Survey Highlights Unprecedented Consumer Demand for Everything Wireless Americans used 82% more mobile data in 2018 than in 2017 according …
Salesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData
The importance of big data as a key theme driving merger and acquisition (M&A) activity has been highlighted by Salesforce’s …
Alliance Data To Drive Customer Loyalty And Brand Sales Through New Branded Credit Card Program For Interval International
Alliance Data’s card services business selected to provide credit card and loyalty marketing services for Interval International, a prominent worldwide …
NetLine Launches a No-Cost Tool to Access B2B Content Consumption Data
Audience Explorer Is the New, Exclusive Search Tool Aimed at Helping Marketers Analyze B2B Content Consumption and Buyer Engagement in …
Unravel Data Announces Partner Program and New Executive Hire to Meet Demand for Cloud Migration and Data Operations Initiatives
Unravel Partner Ecosystem Encompasses an Expansive Network of Innovators to Help Businesses Optimize Their Data Systems and Future-Proof Cloud Migration …
How Data Quality Affects Good Marketing Decisions
As marketers, we get disappointed and frustrated whenever we launch a campaign that does not really succeed. Most of the …
Formulus Black Partners with Looker to Improve Data Science Team Productivity
Joint solution to increase query performance up to 70x for data teams to analyze, and visualize data faster than ever …
LiveRamp to Acquire Data Plus Math to Enable Next-Generation TV Currency
Big Win for the Entire Ecosystem, Providing All Participants With a Better Way to Buy, Sell and Measure Data-Driven TV …
Dun & Bradstreet Survey Reveals One in Five Businesses Loses Revenue and Customers Due to Incomplete Data
A new report from Dun & Bradstreet reveals businesses are missing revenue opportunities and losing customers due to bad data …
Evergage Named a Strong Performer Among B2B Customer Data Platforms (CDPs) by Independent Research Firm
1-to-1 Personalization and CDP Company Recognized for Enabling Real-Time Data Activation Evergage, The 1-to-1 Platform company, announced that Forrester Research, …
Dun & Bradstreet Named A Strong Performer Among B2B Customer Data Platform Providers
Company Believes Pending Acquisition of Lattice Engines Will Position It as a Leading Provider in the CDP Space Dun & …
Poor Data Mastery Impacting Ability to Drive Value From Data, Oracle Report Shows
On average less than 40% of companies in Europe, the Middle East and Africa (EMEA) are confident they can master …
From One Marketer To Another: 4 Tips for Getting Started with Data Activation
All marketers know that 1 to 1 personalization, today’s holy grail of marketing, starts with data. But actually achieving personalization …
Zylotech Identified as One of the Most Significant Providers in B2B Customer Data Platforms (CDP) Report by Independent Research Firm
Zylotech, the self-learning customer data (CDP) platform company, announced it has been identified as one of the most significant providers …
Data: Consumers First Hear About New Retailers Through Friends and Family
Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the …
Using AI and Blockchain to Meet the Needs of a Shifting Data Landscape
It’s no secret that AdTech needs a serious update. Advertisers already hold more data than they often know what to …
Lattice Engines Ranked a Leader in B2B Customer Data Platform Report by Independent Research Firm
Lattice Engines, the world’s first AI-powered B2B Customer Data Platform (CDP), has been named a Leader by Forrester Research in …
SessionM Demonstrates How to Turn Data into Loyalty at Salesforce Connections
Learn How Engagement and Loyalty Platform is Helping Brands Create Personalized Customer Interactions Across Marketing, Commerce and Service Clouds SessionM, …
New Syncsort Trillium Software Delivers Data Quality at Scale
Helps Organizations Advance Trusted Data to the Cloud for Strategic AI, Machine Learning and Compliance Initiatives Syncsort, the global leader …
TechBytes with Justin Fortier, Principal Data Scientist at ViralGains
Tell us about your role and the team/technology you handle at ViralGains. I joined ViralGains in 2017 as Principal Data …