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Vestorly Adds Joel Goobich, Veteran Business Executive, as Head of Marketing

Vestorly, a venture-funded intelligent Content Management Engine software company announced today the addition of veteran management executive, Joel Goobich, to its executive team. Mr. Goobich brings a wealth of experience in B2B marketing, executive management, entrepreneurship, account management, business strategy, and business development to the Vestorly team. Marketing Technology News: CommerceIQ is Now an Amazon Advertising Partner “Content has become the engine by which business growth is fueled,” said Mr. Goobich.…

Vestorly’s Software Powers FMG Suite’s AI-Driven Content Engine

Vestorly, has licensed its Artificial Intelligence (AI) driven software to FMG Suite, a cloud-based marketing automation platform for financial services professionals. FMG Suite has integrated the capability into its library, allowing users to add AI-curated content to their social media and email campaigns. The license agreement expands the already broad base of content options available to FMG Suite subscribers Vestorly, has licensed its Artificial Intelligence (AI) driven software to FMG Suite, a cloud-based marketing…

MarTech Interview with Ralph Pahlmeyer, CEO, Vestorly

"Despite the challenge to engage, customers want to hear from businesses, and those that communicate in a consistent, authentic way are winning." Tell us about your role and journey into Marketing Technology. What inspired you to start Vestorly? In 2010, I was working in financial services at J.P. Morgan and my future business partner had recently left Fisher Investments. In the swirl following the financial crisis, one of the fastest growing sectors in financial services was the surge in new RIAs as brokers were parting…

Vestorly Integrates AI-Driven Content Curation Engine into Hootsuite to Deliver Right Content at Right Time

Machine Learning to Help Hootsuite Customers Further Succeedwithsocial by Streamlining Process of Curating and Publishing the Best Social Content to Engage with Customers at Scale Vestorly, an artificial intelligence (AI) content curation engine, has integrated its machine learning content solution into Hootsuite, the leader in social media management. The integration will help Hootsuite’s more than 18 million customers solve complex brand engagement challenges using AI to deliver the right social content to the right…

Vestorly Adds Features to Emulate Marketers with Deep Learning

Intelligent Content Marketing Platform Learns to Harness Trait and Behavioral Data to Predict and Deliver Targeted Experiences at Scale Vestorly, an AI-powered content marketing platform, announced  the launch of new AI-guided content curation features to emulate marketers more effectively over time and increase engagement rates with consumers. “It operates like a marketing assistant, continually taking into account the interests of the intended audience, but also personal traits and objectives.” “Vestorly can now…

Vestorly Adds Financial Services Veteran Larry Roth to Advisory Board

Asset Management Services, Operations and M&A Veteran to Assist with Vestorly’s Next Strategic Chapter in Consumer Engagement for Financial Services Vestorly, a venture-funded intelligent content marketing software company, announced the addition of industry veteran Larry Roth to its Advisory Board. Mr. Roth brings to Vestorly a wealth of experience in asset management, retail financial advisory, and strategic operations in these industries as the company navigates the application of its data-enabled engagement…

Truthify Adds Justin Wisz as CEO To Bring Emotion AI and Consumer Privacy to Mobile Polling and Advertising

Company closes private funding for $1.3 million with participation from Wisz Truthify, the first mobile video platform that analyzes consumer emotions in real time on behalf of brands, announced that it added Justin Wisz as CEO. Wisz, co-founder and former CEO of Vestorly, an AI content marketing platform, will focus the company on providing an alternative, revelatory dataset to brands and content creators while giving consumers the ability to monetize their data. "We’re very pleased to have Justin join and lead…

100 of the Fortune 500 Choose ViralGains Software for Online Advertising that Listens to Customer Needs

ViralGains, the leader in intelligent ad journey orchestration software, announced its customer-centric advertising software has now helped 100 of the Fortune 500, and half of Fortune’s top 10, to drive more successful advertising results - a major milestone in the growth of the Boston-based technology firm.  By incorporating the voice of the customer within their advertising journeys, ViralGains’ clients create a more engaging and relevant experience for customers, and drive measurably better results. Marketing Technology…

Kargo Acquires Rhombus, Introduces Social Canvas, Exclusive Social Embed Ad Format

Kargo, the leader in mobile advertising, announced that the company has acquired Rhombus, an ad platform built around embedded social content on publishers’ sites. Now called Social Canvas, the technology will be fully integrated into the Kargo platform, where advertisers and publishers can trade on the unique ad placement. Social Canvas is a cookieless targeting solution that aligns brands, including clients Heineken and Allergan, with the news-worthy social posts that editorial teams rely on to tell their stories. Social…

automotiveMastermind Enhances Market EyeQ Sales Platform With Pre-Owned and Manheim Market Report Integration

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, announced the integration of pre-owned vehicle functionality with the Manheim Market Report (MMR) wholesale vehicle values within its Market EyeQ sales platform. Market EyeQ's pre-owned functionality allows dealers to unlock additional sales opportunities by matching customers of pre-owned vehicles with relevant offers through the platform's behavior-based predictive…

