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VidMob Partners With Meredith Corporation’s REAL SIMPLE To Produce & Distribute Original Digital Video Campaign To Benefit NYC…

First-Ever Collaboration Between Creative Tech Platform & Iconic Publishing Brand Will Raise Awareness and Drive Donations for Nonprofit's Holiday Gift Drive VidMob, a first-of-its-kind full stack creative technology platform, announced its first-ever partnership between its non-profit arm VidMob Gives and Meredith Corporation's REAL SIMPLE, to launch a digital video campaign on behalf of Win, the largest provider of shelter and safe, supportive housing for families in New York City. The campaign—donated in full by…

MarTech Interview with Stephanie Bohn, CMO at Vidmob

"Diversity holds tremendous value, so own and share your truth." Tell us about your career journey. The first 15 years of my career were spent on the client side at American Express, Warner Bros. and Netflix. I loved my experiences at each of those companies, but always had an interest in starting a company or joining a start-up. I’ve kept a running list of inventions and company ideas in my nightstand drawer since 1998. In 2014, the founders of VidMob, who I’ve known and admired for years, told me about their amazing new…

Former Head Of Amazon Rekognition Humphrey Chen Joins VidMob As Chief Product Officer

Seasoned Technology Leader to Focus on Advancing VidMob's Platform for Unifying Data and Human Creativity & Oversee Newly Implemented Collaboration with MIT Institute for Data, Systems & Society VidMob, the world's leading technology platform for scalable, data-informed advertising creative announced a significant addition to its expanding product team. Nearly two months after closing a $25 million Series B financing, the company has hired Humphrey Chen as Chief Product Officer. Chen previously served as the head…

VidMob Expands International Footprint With Offices In Ireland & Brazil

New EMEA Headquarters in Dublin Signs Sainsbury's, Coup, Dolap, Asambeauty & Carolina Lemke as Inaugural Clients VidMob, a first-of-its-kind creative platform, announced the global expansion of the company and its award-winning technology solution, the Agile Creative Studio, with the opening of two new offices: Dublin, Ireland and São Paulo, Brazil. The former will serve as VidMob's new EMEA headquarters, supporting campaigns for various Fortune 500 companies, as well direct to consumer brands. The São Paulo office…

MarTech Series Exclusive: Pop-In with VidMob at Cannes Lions 2019

The underlying theme of this year’s Cannes Lions 2019 festival was the future of creativity. It was examined from all angles over the course of five days, as leaders of the industry shared ideas about emerging storytelling formats, strategies to overcome attention scarcity, and ways to more accurately and positively reflect society. Advertising shapes culture, and it was inspiring to see brand leaders demonstrate a genuine passion for purpose. We invited six leaders across Facebook, Snapchat, Twitter, and YouTube to chat…

VidMob Closes $25 Million In Series B Financing To Fuel Global Expansion Of Creative Technology Platform, Agile Creative Studio

Led by BuildGroup, Latest Funds Will Accelerate Development of Creative Intelligence Tech to Improve Effectiveness of Video Ads VidMob, a first-of-its-kind full stack creative technology platform, announced the closing of $25 million in Series B financing, bringing the company's total capital raise to more than $45 million. This latest round of funding will be used to further develop VidMob's award-winning technology solution, the Agile Creative Studio, aimed at helping marketers of all sizes improve and scale their…

VidMob Named Official Pinterest Marketing Partner

Pinterest Launches Creative Specialty and Taps VidMob to Help Brands Scale Creation of Pinterest Content Leading creative tech company VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities to engage Pinners with high caliber video assets. Developing motion based Pins for brands across every industry vertical, VidMob has become a go-to for marketers looking to inspire consumers with creative…

Vidmob Raises $6.4 Million in Additional Capital Taking Its Total to Over $20 Million

With the Fresh Raise, VidMob Will Expand Its Creative Insights Platform and Grow Internationally to Meet Growing Client Demand VidMob announced that it has closed an additional $6.4 million extension to its previously announced Series A financing. The additional funding will be dedicated to growing the company’s Engineering and Data Insights teams and expanding the company’s presence with the opening of a London office. VidMob focuses on building technology solutions aimed at making human creativity more scalable,…

Interview with Alex Collmer, Founder & CEO, VidMob

"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a targeted message." Tell us about your role at VidMob and how you got here. What inspired you to launch a video technology platform? I’m the founder and CEO of VidMob. My entire career has been spent as an entrepreneur, working at the intersection of technology and media. I have always been interested in video and found myself becoming increasingly convinced that the shift to video was going to be a very…

