Tremor Video Launches New CTV & Video Audience Solutions Driven by Consumer Emotion & Intent Data

Exclusive offering strengthens advertisers’ ability to reach and engage audiences with a greater breadth and depth of data-driven insights Tremor Video, a leading programmatic video platform, today announced that the UnrulyEQ emotional and psychographic intelligence offering is now widely available to all Tremor Video clients in the U.S. and Canada. Designed to maximize audience engagement and optimize campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience…

83% of Consumers Likely to Maintain or Increase Spend in the Year Ahead, According to New Research from Tremor Video

Study uncovers insights about US consumers’ evolving purchase behaviors, media consumption, and general outlook about the future as progress is made in the fight against the global pandemic Tremor Video, a leading programmatic video platform, and leading ad platform Unruly today announced the findings from their 2021 Consumer Insights Report that uncovers how consumers are feeling about the future—including their attitudes regarding shopping, traveling, dining and TV viewing—now that more than a year has passed since the…

Tremor Video Set to Launch TV Intelligence Solution

Exclusive data-driven offering will empower advertisers to reach and engage consumers at scale via Connected TV and across devices Tremor Video, the leading programmatic video platform, today announced the upcoming launch of its data-driven TV Intelligence offering. Building upon Tremor International Ltd. (AIM: TRMR)’s continued growth and proven experience in the realms of Connected TV (CTV) and addressable TV retargeting, this solution will allow advertisers to reach the most relevant consumers with precision using a…

Tremor Video Expands Full-Service Digital Creative Studio for Brands and Agencies

Growth and diversification of company’s creative offerings unlock new opportunities for advertisers to harness the combined power of data and creative to optimize their CTV and video campaigns Tremor International, a global leader in advertising technologies, announced its expanded creative studio, Tr.ly (pronounced Truly). This newly expanded creative services team at Tremor Video is the result of strong collaboration between Tremor Video’s proven CTV and all-screen video creative pedigree and Unruly’s data-driven…

Tremor Video’s Self-Service DSP Leads With Substantial Growth of 650% in Ad Spend YOY

In Contrast to Industry Slow-Down, Advertisers Increasingly Leveraging Tremor Video’s Technology to Execute Campaigns With Efficiency and Flexibility Tremor Video, the leading programmatic video platform, today announced that the number of clients using its self-service DSP has more than doubled and self-service ad spend has increased by 650% since Q3 2019. Following Tremor Video’s investment in platform enhancements, increasing advertiser demand has reinforced the company’s DSP as an efficient, flexible and streamlined…

Unruly and Tremor Video Study Reveals Consumer Expectations Ahead of the 2020 Holiday Season

Video advertising platforms Unruly and Tremor Video released the results of a joint study that explores consumer attitudes, expectations, and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that COVID-19 has had on consumers’ lifestyles over the past several months, US consumers are still looking forward to the holiday season – with 64% reporting that they are just as or more…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

Tremor Video Strengthens Brand Protection Suite for Advertisers Through Expanded Partnership with DoubleVerify

Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand protection solutions. This expansion positions DoubleVerify as the holistic verification partner for all of Tremor’s activity. Research shows that brand safety continues to be a serious concern for 99% of ad industry professionals. Through a combination of DoubleVerify for fraud-filtering and Oracle Data Cloud’s Contextual Intelligence for…

Tremor Video Expands Data-Driven ACR Solutions to Bolster Full-Funnel Campaigns for Advertisers

Tremor Video, the leading programmatic video platform, announced it has renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely and effectively across video devices. Coupled with its recently combined RhythmOne offerings (YuMe and RadiumOne), this announcement solidifies Tremor Video’s leadership position in the evolving TV retargeting space and reinforces the company’s commitment to providing clients with unique,…

