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SOCIAL CHAIN Announces Major Acquisition as It Shakes off COVID-19 While Also Announcing Its First Full Year Forecast of $220 Million…

Social Chain completes majority acquisition of California based performance marketing specialist A4D Social Chain announces first full year forecast as a publicly listed company Forecast for 2020 is profitable despite COVID-19 crisis: $9 million EBITDA Forecast turnover at $220 million before additional acquisitions CEO Steven Bartlett: “Over the last few years we have managed to steer our company towards sustainable and profitable growth” THE SOCIAL CHAIN AG is on the verge of its…

STARZPLAY Partners With Zain to Boost Customer Acquisition and Make Access to Content Even Easier

STARZPLAY, the region's leading subscription video on demand service, has partnered with Zain, the pioneer in mobile communications and data services in the Middle East and North Africa (MENA), to offer even easier payment options for existing and would-be subscribers. STARZPLAY will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing agreements with Zain in three countries – Saudi Arabia, Kuwait and Iraq. This also marks STARZPLAY's first-ever DCB integration in Iraq – providing…

FunnelAI, a Growing, Real-Time Customer Acquisition AI Company, Expands Leadership Team

Real-time AI-Based customer acquisition software company, FunnelAI, is preparing for another noteworthy growth phase by bringing on two new leaders who will help steer the company through a post-coronavirus world. After a very successful year at FunnelAI, it continues on track with its growth strategy by filling two critical positions. The company is seeing an increased demand due to the need for an intelligent customer engagement solutions that ensure customers complete the entire buying journey from the comfort and safety…

Amazon Marketplace Leaders Buy Box Experts and Egility Announce Acquisition

New company will provide unparalleled performance marketing services to brands on Amazon Two leaders in the Amazon performance marketing agency space, Buy Box Experts (Lindon, UT) and Egility (Pleasant Grove, UT), announce the completion of an acquisition that will provide an unprecedented level of expertise to brands looking to control and grow on the Amazon Marketplace. Buy Box Experts will continue to be headquartered in Lindon, Utah.Joseph Hansen, CEO of Buy Box Experts, will continue to lead the newly combined…

Madrivo Launches Adforia, an Internal Social Media Acquisition Channel

Madrivo has partnered with a leading social media publisher Michael Walker to launch Adforia.com, an internal performance-based acquisition channel specializing in buying social media for Madrivo's clients Las Vegas-based performance marketing agency Madrivo Media LLC has earned national recognition for its marketing solutions and has connected millions of customers with companies around the world. Madrivo is committed to providing its clients with those marketing channels and tools which allow them to find new…

TechnologyAdvice Announces 2 Acquisitions In A Move To Further Strengthen Its Offerings

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…

Medallia Completes Acquisition of Voci Technologies

Medallia, Inc., the global leader in experience management, announced it has completed the acquisition of the speech-to-text platform, Voci Technologies. Marketing Technology News: New Data From Kustomer Reinforces The Critical Role Of Customer Service During The COVID-19 Crisis Companies are now engaging with customers by phone more than any other channel and these interactions are a gold mine of untapped insights. Adding call center feedback to Medallia’s powerful experience management platform can power exceptional…

DocuSign Completes Acquisition of Seal Software

DocuSign, which offers the world's #1 eSignature solution as part of the DocuSign Agreement Cloud, today announced the closing of its acquisition of Seal Software, one of the leading contract analytics and artificial intelligence (AI) technology providers. This marks another step toward bringing the benefits of AI to the digital transformation of the agreement process. Marketing Technology News: Teradata Announces General Availability of Vantage Customer Experience "Seal's technology and value proposition can now be…

MarTech Acquisition: Partnerize Acquires BrandVerity to Tighten Brand Safety Standards for Brand Partners

COVID-19 hasn’t stopped the Marketing Technology leaders from losing touch with their vision and ambitions. In a major martech acquisition deal, paid search and website compliance platform BrandVerity has been sold to Partnerize, a renowned Partner Management Platform. BrandVerity provides website brand safety analytics to maximize CTRs and minimize CPCs by identifying and removing harmful ads from appearing on your most popular branded keywords. By acquiring BrandVerity, Partnerize is expected to amp its partner management…

Publicis Groupe Names Justin Billingsley New Global CMO to Boost Customer Acquisition

Last week, Publicis Groupe announced Justin Billingsley is to the new role of Global Chief Marketing Officer (CMO). In this role, Justin will focus on bringing together the four pillars of Publicis Groupe's unrivaled marketing and digital business transformation. These areas are offered across creativity, media, data and technology, including: Product Development and Marketing Client Transformation New and Organic Growth PR & Communications In the current market context, Justin's immediate priority will…

Online IoT Marketplace, Ioterra, Emerges Independent from Tech Company Acquisition

