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VanillaSoft Acquires Autoklose to Disrupt Sales Intelligence Market

New, first-of-its-kind integration aligns corporate and employer brand strategy across social media and employee review site VanillaSoft, a leading sales engagement technology company, is pleased to announce that they have acquired email automation and sales intelligence platform vendor Autoklose. Autoklose is an all-in-one outbound email automation and integrated B2B contact database platform used by sales teams to nurture and develop sales opportunities. The email capabilities feature lead generation, drip campaigns,…

VanillaSoft Named a Contender in Independent Analyst Report, Sales Engagement, Q3 2020

VanillaSoft, a leading sales engagement technology company, is among a select group of companies that were invited by Forrester to participate in The Forrester Wave™: Sales Engagement, Q3, 2020. Marking its first appearance in a Forrester Wave, VanillaSoft was named a contender in this report. Marketing Technology News: Equifax Names Andrea Lawson as Chief Talent and Diversity Officer In this report, Forrester evaluated the eight most significant sales engagement vendors, and looked at each vendor’s performance across…

VanillaSoft Appoints Darryl Praill as Chief Revenue Officer

VanillaSoft, a leading sales engagement technology company, is pleased to announce that CMO Darryl Praill will immediately assume the role of Chief Revenue Officer. Darryl joined VanillaSoft as Chief Marketing Officer in 2017, and has successfully increased VanillaSoft’s profile in the sales technology space and among industry influencers worldwide. In addition to Darryl’s vast marketing experience, he also has an extensive background in sales and business development, making it a logical step for him to transition to the…

VanillaSoft Earns a 2020 Top Rated Award in Sales Engagement from TrustRadius

VanillaSoft, a leading sales engagement technology, announced that they have been recognized by TrustRadius with a 2020 Top Rated Award in the Sales Engagement category.  With a trScore of 9.5 out of 10, VanillaSoft is recognized by the TrustRadius community as a valuable player in the Sales Engagement space. “VanillaSoft has earned a Top-Rated award for Sales Engagement software based on customer feedback,” said Megan Headley, VP of Research at TrustRadius. “Reviewers praise VanillaSoft's easy-to-use sales lead…

MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you arrive at VanillaSoft? I began my career as a computer programmer and actually coded for over 6 years. At the four-year mark of my career, I started getting bored, staring at my screen all day long. I loved the challenge and the satisfaction that coding brings but I needed variety and…

Perch Announces $123.5 Million in New Financing to Acquire Top Performing Amazon Marketplace Products and Companies

Company sees growing opportunity in Amazon Marketplace products and companies; raises capital to accelerate its rate of acquisitions and expand its platform Perch, a technology-driven commerce company that acquires and operates top Amazon Marketplace businesses with winning products in their respective categories, announced that it has closed $123.5M in new financing. This brings the Company's total funding to date to over $130 Million. The round was led by Spark Capital and includes past investor Tectonic Ventures, with…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from WPP (Customer Experience), Demandbase (Account-Based Marketing), Influsoft (Influencer Marketing), VanillaSoft (Sales Engagement), and Pegasystems  (Automation). WPP Acquires Velvet Consulting WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting…

Terminus Introduces Engagement Hub to Power Full-Funnel ABM

Advertising, email, web, and chat experiences now fully connected and available in one single, account-based platform Terminus, the #1 customer rated account-based marketing platform, today introduces the Terminus Engagement Hub, the only all-in-one full-funnel ABM platform. The Terminus Engagement Hub combines powerful data and attribution capabilities with advertising, email, web, and chat experiences all connected in one single platform. Now with Terminus Engagement Hub, it’s never been easier for companies to run…

Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data

ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus. Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ABM engagement throughout the customer lifecycle. Terminus had also launched an on-page website optimization…