Jifflenow Reports B2B Meetings Are on the Rise at Virtual Events

As enterprises look for ways to make up for the shortfall invaluable face-to-face customer meetings due to canceled in-person events, they are turning to virtual events, webinars, and digital campaigns. To make these marketing investments more effective, sales and marketing teams are scheduling thousands of virtual customer meetings to build their sales pipelines. Many of these enterprises are using Jifflenow, innovator of the world’s #1 Meeting Automation Platform (MAP), which has seen a dramatic increase in the use of…

Tacton Appoints Bo Gyldenvang as CEO

Tacton, a global leader in Smart Commerce solutions for manufacturers, announced the appointment of Bo Gyldenvang as CEO. Gyldenvang joins Tacton with extensive software and services experience and was most recently COO at Software AG Americas, leading enterprise integration and IoT software platform globally. Prior to this, he held management positions at software companies such as BMC Software and HP Software. Gyldenvang will bring deep global enterprise software experience to the existing Tacton leadership guiding the…

Viamedia Awarded Patent for QTT Platform, Bringing Digital Ad Demand to Brand-Safe Premium Linear TV Inventory

Viamedia, the largest independent local ad management company, announced it has received a patent (U.S. Patent No. 10,757,462) for its QTT platform, a cloud-based television advertising solution bridging the gap between linear TV and digital advertising. QTT is a first-of-its-kind solution that requests and receives ads from programmatic digital ad exchanges to enable real-time linear cable television ad insertion utilizing existing cable TV infrastructure. With its patented technology, Viamedia can significantly…

Infosys Launches AI-Driven Solution To Automate Helpdesk Operations

Infosys, a global leader in next-generation digital services and consulting, announced the launch of AI-driven ‘Cognitive Email Workbench’ solution that gives enterprises the ability to augment query management and scale their helpdesk operations, significantly enhancing productivity and customer satisfaction. To develop this solution, Infosys leveraged its partnership with Blue Prism, a leading Robotic Process Automation (RPA) provider and a strategic partner. Infosys and Blue Prism joined hands in 2017 to help enterprises…

DoubleVerify Announces Publisher Division Focused on Yield Products

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of a new division to support digital publishers. The unit will spearhead DV’s direct relationship development with the publisher community and will lead product innovation efforts to help publishers maximize revenue yield from their high-value inventory and reduce friction with buyers. “This division allows us to work even more closely with publishers to better understand their challenges,” said Matt…

Xtern Software Partners with Jetta to Revamp Website

Xtern Software, a software design and development studio, debuted HarmonyB2B, a Content Management System (CMS) powered by a robust database, CruxDB. The newest customer to go live on HarmonyB2B is Jetta, a manufacturer of premium baths. Jetta is based out of Edmond, Oklahoma, and at nearly 40 years old, creates innovative bathtubs and hydrotherapy options, backed by exceptional customer support. Marketing Technology News: Zendesk Debuts Sophisticated Real-Time Analytics Solution Given the diversity of products the…

Modus Create Named a Top Ten Digital Transformation Solution Company

Award is latest recognition of Modus Create's expertise in accelerating digital transformation Modus Create, a disruptive consulting, product strategy and Agile development firm, announced today that it was named a ‘Top 10 Digital Transformation Solution Company’ by CIO Review for 2020. As digital transformation is becoming an imperative for many industries, this award singles out companies like Modus Create that help organizations start or accelerate their digital journey. Founded on digital transformation principles,…

RNL Launches Digital Engagement Centers to Transform Donor Engagement for Higher Education Fundraising

Advanced analytics, omnichannel outreach, and options for on-campus or off-campus management allow campuses to provide a personalized experience for donors and avoid external disruptions RNL has announced a groundbreaking new donor engagement solution which combines advanced predictive analytics, calling, texting, personalized video, and email to maximize donor engagement and boost fundraising results. RNL is the leading provider of higher education fundraising, enrollment, and student success solutions, and the largest…

Ribbon Announces Management Change

Former ECI CEO Darryl Edwards departs following the Ribbon and ECI Telecom merger Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, announced that the President and CEO of ECI Telecom Ltd. ("ECI"), Darryl Edwards, has departed Ribbon at the end of April as planned. Since the completion of the combination of Ribbon and ECI on March 3, 2020, Mr. Edwards has been an advisor to Bruce McClelland, CEO…

Majority Of Consumers Feel That Brands’ COVID-19 Communication Was Aligned With Their Preferences But Are Ready To Move On To New Topics

New International Survey From Mitto Reveals Lessons Learned From Brand Communication During COVID-19 Crisis Mitto, a leading provider of global omnichannel communications solutions, announced the results of its survey around consumer attitudes and preferences towards brands’ communications with them during the COVID-19 pandemic. Overall the results indicate that consumers appreciated hearing more frequently from brands during the pandemic and believe brands have communicated with the right tone and content, but fatigue has…