MarTech Interview with Nicole Amsler, VP of Marketing at Formation

"As marketers get more clarity around how the different levels of personalization, I think we’ll see much more development of customer-centric approaches to marketing." Journey into Tech You come from a very interesting background. From Aeronautical Engineering to heading Marketing at Formation.ai - tell us about this enriching journey. I’m an Engineer by degree, but have now worked in the Marketing industry for more than 20 years. I have a very technical background -- I received my BS in Aeronautical Engineering from…

Dataiku Named a Leader In the Gartner 2020 Magic Quadrant For Data Science And Machine-Learning Platforms

Placement marks Dataiku's fourth consecutive year of inclusion in the report and the first year in the Leaders quadrant Dataiku, one of the world's most advanced Enterprise AI platforms, was named a Leader in the Gartner 2020 Magic Quadrant for Data Science and Machine-Learning Platforms. Dataiku credits its placement to its completeness of vision and ability to execute. This marks the fourth consecutive year of Dataiku's inclusion in the report and the first year in the Leaders quadrant.…

Shawn Blevins Joins Inseev Interactive

Leading Performance Digital Marketing Agency Welcomes Industry Veteran as Chief Revenue Officer to Manage Exploding Growth INSEEV INTERACTIVE has announced Shawn Blevins has joined as Chief Revenue Officer. In his new role, Shawn will be responsible for ensuring the company extends its leadership position in the fast-growing market for Digital Performance focused on SEO, Paid Media, and Content Marketing. Stop Wasting Paid Search dollars "Inseev has unlocked repeatable organic growth for leading…

MarTech Interview with Johanna Bauman, Chief Marketing Officer at PubMatic

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

Dataiku Selected as Platform for NATO’s Allied Command Transformation Focusing on AI Projects

Dataiku will Partner with ACT and Member Nations to Develop and Deploy AI in the Field Dataiku, one of the world's leading enterprise AI and machine learning platforms, announced today a collaboration with NATO's Allied Command Transformation (ACT) to serve as one of the central platforms for building and deploying AI projects. ACT will contract with Dataiku's world-class team of data scientists and domain experts to help solve some of ACT's most challenging use cases in the field. "We…

The Telos Foundation Welcomes Unbiased, a Data Marketplace Designed to Combat Bias in Artificial Intelligence

Unbiased, a startup based in Goteborg, Sweden, has set a March 6 launch date for its new Data Marketplace that uses a combination of crowd-sourcing, blockchain, and artificial intelligence to enable a transparent collection of trustworthy data The artificial intelligence community has a problem; their data sources are riddled with bias. "We live in the era of AI, and data requirements are increasing rapidly. AI & Machine Learning have the potential to shape industries like Healthcare,…

Matterport Appoints Japjit Tulsi as Chief Technology Officer

Accomplished Leader to Drive Technology Vision as Company Continues its Rapid Growth Matterport, the world leader in 3D capture technology and spatial data, announced the appointment of Japjit Tulsi to Chief Technology Officer. Tulsi will assume day-to-day leadership of Matterport's product and engineering teams and help set the technical vision for the company, along with co-founder and Chief Scientist, David Gausebeck. Tulsi joins Matterport at a time of hyper-growth that includes…

eBay Completes Sale of StubHub

eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, announced that it has completed the sale of StubHub to viagogo for $4.05 billion in cash. "The completed sale of StubHub to viagogo is a great outcome both in terms of the $4.05 billion sale price and the potential StubHub has with its new owner," said Scott Schenkel, interim CEO of eBay Inc. "The StubHub transaction reinforces our commitment to creating shareholder value and is consistent with…

The 4 Most Important Ways Software Impacts Your Customer Experience

Customers may not be interested in your customer experience software – but your company absolutely should be. When done right, a simple and sophisticated customer experience platform is a key tool for creating loyalty. For companies, it means being able to seamlessly communicate with customers across the channels they want – including email, chat, text, phone, and social media. For customers, it fosters a sense of trust that they can reach you the way they want. And since less than 30% of companies offer social messaging,…

