Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced it will host an industry-leading virtual event on June 16 and 17, 2021. The event, themed “Futureproofing your Business,” will feature discussions amongst insights leaders and unveil the latest wave of the company’s 12+ month Global Consumer Barometer research.
Toluna’s event will help organizations accelerate change by exploring innovative insights strategies. Event sessions will feature Toluna and client brand and research experts and focus on growth opportunities for today’s businesses. Toluna will also showcase the summation analysis of its year-long Global Consumer Barometer research, first launched in March 2020 to better understand changes to consumer behavior in real-time, specifically in the finance, packaged goods, health and wellness and entertainment sectors. In addition to new insights, this report will include a look back over the last 12 months and noted changes in consumer behavior that we expect to continue. The full report will be made exclusively available to all event attendees.
Marketing Technology News: Jennifer Prince, Twitter’s Global VP and Head of Content Partnerships, to Join Versus Systems…
Richard Thoroughgood, Vice President, Global Head of Consumer and Market Insights, Colgate Palmolive will participate in a fireside discussion with Frederic-Charles Petit, Toluna’s CEO. Additional speakers and panelists include Tim Heindl, SVP of Global Marketing Research, Lionsgate; Joel Renkema, Global Insights & Analytics Director, Hygiene, Reckitt; Sarah Billson, Sensory & Consumer Scientist at Mars Wrigley; Richard Thomas, Insights Director at Future Publishing as well as speakers from Procter & Gamble, L’Oreal, eBay, Bel Group, and AM Fresh.
“Consumers have fundamentally changed, and continue to,” said Phil Ahad, Chief Digital Officer at Toluna, “as companies work to develop product strategy, assess brand performance and understand their customers in real-time, all the time, research has had to transform to meet these new needs and timelines. We are excited to welcome such amazing global brands to our event to discuss our shared expertise and learnings as we continue to push the bounds of what’s possible with agile insights.”
This event builds on a successful 2020 digital event that included speakers from Mondelez, Facebook, Premier Foods, JTi, Converse, CVS, Colgate Palmolive, Moy Park, eBay, Universal Pictures, and Asahi.
Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds