New Research Utilizes Artificial Neural Networks, Harnesses Comscore’s Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance …
Factual Launches Data Enrichment for Brands to Enhance and Amplify Customer Data
Enrich first-party data assets with high-quality location data to derive deeper customer insights and make more informed decisions Factual, the …
IRI Collaborates with Oracle to Integrate and Govern Data in the Cloud
Secure Cloud Infrastructure Spins Up Fast Data Management and Masking Solutions Innovative Routines International (IRI), a/k/a The CoSort Company — …
CCPA Insights Series Part 1: Understand the Value of First-Party Data
The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as …
AtScale Brings Unprecedented Big Data Analytics Scale and Performance Across Heterogeneous Data Platforms With 2020.1 Release
Delivers Intelligent Data Virtualization and Expands Autonomous Data Engineering Capabilities for Today’s Cloud Analytics Workloads AtScale, the intelligent data virtualization …
X-Mode Acquires Location Data Assets from UK-Based Location Sciences
Strategic Acquisition Positions X-Mode as Leading Provider of Quality Location Data in the UK — Location Sciences and X-Mode Establish …
ActionIQ Raises $32 Million to Compete with Adobe and Salesforce on Customer Data
ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, announced it has raised a $32 …
New Study by Tealium Reveals the Customer Data Platform Landscape is Changing, and Organizations are Struggling to Navigate It
The report highlights how internal silos, changing data privacy laws and general confusion around what a CDP does are preventing …
Absolutdata Earned Vendor Neutral Certified 100 Standing on Elite List of Sales Tech Vendors After Rigorous Review
Absolutdata’s NAVIK SalesAI Solution Certified in “Account & Opportunity Planning” Category Absolutdata, a leader in delivering scalable business impact through …
Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights
VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency Snowflake, the cloud data platform, announced Environics Analytics, …
Infosum Announces Partnership With Global Identity and Data Platform, Zeotap
Leading technology companies team up to help brands across Europe and the US utilise their first-party data to better understand …
Neustar Delivers UltraThreat Feeds for More Effective Data Security
New Service Provides Proprietary Near Real-Time Threat Data to Identify and Stop Bad Traffic, Inbound and Outbound Neustar, Inc., a …
Katalyst Data Management Partners with IHS Markit to Add AccuMap Data to SeismicZone.com
Agreement adds over 4 million kilometers of AccuMap seismic to SeismicZone e-brokerage Katalyst Data Management announced that they have entered …
True Fit Partners With Google Cloud to Host and Leverage the World’s Largest Data Set for Fashion
New Partnership Enhances Shopping Experience and Evolves the Fashion Retail Market True Fit®, the data-driven personalization platform for footwear and …
Independent Study of Customer Data Reveals 164 percent ROI, Hardware and Software Cost Savings Driven by NCR Technology
NCR Corporation, the leading technology provider for the retail industry, released findings from their commissioned Total Economic Impact™ (TEI) study, …
Gimbal Launches LocationChoices, Giving Consumers Increased Control Over Their Location Data
Gimbal announced the launch of LocationChoices, a mobile app that gives consumers increased control over their location data. The program …
Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports
G2’s Dual Recognition Validates Blueshift’s Mission To Provide The World’s First Data Activation Solution Blueshift, the leading Customer Data Activation …
Retailers Find Future Top Customers with Data Science from Oracle
First-party data, enriched with one of the world’s largest data marketplaces, helps retailers identify prospective customers who share similar tastes …
Sisense Announces Merged Product Evolution: Periscope Data is Now Sisense for Cloud Data Teams
Sisense for Cloud Data Teams product will continue to innovate, delivering complex analysis for data science and engineering teams Sisense, …
CCPA Data Compliance
Thanks to the internet, we can now shop for clothes, buy and sell stock, share videos of our pets doing …