The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

Assembl's Decentralized Software Enables Global, Cross-Border Research Collaboration in the Scientific Community, Reduces Risk of Research Theft Assembl Inc., a startup working to streamline research collaboration, has launched a no-cost public beta of decentralized timestamping service Assembl Chronos, which allows scientists to establish provenance over their research findings. The move comes a year after the Assembl team closed their angel round with Swiss blockchain-oriented investment firm CV VC. The release includes…

The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of…

Industry experts predict a surging acceptance of blockchain technologies in the next three years, and the global cryptocurrency mining market is forecast to reach almost $40 billion.  With a growing number of organizations around the world adopting cryptocurrency and blockchain technologies, smart companies operating within the space are working to strengthen their positions in the burgeoning industry. International Spirits & Wellness Holdings Inc is partnering with Bit5ive LLC, a global leader in cryptocurrency mining…

You've heard of Blockchain, but what can it do for you? You want to dive in but don't know "where to start." MJC & Associates, Inc. of Sugar Land, Texas, introduces a digital service company and the launch of its new technology platform, SAFEBOX-IMMUTABLE BLOCKCHAIN DOCUMENT PROTECTION℠, that uses the Ethereum blockchain network and cloud storage for managing and securing your valuable documents. Marketing Technology News: UiPath Delivers Industry’s First End-to-end Hyperautomation Platform SAFEBOX℠ …

Sequoia & Samsung-backed blockchain firms Aergo & Blocko launch Execution Intelligence Group (E24P), aims to address large-scale problems in Smart Government, Smart Tourism, Smart Supply Chains, and Smart Finance with breakthroughs in trusted computing, quantum, cryptography, green energy, IoT, smart identities and practical blockchain coupled with AI The Aergo Foundation, the open-source software foundation that stewards the Aergo blockchain project, a hybrid blockchain technology protocol built for enterprise…

Data gathered by InsideBitcoins.com indicates that about 38% of organizations are planning to integrate blockchain solutions into their operations in 2020. From the data, 15% of the enterprises will adopt blockchain solutions on a large scale while 23% will have moderate operations. Blockchain technology gaining popularity In the course of this year, entities also plan to adopt the Public cloud at 79% with 72% of organizations going for Artificial intelligence (AI) and machine learning. Organizations also plan to…

Virtual Meetup's Are Proving Effective for Small Blockchain Communities Who Aren't Able To Meet In-Person Teooh, Inc., a global virtual events technology platform, is partnering with Blockchain communities and providing them the tech to bring the community members together for virtual events. "Fundamentally, the blockchain technology is decentralized... the blockchain communities are the same… so using our technology pioneers like Tim Draper have been hosting online events to bring members together," stated Don Stein,…

Auburn University RFID Lab Partners with GS1 US and Industry to Explore the Use of RFID and Blockchain to Improve Supply Chain Efficiency The Auburn University RFID Lab, in collaboration with GS1 US, completed a proof-of-concept that demonstrates the effectiveness of blockchain and radio frequency identification (RFID) technologies to improve serialized data sharing in the retail industry. Participating companies included: Nike, PVH Corp., Herman Kay, Macy's, Kohl's, Mojix, Avery Dennison, SML, IBM and Collaboration, LLC.…

WAX and The Topps Company, the most prestigious global producer of trading cards for MLB, Star Wars, WWE and Garbage Pail Kids, today unveiled a historic partnership to bring their vast licensing portfolio to the WAX Blockchain. Utilizing WAX's blockchain technology, fans around the world can now discover, collect and trade officially-licensed digital Topps collectibles. Collectibles can be seamlessly sold, or traded instantly and securely, with anyone across the world. With blockchain collectibles, collectors can enjoy…

Initiative is comprised of enterprise procurement and business process tools developed in cooperation with ConsenSys and Microsoft EY announced the launch of the Baseline protocol, a new package of public domain blockchain tools that will allow enterprises to build and deploy procurement and other business processes securely and privately on the public Ethereum blockchain. EY developed the Baseline protocol in cooperation with ConsenSys and Microsoft. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and…

Using simple IFrame any site can easily add THETA.tv esports streaming content, such as Fortnite, League of Legends and CS:GO, to earn incremental revenue Theta Labs, the leading video delivery network powered by blockchain, announced the launch of THETA Live Embed, a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform with minimal technical effort. Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live…

The Partnership Will Increase Engagement Between the Club & Its Global Fanbase Through Barça Fan Tokens ($BAR) on Chiliz Fan Voting & Rewards Mobile App Socios.com FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz. The agreement, which is part of Barça's new digital and commercial strategy, will help the Club stay closer to its global fanbase through Barça Fan Tokens ($BAR), digital assets that allow supporters…

Hyland, a leading content services provider, announced its acquisition of Learning Machine, an innovator in blockchain-anchored digital credentialing solutions. The acquisition was effective February 1, 2020. Learning Machine is a pioneer in leveraging blockchain technology to authenticate documents and content. Its credentialing solution facilitates the creation and sharing of blockchain-secured digital records that are recipient owned, vendor independent and verifiable anywhere. The Learning Machine Issuing System…

UK-Based Reckoon Announces Details of Their Blockchain & AI Enabled, "Global Shopping Platform as a Service" via Their Proprietary Global WishBasket Shopping Protocol (Glows). Reckoon Will Hold Initial Exchange Offerings on Multiple Exchanges Reckoon is set to disrupt the retail industry through its proprietary blockchain-based Global WishBasket Shopping Protocol (GloWS) - a standardized and universal way to fulfill shoppers wish baskets using smart contract to execute a better outcome for retailers and shoppers.…

Multiplied Marketing Communications LLC announced the acquisition of Multiplied LLC, a premium blockchain marketing communications firm, for an undisclosed sum. Co-founders Nancy Li and Hector Espinoza have sold the company to Ben Noble, a former partner and director of public relations at Multiplied. With this acquisition, Noble plans to expand the agency’s offering to include public relations, brand development and other services catered toward the burgeoning blockchain and cryptocurrency industry. “The blockchain…

By building on leading blockchain platform Zilliqa, the product will be backed by enterprise-grade security and scalability standards Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. The product will integrate Lucidity’s existing technology with Zilliqa’s high-security, high…

Mediaocean partners with supply chain transparency innovator - coming together in a fully scaled blockchain network Mediaocean, the foundational software provider for the advertising world, announced Amino Payments as the first partner that will utilize blockchain technology to provide the first fully transparent media supply chain, enabling spend optimization across the programmatic media. The partnership with Amino Payments expands on several years of blockchain investments by Mediaocean focused on building trust and…

Highview is pleased to announce that Michael McKeough, SAP veteran and Founder of Echelon Solutions Group, is joining our leadership team. McKeough brings vast experience in scaling SAP Cloud Services businesses and delivering customer success. His deep SAP expertise, passion, and customer-centric approach positions him to increase growth with SAP customers and beyond. "As we co-innovate with SAP to launch Highview's Blockchain B2B Solution, I couldn't have chosen a better complement to our growing team,"…

SecuX, awarded the Best Cross-Platform Crypto Hardware Wallet 2019, is a startup company who focuses on applying Blockchain technology to Retail industry. SecuX is going to exhibit its state-of-the-art solution about Cryptocurrencies Payment Solution at Sands Expo, Halls A-D 45840 (Digital Money Forum) and Hall G 51441 AI 2 (Eureka Park) of CES, Las Vegas, USA during January 7th-10th, 2020 SecuX Technology Inc., a Blockchain Security Company, foresees the emerging of cryptocurrency payment and the requirement to let…