Vibes Names Adobe Alum Patrick West to Lead Enterprise Partnership Initiatives

Seasoned industry veteran joins company amidst hyper growth; will focus on building out deeper strategic partnerships with top marketers Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that Patrick West is the company's new Vice President, Global Partnerships & Alliances. Most recently West served as a Director and Global Partnership Lead at Adobe, where he helped enterprise brand marketers and agencies establish innovative partnership models, resulting in $500…

Vibes Announces Record Mobile Engagement Data As Consumers Shop Throughout Thanksgiving Weekend

Mobile messaging from brands increased 14% compared to 2019; response rates jumped throughout the holiday weekend making Cyber Monday less crucial Vibes, the technology leader powering direct-to-consumer mobile engagement, delivered a record number of mobile messages on behalf of its customers during the Thanksgiving holiday weekend, including Cyber Monday. However, unlike recent years, brands found shoppers receptive to mobile marketing throughout the long weekend--including Thanksgiving Day--while engagement rates…

Vibes Announces Record Sales Momentum with Mobile-Centric Offering

Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that it has achieved significant sales momentum through the first three quarters of 2020. The company's strategy to provide mobile-first technology solutions has been particularly relevant for marketers racing to serve millions of consumers who shifted their activity online during the COVID-19 pandemic. In Q3 alone, Vibes grew bookings 100% compared to Q3 2019 and attained a 108% increase in new contractual commitments.…

Vibes Recognized as a Leader Again in Gartner Magic Quadrant for Mobile Marketing Platforms

Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, has announced it has been named as a Leader for the second straight year by Gartner in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms research report.  This continued recognition is based on Vibes's completeness of vision and ability to execute. The Vibes mobile engagement platform unifies all mobile channels and excels in helping brands develop cohesive and intelligently automated consumer experiences across the…

Vibes Names Richard Rivera as Chief Revenue Officer

Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, announced the appointment of Richard Rivera as Chief Revenue Officer. Vibes has tapped Rivera to aggressively expand and accelerate the use of its unique engagement platform among enterprise brands while helping these customers prepare for an increasingly mobile-centric future. Mobile has become the primary digital channel for the majority of consumers. According to a recent survey conducted by OneSignal, 72% of businesses have…

Vibes Makes Text Messaging Free for Essential Businesses to Communicate with Employees

Vibes Notify Enables Brands Operating During COVID-19 Pandemic to Text Employees in Real-time Vibes, the leading mobile engagement platform for connecting people to the brands they love, announced the free availability of Vibes Notify, a text messaging broadcast solution, to any essential businessi during the COVID-19 pandemic. Marketing Technology News: COVID-19 Phishes Explode as U.S. Reels From Pandemic Vibes Notify lets companies internally distribute SMS alerts and call-to-actions…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Vibes Helps Restaurants Reach Customers Before They Get Hangry with Mobile-First Marketing Solution

Vibes for Restaurants Is a Comprehensive Mobile Engagement Solution That Connects All Aspects of a Customer’s Journey from Browsing to Checkout Vibes knows that hanger is a thing. So the company has launched Vibes for Restaurants, the only mobile-first marketing solution that reaches hungry customers at the right time and place. The platform solves a major challenge for restaurants competing for attention and engagement from customers who have many choices--with Vibes, restaurants can reach their customers via mobile…

Want to Reach Consumers? Text Them, Says Vibes’ US Mobile Consumer Report

Survey of US Smartphone Users Reveals Hunger for Great Deals, Preference for Brands That Use Mobile Messaging Platforms Vibes, a mobile marketing leader, released findings from its annual US Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations. The report, now in its fourth year, shows that deals continue to be a driving factor for mobile consumer…

New Vibes Everywhere Commerce Makes Brands Smarter

Vibes Everywhere Commerce Will Help Brands Anticipate and Deliver Personalized Shopping Experiences Online and In-Store Vibes, a mobile marketing leader, released Vibes Everywhere Commerce, a mobile-first e-commerce solution for retailers, designed to sharpen brands' customer intelligence. By connecting online and in-store experiences, Vibes Everywhere Commerce provides marketers with last-touch attribution, enabling marketers to demonstrate campaign ROI, drive conversions by reducing cart abandonment, and optimize their…

