Comscore Finds Significant Growth in In-Home Data Usage Throughout Pandemic

Total in-home data usage surged 18% in 2020 compared to 2019 As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that overall in-home data usage levels throughout 2020 remained significantly higher than in 2019. ome custom reporting showed increased usage across all connected devices; smart TVs, laptops, gaming…

Versium Launches New Consumer Marketing Data Technologies to REACH Platform

The new enhancements empower marketers to target based on job profile and consumer profile via an easy-to-use, single technology platform. Now businesses can effectively reach work-from-home professionals in the post-COVID-19 new normal Versium, a market-leading data analytics and identity resolution company has launched a new suite of consumer marketing tools to the company’s REACH platform. Released in 2019, Versium REACH previously focused exclusively on B2B marketers, enabling them to identity, understand and reach more…

V12, Leading Marketing and Data Services Provider Acquired by Porch Group to Transform Mover Marketing

V12, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc., a leading vertical software company for the home services industry. The acquisition combines the power of V12's 27+ million mover database and billions of buyer intent signals with Porch's unique new mover data assets to transform mover and homeowner marketing. BrightTower an investment banking advisory firm focused on software, information, marketing, and business…

ZW Data Action Technologies Invests in SaaS Software Operator Weiyouxin Technology

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising

Acquia joins with commercetools and Lucidworks to create industry’s only best-of-breed, open, composable commerce solution At NRF2021, Acquia announced Acquia Digital Commerce, a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every…

Narrative Unveils Universal Onboarding, Industry’s First Self-Service Solution for Onboarding Offline Customer Data

New application is Company's answer to slow, error-prone, and opaquely priced onboarding offerings; enables anyone to easily onboard data in just minutes Continuing its mission to fix the broken data broker model, Narrative — the Data Streaming Platform that makes it easy to buy, sell, and win — announced the launch of its Universal Onboarding app. This new offering represents a paradigm shift in the industry: a fully self-service solution for data onboarding, allowing users to match offline customer data to digital…

babyTEL Rebrands as Cloudli Communications to Focus on Next Generation Voice, Data and Messaging

Cloudli Bolsters Leadership Team to Execute on Business Growth Goals and Product Strategy in North America Cloudli Communications, Corp. (Cloudli), a leading provider of voice, data and messaging solutions, announced a new corporate identity (formerly babyTEL). The repositioning of the company as Cloudli better aligns its brand with its mission to enhance how businesses of all sizes communicate internally and with their customers – how, where and when they want – without compromising security, reliability and efficiency.…

New Integration Between Tealium and Agillic Enhances the Value of Customer Data

US-based Tealium has developed a standard connector to Danish omnichannel marketing software company Agillic. With the connector, clients using Tealium, a Customer Data Platform (CDP), and Agillic can more easily create and execute highly personalised communication based on data from many disparate sources. With the standard connector, the synergy between the Tealium Customer Data Platform and Agillic enhances the capacity and intelligence of both systems, enabling a more personalised communication, which is recognised as…

Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting Across Streaming Audio

Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February…

Cohesity Recognized as a Customers’ Choice in 10 of 11 Category Distinctions in the Gartner Peer Insights ‘Voice of the Customer’: Data…

Cohesity is the only Vendor Named a Customers’ Choice for Global, Large, and Midsize Enterprises For the fourth time in a row, Cohesity announced it has been named a Customers’ Choice in the Gartner Peer Insights ‘Voice of the Customer’: Data Center Backup and Recovery Solutions report. Marketing Technology News: PlaceIQ’s Mobile Location Data Now Available On Bloomberg Enterprise Access Point In 2020, Gartner expanded the Peer Insights Customers’ Choice recognition to 11 category distinctions, including company-size…

PlaceIQ’s Mobile Location Data Now Available On Bloomberg Enterprise Access Point

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced that its intelligence is now available to Bloomberg Data License clients via Bloomberg Enterprise Access Point. Bloomberg clients will now be able to layer in the complexities of foot traffic into their analysis for a fuller picture of consumer behavior and trends. The dataset provided by PlaceIQ will offer coverage for over 400 brands and 250+ tickers across six key verticals. Marketing Technology News: SpotX…

Teradata Vantage Now Available on the Google Cloud Marketplace

Enables one-stop shopping and streamlined procurement of Teradata Vantage on Google Cloud Teradata, the cloud data analytics platform company, announced the availability of Teradata Vantage on Google Cloud Marketplace, an online store that enables customers to quickly deploy functional software packages that run on Google Cloud. Teradata customers using Vantage on Google Cloud can now subscribe to Vantage on Google Cloud with a private, directly negotiated agreement via the Google Cloud Marketplace. By subscribing to…

Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg

Anzu.io, the world’s most advanced blended in-game advertising solution, announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences. The digital marketing space is facing some significant challenges. Ad-blocking is on the rise and third-party cookies are about to become obsolete,…

transcosmos Releases Data-Driven Multi-Channel Outbound Services, the Collaboration of AI and Human

By merging people and digital whilst making the most of human touch, transcosmos offers operational services that increase customer acquisition rate transcosmos inc. hereby announces that the company has started to provide data-driven multi-channel outbound services that will enhance customer experience and expand sales by blending the company's operational expertise developed through its numerous call center outbound service records and digital marketing capabilities. Marketing Technology News: Twilio Welcomes Deval…

Enquire Adds New Chief Information Security Officer to Improve Client Data Security

Creation of New Role Drives Enquire to the Forefront of Senior Care Data Security Enquire, a leading provider of cloud CRM, marketing automation, and contact center solutions for senior living communities, post-acute care facilities and healthcare organizations announced the recent addition of Craig Riley as its Chief Information Security Officer. Riley will be responsible for establishing and maintaining a comprehensive information security strategy and program to ensure that information assets and technologies are…

Top Five Predictions for Enterprise ICT in ASEAN in 2021 by GlobalData

Enterprises across the ASEAN are reshuffling their ICT priorities in 2020 to urgently address the COVID-19 impact. Against this backdrop, cloud, networking, mobility, communications and security have been shortlisted for the top five predictions based on their market potential and impact in ASEAN by GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘2021 ASEAN ICT Predictions’, reveals the five top trends that are expected to happen in each technology domain this year: (i) public cloud will…

Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data Native SaaS retail mobile app platform, Poq, announces the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer. The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer…

MSL UK Launches New Data-Driven Technology Platform, MSL Belief Stack

Publicis Groupe Agency introduces new UK positioning ‘We Build Belief’ Communications consultancy MSL UK has launched a new data-driven insights tool, the MSL Belief Stack, the cornerstone of its new UK positioning ‘We Build Belief’. The MSL Belief Stack uniquely measures audiences’ deep-held Beliefs and Values, as defined by the world-renowned academic Professor Shalom Schwartz, combining these Beliefs with over one million data points provided by the leading target audience company GlobalWebIndex (GWI). Marketing…

VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory

Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S. Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to…

NGDATA Launches ‘NGDATA Inside’ Partner Program

CDP company accelerates growth with business and marketing partnerships NGDATA announces its new partner program today, NGDATA Inside. The program enables Independent Software Vendors (ISVs) to scale their own digital analytics and customer experience (CX) capabilities for their customers. By using the NGDATA Intelligent Engagement Platform (IEP) as a plug-in inside their existing solutions, ISVs will be enabled with artificial intelligence and machine learning capabilities for advanced real-time orchestration and…