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VideoAmp Hires Jonathan Steuer as EVP of TV Strategy & Currency

Steuer is tasked with leading the strategy of VideoAmp’s cross-media currency solution VideoAmp, Inc., the software and data platform that specializes in the measurement and optimization of media investments across linear TV, OTT, digital and walled gardens, has brought on Jonathan Steuer as EVP of TV Strategy & Currency. Steuer is tasked with driving the strategy behind the company’s further development of a currency-grade, transaction-ready TV dataset for the entire advertising ecosystem, including buyers, sellers,…

VideoAmp Releases Most Comprehensive Commingled TV Viewership Dataset in US Marketplace

VideoAmp brings together unique data characteristics from Set-Top-Box (STB) data commingled with Automatic Content Recognition (ACR) data to create the largest and most robust linear television and OTT dataset powering the advanced television market  VideoAmp, Inc., an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M…

VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic

Bolstering and Extending VideoAmp's TV Attribution Capabilities VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has acquired Conversion Logic LTD and will be integrating key assets from the leading cross-channel attribution solutions provider into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to…

MarTech Interview with Ross McCray, Co-Founder and CEO at VideoAmp

"Going forward it’s important that companies are able to strike a balance between putting consumers first and using data in the right way." Journey into Tech  Hi Ross, tell us about your role and journey into Technology. What inspired you to take up the role at VideoAmp? Technology has been a part of my life for as long as I can remember, ever since I was a kid I’ve been fascinated by computers. I’ve always had this natural curiosity and longing to figure out how things work. I remember as an eight year old kid, I’d see…

VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

Ad tech enabling company for TV, OTT and digital video companies, VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Ad tech enabler company VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Tasked with forging new industry standards, Gaudin will revolutionize the company’s global legal and privacy affairs, expand its base of clients and partnerships, and drive privacy compliance initiatives without compromising on the quality in a dramatically changing legal environment.…

VideoAmp Extends TV Viewership Panel to Fuel Its Smart TV & Set-Top Box Data Commingling Strategy via Partnership with TiVo

Industry Leading Cross-Screen Audience Panel Now Reaches 25 Million Devices in 19 Million U.S. Households To further advance its practice of commingling TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes, VideoAmp is partnering with TiVo. The expanded data set extends VideoAmp’s TV Viewership data pool to cover 25 million devices in 19 million U.S. households and gives marketers and media owners sophisticated cross-screen media planning, measurement, and optimization capabilities,…

Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm

In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) data processing. A leading player in the TV advertising and OTT, VideoAmp acquired IronGrid Data Services, Inc., followed by an announcement to launch a Data & Emerging Products Division. Currently, VideoAmp’s marketing investment platform measures linear TV, OTT and digital media investment across various AdTech platforms, including Programmatic and non-Programmatic channels. The leading…

VideoAmp Launches TV Viewership Audiences to Drive Advertising Impact, Performance, and Efficiency

Matches Commingled TV Viewership Data with Privacy-Compliant Digital Identities for Superior Audience Targeting; Delivers Advanced Reach/Frequency Management to Maximizes Campaign Impact Across Linear TV and Digital While Minimizing Over-Exposure VideoAmp announced the debut of its Custom TV Viewership Audiences. These advanced TV segments map ACR-based TV and set-top box viewership data directly to privacy-compliant digital identity through a deterministic match and support the integration of first- and third-party…

VideoAmp Strengthens Engineering Team, Names Josh Nisenson as New SVP of Engineering

In His New Role at Videoamp, Josh Nisenson Will Oversee the Company’s Engineering Teams VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising, announced Josh Nisenson has joined the company’s leadership team as Senior Vice President of Engineering. Nisenson brings engineering leadership experience from Ericsson, Nortel Networks, Occam Networks, Mu Dynamics, Spirent, BrightRoll, and most recently Yahoo! (now Oath). In his new role at VideoAmp, Nisenson will oversee…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

Brian Lin Joins OTT Ad Solutions Company MadHive As Chief Product Officer

Next-Generation Local OTT Reach Extension, Fraud Detection Offerings Attract Former Senior Executive From VideoAmp, Viacom, OpenAP MadHive, the full-stack OTT advertising solutions company, announced that Brian Lin has joined the team as Chief Product Officer. This comes on the heels of MadHive’s local reach extension products gaining significant traction, resulting in explosive growth in revenue and expanded partnerships with broadcast giants. “OTT and local are an integral part of the marketing mix, but the industry…

