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Brands Struggle to Address Changing Consumer Behaviors and Needs During the Pandemic

Only 16% of consumers said brands handled call volumes and service requests exceptionally well, according to new CallMiner study CallMiner, the leading provider of speech and customer engagement interaction analytics, released a new research study – Customer Experience Insights from the Pandemic: Brand Performance, Consumer Preferences and Lessons Learned. The study uncovers how brands responded to the pandemic, the ongoing impact on customer preferences and behavior, and how organizations can leverage newly gained insights…

Yelp’s New Products Help Measure Advertising Success and Consumer Behaviors and Underscore Its Commitment to National and Multi-Location…

Store Visits and Showcase Ads with new video format enable businesses to reach Yelp’s engaged audience, drive leads and better understand consumer behavior and geographic trends Yelp Inc., the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot…

LivePerson Launches LiveIntent, an AI-Powered Intent Detection Tool to Help Brands Decipher Consumer Behaviors in Real Time

New Solution Instantly Surfaces and Measures Customer Intents, Empowering Brands to Optimize Operations and Automations for Improved Customer Experiences LivePerson, Inc., a global leader in conversational commerce, announced the launch of LiveIntent to help brands detect, analyze, and resolve customer intents in real time. This latest evolution of LivePerson's suite of Conversational AI services surfaces and measures intents — what customers want — instantly in brand-to-consumer conversations over SMS, Facebook…

Advertising Budgets Are Misaligned with Consumer Behaviors – New Research from ClickZ

Ecommerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new research published . An ecommerce-focused study by ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers, but only 25% of US brands say they have a strategy for ecommerce retailers beyond Amazon. The Era of Ecommerce: Capitalizing on the New Customer Journey has also found that there is a 29…

Yotpo Survey of Consumers Pinpoints Changing Online Shopping Behaviors and Priorities Amidst Global Coronavirus Crisis

eCommerce Opportunity Sparks for Determined Direct-to-Consumer (D2C) Brands as Amazon Leaves Shoppers Stranded with One-Month-Plus Delays Yotpo, the leading eCommerce marketing platform, released its Consumers & Commerce 2020 Coronavirus Trends Report, showcasing findings from a global survey that examines the changing behaviors, priorities, and shopping trends of consumers in the US, UK, and Canada since they have been encouraged to self-isolate or asked to shelter-in-place. David vs. Goliath in the Battle for…

Zeta Global and The Relevancy Group Announce Findings of Consumer Holiday Attitudes and Marketing Behaviors Survey

Consumers Respond Favorably to Brands that Create Personalized Offers Based on Online Behaviors Zeta Global , a data-driven marketing technology company delivering 1:1 personalization at scale, and The Relevancy Group, a leading market research advisory firm have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors. Just in time for the active Black Friday/Cyber Monday peak period for retailers, this survey provides up-to-the-minute feedback on consumer…

Braze Survey: One in Four Consumers Tried New Brand During COVID-19 Pandemic

New Report Highlights Challenges and Opportunities for Retailers as Pandemic Drives Permanent Shifts in Consumer Behavior This Holiday Season and Beyond Braze, a comprehensive customer engagement platform, released a new report titled "The Future of Retail: Opportunities for Brands in the New Normal." The findings assess COVID-19's immediate and long-term impact on the industry and serve as a resource for retailers navigating uncertain times. The report details the impact of COVID-19 on consumer behaviors and…

How Consumer Behavior and Attitudes Are Reshaping Life During and After COVID-19 Pandemic

The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months into the pandemic in the U.S., we are just beginning to gain a better understanding of the impact of these changes in the short and long terms, and how brands must adapt to the ‘new normal.’ A recent survey of 10,000 U.S. consumers conducted by Acxiom, the data and technology foundation for the world’s best marketers, shines a light on consumers’ attitudes and behaviors amid…

As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics platform built for television, announced the findings of a commissioned study on consumer preferences for personalized advertising amid COVID-19. More than 1,000 US adults were polled online for the study in July 2020. Innovid’s research study, 2020 Consumer Attitudes on Personalized…

Equifax Deepens Weekly Consumer Credit Trends Data With Industry Specific FICO Score Segmentation

Integration Makes Equifax First to Offer Weekly, Industry-Specific FICO Score Segmentation Reports Equifax Inc. continues to help businesses of all sizes navigate this period of economic uncertainty. The company has announced the addition of industry-specific FICO® Score segmentation data to Equifax weekly U.S. National Consumer Credit Trends reports. With this integration, Equifax is the first organization to offer weekly, industry-specific FICO® Score segmentation reports—enabling businesses across industries to better…

Valassis Research Illuminates Shifts in Consumer Behavior During COVID-19

Survey Identifies Appetite to Shop, Opportunities Based on Discovery and Desire to Save Valassis, the leader in marketing technology and consumer engagement, shares new research examining consumer behavior amid the COVID-19 pandemic as states begin to lift restrictions and businesses begin to reopen. These insights provide a powerful understanding of how behavior is shifting, allowing brands to tailor marketing efforts in relevant, compelling ways, driven by current consumer demands. Based on responses from 1,000 U.S.…

