SpotX Expands Privacy-Compliant Audience Data Technology for CTV

Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting SpotX, the leading global video advertising platform, today announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. SpotX first began investing in and developing advanced technologies that support data activation and protection…

Insurity Selects Larsen & Toubro Infotech as the Strategic Partner and System Integrator for its New Data Warehousing & Analytics…

Insurity, a leading provider of cloud-based software for insurance carriers, brokers and MGAs announced that it has selected Larsen & Toubro Infotech as a strategic partner and system integrator (SI) for its new Data Warehousing & Analytics Suite, built on and powered by Snowflake. LTI will be the primary implementation partner for property and casualty (P&C) insurers who want to deploy the Snowflake-based suite. LTI brings decades of experience in working with leading P&C insurers globally. LTI has a…

Sesame Software Releases Robust Data Connector For JD Edwards, Accelerating Analytics And Lift And Shift Processes, With Data Transfer Rates…

Sesame Software's enterprise data management suite, Relational Junction, provides JD Edwards customers with a user-friendly analytics database, cost-saving Lift and Shift data replication, and rapid data transfer. "Users of JD Edwards' enterprise resource planning (ERP) software can now exponentially deepen their business investment by adding Relational Junction as a critical component of their solution stack," says Rick Banister, CEO of Sesame Software. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to…

Placer.ai Launches Marketplace to Bring Leading Data Tools Together

Placer.ai, the leader in location analytics and foot traffic data, announced today the launch of its new marketplace. The marketplace will enable data analytics providers to layer new datasets and perspectives on top of Placer.ai's dashboard enabling immediate access to leaders in CRE, Retail, Hospitality, investments, and local government. Customers will have the ability to instantly access a variety of new data sources and use them directly within the Placer dashboard. Marketing Technology News: LiveXLive’s…

TVEyes Adds Listenership Data to its Global Podcast Monitoring Service and Expands into New International Markets

TVEyes announced the availability of podcast listenership data via its Podcast Monitoring APIs. The podcast listenership data is supplied through a new partnership between TVEyes and Podchaser, the premier database for podcast metadata. The additional datasets will advance TVEyes' podcast intelligence services, which were the first to launch in the media monitoring industry. "TVEyes pioneered podcast monitoring to the media intelligence industry. Since the launch of our podcast search services in 2019, our service has…

Narrative adds Invisibly’s Approved Audience Data to its Data Streaming Platform

Contributing to the creation of a new digital world where people realize the value of their own data, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, announced its partnership with Invisibly, an innovative centralized data advocate working to fortify the future of personal data. Invisibly's approved audience and individual data is now available on Narrative's Data Streaming Platform. Narrative's Data Streaming Platform connects data users to data originators directly, and gives them the…

V12 Consumer Data Ranks Highest In Performance Across Key Attribute Categories By Truthset, A Data Intelligence Company

V12, a Porch Group, Inc. company and leading provider of purchase intent software and marketing services, announced that it was ranked highest among its peers for car ownership, pet ownership and race (white) by data intelligence company Truthset, in their Q1 2021 Data Quality Truthscore™ Report. Additionally, V12 placed within the top three for accuracy across dog owner, cat owner, household income, race (African-American), homeowner, married, and standard car owner. Marketing Technology News: DoubleVerify Taps Doug…

Alluxio Improves Interface Support to Accelerate and Simplify Onboarding of Even More Data Driven Applications

Now available, Alluxio 2.5 focuses on POSIX and S3 interface access to improve performance and compatibility with popular interfaces for analytics and Machine Learning data pipelines Alluxio, the developer of open source cloud data orchestration software, today announced the immediate availability of version 2.5 of its Data Orchestration Platform featuring access via POSIX and S3 interfaces enabling data platform teams to accelerate data pipelines for both business intelligence and model training using frameworks such as…

IntentData.io Announces Solution for Customer Ad Match Targeting

IntentData.io, Inc. announces a third-party intent data capability to help B2B marketers run efficient paid ad campaigns even as Google ends 3rd party cookie targeting. Contact level intent data is combined with granular buying journey and intent insights for effective targeting. Appended email addresses ensure high customer match and custom audience match rates. Google's March 3rd announcement left B2B marketers with limited first party data scrambling to find alternatives for ad targeting. General "cohorts" will likely…

