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Computex Technology Solutions Partners with Datadobi for Major Data Migration Project

Successfully  Completed a Migration of 100TB+ Revenue-Generating Application for Large Multinational Firm Datadobi, the global leader in unstructured data management software, announced it has been selected by award-winning solutions provider, Computex Technology Solutions, to migrate the data of a business-critical application for one of the largest financial and professional services providers in the world. As a leading technology solutions provider, Computex, an American Virtual Cloud Technologies company, assesses,…

Active Feedback – Hitting the Sweet Spot between Qualitative & Quantitative CX Data

UserReplay has added Voice of Customer Feedback features to its core platform, bringing first-party customer feedback to the heart of CX analytics. Active Feedback offers a totally new view of on-site analytics, combining qualitative and quantitative data seamlessly in a single solution. Enabling user feedback to be viewed and interrogated alongside other CX statistics and situational data collected by UserReplay. Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including…

Penske Media and MRC Form Data Joint Venture

Company Brings Together MRC Data, Alpha Data and Variety Business Intelligence Leading independent media and entertainment companies MRC and Penske Media Corporation (PMC) announced today a new joint venture to bring together their respective data businesses. The newly formed company combines MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence, with MRC and PMC sharing equal ownership and control. The announcement, effective today with a transition period through early-2021, was made by MRC…

Protegrity Assembles New Leadership Team to Address the Next Frontier of Data Security

With the Appointment of Eight New Executives, Protegrity’s Expanded Leadership Team Will Accelerate the Company’s Growth and Innovation as a Global Leader in Data Security Protegrity, a global leader in data security, announced it has assembled a new leadership team to drive innovation as the company delivers on its mission to protect the world’s most sensitive data, wherever it resides. In October 2019, Rick Farnell joined Protegrity as President and CEO to build upon the company’s proven track record of protecting…

Neustar Launches Second-Party Data Marketplace Powered by Fabrick to Improve Targeting and Measurement

Solution Frees Marketers From Dependence on Third Party Consumer Data Threatened by Loss of Cookies and Mobile Advertising IDs Neustar, Inc., a global information services and technology company and leader in identity resolution, launched the Neustar Second-Party Data Marketplace powered by Fabrick to help brands improve marketing outcomes across addressable media channels without relying on third-party data threatened by quality and privacy concerns, including the planned loss of third-party cookies and mobile…

Medallia Partners with Tableau to Help Companies Visualize Customer Experience Data and Get it Into the Hands of More Customer-Facing…

New partnership and integration gives Medallia customers API-based connector to integrate Medallia experience management feedback insights into Tableau Medallia, (MDLA) the global leader in experience management, announced it has partnered with Tableau, the leading analytics platform. This partnership brings together Medallia’s best-in-class experience insights with Tableau’s advanced analytics and data visualization capabilities enabling more people across the enterprise to uncover powerful insights and make data-driven…

Blustream Raises $3 Million to Bridge the Customer Experience Gap with Product Usage Data

Product Usage Data Connects Brands and Customers to Create Meaningful After-Sale Engagements Blustream, the leading after-sale customer engagement company, announced it has raised $3 million in funding to power the brand-customer relationship with product usage data and fuel digital transformation efforts for physical goods companies via the Blustream Product Experience Platform. York IE led the round of funding with additional support from existing investors. Marketing Technology News: Adzymic Expands Into Thailand,…

Alluxio Accelerates Scale, Introduces Data Orchestration Console to Advance Hybrid and Multi-cloud Data Orchestration

Now available, Alluxio adds new capabilities to unify data lakes at enormous scale, both in data size and number of files Alluxio, the developer of open source cloud data orchestration software, announced the immediate availability of the next major release of its Data Orchestration platform featuring an expanded metadata service, a new management console for hybrid and multi-cloud deployments, and more cloud native deployments. Data platform teams can now save on infrastructure and operational costs, while easily managing…

Qlik Acquires Blendr.io To Drive Real-time Data Into SaaS Applications and Automate Enterprise Processes To Create New Insights and Trigger…

Embedded iPaaS Platform Delivers Data from Any Source to Accelerate Qlik’s Vision of Active Intelligence With Seamless Orchestration and Automation Qlik acquired Blendr.io, an easy-to-use, scalable and secure embedded integration and automation platform (iPaaS), that seamlessly automates data integration and orchestration of processes across 500+ SaaS applications and cloud data sources. Purpose built for embedded SaaS use cases and enterprise integration workflows, Blendr.io expands Qlik’s ability to deliver Active…

Progress Releases New DataDirect Connectors for the Martech Stack

New connectors for CRM, marketing automation and marketing analytics bridge the data gap for insight-driven marketing effectiveness Progress, the leading provider of application development and digital experience technologies, announced the launch of a new set of Progress DataDirect connectors to help organizations overcome the challenge of accessing data from disparate marketing technology applications. The set includes connectors for popular CRM, marketing automation and web analytics platforms such as Google Analytics,…