2019 Sportsperson of the Year Megan Rapinoe To Headline Demandbase’s 7th Annual ABM Innovation Summit

World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing…

In 2020, Professional Events, the Crucial Element of the Silicon Valley Environment Will Grow at Least by 5%

According to the recent Crunchbase report $45.9 billion have been invested in Silicon Valley in 2019. At least 25% of these investments have been raised thanks to thousands of various events held in that period In 2019, there have been roughly 1,080,000 meetups hosted in San Francisco Bay Area, and over 200 notable tech conferences (and many more smaller ones). Co-founder of Gaudi Group Kuzma Ledenev predicts that 2020 will bring an increase of at least 5% in these numbers. There is no reliable data on private invite-only…

Share Love this Valentine’s Day with OUTFRONT Media Instagram Filters

Out Of Home and Social Media Come Together For a New Way to Send Valentines in the Digital Age OUTFRONT Media Inc., one of the nation's largest out of home advertisers, announced that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending Valentine's Day letters into the digital age and delivers a new way for people to share sentiment with loved ones. According to a 2019 study by Kantar Millward Brown, out of home is the #1 preferred…

This Valentine’s Day, Millennials Give the Gift of Experience, New BIGresearch Report Uncovers

SRAX, Inc., a digital marketing and consumer data management technology company, releases a new BIGresearch study of over 53,000 unique Americans revealing this year's Valentine's Day consumer behaviors and opinions. A BIGtoken study conducted in January 2020 revealed Millennials are the most active generation during Valentine's Day. Seventy-nine percent of people celebrating this year are between the ages of 18 and 34, with 47% between 25 and 34. In addition, more Millennials responded that…

Sisense and UiPath Unleash Analytics With RPA to Accelerate Digital Transformation Through Automation

UiPath Insights Built on Sisense Delivers the Last Mile to RPA With Advanced Analytics Sisense, the world's leading analytics platform for builders, and UiPath, the leading Robotic Process Automation (RPA) software company, announced a partnership to leverage Sisense's technology platform to deliver advanced business analytics capabilities to UiPath's industry-leading RPA software platform. The two companies are the leaders in their respective categories and this partnership brings unparalleled process analytics…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Shutterstock Appoints Stan Pavlovsky as Chief Executive Officer and Names Jon Oringer Executive Chairman

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced that the Board of Directors (the "Board") has appointed Stan Pavlovsky, currently President and Chief Operating Officer, as Chief Executive Officer. He will also join the Board of Directors. Jon Oringer, currently Chief Executive Officer, will be Executive Chairman of the Board. These changes are effective April 1, 2020. "This is an ideal time to name…

FC Barcelona & Chiliz Join Forces in a New Global Blockchain Alliance

The Partnership Will Increase Engagement Between the Club & Its Global Fanbase Through Barça Fan Tokens ($BAR) on Chiliz Fan Voting & Rewards Mobile App Socios.com FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz. The agreement, which is part of Barça's new digital and commercial strategy, will help the Club stay closer to its global fanbase through Barça Fan Tokens ($BAR), digital assets that allow supporters…

InsightSquared Integrates With LinkedIn Sales Solutions to Provide Deep Visibility Into Sales Navigator Analytics

Out-Of-The-Box Insights Help Sales Organizations Analyze Linkedin Sales Navigator Impact on Sales Execution InsightSquared, the leading provider of revenue intelligence solutions, announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared's revenue intelligence software. Joint customers can now leverage InsightSquared to get deep visibility into how their reps are using LinkedIn Sales Navigator and identify additional opportunities to…

For Political Advertising, the Medium Is the Message

The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent and potentially harmful messaging within political advertising. Google responded by limiting the precision of targeted political messages; Facebook is said to be weighing similar moves. The buzz around this unusual move—one in which a major ad platform seemed to put the public’s…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from 180byTwo, Grapevine6, e-Spirit, Twitter, Artificial Solutions, eBay, and Gong. 180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their…