VidMob Joins Facebook and Instagram Marketing Partners Program

VidMob connects brand marketers of all sizes with its community of over 5,000 professionally trained video creators  VidMob, a technology-enabled marketplace for video creation, has been awarded the Partner badge for the Facebook Marketing Partners and Instagram Partners program, within the Content Marketing specialty. The Facebook marketing and Instagram partners program can put businesses at the forefront of advertising growth on their platforms. It enables marketers to find quality partners who are a fit for what they…

MarTech’s 5 ABM Best-Practices from Industry Leaders

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The sophistication of ABM has forced B2B Marketing teams to find out best practices in the industry for various Sales-focused activities. ABM best-practices continue to evolve with the influx of data, analytics, and marketing insights drawn from various Data Management Platforms (DMPs). We find a large…

AI Is Changing How Brands Develop Creative – Here’s What the Future Is Looking Like

For most of advertising’s history, advertisers have produced their messaging primarily based on the gut instincts of their creative teams. Sure, we’ve always had surveys and market research to provide loose guidance on the demographics and preferences of our potential customers. But until recently, the end result has always been a single, one-size-fits-all ad that succeeds or fails based on the creativity and the guesswork of the people who produced it. With the development of digital advertising technology, this has…

MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr

"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell us about your role and journey into Technology. What inspired you to start Traackr? It’s been a journey indeed! I started my career in Marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain, and transitioning to an internet technology entrepreneur 20 years ago. I refer to myself as a “recovering marketer” because when I…

MarTech Interview with David George, CEO at Pixability

"AI allows us to continually improve the performance we can drive for marketers and break new ground in areas such as dynamic budget allocation within and across video platforms." Tell us about your role and journey into Technology. What inspired you to start at Pixability? Inspired by my father’s career, I studied International Business and was then fortunate to start my career in Boston, where I was surrounded by many innovative technology companies. I combined my interests in Business and Technology early on and took…

Influencer Marketing Is Maturing: Here’s What You Need to Know

Julius, a leading influencer marketing platform, recently published its State of Influencers Report 2019 in coordination with New York public relations and digital marketing agency, Lippe Taylor. For the report, Julius conducted an in-depth survey of 300 influencers, asking about their motivations, how they leverage social media, and their preferences when working with brands. "Influencers are motivated more by the opportunity to be creative or share their passions and expertise than they are by financial drivers,"…

Hexaware Leapfrogs its Customer Experience Transformation Business With the Acquisition of Mobiquity Inc.

This Is the Largest Ever Investment by Hexaware and the Combined Entity AIMS to Directly Compete With Large Digital Agencies and Consulting Firms Hexaware Technologies Ltd, one of India's fastest growing IT Consulting firms, announced the acquisition of Mobiquity Inc for a total consideration of ~ $182 million.  Mobiquity creates awesome digital products for some of the most well-known brands in the world, such as Amazon Web Services, Rabobank, Philips, Wawa, Backbase and Otsuka. Headquartered in the US, and with a…

DoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile

Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify ("DV") the leading independent provider of marketing measurement software and analytics, released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet. The Report explores global trends in brand safety, fraud and viewability, with a number of key findings. The new 2019 data indicate that mobile app brand safety violations have grown…

Okta Named a Leader in Identity-as-a-Service for Enterprise

Results rank Okta highest in Both Current Offering and Strategy Categories in Independent Analyst Report Okta, Inc., the leading independent provider of identity for the enterprise, announced that the company has been named a Leader in The Forrester Wave: Identity-As-A-Service (IDaaS) for Enterprise, Q2 2019, a report published by Forrester Research, Inc. The report evaluates ten Identity-As-A-Service (IDaaS) for Enterprise vendors and positions Okta as a Leader, earning the highest ranking in both the “current offering”…

Nativo Brings Breakthrough Attribution for Content to Travel Marketers

Next-Generation Native Ad Server Nativo Works With Adara to Measure Real-World Outcomes After Travel Audiences Are Exposed to Brand Content Nativo, the leading technology platform for brand content advertising, announced its partnership with ADARA, the world’s travel data co-op, to improve options for brands in the travel category. Nativo is the first native solution provider to bring travel attribution into the marketplace, empowering a brand with return-on-content insights and positive return on advertising spending.…

Ness Digital Engineering Acquires Sovereign CRM

Ness Digital Engineering, a portfolio company of The Rohatyn Group (TRG), has completed an acquisition of Sovereign CRM, a rapidly-growing Salesforce consultancy that specializes in the architecture, implementation, customization and integration of a broad suite of Salesforce products. Sovereign CRM will further expand the capabilities of Ness’s Cloud & Platform Engineering Practice to capitalize on rapidly increasing demand for Salesforce expertise globally. “Many companies rely on Salesforce as their platform for…