180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based …
Brillio to Showcase the New Know How of Winning with the Modern Data Ecosystem at Chief Data, Analytics Officers & Influencers, UK 2019
Brillio to Sponsor and Exhibit at Chief Data, Analytics Officers & Influencers, UK 2019 Brillio, a global digital technology consulting …
Marketing Evolution Announces New Industry Standard for Data Quality Assurance
New Automated Data Pipeline Process Drives Better Result for Marketers Marketing Evolution, provider of powerful marketing measurement and optimization solutions, …
conDati Launches Data-Science-As-A-Service Solution Designed to Boost Online Retail Sales from Marketing Campaign Spend
MarTech Pioneer Provides Omnichannel Campaign Performance Analytics and AI-Driven Recommendations to Optimize Campaigns conDati announced the launch of new capabilities on …
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …
Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018
Company Launches Syndicate Online Marketplace to Provide Further Transparency in Second Party Transactions Lotame, a real-time data solutions company that …
Absolutdata Integrates IBM Watson for Scalable Business Impact through Enhanced Insight Mining
IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and …
Data-Driven and AI-Powered Marketing in 2019 and Beyond
The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) …
Velrada Establishes Partnership with Profisee to Provide Data Management Solutions to Leading Organizations in Australia
Profisee, a leading data management software company, announced a new relationship with Velrada, an Australian 2018 Microsoft Global Partner of the …
Only 2% of Brands Making Most of Data-Driven Marketing: BCG Digital Maturity Report
Businesses that embrace digital transformation and achieve digital maturity benefit from significant and rapid improvements in campaign performance. An independent …
Plantronics Extends LevaData Partnership Across Global Product Portfolio
LevaData’s Cognitive Sourcing Platform Helps Drive Global Supply Chain Benefits for a Market Leader in Unified Communications and Collaboration LevaData, …
Merkle Announces Launch of Rapid Audience Layer Solution for Data Integration
Cloud-Based Marketing Data Solution Enables Centralized Data Storage and Unifies Audience Insights Merkle, a leading technology-enabled, data-driven performance marketing agency, …
SoGoSurvey and Zapier Integration Helps Organizations Automate Data Collection and Analysis
Integration Enables Users to Connect SoGoSurvey to More Than 1,400 Apps to Seamlessly Automate Workflows and Migrate Data Without Developers …
Io-Tahoe Releases Enhanced Smart Data Discovery Solution, with PII and Sensitive Data Discovery Capability, Enabling Compliance with CCPA
Smart Data Discovery and AI-Driven Data Catalog Solution Robustly Supports CCPA and Other Regulatory Requirements like GDPR and Hipaa with …
Persado Expands Analytics Capabilities, Empowering Marketers with More Data-Driven Insights on the Descriptive Elements of Creative
Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, unveiled Descriptive Insights. …
DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target
New Data from Lotame Releases the Top Audience Data Segments from 2018 Lotame, a real-time data solutions company that empowers …
Story Data Launches Advanced AI and Blockchain Platform For Writers and Their Potential Buyers Streamlining Functionality
Story Data is evolving global writing and sharing communities with its cloud based, analytical “Entertainment Software as a Service” (ESaaS) …
The Results Are In: Data Is King And It’s Delivering Big Wins For Mobile Marketers
Ninety-Eight Percent of Global Mobile Marketers Have Increased Their Focus and Investment on Data in the Last Five Years, with …
Tableau Releases Ask Data, A New and Intuitive Way to Analyze Data With Natural Language
Now Anyone Can Easily Ask Questions of Their Data Regardless of Expertise Tableau Software, the leading analytics platform, announced the …
Brandwatch Launches Vizia Enterprise Reporting, Bringing Data Intelligence to Mundane Internal Reports
Brandwatch Disrupts the Commonplace Task of Internal, Marketing Reporting with Smart, Automated Visual Decks That Generate Data of Their Own …