LoopMe’s Second PurchaseLoop Research Pulse Report Reveals Changing Trends in Consumer Media Consumption

Key findings from consumer survey of 8,000 respondents include an increase in spending, spike in gaming and other shifts in media consumption and aspirational goals LoopMe, the outcomes-based video platform, released its second global PurchaseLoop Research Pulse Report, uncovering shifts in various facets of the consumer lifestyle, including changes in online media consumption and spending, as COVID-19 has drastically impacted the world. Marketing Technology News: Zoomin Named a “Cool Vendor” by Gartner The report…

Acosta Finds Work-From-Home Culture Could Have Long-Lasting Impact on Consumer Behavior

New research finds 34% of shoppers working from home expect to do so indefinitely or are unsure of return date Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today released its sixth research report providing insight into the continuing evolution of consumer behavior and outlook amid the COVID-19 pandemic. The report, which found working from home may continue for an extended period of time, also provides recommendations to help retailers prepare for post-COVID-19 shelf…

New Data Released on Consumer Attitudes Toward Restaurant Dining Post-Pandemic

Measure Protocol, Decode Consulting and Garden Social Beer Garden and Kitchen surveyed 795 adult Americans in late April 2020 to understand consumer sentiment toward local restaurants and on-site dining post-pandemic. They have published “How will restaurant dining behaviour shift after COVID-19?”, a report that provides insights into how consumers plan to change their dining behaviors in the coming months. Marketing Technology News: REaD Group Acquires UK Changes’ Assets The data, partially collected with Measure…

COVID-19 Increasing Consumers’ Focus on “Ethical Consumption”, Accenture Survey Finds

COVID-19 Pandemic Accelerating Digital Adoption and Likely to Cause Long-Term Changes in Consumer Behaviors The COVID-19 pandemic is likely to alter consumer behaviors permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April 2 and April 6, after many countries had implemented stay-at-home orders, found that consumers have…

The Integer Group Launches Adaptive Retail Division In Response To COVID-19 And Changing Shopping Behaviors

Rapid Response Division Transforms Physical Retail to Comply with WHO Guidelines and Contactless Shopping Initiatives, While Focusing eCommerce on Fast Strategy, Optimization and Performance Marketing Across DTC, Social Commerce and eRetail The Integer Group, the world's leading commerce agency and a key member of Omnicom Group Inc., launched its Adaptive Retail Division today, covering a spectrum of expertise across retail. The rapid response group serves as a consultancy and service offering for both physical retailers…

Mastercard Study Shows Consumers Globally Make the Move to Contactless Payments for Everyday Purchases, Seeking Touch-Free Payment…

During February and March, as many countries imposed necessary restrictions on social distancing, a significant majority of consumers turned to contactless card payments for necessary purchases. 79 percent of respondents worldwide say they are now using contactless payments, citing safety and cleanliness as key drivers. Consumer polling by Mastercard, studying changing consumer behaviors in 19 countries around the world, paints a picture of accelerated and sustained contactless adoption. “Contactless offer consumers a…

Older Consumers Conduct Significant Portions of Daily Life Online, Just Like Younger Ones, Finds New Survey by Boston Digital

Age Group Behaviors are More Similar Than Not in Today’s “Impulse Generation” – Even Before COVID 19 Boston Digital, a leading digital marketing agency, announced results of a new survey, “How Consumer Age Impacts Mobile Behavior.” Conducted prior to the US-wide surge of COVID 19, it found that online habits of older consumers are strikingly similar to younger generations: 60% of Generation Z and 59% of Boomers making online purchases often or very often; social media and shopping are everyone’s top choices for mobile…

New Survey from Convey Reveals How Consumers Shop and What they Expect During COVID-19 Pandemic

Shoppers are patient with stock shortages and delivery delays, but clear communication from retailers is required Convey Inc., the leading provider of Delivery Experience Management (DEM) software, announced key findings from a new consumer study that looks at changing shopping behaviors and expectations in light of the COVID-19 pandemic. Marketing Technology News: SurveyMonkey Ranked No. 2 on G2 Best Software Companies in 2020 The survey of more than 1,000 consumers found that more than 4 in 10 shoppers (42%) admitted to…

TransUnion and Tubi Collaborate to Meet Connected Consumer Needs as Demand for Streaming TV Accelerates

Partnership leverages TransUnion data to enhance both consumer and advertiser experiences In the rapidly accelerating direct-to-consumer streaming TV market, consumers increasingly expect personalized viewing experiences. Tubi, the world’s largest ad-supported video on demand (AVOD) service, is partnering with TransUnion  to enhance the way consumers engage and interact with content platforms. The partnership enables Tubi to deliver curated content and viewer experiences by establishing a more enriched view of individuals…