Vibes Ranks No. 1 on the 2018 Smarties Business Impact Index

Vibes Recognized for Driving Business Outcomes at the MMA Impact NY 2019 Conference Vibes, a mobile marketing leader, announced it was recognized as a frontrunner of the 2018 Mobile Marketing Association's Smarties Business Impact Index at the MMA Impact NY 2019 conference, taking place last week. Vibes scored highest in the North American region in the Enabling Technologies category. The MMA Smarties Business Index ranks the industry's top marketing teams and creative talent driving business impact through the power of…

Vibes Unveils Conversational Analytics, The Industry’s First Natural Language Processing Solution

New AI Analytics Solution Enables Brands to Extract Actionable Consumer Insights Vibes, a mobile marketing leader, announced Conversational Analytics, the industry's first Natural Language Processing (NLP) solution. Conversational Analytics further enables the Vibes Platform to extract deep consumer insights from the unstructured messaging content in its high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide…

Vibes 2019 Prediction: Mobile Wallet Reigns Supreme as Customer Engagement Solution

Personalized Experiences via Mobile Wallets Will Drive Customer Loyalty, Resulting in More Conversations and Transactions Mobile wallet use by both brands and consumers will rise in 2019 due to the ability to create personalized experiences. In the retail environment, delivering the right messages on the right platform plays a crucial role in positively influencing a customer's overall shopping experience. Vibes, a mobile marketing leader, anticipates that in 2019, consumers across all industries will demand that messages…

Vibes Announces Platform Advances to Support Richer Messaging Content

Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience Vibes, a mobile marketing leader, announced upgrades to its Mobile Engagement Platform to support the shift toward visual, conversational mobile interactions among consumers. Vibes’ Mobile Engagement Platform enables marketers to connect with customers in a way that’s friendlier and familiar by optimizing their mobile journey through multiple channels.…

Blippar Partners With Corona Hard Seltzer to Debut AR Experience

Blippar, an augmented reality (AR) technology company, has launched an immersive AR experience for Corona Hard Seltzer, one of the leading hard seltzer brands in the US. Designed to raise brand awareness and provide a unique engagement opportunity with consumers no matter where they are located, the WebAR experience will run across digital ads and social media channels in more than 15 U.S. states. The experience allows consumers to step onto a virtual tropical beach where they will receive exclusive Corona Hard Seltzer…

Scalefast Acquires User Experience and Analytics Platform Air360

The acquisition brings Scalefast partners unparalleled insights into key customer behaviors and preferences Scalefast, a Los Angeles-based digital commerce solution that is simplifying direct-to-consumer (DTC) eCommerce, disclosed its acquisition of Air360. Terms of the acquisition are confidential. The acquisition of Air360, a technology company that specializes in performance-enhancing, mobile and eCommerce experience analytics, will further empower Scalefast clients to get the most out of their DTC eCommerce strategy by…

Getting Over San Francisco and Silicon Valley is HARD; But, There’s No Place Like Home

Entrepreneurs from all over the world dream of making it in San Francisco and Silicon Valley. In garages, coffee shops, and shared workspaces in Bangalore, Berlin, and Bat Yam, entrepreneurs aspire to relocate to California and receive funding from local Venture Capitalists to turbocharge their start-up. For me, San Francisco and the valley has always been home. I was born near Pacifica, a coastal town 15 miles south of San Francisco on highway one and raised around the San Francisco bay area for most of my…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZON, Vibes, National Retail Solutions, Espressive, Groupon, Amperity and Replicant.ai. ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round ZON, the region’s first fully decentralized mobile-only e-commerce network, has closed its seed funding round at an unprecedented US$8 million, making it the largest recorded single…

Ace Metrix Releases Round-Up of 2019’s Exceptional Video Ads

Nike, Mercedes-Benz, Pandora and Sherwin-Williams among those recognized Ace Metrix, the leader in measuring the impact of video advertising, today released its review of 2019’s top performing ads based on emotional connections and cultural perception. Out of dozens of measures for creative effectiveness, Ace Metrix recognized the Most Empowering, Best Storytelling, Funniest and Coolest. "To welcome in a new year, we always like to look back at that ads that shaped the last. Unlike many other "top ads" lists, these…

Cohley Introduces “Ghosting” Insurance

Ghosting is a relatively new term so let’s kick this off with a definition: “To end a relationship with (someone) by suddenly and without explanation withdrawing from all communication.” This scenario typically applies to dating situations, but it also applies to brands and agencies who work with content creators. While it doesn’t happen often from a percentage standpoint (it’s well under 5% in our standard paid campaigns), it naturally happens more with brands and agencies that work with a high volume of creators on a…