmetics and ASOS to effortlessly scale their PR efforts while accessing powerful data. By automating traditionally manual…

SalesLoft Named One of the 2020 Best Workplaces in Technology by Great Place to Work and Fortune

Employee feedback earns SalesLoft the #21 spot on this year’s list shortly after being named to Forbes Magazine’s Best Startup Employers in 2020 Great Place to Work and Fortune have honored SalesLoft as one of the 2020 Best Workplaces in Technology. The ranking considered more than 100,000 employee surveys from technology companies in the United States. Great Place to Work, a global people analytics and consulting firm, evaluated more than 60 elements of team members’ experience on the job. These included the extent to…

TechSee to Provide Free Access to Remote Visual Assistance Technology in European Countries Affected by COVID-19

The initiative aims to safeguard employees and customers by enabling effective remote assistance, reducing the need to dispatch field technicians and empowering customer service professionals to work from home TechSee, a global leader in remote video support solutions, announced that it has joined the global effort to mitigate the impact of the coronavirus pandemic by providing European organizations with free access to its Visual Assistance products for contact centers, enabling them to deliver uninterrupted service…

Twenty Over Ten Partners with Redtail Technology to Enhance Customer Relations and Digital Marketing Processes for Financial Advisors

CRM Integration Provides Two Way Sync Giving Advisors the Ability to Easily Send Personalized Marketing Communications Twenty Over Ten, an industry-leading SaaS company, today announced a partnership with Redtail Technology, the leader in web-based client relationship management (CRM) solutions for financial service firms. Through this new integration, Twenty Over Ten's Lead Pilot customers will be able to seamlessly connect with their Redtail account to easily sync and access their contacts. Unveiled at the T3 Advisor…

InMoment Included on 2020 Shatter List for Helping Break Glass Ceiling in Technology

InMoment recognized by Women Tech Council list for its global efforts building an inclusive culture and other measures that transform technology culture In honor of International Women’s Day, InMoment announced it has been named on the Women Tech Council (WTC) 2020 Shatter List, a recognition of companies with active measures that help break the glass ceiling for women in technology. Each of the companies on the 2020 list was chosen based on their development and successful implementation of measures that create…

Converge Technology Solutions Achieves Master Services Competency for Network Virtualization

Converge Technology Solutions Corp. announced that it has successfully achieved a Network Virtualization VMware Master Services Competency. This competency demonstrates that Converge is committed to helping organizations accelerate their digital transformations by leveraging their validated services delivery capabilities around advanced VMware technologies. "As we move into Phase 3 of Converge's strategic plan, delivering VMware based Private Cloud/Managed Services capabilities into our mid-market customer base is a key…