Firefly Expands to Miami to Supercharge Super Bowl Advertising

Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out this month, the company enables brands to supercharge advertising around the locally-hosted Super Bowl, the nation’s most-watched sports event of the year. Additionally, the company has taken the launch of its sixth city to clarify its approach to data. Of equal import to the athleticism celebrated at the annual event,…

Basis by Centro Dominates Demand Side Platforms by Securing No. 1 Ranking on G2 Crowd Winter 2019 Software Report

Users of Basis Propel Its Ascendance Among Top Programmatic Ad Platforms; Basis Offers Media Tech Convergence by Integrating Dsp with Workflow and Business Intelligence Centro , a global provider of advertising technology, announced that Basis by Centro has secured the No. 1 rank on the G2 Crowd Demand-Side Platform (DSP) Grid report for the 7th quarter in a row. G2 Crowd scores products and vendors based on reviews gathered from its user community (collected through November 21, 2018), as well as data aggregated from…

LiveU Announces $20 Million Multi-Year Deal with Sinclair Broadcast Group

Sinclair Standardizes on LiveU HEVC Technology Across Entire Group for Advanced Newsgathering Sinclair Broadcast Group recently signed a multi-year lease agreement with LiveU that upgrades its fleet of hundreds of portable transmission units to LU600 HEVC for its newsgathering operations, ensuring the media company always has the latest bonded IP technology. The agreement immediately upgrades Sinclair stations spanning 80 production locations in the US to LiveU's flagship model of HEVC field units featuring higher…

Oracle Data Cloud Launches ‘Pre-Bid By Moat’ To Help Marketers Identify Brand Safe, Fraud Safe, & Viewable Ad Inventory

Pre-Bid by Moat Will Be Integrated with Top DSPs Including Adobe Advertising Cloud, Amobee, Basis by Centro, dataxu, MediaMath, The Trade Desk, and VideoAmp Oracle Data Cloud has announced Pre-Bid by Moat, a placement solution for marketers to identify and utilize ad inventory that meets their high standards for third-party viewability and invalid traffic (IVT). These new capabilities will join existing brand safety segments available through Oracle Data Cloud to create a powerful suite of media-spend protection…

IAB Singapore Becomes IAB SEA+India to Usher New Era of Growth

New Regional IAB Singapore to Promote Global Standards & Best Practices Following IAB Singapore’s sevenfold growth in the last four years and strong demand from members, the industry not for profit has officially expanded to become IAB SEA+India to represent the local markets of Southeast Asia and India. This move brings together publishers, agencies and platforms from Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and India. Businesses with IAB Singapore membership will immediately transfer to IAB…

Salesforce Strengthens with Fastbase Integration to Create the Best Lead Generation Solution for Businesses

Over 150,000 companies using Salesforce now have access to the most powerful lead generation tool available on the market, powered by Fastbase. With its popular web analysis software, Fastbase is one of the fastest-growing software companies in the world in the field of web analytics and lead generation. The integration will help users to seamlessly integrate their lead generation activities with their existing Salesforce CRM. "With the new Salesforce API, we continue our mission of positioning Fastbase as the absolute…

Vinay Ramani joins Pipedrive as Chief Product Officer

Pipedrive Inc., a leading sales pipeline software and CRM of choice for over 75,000 companies, announced the appointment of Vinay Ramani as the company’s Chief Product Officer, based in London. Vinay Ramani now leads the product vision and strategy essential to Pipedrive realizing its true potential. He will lead the product, data, design and research organizations for the company. Vinay joins at an exciting time for the global CRM market. Gartner reports that SaaS CRM is currently the largest application software market…

iQIYI Launches New System for Analyzing Video Popularity, Emphasizing Focus on Highest Quality Content

iQIYI  Will No Longer Show Total Numbers of Views for Videos on Its Platform, Reflecting Company's Commitment to Content Quality and Combating Fraudulent 'View Buying' iQIYI Inc., an innovative market-leading online entertainment service in China, announced the launch of a new system for evaluating the popularity of videos on its platform, taking into account diverse measures of viewer behavior including user interaction and sharing. As a result of the industry leading move to underline the company's commitment to the…

Minute.ly Launches First Real-Time AI Video Analysis Platform for Live Streams Broadcasts

Minute.ly AI Live Stream Technology Analyzed 2018 World Cup Games, Resulting in Double-Digit Growth for Live Stream Consumption Video optimization platform Minute.ly announced the launch of a new product in their suite of video tools aimed at analyzing live broadcasts and streams in real time. The company uses AI technology to monitor live stream broadcasts and automatically generate video previews in real time to increase video engagement with consumers and, ultimately, video revenue. The company’s platform was…