StoneAge Inc, a manufacturer of industrial waterblast tools and automated equipment, acquired Breadware Inc., an Internet of Things engineering consultancy. Ioterra, a division within Breadware, was not included in the acquisition and has emerged as an independent company. Ioterra is an online marketplace for companies to buy and sell services and solutions related to Internet of Things development. Marketing Technology News: IDC Publishes Future of Customers and Consumers Framework to Guide Enterprises Toward…

Ansira Completes the Acquisition of CDK Digital Marketing Business

Rebranded as Sincro, the Company Significantly Broadens Ansira's Local Marketing Solutions Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company, announced the completion of the acquisition of the CDK Global Digital Marketing Business, which has been rebranded as Sincro. The agreement to acquire the company was signed on February 18, 2020, and is inclusive of all assets of the CDK Global Digital Marketing Business, including all advertising solutions and website services.…

Machine Learning is Your Secret Weapon for Customer Acquisition

If you’re looking for a strategy to get ahead when it comes to customer acquisition, Machine Learning can be your secret weapon. While Machine Learning does fall under the larger category of Artificial Intelligence (AI), it’s a bit more specific and can be an extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine Learning, however, can automate tasks and apply predictive analytics that drives meaningful growth.…

CarOffer Brings Powerful New Consumer Acquisition Tool to Market, Free and Ahead of Schedule

Enhanced CarOffer Platform Helps Dealers Generate Instant Traffic and Sales During COVID-19 Crisis CarOffer, retail automotive's first automated instant wholesale vehicle trade platform, announced today it is bringing to market early a new consumer vehicle acquisition channel for its dealer partners – for free. Recognizing the challenges facing auto dealers during the pandemic crisis, CarOffer's new feature is focused on helping dealers reduce overhead, drive traffic and generate sales. "The Consumer Buying solution is…

Accenture Federal Services and ITG Awarded Task Order to Modernize the General Services Administration Acquisition Environment

Accenture Federal Services (AFS), a subsidiary of Accenture and its teaming partner Incentive Technology Group (ITG), which is now part of ICF, have been awarded a task order to help the Federal Acquisition Service, part of the General Services Administration (GSA), modernize its legacy information technology (IT) systems and business processes. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award This is one of the first task orders issued under GSA’s CIO Modernization and…

Accenture Completes Acquisition of ESR Labs, to Help Automotive Companies Drive Greater Value from Software

Accenture has completed the acquisition of ESR Labs, a Munich-based company that develops embedded software for leading German car brands and suppliers. ESR Labs is joining Accenture Industry X.0, the part of Accenture that uses digital technologies to improve how companies design, engineer and manufacture products and services, and operate industrial facilities. Terms of the transaction were not disclosed. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home The…

Fluent, Inc. Announces Acquisition of 50% Stake in Winopoly, LLC

Fluent, Inc., a leading performance marketing company, announced that it has acquired a 50% stake in Winopoly, LLC, a marketplace matching consumers to brands through rewarded content and interactive experiences. This strategic investment will bolster Fluent’s ability to provide end-to-end customer acquisition solutions to a growing roster of top brands. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel “We are thrilled to welcome Luciano…

SoloSegment Announces Acquisition of Thematically’s Industry-Leading AI-Powered Discover Platform

SoloSegment announced its acquisition of Thematically's artificial intelligence models and underlying assets, marketed as Thematically Discover, further cementing the company's position as the leader in B2B behavior-based personalization SoloSegment announced its acquisition of Thematically’s artificial intelligence models and underlying assets, marketed as Thematically Discover, further cementing the company’s position as the leader in B2B behavior-based personalization. SoloSegment, founded in 2015, is a SaaS marketing…

Perficient Announces Acquisition of Brainjocks

Perficient, Inc. , the leading digital consultancy transforming the world’s largest enterprises and biggest brands, announced the acquisition of Catalyst Networks, Inc., a Georgia corporation doing business as Brainjocks (“Brainjocks US”), a $13 million annual revenue digital consultancy with a strong Sitecore platform focus. Additionally, Perficient has signed a purchase agreement to acquire an affiliate of Brainjocks, Brainjocks Europe d.o.o. Novi Sad, a limited liability company incorporated under the laws of Serbia…

Perficient Announces Acquisition of Brainjocks

Perficient, Inc.  the leading digital consultancy transforming the world’s largest enterprises and biggest brands, today announced the acquisition of Catalyst Networks, Inc., a Georgia corporation doing business as Brainjocks (“Brainjocks US”), a $13 million annual revenue digital consultancy with a strong Sitecore platform focus. Additionally, Perficient has signed a purchase agreement to acquire an affiliate of Brainjocks, Brainjocks Europe d.o.o. Novi Sad, a limited liability company incorporated under the laws of Serbia…