Polygon Network (previously Matic) and Hypersign to work together to accelerate mass adoption of decentralized applications with the power of secure ID and safe access. Ethereum’s Internet of Blockchains Polygon Network, and Identity and Access Management (IAM) start-up Hypersign will collaborate to bring decentralized identity and security to the global blockchain community. Marketing Technology News: Measuring Productivity across Sales and Marketing Teams With blockchain technology and decentralized…

PlayTreks, a data analytics platform providing powerful music data insights, tracking and discovery of music in charts & playlists, insights from social media that finds out what people are listening to, and additionally provides blockchain-based music distribution to all major streaming stores, while artists keep 100% royalties, announces the upcoming availability of our blockchain layer and marketplace, making PlayTreks a true All-In-One platform, a one-stop shop for music creators. A blockchain-based music…

Xfinite and Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by global entertainment company Eros STX Global Corporation, announced it has deepened its partnership with Xfinite's Mzaalo platform, a gamified video streaming service on track to have 10M users by year end. The partnership further establishes Eros Now's footprint in advertising video on-demand (AVOD), a still-developing segment of the India streaming market that has significant growth potential, while allowing Eros Now to continue…

Natalie Smolenski, Head of Business Development for Hyland Credentials and an accomplished expert, author and speaker on blockchain technology, has published a new report for the Organisation for Economic Co-operation and Development (OECD), a global institution that spans 37 member countries and represents 80% of world trade and investment. The report – "Blockchain for Education: A New Credentialing Ecosystem" – details the important role blockchain can play in education record verification and the significant global…

Merkle Technologies is set to launch a revolutionary technology that will increase "interoperability" between existing blockchains such as Bitcoin, Ethereum and Binance Smart Chain. The concept of "interoperability" refers to the ability of the ledgers to communicate with each other thus solving the problem of depending on a single ledger. It also improves the verification process and creates an efficient environment that offers security, scalability and compatibility. By using the technology, users will also be able to…

Blockchain has been one of the most hyped technologies of the last decade, predicted to lead a revolutionary change in the way businesses operate. Gartner estimates it will generate $3.1 trillion in new business value by 2030, addressing the real, oft-discussed problems and opportunities of end-to-end information sharing. A new study from the Global Supply Chain Institute (GSCI) helps companies determine whether blockchain is right for them. Marketing Technology News: Insurity Selects Larsen & Toubro Infotech as…

An ecosystem to tokenize patents can allow intellectual property to be treated as business assets, making patents easier to license, sell and commercialize IPwe today announced plans to begin representing patents as non-fungible tokens (NFTs) or digital assets by working with IBM (NYSE: IBM) to create the infrastructure for representing patents as NFTs and storing the records on a blockchain network. The tokenization of intellectual property (IP) will help position patents to be more easily sold, traded, commercialized or…

In this rapidly changing world a large number of businesses have been eagerly engaging in digital transformation to streamline their arduous processes and boost ROI. New trends and cutting-edge technologies have hit the business world from literally all sides and have helped them push on to the next level. It is of paramount importance for management teams to be quick on the uptake to recognize the innovation capacity that digital technology has in stock for their organizations. It comes as no surprise at all that…

AppSwarm, Corp., a software development company and aggregator of mobile applications, announces plans to launch a blockchain research lab in Tulsa, OK and New York City to develop new applications utilizing different blockchain protocols. The Company announces plans to launch a Blockchain Research Lab and consulting firm in Tulsa, Oklahoma focused on the development and utilization of current blockchain protocols in partnership with AI Venturetech. Blockchain is a decentralized transaction and data management…

Blockchains, Inc., a Nevada-based blockchain technology company committed to protecting and empowering individuals, today announced its acquisition of evan GmbH. Headquartered in Dresden, Germany, evan focuses on building for the new economy through its blockchain-based decentralized identifier solutions. Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s Fastest-Growing Private… “Developing a trust infrastructure based on digital identity is key for cooperation on the…

Decentralized media platform Discussions.app is developing its infrastructure and reputation system on Telos, completing a full migration from EOS Telos, one of the most active blockchain platforms in the world according to Blocktivity and CryptoDiffer, today announced that decentralized media platform Discussions.app will be using Telos as the primary infrastructure and development platform for its Aura, a decentralized reputation system aimed to provide DApps a sense of the value of their interactions by providing an…

The one-of-a-kind blockchain-based marketplace SESSIA plans to expand its alliance for aiding enterprises with their blockchain marketplace solutions. Owing to its rapid surge to global prominence, SESSIA successfully is looking forward to helping global enterprises with their marketplace solutions, thereby assisting businesses in publishing their ads and news. The blockchain-based marketplace of SESSIA contains a feed with product catalogs, thereby aiding businesses in publishing their advertisements. SESSIA provides…

VTB Bank has implemented a new method of making online payments by connecting to the blockchain platform, Smart Fuel, provided by Gazpromneft-Aero (operator of Gazprom Neft’s aviation refuelling business). The technology has reduced the transaction time from 4-5 days to just a few minutes, while also significantly cutting down on airlines’ costs. With the new payment system, based on smart contracts, airlines can instantly pay for the fuel directly through fully secure financial transactions in real time, 24/7. The…

The significance of blockchain excels in enormous industries, and its contribution to modernizing traditional finance offers remarkable changes in the financial sector. DeFi trading is an efficient resource for investors to invest and manage their assets in a decentralized medium. Blockchain App factory develops a deFi exchange platform that offers security, speed, and transparency for every exchange with the power of distributed ledger technology. Marketing Technology News: Tru Social Offers A New Solution to the…

Video game industry pioneer ATARI and entertainment startup Virtually Human Studio (VHS) announce they have signed a three-year deal to further bring the beloved and iconic ATARI brand into blockchain and NFT gaming.  VHS, creators of ZED RUN, a game of skill and strategy built on the Ethereum network, allows players to interact with non-fungible tokens in the form of cryptographically unique racehorses. VHS and ATARI will work together to introduce rare and collectible in-game items designed to reflect ATARI's most…

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics and other value-added services company serving enterprise clients, announced the completion of its Blockchain Integrated Framework for Retail Business, or BIF. Marketing Technology News: Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage With its strategic move to expand to blockchain industry in early 2018, ZW Data has been devoting its efforts to research and development of blockchain…

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

Assembl's Decentralized Software Enables Global, Cross-Border Research Collaboration in the Scientific Community, Reduces Risk of Research Theft Assembl Inc., a startup working to streamline research collaboration, has launched a no-cost public beta of decentralized timestamping service Assembl Chronos, which allows scientists to establish provenance over their research findings. The move comes a year after the Assembl team closed their angel round with Swiss blockchain-oriented investment firm CV VC. The release includes…

The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of…