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The Human Side of Technology: Jobber Brings Home Stevie Award for Customer Service Department of the Year

Award Recognizes Customer Success Department’s Achievements in Helping Small Home Service Businesses Grow Jobber, the leading provider of home service management software, has been named a Silver Stevie winner at the 14th annual Stevie® Awards for Customer Service in the Computer Software – 100 or More Employees category. This international recognition from one of the world’s premier business awards is determined by an independent panel of judges and industry experts. “It’s truly a privilege to be part of their…

Sitecore Names Tom De Ridder as Chief Technology Officer

Appointment will accelerate company's transition to SaaS while ensuring ongoing innovation and growth for Sitecore's core platform Sitecore, the global leader in digital experience management software, has named Tom De Ridder as chief technology officer, reporting to Sitecore chief executive officer, Mark Frost. De Ridder was previously the co-founder and chief technology officer of Stylelabs, where he led the development of the company's cloud-native SaaS solution. In his new role, De Ridder will be chartered with…

Marketing Has Always Been One of the First Industries to Embrace New Technology

From the way we shop, work and eat, to how we communicate, technology has changed the world immensely. And this is true in no industry more so than Marketing, where technology has been crucial in helping brands keep up with an ever more diverse, educated and hard to engage consumer base. Almost every type of Marketing has benefited immensely from technological advances. Tech has revolutionized Event Management through seamless booking and logistical solutions and has enabled direct marketing to be personalized and scaled…

Merkle Brings Analytics and Marketing Technology Chops to Optimize Auto Manufacturer’s Customer Journeys

A data-driven mindset and Salesforce Marketing Cloud expertise were critical to the project’s success Merkle, a Dentsu Aegis Network company and leading technology-enabled, data-driven performance marketing agency, enabled a North American auto manufacturer to leverage Salesforce Marketing Cloud to personalize customer journeys and meet business goals. With a 30-year heritage in data, analytics, and technology, Merkle has deep knowledge of working with brands to optimize marketing technology investments by seamlessly…

R2integrated Elevates Digital Stack by Appointing Michael Paige as Chief Technology Officer

Leading industry executive and technology expert joins Baltimore-based digital marketing agency from Oracle R2integrated, a rapidly growing, digital marketing agency, announced today that it has hired former Oracle customer experience executive, Michael Paige, as Chief Technology Officer (CTO). An adept software development leader, Paige will apply his more than 25 years of client partnership experience toward further optimizing R2i's technology resources so its clients maximize the full potential of their marketing…

Gartner Says Over 40% of Privacy Compliance Technology Will Rely on AI in the Next Three Years

Gartner Analysts to Discuss Technology Considerations for Privacy Leaders at Gartner IT Symposium/Xpo™ 2020 in Toronto, May 11-14 Over 40% of privacy compliance technology will rely on artificial intelligence (AI) by 2023, up from 5%, according to Gartner, Inc. “Privacy laws, such as General Data Protection Regulation (GDPR), presented a compelling business case for privacy compliance and inspired many other jurisdictions worldwide to follow,” said Bart Willemsen, research vice president at Gartner. “More than 60…

Digital Marketing Agency LocalFresh Creates a Unique Hybrid Model That Will Blend Marketing Services and Technology

Agency secures strategic investment to accelerate the development of their hybrid model that combines innovative technologies with top-tier creative agency services LocalFresh, a Portland-based digital marketing agency, announced that they have acquired strategic private investors as well as IT and software engineering resources through the partnership. The funding and resources will accelerate the development of their unique, hybrid model that combines innovative technologies with top-tier creative agency services.…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nuxeo, Adjust, TVSquared, KERV Interactive, and AdPlugg. Global Advertising Firm Transitions to Nuxeo Cloud Service Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud. TBWA\ initially selected Nuxeo as the…

ZoomInfo Names Smartsheet CEO Mark Mader and RingCentral CFO Mitesh Dhruv to Board of Directors as Independent Technology Leaders