Alliance Data Names New CFO

- Veteran financial services executive Perry Beberman to join Company as Executive Vice President and CFO effective early July - Beberman, 55, brings more than 30 years' experience, having held executive finance positions within global, complex financial institutions - Succeeds Tim King, who resigned effective April 13th - Ralph Andretta, president and CEO of Alliance Data, and finance team to oversee financial management and performance during interim period Alliance Data Systems Corporation, a leading provider of…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry's shift to transparent and ethical data practices Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on…

Terminus Delivers Unique Data Set to Fuel Go-to-Market Teams in a Post-Cookie World

Terminus, the leading go-to-market platform, introduces its unique data set in response to Google’s phase out of third-party cookies at the end of 2021. The combination of Terminus Chat Experiences and Terminus Email Experiences through its acquisitions of Sigstr and Ramble is a powerful advancement for go-to-market teams preparing for new ways to target without third-party cookies. Terminus delivers a completely unique data set that relies on household IP addresses collected from its unique Chat and Email Experiences…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations. With data collection and privacy central issues on a global scale, tech giants and the marketing industry have come under…

RIMES Creates Lean Data Management Solution Transforming How Financial Institutions Approach Enterprise Data

Powered by the RIMES Managed Data Services Cloud Platform, Lean Data Management solves the issues of traditional operating models and unlocks higher efficiency across financial data sets Today, RIMES, a strategic data partner for financial institutions, launches Lean Data Management, powered by RIMES Managed Data Services (MDS). Lean Data Management is a flexible, cloud-based, service-led approach that redefines data operations for the financial services sector. The lean approach resolves the longstanding…

Infusing Customer Insights Into Your Business: A Look At Customer Relationship Management Systems (CRMs), Customer Data Platforms (CDPs),…

By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal? Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…

Leading B2B Intent Data Provider Bombora Gets Funding: Runway Growth Capital Provides $20 Million

Senior secured term loan is expected to help Bombora expand its leadership position and accelerate the pace of its product roadmap, sales & marketing activities Runway Growth Capital LLC ("Runway"), a leading provider of growth loans to both venture and non-venture backed companies seeking an alternative to raising equity, announced today the close of a senior secured term loan of $20 million to Bombora, Inc. (“Bombora”), a leading intent data solutions provider for B2B (business to business) marketers. The growth…

Data Axle Named a Leader in B2B Marketing Data Providers Q2 2021 Analyst Report

Report states that company “leverages its comprehensive data set across a broad set of solutions for B2B marketing, sales, and data management use cases” Data Axle today announced it has been recognized as a Leader by Forrester Research in The Forrester Wave™: B2B Marketing Data Providers, Q2 2021 report. Forrester Research evaluated the industry’s most significant marketing data solution providers on 24 criteria across three categories: current offering, market presence, and strategy. Marketing Technology News: WooRank…

Enterprises Prioritize Customer Data Protection But Continue to Leave it Exposed, Reveals Entrust 2021 Global Encryption Trends Study

Enterprises see protecting customer personal information as the top reason to encrypt data, and yet report actually encrypting customer data at a far lower rate. This and other findings are highlighted in the Entrust 2021 Global Encryption Trends study, the sixteenth annual multinational survey by the Ponemon Institute reporting on the cybersecurity challenges organizations face today, and how and why organizations deploy encryption. For the second consecutive year, IT professionals rank protecting customer information as…

Informatica Announces New Data Governance and Catalog as-a-Service on AWS

Informatica, the enterprise cloud data management leader, announced integrated cloud-native data governance and catalog as-a-service, specifically designed to empower data consumers with trusted data. First launching on Amazon Web Services (AWS) in preview, the comprehensive solution brings together data cataloging, quality, and governance with unified metadata-driven intelligence natively in the cloud. Informatica Cloud Data Governance & Catalog will enable companies to democratize their data, reimagine and modernize…

InsideView Named a Leader in B2B Marketing Data

Independent Research Firm Gives InsideView the Highest Score Possible in 14 Criteria Including Data Management, Data Validation, and Product Roadmap and Vision Today InsideView announced that it has been named a leader in The Forrester Wave™ B2B Marketing Data Providers Q2 2021 report. The Forrester Wave scored the InsideView offering a 5/5 in 14 of the 24 evaluation criteria, including in data management, defined as “data management, hygiene, and integration capabilities are superior compared with others in this evaluation…