Upwave's Brand Effects Using Longitudinal Metrics to Measure Long Term Effect; Currently in Closed Beta Pilot Program Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module. As a new…
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VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising…
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Former Adobe, SpotX, WarnerMedia and Comcast Members Join To Further Fuel Innovation, Planning, Targeting and Measurement Offerings Utilizing Best in Class TV Data Infrastructure VIZIO today announced the expansion of its direct-to-device…
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Simpli.fi, a leader in programmatic advertising and agency management software, announced today that private equity funds managed by Blackstone have completed the previously announced significant equity investment in the company.…
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Adams Outdoor Advertising is one of the largest out-of-home media operators in the U.S. Searchlight Capital Partners, L.P. (“Searchlight”), a leading global private investment firm, in partnership with British Columbia Investment…
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Cohere Capital, a Boston-based private equity firm focused on investing in leading tech-enabled middle market companies, announced that it has made a strategic growth investment in San Luis Obispo, California-based iPromote. iPromote is…
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Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a…
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Investment to accelerate Simpli.fi’s next stage of growth and innovation Blackstone announced today that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to make a…
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A growth equity investment from Abry Partners will support CVG’s long-term plan around accelerating global expansion and technological innovation strategies – and boost its groundbreaking service for multinational advertisers and brands…
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Investment fuels pioneering technology that proves the days of wasteful mass marketing are over Spirable, the next generation of personalised video marketing automation, today announced it has closed a £6 Million Series A…
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Veritone Attribute Enables Local & National Broadcasters to Offer Advertisers Near Real-Time Advertising Performance Analytics on Their Native and Pre-recorded Advertising Campaigns Veritone Inc., the creator of the world’s first…
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Strong momentum as customers turn to Intelligent Creative as a core driver of marketing performance Investment enables VidMob to accelerate platform development and expand its global footprint VidMob, the leading platform for Intelligent…
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Marin Software Incorporated, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022…
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The purchasing and selling of digital advertisements using automated systems that link publishers with potential advertisers is - programmatic advertising. A modern marketer's profession has become more dependent on programmatic…
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Company expands digital platform across Pakistan with additional opportunities throughout South Asia Entravision , a leading global advertising, media and ad-tech solutions company, announced the closing of the previously announced…
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MUSO, a London-based data company that provides a complete and trusted view of global piracy and unlicensed media consumption, announced today that it has received a £3.2M investment from Puma Private Equity, a leading provider of growth…
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The partnership enables faster time to insight in advanced marketing analytics by simplifying the data ingestion and management process Neustar, a TransUnion company, announced a partnership with integrated data platform Adverity to enable…
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The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments Integral Ad Science, a leader in digital media quality, announced a partnership with Anzu, an…
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PSG’s investment seeks to create a leading cloud software suite of core workflow solutions for creative services companies Rodeo , a leading cloud-native project management software provider with a focus on creative services companies,…
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The New Report Also Spotlights CTV Viewability and Attention Scores for Large Advertisers Across 12 Industries, Including Insurance, Auto, Travel and More TVision, the company measuring every second of TV and CTV viewer engagement,…
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