In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities – and do it well – can expect an ROI on Marketing spend of 500 to 800 percent. In the four years since then, brands interested in enjoying such ROI have faced two major problems: first, one of definitions. While Deloitte writes about “Personalization,” what the study describes is a blend of personalization, customization, and configuration. The difference between these is…

Eighty-six percent of consumers want products tailored to their unique preferences. And they expect brands to make it happen: 42% of consumers who seek customized products want brands to provide a selection of options. In short, brands have their work cut out for them. To rise to the challenge, leaders in consumer goods need to harness the power of technology. But with a blank slate initiative and hundreds of tools available, where do you start? For product customization goals, look to CPQ and next-generation…

March Networks, a global video security and video-based business intelligence leader, is pleased to introduce new capabilities available in its powerful Searchlight software. Used by leading banks and retail organizations worldwide to extract valuable information on customer service, merchandising, operations, compliance and more, March Networks Searchlight™ helps businesses improve performance and profitability. Integrating clear surveillance video, relevant business data and highly accurate analytics, the software also…

New Partner to Serve as System Integrator and Enable More Customer-Specific Workflow Enhancements Matrix Solutions, the only global ad sales platform built for media, announced a new alliance with Aspirant, a leading global management consulting and technology firm. This relationship provides global media enterprises with greater customization capabilities within Monarch’s full ad platform and reporting and analytic modules, as well as additional system integrations and other workflow enhancements. Aspirant’s alliance…

Stefanini TotalCare for Salesforce Is Comprised of Extremely Cost-Effective and Flexible Managed Services for Salesforce Help Desk, Admin, Enhancement, and On-Going Development Support Investing in Salesforce to drive business solutions, Stefanini, a $1B global IT provider, offers an extensive set of end-to-end Salesforce services that provide strategies to expand the capabilities of clients’ enterprise CRM systems.  Customized to clients’ unique needs, Stefanini’s suite of Salesforce solutions enable clients to maximize…

Insightly’s Metadata-driven Architecture Allows For Rapid Innovation on Its Customer Relationship Platform, Outpacing That of Legacy CRMs Insightly, the CRM for building lifelong customer relationships, announced its latest product release designed for modern enterprises whose unique business dynamics require greater flexibility in how they structure and access their customer data. Insightly offers a new breed of CRM that helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever…

Zoho CRM Expands Its AI Capabilities with Interactive Voice and Chat, Deal Prediction, and Email Sentiment; Enterprises Can Now Build, Distribute, and Manage Internal Apps for Global Teams.  Zoho has unveiled Zia Voice, the first conversational AI for sales teams that adds speech and chat capabilities to Zia, Zoho's AI-powered sales assistant. Zia can now also predict deal closures and analyze email sentiment. Read More: Boost.ai Secures $5 Million Investment to Expand Internationally The company also introduced…

If you think you’re drowning in data now, just wait. The pool is about to get a lot deeper. The much anticipated Internet of Things is here and it’s growing at a head spinning rate. The telecommunications experts at Ericcson are predicting that IoT sensors and devices are going to produce 400 zettabytes of data next year. That’s one trillion gigabytes. Even if that forecast turns out to be a bit off, there’s no denying that the IoT is deluging us with data. Without experts to analyze all that data and turn it into…

Oracle Commerce Cloud, Shopify Plus, and IBM Digital Commerce are named the 2020 eCommerce Data Quadrant Award Winners SoftwareReviews, a division of world-class IT research and consulting firm Info-Tech Research Group, announces the release of the 2020 eCommerce Data Quadrant Award based on real user reviews. The following three most popular vendors have received gold medals from their users for leading the way with a great customer experience: Oracle Commerce Cloud Shopify Plus IBM Digital Commerce…

As fashion giants continue to cultivate partnerships that aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…  Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the…

Leading B2B eCommerce platform gains new CMS, data management, and B2C features Business applications pioneer Oro, Inc., announced the launch of the 4.1 version of OroCommerce, the No. 1 B2B digital commerce platform relied upon by many international corporations around the world. OroCommerce 4.1 maintains Oro’s commitment to flexible, open-source, robust, and user-friendly design, while delivering a range of new tools to streamline the management of content and product data, along with greater functionality for both B2B…

You need to constantly work on improvements and upgrades to make your e-commerce business to stand a chance. Digital Marketing for an e-Commerce company comes with a wide variety of challenges. The ways for generating revenue from inbound traffic are endless with new additions regularly. It is also a fact that many businesses are overwhelmed with the complex, time-taking work required to implement and optimize the right types of campaigns to lead in their industry. If you wish to choose 5 tools to market an eCommerce…

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

Full Sail Partners Is Honored to Be Recognized by Deltek With the Professional Services Marketing Excellence Award Full Sail Partners is very excited to have been honored with the Deltek Professional Services Marketing Excellence Award for 2019. As a Deltek Partner, Full Sail Partners continues to provide sales, implementation, consulting, support and customization services for project-oriented professional services organizations. Our mission is to help businesses integrate their processes into one singular system, better…

Altezza, an eCommerce visibility solution, announced its new, updated approach to platform integration that offers unprecedented flexibility and lower Total Cost of Ownership (TCO). Today’s announcement signals Altezza’s transition from a page-publishing platform to a managed Software as a Service (SaaS), with the flexibility to integrate with each site in a way that works best for them—their site architecture, business challenges, and their priorities. Sites using a modern headless architecture can take advantage of new API…

Automatically Update CRM, Email, and Calendar Data with Ease TimeTrade, the leader in Intelligent Appointment Scheduling is simplifying the way sales organizations and other customer facing teams manage customer data. TimeTrade Sync eliminates sales and support team admin work, increases data accuracy, and reduces IT costs through ultra-reliable synchronization across platforms. Now, it's possible to sync data trapped in emails, attachments, contacts, and events across commonly used CRM, email, and calendaring systems to…

There is little doubt that every retailer needs to be considering some kind of transformation. The UK just suffered its worst year for retail sales by some measures and the industry has been in a state of rapid evolution for years. For retailers, like H&M, with large, physical footprints, leveraging a brick-and-mortar network to better serve customers makes a lot of sense. Consumers expect to be able to buy and return items on multiple channels. They want to be able to buy what they want when they want to and on the…

IAB has unveiled the most disruptive, influential DTC brands. More than 3,500 brands were analyzed before IAB narrowed the list to the most important 250 direct-to-consumer products. This year, for the first time ever, 100 service companies were added. "These brands epitomize the growing disruptor brand economy, representing the leading edge of business development across the U.S. and globally," says IAB CEO Randall Rothenberg. "We watch these brands because their business model, personalized relationships with consumers…

Rising to the Challenge Personalization is an increasingly important tool for marketers, with Forbes predicting it will be a top marketing trend in 2020. With 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, it is clear that users favor personalized content over traditional. So, why isn’t every brand using it? The truth is that many companies simply don’t know-how. More than half of marketers (59%) agree that they find it difficult to personalize…