Tremor Video Launches Self-Service DSP Advancements

Enhanced UI, Audience Segmentation and Machine-Learning Optimizations Simplify and Improve Overall Experience for Advertisers Tremor Video, the leading programmatic video platform, announced it has implemented self-service DSP advancements to its platform to meet the growing demands of advertisers. The move positions Tremor Video at the forefront of the industry in terms of a modernized user interface (UI) and advanced tools that simplify and enhance clients’ experience in planning, executing and tracking their video…

MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into Technology. What inspired you to be part of Tremor Video? I am the Chief Commercial Officer at Tremor Video. I oversee Data Partnerships, Data Operations, Corporate Partnerships, Supply Operations, Ad Operations, and Creative. A little over five years ago, I was working on the agency side…

Tremor Video Brings Native Ads to LG Smart TVs

Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of consumer viewing time. Marketing Technology News: Shopify to Acquire 6 River Systems The ad units will run in a highly…

Tremor Video Expands Its Advanced TV Solutions

By Combining Capabilities with Rhythmone’s Yume, Tremor Video Adds to Its Suite of Connected TV Advertising Solutions Tremor Video, the leading programmatic video platform, announced that it has combined its capabilities with YuMe by RhythmOne, a leader in Advanced TV solutions. The new integrated company provides advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms. This combined offering now provides brands and agencies with the most cutting-edge Connected TV (CTV)…

Tremor Video DSP Launches Creative Studio to Complement Advanced Video Solutions

Tremor Video DSP, the leading programmatic video platform, announced the official launch of its Creative Studio, a dedicated team of industry experts whose focus is on innovating video solutions for brands in an increasingly complex ecosystem. Tremor Video DSP’s creative team has been growing steadily as the company invests heavily in technology, data and creative, relying on the combination of all three to deliver industry-leading video solutions. The company’s increased focus on its creative offerings enables advertisers…

Tremor Video DSP Expands TV Retargeting Solutions Through Renewed Exclusive Partnership with Alphonso

Tremor Video DSP, the leading programmatic video platform, announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the leading TV data company with the industry’s largest TV viewership footprint. Brands working with Tremor Video DSP will continue to benefit from this exclusive partnership. The partnership also includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada. “Tremor Video DSP retains a solid leadership position in TV…

Tremor Video DSP Names Edward Shannon Head of Client Success to Solidify Its Commitment to Superior Client Service

Key Hire Bolsters the Recent Expansion of Tremor Video DSP’s Account Management and Campaign Operations in Major and Emerging Markets Tremor Video DSP, the leading programmatic video platform, announced it has appointed Edward Shannon as its head of client success. Shannon will be responsible for expanding and leading Tremor Video DSP’s client success teams across the country. As a customer-centric organization, Tremor Video DSP is dedicated to ensuring that the brands and agencies it works with take full advantage of…

Tremor Video DSP Triples Premium Supply Partners to Deliver Increased Performance for Video Advertisers

Expansion Strengthens Commitment to Being the Leading Programmatic Video Platform Tremor Video DSP, the leading programmatic video platform, announced that it has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year. This solidifies Tremor Video DSP’s commitment to choose highly relevant, data enriched SSP partners to maximize audience reach and allow advertisers to scale their campaigns across many screens and video…

Tremor Video DSP Appoints Tal Mor as Chief Technology Officer

Tremor Video DSP, the leading programmatic video platform, announced the appointment of Tal Mor as the company’s new chief technology officer. Mor’s addition reinforces the company’s commitment to providing its advertising clients with innovative technology and solutions to bolster their video initiatives, ensure the highest level of consumer engagement and drive the greatest business impact. “I’m excited about the opportunity to work with the leading video DSP in the industry,” said Mor. “My goal as the CTO is to provide…

Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry

Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s core components include ensuring brand safety, combating ad fraud and policing the supply chain. Tremor Video DSP believes no advertiser should have to settle for bot fraud, or worse, pay for non-human…

Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV

MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video platform, and Cuebiq, a leading location intelligence, and measurement company, has announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for its clients. Recommended…