Treasure Data Provides Game-Changing Analytics for Brands with Launch of Treasure Insights

News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer behaviors and greater marketing effectiveness. A new set of integrations has been added to an extensive connector network to simplify data ingestion and support any martech stack. A new, in-store SDK delivers a rich set of connected shopper data to marketers, store associates and customer service representatives. Treasure Data introduced new product capabilities for its…

TechBytes with Rob Parrish, VP of Product at Treasure Data

Hi Rob, Tell us about your current role and the team and the technology you are responsible for at Treasure Data. I lead Treasure Data’s product group. We have a great team of people, including product management, product design, documentation and product operations. My key responsibility is to set the vision roadmap for this creative and collaborative team. That includes establishing the priorities and design direction of the Treasure Data CDP product.  How would you compare the CDPs of 2015 with those available in…

ADARA Announces Cortex 3.0 – The Leading Platform for Permissioned Data and Verified Identity

Marketers can access AI-driven audiences based on proprietary, cookieless ID Graph ADARA, the market leader in permissioned data and verified identity solutions for digital marketing, announced the launch of ADARA Cortex 3.0, a unique platform that provides access to first party, deterministic and transactional data from over 300 top global brands that represent over 1 billion profiles. These anonymous, people-based profiles power ADARA’s Identity Graph, which brands can use to match, score and activate omni-channel…

Exclaimer Launches “Exclaimer Cloud – Mail Archiver” a New Email Archiving Solution for Your Company’s Data

Exclaimer, provider of world-class email signature management solutions, has launched Exclaimer Cloud – Mail Archiver, which is to be added to the company’s portfolio of solutions. By 2023, the number of active email users is expected to reach nearly 5 billion, with 347 billion emails being sent daily. The role of email remains critical and has grown in importance since the start of the COVID-19 pandemic, which has required most businesses to adopt remote working practices. Email data needs to be preserved, protected, and…

LeanData Announces Winners of the 2020 OpsStars Awards

Second-annual industry recognition showcases innovation of revenue-generating leaders within the operations community LeanData, the leading provider of go-to-market operations solutions powering the modern revenue engine, today announced winners of the 2020 OpsStars Awards, the industry's first awards program designed to celebrate operations leaders forging new paths to revenue growth in B2B. Now in its second year, the OpsStars Awards celebrate the strategic contribution, innovation and impact of revenue-generating leaders…

RudderStack Launches RudderStack Cloud – Customer Data Platform Built for Developers Offers Key Integrations Including Snowflake and DBT

Popular open source CDP also offers new entry-level pricing tiers starting at just $750/month RudderStack, which provides a Customer Data Platform (CDP) designed specifically for developers, launched the next generation of its SaaS offering - RudderStack Cloud, the most efficient, affordable and sophisticated customer data product for developers. Offering integrations with platforms such as Snowflake and DBT, RudderStack Cloud solves the data silo problem by enabling data engineers to unify their data and add CDP…

ZoomInfo Acquires Clickagy to Deliver Streaming Intent Data

Artificial Intelligence-Powered Intent Enables Sellers and Marketers to Engage with Prospects and Customers at the Opportune Moment ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, announced that it has acquired Clickagy, a leading provider of artificial intelligence-powered buyer intent data. Along with this acquisition, ZoomInfo is launching Streaming Intent, an innovative solution that identifies companies with above-average search volume on business-to-business (B2B) topics within minutes of their…

Phunware Launches MaaS Customer Data Platform

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands worldwide, announced the launch of its Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP). The global CDP market is expected to grow at a Compound Annual Growth Rate (CAGR) of 34% to more than $10.3 billion by 2025. This worldwide market is being fueled and accelerated by the ongoing COVID-19 pandemic as businesses from retailers to healthcare providers are increasingly relying…

Cohesity Announces Strategic Collaboration with AWS to Deliver Comprehensive Data Management as a Service

First-of-its-kind Data Management as a Service (DMaaS) offering charts new course in data management for mid-size and enterprise customers Cohesity announced that it has formed a strategic collaboration with Amazon Web Services (AWS) to address the growing customer need for data management that is flexible, available, scalable, and reliable. Together, both companies are bringing to market a modern Data Management as a Service (DMaaS) offering unlike any other on the market today. The DMaaS solution is designed to provide…

Trax Launches Retail Watch in Americas to Help Grocery Retailers Automate In-Store Data Collection and Optimize Operations

Computer vision and IoT-powered shelf monitoring solution provides continuous, real-time shelf data to automate shelf condition measurement, resulting in improved product availability and store execution standards Trax, a leading global provider of computer vision solutions and analytics for retail, has officially launched Retail Watch in the Americas. Retail Watch, a computer vision-powered store monitoring and intelligence solution, helps grocery retailers automate in-store data collection and optimize operations. This…