Appointment Caps a Year of Growth and Technology Success Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced it has appointed industry veteran Bruce Haymes as non-executive chairman of the board of directors. Haymes’ appointment is the latest in a string of milestones that herald Toluna’s unceasing momentum, ongoing global growth and significant investment to revolutionize the market research industry through technology innovation. As non-executive chairman,…

Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced it has completed a significant round of financing. The capital infusion led by Verlinvest will help accelerate the global growth initiatives and reflects unwavering investor confidence in the company’s continued momentum and position as a technology and industry leader in real-time consumer market research. Marketing Technology News: CM Group Acquires Selligent Marketing Cloud The additional funding follows…

Toluna, a leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced the launch of Toluna Start, an end-to-end platform designed by Toluna’s Innovation team comprised of forward thinking product and research professionals to help businesses make data-driven decisions in real-time. Developed and built in collaboration with industry experts covering areas of data science, brand management, marketing and academics, Toluna Start is the culmination of Toluna’s two decades of market…

Tracking App Provides 360-Degree Behavioral Analysis Toluna, an ITWP company and leading consumer intelligence platform that delivers insights on demand, announced it has unveiled new, permission-based online data collection solution in China to analyze consumer behavior in real-time. The technology delivers deeper insights and cross-device behavioral data in response to increased demand by researchers and marketers in China, a previously opaque consumer sector. The technology also drives intelligent business…

Enterprise customers benefit from sophisticated research with minimal coding Toluna, an ITWP company and leading consumer intelligence platform provider that delivers insights on demand, announced its flagship Toluna QuickSurveys platform will be enhanced with advanced scripting capabilities for creating and launching complex studies. Working with Toluna, researchers select scripts with sophisticated types of questions including enhanced logic, implicit timed responses and piping and masking, the latter refers to…

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

TolunaInsights™ Empowers Businesses with Real-Time Automated Consumer Insights Toluna, a leading provider of consumer insights for the on-demand economy, has completed a corporate rebrand to spotlight its value proposition and market position. Underpinning the rebrand is the launch of TolunaInsights™, the industry’s first comprehensive, automated platform that delivers consumer insights in real-time. These changes mark a significant milestone based on the founding vision ten years ago to democratize market research and…

Toluna's Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry Toluna, a leading provider of on-demand, consumer insights, announced several significant business milestones recently, The announcements included double-digit revenue growth, year-over-year, driven by more than 40% percent revenue growth from its leading on-demand, automated consumer insights platform. The company further cemented its growth with the acquisition of KuRunData by parent company ITWP in January 2018, boosting its…

Phil Ahad EVP, Head of Products and Strategy, Toluna We spoke to Phil Ahad, Head, Products and Strategy, Toluna, to understand how their DIY Quick Survey tool works.Tell us about your role at Toluna and the team you handle? The Toluna Digital group is tasked with identifying first look technology and trends that innovate the market research industry allowing our clients to do more sophisticated and complex research faster and easier than ever before. Toluna takes a very forward-looking approach to technology and…

Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, launched QuickCommunities,  a do-it-yourself (DIY) product enables users to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and focus groups. QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys. This unique combination of quantitative and qualitative tools allows users to build upon survey feedback and obtain…

Vrity, the brand measurement leader offering real-time insight into the effectiveness of values-based messaging, today announced the launch of its Values Return Index (VRI). Vrity’s VRI connects purchase propensity to brand sentiment across 20 values-based categories such as sustainability, equality, innovation, and affordability. Vrity uses artificial intelligence to interpret a combination of consumer surveys, social media and website data, delivering an up-to-the-minute assessment of a brand’s “values equity”— the…

Birdie, the technology company revolutionizing CPG brands access to insights via Artificial Intelligence, announced the appointment of Ted Clark as Chief Operating Officer (COO). As a new partner and member of the executive team, Clark is charged with overseeing operations, leading the client services team, and driving Birdie’s growth and business development. Clark’s appointment follows Birdie’s $1.6M seed round announcement, made a few weeks ago. Clark has more than 19 years of experience managing operations, client…

Company Has Tripled Revenue, Doubled Headcount in 2020 BoostUp.ai announced $6.25 million in new funding to unify data from sales, marketing and customer success in a single platform to better predict revenue and optimize customer lifetime value for B2B companies. The round was led by Canaan Partners, with participation from Emergent Ventures, BGV, MFV Partners and Correlation Ventures, as well as executives from Okta, Marketo, New Relic, Google and Palo Alto Networks. Having already tripled revenue and doubled headcount in…

Verizon Media and Broadsign announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step in Verizon Media’s continued expansion into DOOH, as more advertisers recognize the value of the medium in…

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

Last month, MarTech Series published its take on Gartner’s report for Seven areas that the CMO will most likely spend in 2019. The seven areas are: 1. Digital Marketing 2. MarTech 3. Advertising 4. Workshorses 5. Innovation 6. Customer Experience 7. Personalization Gartner predicts that 29% of the annual CMO budget will be disbursed towards MarTech. Now, we are jotting down industry chatter around the report. Tech Feed from the Industry For industry stalwarts, the budget allocation comes as no surprise. Due to…

Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down South, children have already started classes. What we are learning as students of real-time consumer insights and Marketing trends is that seasonal shopping habits, for back-to-school, in particular, are shifting. No two categories are alike when it comes to buying preferences, and the…

Keep Me Posted (KMP) announced the launch of its campaign in North America. KMP is a global advocacy campaign working for the right of every consumer to choose, free of charge, how they receive important information from their service providers – on paper or electronically. Overseen by Two Sides North America, the KMP North America campaign will focus on educating and challenging corporations that are removing consumer choice and charging fees for paper. The campaign will coordinate with KMP global campaigns already…

Mantis Uses State-Of-The-Art AI Techniques to Identify Video Content That Is Relevant for Advertisers Mantis-ai.com will launch its Artificial Intelligence (AI) tool for the first time, which will be available for advertisers during the #vivatech conference in Paris. Over the past year, SMOs released several official reports surrounding decisions by the largest global advertisers to withdraw ad campaigns from the top four online video publishers, due to failures in online video content vetting and lack of advertiser…