Dhruv to Chair the Audit Committee ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the addition of two new independent directors: Smartsheet CEO Mark Mader and RingCentral CFO Mitesh Dhruv. “Mark and Mitesh bring a wealth of deep, relevant experience as seasoned software executives whom we expect to bring immediate value to ZoomInfo,” said Henry Schuck, Founder and CEO of ZoomInfo. “Their capital markets experience as well as expertise in growing global technology companies will be…

Larry Mieldezis Joins ClickDimensions as Chief Technology Officer

Industry-honored executive advances organization’s vision for data-driven technology innovation, operational excellence and organizational growth ClickDimensions, the leader in marketing for Microsoft Dynamics, announced that Larry Mieldezis has joined the company as Chief Technology Officer. A veteran leader and honored executive in the technology industry, Mieldezis will oversee ClickDimensions’ technology strategy and execution, ensuring the company continues to develop the most innovative and effective marketing…

PubWise Named A Top 40 Innovative Technology Company

Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to State's Technology Community PubWise, the leader in hyperautomation for the digital advertising industry, announced that it has been named a Top 40 Innovative Technology Company by the Technology Association of Georgia (TAG), the state's leading association dedicated to the promotion and economic advancement of the state's technology industry. TAG will recognize this prestigious group at The Summit 2020 on March 3-4 at the Cobb…

Jellyfish Launches Optics: Creative Intelligence Technology for Automated Creative Content Analysis at Scale

Using Google Cloud Vision API, New Creative Solution Optimizes Performance for Creative Ads Jellyfish, a digital partner to some of the world's leading brands, is expanding its digital offerings with the introduction of Optics: Creative Intelligence, an automated creative content analysis tool. The solution utilizes the Google Cloud Vision API to make recommendations for existing video and dynamic ads correlated to performance by automating the process of analyzing a brand's entire creative set. Several brands,…

Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Specialist Media Agency Selects Industry-Leading IP Geolocation Technology to Increase Accuracy of Ad Targeting Digital Element, the global IP geolocation data and services provider, announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise improves geotargeting with Digital Element’s location-based technology Dwise focuses primarily on programmatic media to help brands engage with their target audiences. By…

Adjust Launches Pioneering Automation Technology to Fundamentally Simplify Mobile Advertising Processes and Foster Creativity

With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today's marketers.…

Four Americaneagle.com Technology Professionals Recognized as Sitecore MVPs

The elite MVP distinction is awarded to a select few for commitment and dedication to the Sitecore community Leading web design, development, and digital marketing agency, Americaneagle.com is proud to announce that four of its talented team members were named Most Valuable Professionals by Sitecore, the global leader in digital experience management software. Senior programmers Ahmed Okour, Mohammed Syam, and James Gregory were named MVPs in the technology category and Americaneagle.com's Sitecore Practice Director,…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Tapad, CuriosityStream, Rakuten, Yelp, and AdQuick.com. Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad’s global, privacy-safe digital…

Matterport Appoints Japjit Tulsi as Chief Technology Officer

Accomplished Leader to Drive Technology Vision as Company Continues its Rapid Growth Matterport, the world leader in 3D capture technology and spatial data, announced the appointment of Japjit Tulsi to Chief Technology Officer. Tulsi will assume day-to-day leadership of Matterport's product and engineering teams and help set the technical vision for the company, along with co-founder and Chief Scientist, David Gausebeck. Tulsi joins Matterport at a time of hyper-growth that includes…

NCompassTrac and Verb Technology Company bring personalized Customer Interactive Video to Automotive Dealerships

If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing. Unfortunately, most…

Fastline Unveils New Technology to Identify Anonymous Web Traffic

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage Fastline's integrated marketing solutions to target active shoppers and re-engage them with the dealership to discuss their equipment needs.…

Marfeel Announces AdDealer Technology that Optimizes Mobile Ad Placement For Maximum ROI Impact

AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each Ad Impression Marfeel, the publisher platform that optimizes the traffic, engagement, and monetization of publishers' mobile websites, today announced their advertising technology named AdDealer that optimizes mobile ad placement for maximum ROI impact. AdDealer uses an algorithm to place ads in the right location, at the right time, measuring frequency, proximity and the level of aggression of each ad impression to increase publisher revenue.…