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SpotOn Raises $50 Million in Series B Funding from Former Twitter Executives

The payments and software company will increase investment in product development to continue building end-to-end vertical solutions and accelerating hiring across all functions SpotOn Transact, Inc (“SpotOn”), an innovative payments and software company, announced $50 million in Series B funding. The round includes 01 Advisors, an investment and advisory firm founded by Twitter’s former CEO Dick Costolo, former COO Adam Bain and former Corporate Development and Investor Relations executive David Rivinus, as well as…

Twitter, Inc. Announces Partnership With Silver Lake and Elliott Management

Silver Lake to Make $1 Billion Investment Board Authorizes $2 Billion Share Repurchase Program Enters into Cooperation Agreement with Elliott Management Further Strengthens Twitter Board by Appointing Egon Durban and Jesse Cohn as Directors, Confirms Search for a Third New Independent Director with Technology Expertise Forms New Committee to Build on Regular Evaluation of Leadership and Governance Structure Twitter, Inc. announced that Silver Lake, a global leader in technology investing, will make a $1…

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

5 Ways to Boost your Twitter Marketing Strategy

Nowadays, Twitter has become a powerful place for people to share their thoughts and opinions. With more than 321 million monthly active users, it has become a major customer-targeting platform for marketers. Whether you are a global CMO or a local retail marketer, you are most likely to work with Twitter to promote your brand. In the last 10 years, Twitter has grown its presence into the B2B commerce market through practices relevant to Sales and Advertising. One of the most popular social media practices that we have come…

Safer Internet Day 2020: Is Twitter Creating a Better Internet for All?

We use the internet every day, and for some, the internet is the only source of income and livelihood. For that reason, knowing how the internet works is a very important part of dealing with the current challenges and threats perceived by online users and brands. One of the greatest risks facing online users is 'abusive content', also rated as hate by top social media platforms, including Twitter. Recommended: 75 Inspiring Martech Leaders Who Are Prepared For 2020 Twitter has announced that it is taking forward its…

Ex-Twitter CISO, Mike Convertino, joins Arceo and leads a CISO Revolution

Mike Convertino, the former CISO of Twitter, Crowdstrike and F5 Networks as well as CTO of the Security Product Group at F5, has joined Arceo as Chief Security Officer and he is on a mission.  Mike, and a growing tribe of CISO's from major enterprises, have begun a self-styled "CISO Revolution" not only to change how CISOs themselves are treated, but also fundamentally to alter the way companies perceive and support cyber security. Collectively, the global cyber security market…

Adobe, The New York Times Company and Twitter Announce Content Authenticity Initiative to Develop Industry Standard for Content Attribution

At Adobe MAX, Adobe announced the Content Authenticity Initiative, along with The New York Times Company and Twitter, aimed at developing an industry standard for digital content attribution. “Discerning trusted news on the internet is one of the biggest challenges news consumers face today” The ability to provide proper content attribution for creators and publishers is critical to ensure trust and transparency online. Adobe, The New York Times Company and Twitter believe that creating a long-term solution is a shared…

Northern Light Launches AI-Based Tool for Twitter Analysis, Research, and Planning

Northern Light Social Analytics Helps Marketers Automatically Identify Meaningfully Connected Terms Within Social Media Posts to Optimize AD Spend, Target Social Media Posts, and Analyze Competitors' Business Strategies Northern Light announced Northern Light Social Analytics, the first enterprise class, AI-enabled tool that can automatically identify thousands of closely correlated Twitter keywords, hashtags, and authors to guide social media marketing and inform a company's competitive intelligence (CI) and market…

SRAX’s BIGtoken Enables Users to Import Data from Facebook, Twitter, and Amazon, Allowing them to Earn from Their Complete Digital…

For the First Time, Consumers Can Earn from the Data Created on Facebook and More Than 25 of the Most Popular Platforms used Across the Web and Mobile SRAX, a digital marketing and consumer data management technology company, announces users now have the ability to import their data from Facebook automatically into the BIGtoken platform, allowing each user to increase the value of that information for third-party marketers while increasing their earning opportunities. By integrating historical data, consumers are able to…

Twitter Reports 21% YoY Growth in Ad Revenue for Q2 2019

Earlier this week, leading social media advertising platform Twitter announced its Q2 2019 results. The company generated revenue totaled $841 million. This is an increase of 18% year-over-year or 20% on a constant currency basis. Out of which, ad revenue totaled $727 million, an increase of 21% year-over-year or 23% on a constant currency basis. At the time of this announcement, Jack Dorsey, Twitter's CEO, said - "Health remains our top priority and we are proud of the work we did in Q2. Our focus was on ensuring that…

Twitter Debuts New Slate of Best-In-Class Premium Content Deals at 2019 Digital Content Newfronts

Univision, the Wall Street Journal, Nfl, Espn, and Viacom Among Collaborations That Offer Advertisers the Opportunity to Connect to Twitter's Influential and Receptive Audiences Twitter returned to the Digital Content NewFronts with an expanded lineup of new live and on demand premium video programming, offering advertisers new opportunities to connect with influential and receptive audiences throughout the world's most seminal cultural moments. New collaborations and renewals were announced across news, sports, gaming…

Earth Day Network Partners with Twitter to Release ‘Earth in Our Hands’ Emoji to Mark Earth Day 2019

As Earth Day prepares to mark its 50th anniversary, Twitter has partnered with Earth Day Network to recognize the urgency of the environmental movement through a new Earth Day emoji. The emoji will run for 365 days – through the 50th anniversary of Earth Day on April 22, 2020 – in a first-of-its-kind collaboration. The image, which shows the Earth cradled between two hands, will automatically generate when Twitter users use any one of four action-oriented hashtags: #EarthDay, #EarthRise, #ClimateAction, and #VoteEarth.…

Twitter Confirms Machine Learning has Helped to Identify and Remove Abusive Tweets Significantly

Reports 18% Year-over-Year Total Revenue Growth and 11% Year-over-Year Growth in Monetizable Daily Active Usage Twitter, Inc. announced financial results for its first quarter 2019. "We are taking a more proactive approach to reducing abuse and its effects on Twitter," said Jack Dorsey, Twitter's CEO. "We are reducing the burden on victims and, where possible, taking action before abuse is reported. For example, we are now removing 2.5x more Tweets that share personal information and ~38% of abusive Tweets that are…

Samba TV and Twitter to Measure Tune-in for TV Programmers

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in Samba TV, the emerging leader in global TV analytics, announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals, and tentpoles such as the NBA, NFL, and NHL sporting events. During a closed beta period of this innovative…

Findit to Launch Revised App That Will Enable Sharing to Facebook, Twitter, LinkedIN and Other Social Networks

Findit, Inc., a Nevada corporation trading on the OTC PINK: FDIT, owns and operates the website Findit.com, prepares to launch newly revised Native App in Android and IOS through Google Play Store and Apple App Store. The App will be available in the near future with newly revised features for members and visitors to benefit from. The revised app will provide anyone who wants to download the App the option of joining Findit or not joining but being able to view the content that is being posted by Findit members.…

Sprinklr Partners with the 3% Movement and Twitter to Track Purpose-Driven Super Bowl Ads

Follow #3PercentSB on Twitter to See If Sprinklr’s Real-Time Data Analysis Proves That Purpose-Driven Campaigns Drive More Engagement vs. Standard Brand Messages Sprinklr, the world’s leading front office platform, is partnering with Twitter and the 3% Movement to measure and analyze the response to purpose-driven advertisements during Super Bowl LIII. The mission of this campaign is to determine whether or not purpose-driven advertising campaigns drive more engagement on Twitter vs. campaigns with standard brand…

Where Netflix Meets Black Twitter

Black Entrepreneur Launches Social Streaming Platform First teased last fall – X On Demand (xod.tv) has finally gone live. The Netflix-style site, with a social twist, boasts a growing library of works by Black filmmakers, with at least one person of Black American/African decent in a leading role both in front of and behind the lens – prerequistes for a project to be considered for the site. While billing itself as a platform "dedicated to showcasing works by Black filmmakers and content creators", XOD steps up the…

HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms

HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns HG Data, the global leader in company intelligence for B2B technology marketers, announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, Salesforce DMP, and dozens of other leading marketing platforms. This is the result of its longstanding partnership with LiveRamp , the identity platform powering exceptional…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

ListenFirst Launches Competitive Twitter Video Analytics

First Social Analytics Solution to Provide Competitive Video Metrics for Entire Twitter Universe ListenFirst, the most comprehensive enterprise social analytics solution, announced the launch of competitive tracking and industry benchmarks for Twitter video. Through its enterprise level data licensing agreement with Twitter, ListenFirst becomes the first social analytics solution to provide data from every video tweet collected directly through Twitter's API. Twitter video data is the latest addition to ListenFirst's…